BUILDAB IGIDEA

B I G I D E A

BRAND DNA DNA

SOLUTION

CUSTOMER PRINT

TARGET

BRAND AMBITION

FUTURE

Product Image Target Channel Visual Influence

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BRAND DNA DNA

SOLUTION

Product Image Target Channel Visual Influence

Hit < 25

Product Image Target

Mall Small & Colorful Jordan

Channel Visual Influence

BRAND DNA DNA

SOLUTION

Product Image Target Channel Visual Influence

CUSTOMER PRINT

TARGET

BRAND AMBITION

FUTURE

• A S S U M E T H AT T H E R E I S S O M E T H I N G W R O N G W I T H T H E W O R L D T H AT N E E D S C H A N G I N G , A N D D O E S Y O U R B R A N D C A N A D D R E S S T H E P R O B L E M ?

“Your product is a … Your brand believes the world would be a better place if …”

“KODAK projector is a carousel. KODAK believes the world would be a better place if we could bring the most valuable memory back to people.”

“Your product is a… Your brand believes the world would be a better

place if …”

BIG IDEA TIME!

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360iEmerson College, IMC

New YorkN/A

Beijing Beijing

BoostInsider.comAccount Manager

San Francisco

Torque DigitalSocial Media Manager

Chicago Jasmine Zhang

Ogilvy PRSenior Consultant

Boston

AcceptUMarketing Associate

Boston

Timezone Media Operation Manager

GuangzhouAccount Manager

BeijingCecilia Yan

Brand ManagerBeijing

Mercedes-Benz China, MTV, inSegment

Emerson College, IMCNew York

Assistant Account Exec.Guangzhou Mulan

MIT PRESS

Marketing AssociateBoston

Thank you!