n proctor museum as startup feb 2016
TRANSCRIPT
THE MUSEUM AS STARTUP
@NancyProctor [email protected]
A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
– Eric Ries, The Lean Startup
Or, Avoiding the Zombie Apocalypse
THE BALTIMORE MUSEUM OF ART
THE CONE COLLECTION
MATISSE
65,000 PRINTS, DRAWINGS AND PHOTOGRAPHS
EUROPEAN
AMERICAN FINE AND DECORATIVE ARTS
CONTEMPORARY
TEXTILES
AFRICAN ART
ASIAN ART
LATROBE SPRING HOUSE
TWO SCULPTURE GARDENS
April 6-9, 2016
MUSEUMSANDTHEWEB.COM
THE BROAD ART MUSEUM, LOS ANGELES
THE MUSEUM OF OLD AND NEW ART (MONA)
RED INK BUSINESSES
1. Core assets can’t be sold2. Mission mandates access for all3. ‘Forever business’
MUSEUMS… SO WHAT?
NEWCITIZENSHIP.ORG.UK
Subject Consumer Citizen Dependent Independent Interdependent To For With Religious Material Spiritual Duty Rights Purpose Obey Demand Participate Receive Choose Create Command Serve Facilitate Radio Television Internet Bureaucracy Hierarchy Platform Subjective Objective Deliberative
CULTURE SHIFT
NEW INC. AT THE NEW MUSEUM
ACMI X
“There’s not a single business model… There are really a lot of opportunities and a lot of options and we just have to discover all of them.”
– Tim O’Reilly
“Businesses are historicising engines.”– Simon Denney
• Multiple models can co-exist
• Free and Freemium
• Multiplatform
• Open
• Long Tail
BUSINESS MODEL PATTERNS
FREE
Members
Donors
Free
Museum
PublicFunders
Museum
PublicFunders
Museum
PublicFunders
FREEMIUM
Visitor
Member
Donor
Visitor Member Donor
Museum
PublicFunders
MULTIPLATFORM
Gamers
PlatformsGames
MULTIPLATFORM
MULTIPLATFORM
OPEN
Closed OpenThe smart people in our field work for us. We need to work with smart people both
inside and outside our organization.To profit from R&D, we must discover it, develop it, and ship it ourselves.
External R&D can generate significant value; internal R&D is needed to claim some portion of that value.
If we conduct most of the best research in the field, we will win.
We don’t have to originate the research to benefit from it.
If we create the most or the best ideas in the field, we will win.
If we make the best use of external ideas, we will win.
We should control our innovation process, so that competitors don’t profit from our ideas.
We should profit from others’ use of our innovations, and we should buy others’ intellectual property (IP) whenever it advances our own interests.
CULTURE SHIFT
LONG TAIL
Press Preview Thu Mar
27
Presentation of #RenoirReturns
at MW2014
Seurat:
Most seen “evidence” to
dateOfficial Blog Launch
Sun Mar 30Tale 2 by
Justin Sirois
started
Traffic peak follows posting of new content
BLOG.ARTBMA.ORG
THE CONTENT BUSINESS
The Stuff
Content (IP)
Collection
“So many businesses fail… simply because they have failed to correctly define themselves.”
– John Hendricks
METRIC
COOPER-HEWITT’S PEN
THE ECONOMICS OF CURATION
• Content business
• Use of collections is a key metric (KPI)
• Multiple business model types
• Multiplatform: connect interests of audiences
• Open: create value with outside partners
• Long tail: cater to the niches
THE MUSEUM AS LEAN STARTUP
BLUE OCEAN
CONTACT ME!
• @NancyProctor
• http://www.museumsandtheweb.com/member/nancyproctor/