myob's #results objectives & key results journey presented at agile australia
TRANSCRIPT
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1. MYOB’s situation
2. How we resolved it ….. with #Results
3. Why was #Results successful?
4. If we had the chance to do it all over again, then…..
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Catalyst for change – Remove the Red2013
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MYOB’s Values
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Today’s story
1. MYOB’s situation
2. How we resolved it ….. with #Results
3. Why was #Results successful?
4. If we had the chance to do it all over again, then…..
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Expose your self to the best things humans have done, then bring them in to what you are doing. Steve Jobs
+ = #Results
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Source: Betterworks.com
OKRs Defined by Andy Grove at Intel
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Source: Betterworks.com
OKRs Defined by Andy Grove at Intel
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Hire two
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GOAL - Save businesses 2 hours a quarter in meeting their compliance obligations
KRA: E2E user flows defined and tested with 90% able to
complete without assistance
KRA: Agreed MVP tested with X customers with 8/10 agreeing they would use
KRA: 1,000 SMSFs registered
KRA: 10,000 employers using paysuper
KRA: Facilitate targeted inception with an agreed initial release plan
GOAL – Automate the process for businesses to comply with
Super Stream reform
KRA: 100% of MYOB customers have a path to achieving super stream compliance
KRA: 500 number registered interest in SMSF
GOAL – Help businesses get paid on average 2 days faster (debtor days)
GOAL - Reduce manual data entry by 2 hours per month
Key Play: Deliver market-leading innovation focused on getting paid and reducing manual work
GOAL: Remove the need to manually key in Bills
KRA: 2 bills per customer created using Smart Bills per month
KRA: NPS of SmartBills of +20
KRA: At least 80% of Bills automatically read accurately using OCR
KRA: 50% of invoices paid online
KRA: 70% of invoices viewed online
KRA: Delivery PAYG and TPAR e-lodgement by June 30
KRA: Reduction in time taken to meet super obligations by 10 minutes per employee
GOAL – Eliminate manual tasks for ATO lodgements saving 1
hour per month
GOAL: Online payments for customer invoices reducing days to pay
KRA: Reduction of 2 days in average debtor days for customers paying online
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Lean Canvas Easy to manage and refer MYOB products19-November-2014
Iteration #1
Cost Structure
• ITS???• AD PD• BD PD
Revenue Streams
• Referrals• Subscription revenue
Problem
• There are in excess of 5+ dashboards Accountant must know about today to manage their MYOB online customers
• For each MYOB product the process of referring and getting them onboard is different
• Managing who with the practice has access to which ledgers is difficult
• Accountants have no single view of all of their customers which show them information that allows them to be proactive
Solution
• Create a single dashboard where Accountants can view and manager all their customers
• Manage the process of adding a v19 ledger and upgrading the customer from within the dashboard
Key Metrics
• % of practices online ledgers that can be managed from the accounting dashboard
• # of v19 upgrades referred from the accounting dashboard
• # of practices using the accounting dashboard
Unique Value Proposition
• Single dashboard showing all MYOB online ledgers including competitor ledgers
Unfair Advantage
• It is so easy to upgrade an existing MYOB product that it is a no brainer
• Part of existing client accounting solution
• Integrated with the practice solution
Channels
• Accountants
• Bookkeepers
Customer Segments
• Accountants
• Bookkeepers
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Matt – Image of Mobile app
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4123 4567 8901 2345
6 Minutes
10+ days
Jun
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Today’s story
1. MYOB’s situation
2. How we resolved it ….. with #Results
3. Why was #Results successful?
4. If we had the chance to do it all over again, then…..
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1. We ‘owned it’
2. Simple & Memorable
3. Anchored in best practice
4. At home in the ‘Results’ value
@benross50
Today’s story
1. MYOB’s situation
2. How we resolved it ….. with #Results
3. Why was #Results successful?
4. If we had the chance to do it all over again, then…..
@benross50
1. Development leadership in the kitchen
2. Templates and examples
3. Set the expectation that setting a goal is an important, time consuming, two-way, highly engaged debate
Watch out for these gotcha’s
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What was the outcome?
1. Our ‘smashed it’ performers increased by 18.2%
2. Scoreboard for revenue from Q1 2015 was GREEN .. and remains
3. Hit targets for successful IPO
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Opportunities today for Product Manager
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