2009 trapeze na branding and style...

2009Trapeze Branding and Style Guide

www.trapezegroup.com

North America

Trapeze Branding and Style Guide • North America

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The purpose of the branding and style guide is to enable every Trapeze employee and Trapeze partner creating communications materials to deliver a single,strong, instantly recognizable brand, and to establish standards for conveying Trapeze’s vision, market-leadership,thought-leadership and innovation to the world.

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TrapezeTM Branding and Style GuideNorth America

Copyright©2009 Trapeze Software Inc., its subsidiaries and affiliates. All rights reserved.


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Trapeze Branding and Style GuideNorth America

Logos, Fonts, Colors and Icons

Trapeze Logo usage guidelines p. 4

NOVUSTM Logo usage guidelines p. 7

VEOTM Logo usage guidelines p. 9

Logo violations p. 11

Font p. 13

Corporate color palette p. 14

General design guidelines p. 15

Trapeze icons p. 16

Writing and Positioning

Corporate positioning p. 17

Legal p. 18

General style guidelines p. 19

Templates and Standards

Locating templates and standards p. 22

E-mail signatures p. 23

Questions

Contacts p. 25


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Trapeze Logo Usage GuidelinesThe following standards apply for all media of communication, including the Web, print collateral, news articles, event signage, direct mail and promotional items.

The Trapeze logo should be used on all external documents and communication materials.When in doubt, always contact the Marketing group for assistance.

The Trapeze logo can be found in the DMS at:

Sales and Marketing > Global > Branding > Graphics > Logos

The Components

The Trapeze logo is comprised of two components: the word mark and the curves. No configurations other than the one pictured are acceptable. Exceptions are the “certified logo”, and the “powered by” logo.

Exceptions:

Logo with Corporate Tagline

The Trapeze logo may be displayed proportionally with the new 360 Tagline, “Thinking in 360 Degrees. Making it Happen.” as follows:

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Logos, Fonts, Colors and Icons

• Trapeze Logo usage guidelines

• NOVUS Logo usage guidelines

• VEO Logo usage guidelines

• Logo violations

• Fonts

• Corporate color palette

• General design guidelines

• Trapeze icons


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Clear Space

For the Trapeze logo to maintain impact, the surrounding area must be open and uncluttered. Careful consideration must be used when placing the logo close to graphic elements. The same clear space rule applies for all versions of the identity. The requiredborder of space around the logo must be X wide, where X equals the height of the “T” inthe Trapeze logo.

Orientation

The logo should not be displayed in any orientation different from what is provided in theartwork by Trapeze. Do not turn the logo on its side or at an angle. The text should alwaysread horizontally on the medium it is being placed.

Minimum Size

The logo must be of a size large enough to read the logo type and trademark notation. As a general rule, the logo should not be smaller than 1 inch or 25.4 mm for print and 100 pixels wide x 24 pixels high for the Web. The exception is in cases where the reproduction area is very small, such as on pens.

Translation

The logo may not be translated or localized into any other language.

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for Print: minimum 1" wide

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Logo Color Palette

The logo can appear in two colors or in black and white only. Use the variation mostappropriate for your audience and budget. Do not alter the colors of the logo in any way.

The color logo can be used on a white or light colored background, although a white background is the preferred choice.

Black and White Logo

The black and white logo should be used on a white or light colored background. Whenplaced on a black background or dark colored background, the logo should be reversedcompletely in white.

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Pantone (PMS) CMYK (for Print) RGB (for Web) HEX (Web-safe)

Trapeze Gray Wordmark PANTONE Coated 432 C23+M2+Y0+K77 R45+G52+B55 #333333

Trapeze Red Curves PANTONE Coated 1955 C0+M100+Y60+K37 R157+G0+B32 #990000

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NOVUS Logo Usage GuidelinesNOVUS is the thin-client browser-based solution. The following standards apply for allmedia of communication, including the Web, print collateral, news articles, event signage,direct mail and promotional items.

The NOVUS logo can be found in the DMS at:


The Components

The NOVUS logo is comprised of two components: the word mark and the curves. No configurations other than the one pictured are acceptable.

Clear Space

For the NOVUS logo to maintain impact, the surrounding area must be open and uncluttered. Careful consideration must be used when placing the NOVUS logo close tographic elements. The same clear space rule applies for all versions of the identity. Therequired border of space around the logo must be X wide, where X equals half of the heightof the “N” in the NOVUS logo.

Orientation

The NOVUS logo should not be displayed in any orientation different from what is providedin the artwork by Trapeze. Do not turn the NOVUS logo on its side or at an angle. The textshould always read horizontally on the medium it is being placed.

