Washington Mystics Social Media

Campaign ProposalJessica Moore

About The Mystics

• 15 Seasons in WNBA

• Home games played downtown in the Verizon Center

• Game average 8,000 fans during regular season

• A part of Monumental Sports Entertainment• Washington Wizards (NBA) Capitals (NHL)

Sports and Social Media

• Fans are having conversations online

• Provide access to team like never before

• Build connections and brand loyalty

• Two way communication opportunities

Objectives

From October to May maintain at least 75 percent of user engagement when compared to activity during the 2013 season.

Increase of 40 percent per month in unique visitors to Mystics website through social media platforms.

Compared to the 2012 post season raise fan engagement 80 percent during the 2013 post season.

At least 20 likes, shares, retweets, and comments on new Facebook posts and tweets.

At least 20 likes and comments on new Instagram posts

Tools Currently Used

www.wnba.com/mystics

• 12,000 likes but little engagement

• Limited new posts in the off season

• 7,000 followers• Used for one way

communication

• Provides the most information

• Good User Experience• Good use of video

Additional Tools

• Blogging adds value to a website• Drives in more traffic

• Instagram is a popular photo sharing app

• Another way to connect with fans

Strategy

At least one to two employees will monitor and update all social media.

Encourage questions and respond

Blog entries from Players and coaches = unique storytelling

Video blogs via Skype post on website.

Increase SEO, allow for comments

Share posts through social media

Hashtag contests via Facebook, Instagram, and Twitter to energize fans.

Link all social media platforms

Evaluation

• Monitor and measure activity weekly

• Evaluate progress monthly

• Facebook Graph Search, Klout, Technoratic

• Social Media metrics

• Goggle Analytics

Its All About Connections