mystery shopping - visual presentation from wemarkindia
DESCRIPTION
Mystery shopping or secret shopping is the process of checking and evaluating the services and products of a business. While these shoppers behave like they are normal shoppers. Wemark provides mystery shopping service across thousand cities of India and in 21 country as well.TRANSCRIPT
Mystery shopping is evaluating services and goods that a business provides while posing as a regular customer to the staff.
Getting trained people to act as customers to experience a defined set of processes and report back on the results.
What is Mystery Shopping ?
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Mystery shopping was standard practice by the early 1940s as a way to measure employee integrity.
During the 1940’s, Wilmark started using the term “mystery shopping” to describe the process of anonymously evaluating customer service.
The industry slowly gained popularity throughout the 1970’s and 1980’s.
History of Mystery Shopping
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Person hired by a market research firm or a manufacturer to visit retail stores, posing as a casual shopper to collect information about the store‘s display, prices, and quality of their sales staff.
Who are Mystery Shoppers ?
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Retail Leisure
Travel Hospitality
Automobile Food Services
Family Entertainment MiscellaneousCentre
Our Operation areas
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WeMark Marketing Pvt Ltd Follow us
1001, VISHWADEEP BUILDING, DISTRICT CENTER, JANAKPURI,NEW DELHI, DELHI (INDIA)
9818044621, [email protected]
www.wemarkindia.com