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Minimum Size

The NOVUS logo must be of a size large enough to read the logo type and trademarknotation. As a general rule, the NOVUS logo should not be smaller than 1 inch or 25.4 mmfor print and 100 pixels wide x 24 pixels high for the Web. The exception is in cases wherethe reproduction area is very small, such as on pens.

Translation

The NOVUS logo may not be translated or localized into any other language.

Logo Color Palette

The NOVUS logo can appear in two colors or in black and white only. Use the variationmost appropriate for your audience and budget. Do not alter the colors of the logo in anyway.





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NOVUS Gray Wordmark PANTONE Coated 432 C23+M2+Y0+K77 R45+G52+B55 #333333

NOVUS Red Curves PANTONE Coated 1955 C0+M100+Y60+K37 R157+G0+B32 #990000

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VEO Logo Usage GuidelinesVEO is the new School Solution suite for North America. The following standards apply forall media of communication, including the Web, print collateral, news articles, eventsignage, direct mail and promotional items.

The VEO logo can be found in the DMS at:


The Components

No configurations other than the one pictured are acceptable.

Clear Space

For the VEO logo to maintain impact, the surrounding area must be open and uncluttered. Careful consideration must be used when placing the VEO logo close to graphicelements. The same clear space rule applies for all versions of the identity. The requiredborder of space around the logo must be X wide, where X equals half of the height of the“V” in the VEO logo.

Orientation

The VEO logo should not be displayed in any orientation different from what is provided inthe artwork by Trapeze. Do not turn the VEO logo on its side or at an angle. The textshould always read horizontally on the medium it is being placed.

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Minimum Size

The VEO logo must be of a size large enough to read the logo type and trademark notation.As a general rule, the VEO logo should not be smaller than 1 inch or 25.4 mm for print and 100 pixels wide x 24 pixels high for the Web. The exception is in cases where thereproduction area is very small, such as on pens.

Translation

The VEO logo may not be translated or localized into any other language.

Logo Color Palette

The VEO logo can appear in two colors or in black and white only. Use the variation mostappropriate for your audience and budget. Do not alter the colors of the logo in any way.





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VEO Gray PANTONE Coated 432 C23+M2+Y0+K77 R45+G52+B55 #333333

VEO Red PANTONE Coated 1955 C0+M100+Y60+K37 R157+G0+B32 #990000

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Logo ViolationsDo not alter the Trapeze, NOVUS and VEO logo artwork in any way, or combine any of thelogos with any other object, including, but not limited to:

• other logos• icons, words• graphics• photos• slogans• numbers• symbols • Web audio files

Special considerations may be given upon approval by the Marketing group. The followingare examples of the way in which you should not use the Trapeze, NOVUS and VEO logoartwork.

Lockup

DO NOT take any of the logos apart and recombine it in any way to create new artwork. Nopart of any of the logos may be changed or re-sized in any way relative to the rest of thelogo.

Background

DO NOT place any of the logos on top of an image, photo or patterned background. Do notplace any of the logos on a background that does not offer sufficient contrast.

Drop Shadow/Border

DO NOT use any of the logos with a drop shadow, or create any type of border around it.

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Outline

DO NOT use any of the logos in outline form.

Stretching/Resizing

DO NOT distort any of the logos by stretching or resizing. If resizing is needed, it shouldonly be done with the proportions intact. For example, in a Word document the insertedlogo can be resized correctly by clicking and dragging the image by the corner anchors.Please do not use the middle anchors to resize as this will not resize proportionally.

Patterns

DO NOT create a pattern or background with any of the logos.

Tint/Gradation

DO NOT reproduce any of the logos with a tint or a gradation.

Removal of text

For all of the logos, please display the complete logo and not only one portion of the logo.For e.g. DO NOT display the curves of Trapeze logo without the “Trapeze” text. An exceptionto this is in the use of the Trapeze logo in software, where there are severe size restrictionssuch as 16 pixels x 16 pixels.

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FontTypography is an essential element to the Trapeze brand. Please do not use any other fontsin Trapeze communication materials other than those listed below:

Trapeze Corporate Font, ITC Officina Sans.

This is not a standard font and must be loaded onto your machine. The font is available inthe DMS at:

Sales and Marketing > Global > Branding > Fonts > ITC Officina

When you install new fonts, remember that each font will only work with the computeryou’ve installed it on. If you share office documents with others or plan to use your document on a different computer, keep in mind that new fonts you’ve installed on yourmachine may not display the same way on a different computer. Text that is formatted in a font that is not installed on a computer will display in Times New Roman or thedefault font.

