mykontiki pitch for investors
Post on 20-Oct-2014
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MyKontiki pitch for investors.TRANSCRIPT
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5.3.2014 , Elämysluotain Ltd
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© Elämysluotain Oy 2014 All Rights Reserved.
• “I would love to find local genuine fun”
• 60% agree: Local finding is difficult…
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© Elämysluotain Oy 2014 All Rights Reserved.
Easy-to-find local + smart
“experienceful” 1 day trips
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How
people
find
inspiring
places
How
small
organizers
find
visitors
© Elämysluotain Oy 2014 All Rights Reserved.
Consumer: discover local experiences
Attraction organizer: raise your visibility
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local worldwide
© Elämysluotain Oy 2014 All Rights Reserved.
‣ Attractive images‣ Themes, filters‣ Personalization‣ Map and routes‣ Experience game
Content co-creation by the consumers is
combined with adventure organizer offers
“discoverists”, all active people
motorists
local travellers
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© Elämysluotain Oy 2014 All Rights Reserved.
Worldwide MyKontiki community will grow
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mobile
application
mobile tickets
WWWworlwide local
social community
© Elämysluotain Oy 2014 All Rights Reserved.
Now we have web-community and soon a
mobile app with paid ticketing and services
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© Elämysluotain Oy 2014 All Rights Reserved.
Mobile app for social game lovers: heroship
challenges, points and every day surprises
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Adventure travelling is exploding
+65% p.a.
last 3-4 years
Nowmarket size over300 billion USD
89 billion USD (2009)
© Elämysluotain Oy 2014 All Rights Reserved.
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Lists
Local
Global
Consumerbehaviorbased search
© Elämysluotain Oy 2014 All Rights Reserved.
Positioning: consumer focused local experience content,
learning engine and adventure based loyalty fun program
• Free and paid attraction• User’s own + commercial content• Mobile adventure guide • Surprise game of “your life”
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MyKontiki competitive advantage will be consumer
driven business model and personalized offering
© Elämysluotain Oy 2014 All Rights Reserved.
• “Consumer is king” in open wiki-like content -> co-creative
tools for digital images/attractions creation process
• Both commercial, nature and private (free) attractions
• Smart learning recommendation engine
• Themes and smart local discovery
• People & hobby matching (c2c) + user needs matched to firms
• Equal business visibility – consumer needs based matching
• Imaging + routes = local personalized adventure guide
• Social and heroship fun game – activity & city points and
loyalty program, where active users get best local benefits
• Experienced and creative team
• Global, but same time local growth model. See business case.
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MyKontiki earning model: B2B co-operation,
licensing and social game premium app
© Elämysluotain Oy 2014 All Rights Reserved.
Local firms and organizers
‣Service packages (1000e/y)
‣Event ticket commissions (5-10%)
‣User behavior analytics
With international partners‣Licensing (SaaS)‣Revenue sharing
With consumers‣Mobile application pro versions‣In-app sales
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© Elämysluotain Oy 2014 All Rights Reserved.
Market pilot and metrics
February 2014 test pilot marketing (~1300e FB spent):
- ~10 000 motorists (8 clubs) will join pilot in 2014
- +1000 new Facebook MyKontiki fans
- 2400 users visited site in February
- 220 new registered users. Totally over 600
- Partner directions: Ulkona-tv, Retkipaikka, Relaa.com,
Kevytilmailu Ry, Traveller’s Profit
- Press contacts: Keskisuomalainen, MP maailma, TM
and moto club magazines
- Accelerate with blogger networks and editorial content
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Near future‣ Next levels of social hero game
‣ Expansion in EU, Asia
‣ Brand building
‣ Licensing of data and technology
‣ New revenue models
Now and next‣ R&D acceleration
‣ Digital marketing, PR, publicity
‣ Editorial & blogs, content growth via partners
‣ Partnerhip based sales
‣ Mobile application with routing, imaging, videos
‣ Company and team development
© Elämysluotain Oy 2014 All Rights Reserved.
Round 1~ 250 000 euros
(2014)
Round 21.5 million euros
(2015)
Funding for app development, business
growth and consumer base increase
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© Elämysluotain Oy 2014 All Rights Reserved.
Timo JalavaCEO, strategy & sales
Olli Laasanen
Business development
and marketing
Adeel Rasheed, Front‐end UX
Passionate and creative core team
Mehul GurjarBack‐end
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© Elämysluotain Oy 2014 All Rights Reserved.
Join our team – experience & share MyKontiki
Climbing park
in Turku
Viking village
in Rosala
Marine museum
in TallinnMain visit
in Lohja
Sky experience