Mystery Shopping : Factors And Working

Methodology

Mystery Shopping

Many companies are now hiring the mystery shopping services to know about the areas of improvement in the business. The mystery shopping company then makes a survey model which defines the criteria and techniques by which the improvement factors of the company will be measured.

The information and factors which are generally included in mystery shopping :

• Number of employees present in the store on entering

• Cleanliness maintained in the store and store associates

• How long it takes to greet the mystery shopper

• Whether or not the greeting is friendly• Name of employees• The questions asked by the shopper to find

a suitable product• The various types of products shown to the

mystery shopper

The information and factors which are generally included in mystery shopping :

• The sales arguments used by the employee• Whether or how the employee attempted

to close the sale• Whether the employee recommended any

add-on sales• Whether the employee invited the shopper

to come back to the store• Speed of service• Compliance with company standards

relating to service, store appearance, and presentation

• Frequent visits and confidential field surveys • Visits to specific locations including main branch and

any other branches.• Confidential visits to number of employees• Submission of reports after the deriving the

conclusion of each field visit• Verification of the information given by the

institutions

Work Methodology of Mystery Shopper :

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