Please ensure that both the PFB and the PFM formats are downloaded and installed.

Typography in printed materials

ITC Officina Sans Book:

This is the typeface for headline copy, emphasized text and body copy.

Abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

123456789$%&(.,:;‘’“”!?)

Typography for screen display or Word documents

Arial:

This is the preferred typeface for headline copy or body copy, on the Web or in printed Word documents.

Abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

123456789$%&(.,:;‘’“”!?)

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How to install the font:

If you are using Microsoft® Windows® XP:

• On the Start menu, click Control Panel.

• In the Control Panel, double-click Fonts.

• On the File menu, click Install New Font.

• Navigate to the location where you saved the downloaded or unzipped font, and in the List of Fonts box, click the font you want to add.

• Click OK.

If you are using Microsoft® Windows® 2000:

• On the Start menu, point to Settings, and then click Control Panel.

• On the Control Panel, double-click Fonts.

• On the File menu, click Install New Font.

• Navigate to the location where you saved the downloaded or unzipped font, and in the List of Fonts box, click the font you want to add.

• Click OK.

Please note:

• The “Officina Sans” font appears in the Fonts folder as “Officina Sans” but in software, such as Word, it will appear in the list of font choices as “ITC Officina Sans”.

• It may be necessary to reboot after installing new fonts.


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Corporate Color PaletteIn addition to the colors specified for the two-color Trapeze, NOVUS and VEO logos, there is a Trapeze corporate color palette that is the preferred palette of colors for use in anyoutbound communications materials.

• The primary colors are red and dark grey. Screened back percentages of these colors may be used as appropriate.

• The secondary colors are gold, putty and aubergine and serve as accents to the gray and red. Screened back percentages of these colors may be used as appropriate.

The following is the corporate color palette.


Trapeze Gray PANTONE Coated 432 C23+M2+Y0+K77 R45+G52+B55 #333333

Trapeze Red PANTONE Coated 1955 C0+M100+Y60+K37 R157+G0+B32 #990000

Trapeze Gold PANTONE Coated 143 C0+M35+Y85+K0 R254+G166+B32 #CC9900

Trapeze Putty PANTONE Coated 452 C24+M18+Y42+K0 R194+G189+B133 #CCCC99

Trapeze Aubergine PANTONE Coated 5205 C50+M58+Y50+K0 R128+G85+B89 #996666

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General Design Guidelines

Please adhere to the following guidelines when creating cover pages for e.g. in Word.

1) For cover pages, the preferred placement of the Trapeze logo is in the upper left hand corner of the page. The logo should not exceed two and one half inches in width.

2) Unless following a template, text on the cover page should be the same paragraph justification, preferably left justified.

3) All text should be the same font. Please do not use two different fonts.

For example:

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Header

Subheader

Date


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Trapeze Icons

The following icons are available to represent solutions and modes of transportation. The icons can be found in the DMS at:

Sales and Marketing > Global > Branding > Graphics > Icons

Ridesharing and Alternative

Rail

Demand Response

Fixed Route/Flex Route

Multimodal

School

Ferry

Routing and Scheduling

Ridesharing and Alternative

Planning and Analysis

School

Operations Management

Traveler Information

Demand Response

Transit Intelligence

In-Vehicle and Wayside Systems

Medical

Enterprise Integration

S O L U T I O N S

M O D E S

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Corporate PositioningThis section establishes Trapeze’s positioning in the market. The following positioningstatements apply for all media of communication, including the Web site, print collateral,news articles, event signage, direct mail and promotional items.

Positioning Statement

Only Trapeze provides solutions that consider the full 360 degrees of passenger transport.As a result, our customers can realize efficiencies, enhance the quality and scope of theirservices and safely transport more people with less cost.

Company Description/Boilerplate (North America)

Long Version

Trapeze Group delivers solutions that consider the full 360 degrees of passenger transport. Whether addressing the needs of a single department, an entire organization, or the community, Trapeze provides some of the most advanced software, intelligent transportation systems (ITS) and mobile technologies in the industry. Hundreds of government and commercial organizations across Europe, North America and Asia Pacific have turned to Trapeze to realize efficiencies, enhance the quality and scope of their services, and safely transport more people with less cost. Visit www.trapezegroup.com.

Short Version

Trapeze Group delivers solutions that consider the full 360 degrees of passenger transport. Hundreds of government and commercial organizations across Europe, North America and Asia Pacific have turned to Trapeze to realize efficiencies, enhance the quality and scope of their services, and safely transport more people with less cost.

Tagline

The new Trapeze tagline with capitalization appears as follows:

“Thinking in 360 Degrees. Making it Happen.”

Referring to Trapeze

In the first use of the company name in any document, Trapeze Group is best. In subsequent mentions, use either Trapeze or Trapeze Group.

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Writing and Positioning

• Corporate positioning

• Legal

• General style guidelines


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Legal

Confidential and Proprietary/Trade Secret

For documents that include Trapeze business processes, such as how our software is installed or how we deliver, “Confidential and Proprietary” is required. For documents thatpertain to functionality of software, include “Trade Secret”.

Copyright Notice

It is essential to include a Trapeze copyright notice on all formal software documentation,marketing materials, and other Trapeze publications.

The correct copyright notice is:

Copyright©2009 Trapeze Software Inc., its subsidiaries and affiliates. All rights reserved.

For more information about trademarks and legal guidelines, please contact the Trapeze legal department.

Trademark

Do not reproduce the Trapeze logo, the NOVUS logo and the VEO logo without the ™ trademark symbol.

The Trapeze name and logo are the intellectual property of Trapeze. It is of utmost importance that trademark symbols are used properly.

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General Style Guidelines These standards apply for all media of communication, including the Web, print collateral,news articles, event signage, direct mail and promotional items. For languages other thanEnglish, the standard for the individual languages is acceptable.

Acronyms

• Do not set the characters in an acronym apart with periods (e.g. ASP not A.S.P. and UK not U.K.).

• Make acronyms plural by adding “s” with no apostrophe (e.g. “This increases the efficiency of computers with multiple CPUs.” Or “Windows dominated the 1990s computing environment.”)

Capitalization

• All letters in “NOVUS” and“VEO” are capitalized.

• Capitalize the word “Web.” “Web site” is two words, with “Web” capitalized. The ess in “Web service” is lower case.

• Capitalize the word “Internet.” Do not capitalize intranet. (There is only one Internet, but there are many intranets.)

• Capitalize names of departments or divisions. (e.g. Sales, Marketing, Community Transit).

• If the title of an individual precedes the name in a sentence, capitalize it (e.g. “Chief Executive Officer Mark Miller said…”) BUT if the title follows the name in a sentence, lowercase it (e.g. “Mark Miller, chief executive officer, said …”).

• If the title is not used in conjunction with an individual’s name, lowercase it (e.g. “The president of Trapeze serves on CSI’s Advisory Board.”).

• Capitalize the first and last words and all nouns, pronouns, adjectives, verbs, adverbs and subordinate conjunctions in titles, headings and subheadings. Lowercase articles (the, a, an), coordinate conjunctions (and, or, for, nor), and prepositions, regardless of length, unless they are the first or last words of the title or subtitle. Lowercase the “to” and “in” infinitives.

Commas

• Use commas to separate elements in series, but do not put a comma before the conjunction (and, but and or are examples of conjunctions) in a simple series (e.g. “She likes the color green, bikes and magazines.”).

• Put a comma before the concluding conjunction in a series if an integral element of the series requires a conjunction (e.g. “Joe had coffee, toast, and bacon and eggs for breakfast.”).

• Use a comma before the concluding conjunction in a complex series of phrases (e.g. “The main points to consider when choosing a corporate color palette are whether it is diverse enough for the many uses in your organization, whether it allows you to administer it across geographies, and whether it looks good.”).

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• Use the comma after the date if the year is also listed (e.g. June 5, 2000).

• Do not use a comma if only the month and year are listed (e.g. “Based on an April 2002 benchmark conducted by Trapeze …”).

Dateline for Press Releases

• Datelines should read: CITY, STATE, Month #, Year—

For e.g.

CLEVELAND, OHIO, APRIL 23, 2005—

• Note the em dash (—) used between the date and the beginning of the release.

Figures/Numbers

• Spell out numbers under 10, and any number that is the first word in a sentence. This rule applies to adjectives (e.g. “three-tier” and “six-city” but “14-step” and “10-day”.)

• Do not spell out any numbers in a series (e.g. “The seminar series features presentations by 4 customers, 12 technology partners and 3 industry analysts.”)

• For figures in the millions and billions, spell out “million” and “billion” but use digits for amount, except for the number one, which should be spelled out. Do not hyphenate (e.g. “The new Trapeze 6 technology may support up to 2 million users at the same time.”)

• Use commas after the thousands place (e.g. “$10,000”) BUT not for title release numbers.

• For percentages, always use digits, except for the number one, which should be spelled out (e.g. “33 percent” and “3 percent” but “one percent”)

• Always spell “percent.”

• Prefer digits to spelled-out decades (e.g. “1980s, 1990s”) and do not use apostrophes.

Hyphens/Dashes

• The word “real-time” takes a hyphen when it’s a two-word adjective preceding a noun (e.g. “real-time information”), but not when used in a prepositional phrase after a verb or noun (e.g. “communicate in real time” or “communication in real time”).

• The word “e-mail” should have a hyphen.

• “Online” is one word and should not be hyphenated.

• “Login” is one word and should not be hyphenated.

• Use en dashes (–) with ranges (e.g. “April–September”; “$2,000–$5,000”).

Sexist Language and Terms

• Avoid using sexist language and terms in all documents.

Periods

• The correct short forms of “example” and “that is” should be “e.g.” and “i.e.” and not “eg” and “ie”.

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Possessives

• For names ending in “s” use apostrophes only, not ’s. (e.g. Jess’ wedding was fun.)

Spacing

• One space only after periods, colons and commas.

Quotation Marks

• Punctuation always goes inside the quotation marks.

• Use double marks (e.g. “ ”) in copy for direct quotation of speech or writing. A quotation within a quotation takes single marks. (e.g. ‘ ’). Single marks should also be used around slang or jargon words, where appropriate.

Trademarks

• The trademark “TM” is to be capitalized and is to follow TrapezeTM, NOVUS

TMand VEO

TM

in the first instance of its use in a document. In any subsequent use, the trademark “TM” is not required.

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Locating Templates and StandardsAll templates and standards, including this manual, are kept in a centralized location in the DMS in the “Global” library.

Some of the templates currently available include:

• Letterhead and 2nd sheets, envelopes, fax cover letters and business cards

• North American Standard PowerPoint Presentation

• School Standard PowerPoint Presentation

• User Guides

• Operations Templates for Reference Guides, Operational Review Agendas, Introduction Letters, Definition of Payment Terms, Milestone Acceptance, Activities Performed, Course Evaluation and Training Attendance

New templates and standards are continually being added and old ones updated. Please bookmark this location for future reference.

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Templates and Standards• Locating templates and standards

• E-mail signatures

5800 Explorer Drive, 5th floor • Mississauga, Ontario L4W 5L4 Canada • t. 905.629.8727 • f. 905.238.8408


5800 Explorer Drive, 5th floorMississauga, OntarioL4W 5L4 Canada

t. 905.629.8727 ext.5467m. 416.XXX.XXXXf. [email protected]

Mark MillerChief Executive Officer

5800 Explorer Drive, 5th floorMississauga, OntarioL4W 5L4 Canada


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E-mail signaturesThis standard applies to all outgoing e-mail. Font type should be Arial with a point size ofno less than 8pt and no larger than 12pt.

Required information should include:

Name

Title

Trapeze Group


E-mail address

Office #

Mobile # (if applicable)

Fax #

Optional information can include:

Physical address

A promotional tag

The signature line should be separated from the body of the e-mail by three dashes. Please leave one line between the signature and a promotional tag.

Without promotional tag:- - -Kim EmmersonDirector of MarketingTrapeze [email protected]: 905.629.5297Mobile: 416.523.5968Fax: 905.238.8408

With promotional tag:- - -Kimberley Emmerson / Director of Marketing Trapeze Group / www.trapezegroup.com / [email protected]: 905.629.5297 / Mobile: 416.523.5968 / Fax: 905.629.2585

Join us at the 2010 Trapeze User Conference!Register at www.trapezegroup.com/2010UC

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Phone NumbersIn terms of grouping of phone numbers, the following formats should be used:

North America (905) 629 8727(480) 627 8400

UK

Within the UK 01225 784200

Outside of the UK +44 (0) 1225 784200

Denmark +45 87 44 1600

Germany +49 40 5300 31 0

Nederland +31 10 8500 823

Spain +34 91 432 11 39

Australia +61 8 8415 9900

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Contacts Should you have any questions please contact:

Kim EmmersonDirector of MarketingTrapeze Group5800 Explorer Drive, 5th FloorMississauga, OntarioL4W 5L4 [email protected]. 905.629.5297

Connie FongCorporate Graphic DesignerTrapeze Group5800 Explorer Drive, 5th FloorMississauga, OntarioL4W 5L4 [email protected]. 905.629.8727 ext. 4877

Sanjay DesaiCounselTrapeze Group5800 Explorer Drive, 5th FloorMississauga, OntarioL4W 5L4 [email protected]. 905.629.5299

Questions

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2009 trapeze na branding and style...

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