disfit investors pitch jan 2016

Disfit, Discover Fitness Centres Near You. Gyms, Yoga & more.

www.disfit.in Pune, Maharashtra [email protected] +91 8378997510

2www.disfit.in, Discover Fitness Centres near you. Gyms, Yoga & more.

The Core Team

RakeshCEO & Sales

Head

SaroshiTraditional

Fitness

SubhrajitProduct HeadRakesh looks after

the overall sales of Disfit. He has 3 years of experience with Honda Motors & is current overlooking the tie-ups primarily with gyms & other fitness providers

Saroshi looks after tie-ups with not so regular fitness providers i.e. yoga centres, pilates, personal trainers & others. She is a qualified yoga trainer & has been 7 years of experience.

Subhrajit is the product head of Disfit & handles the digital marketing part as well. He has more than 10 years of corporate experience in consulting & finance space.B.Tech

(Mechanical), Osmania University

MCA & BCA, Osmania University

MBA (IIM Lucknow), B.Tech (IIT Bombay)


Our Value Proposition for USERs?Discover a fitness center near to your Address

Browse, Filter and Book a Membership

Be specific on type & number of Equipment

Build your Profile & find a fitness buddy

1. Build your profile with your likes of type of workouts,

2. Shortlist & Likes the centres;3. Find work out buddy near you;4. Contact and communicate with

centres;5. Avail exclusive offers;


Our Value Proposition for USERs? - Search Results


● Once we get connected, we visit you and verify it in detail.

● We make your fitness centre LIVE and come over for a complete demonstration of your dashboard.

How Centers get Listed?

DISFIT

We visit you and Verify

You go LIVE

We get Connecte

d

Login gets created

& Demo of

Dashboard

1

2

3

ONLY VERIFI

ED LISTIN

GS


Our Value Proposition for Fitness Centers

Reaching to the Customer Owners

You can mange your prices, customer data and listings at

one place.

Generating

interest for

fitness

● Disfit sensitize customers on fitness and encourage them to join a Gym;

Focused Marketin

g

●We reach customers via social media marketing and google searches;

Revenue ● Selling daily membership passes to customers;

Let the customer find you. You will get verified LEADS

Bookings done and seamless payments from customers.

Manage ALL YOUR CENTRES

(MULTIPLE) at one place

ALL your BOOKINGS & OFFERS

at one place.

MARKETING – We do marketing

for you. You just focus on

your centres.

Reply to your

REVIEWS &

INTERACT with Users


Fitness Centre (Your) Dashboard• Manage all your

Fitness Centres at one Place;

• Manage the Reviews you have received;

• Manage all the Trial Requests you have received;

• Manage all your Bookings at one place;• Edit your fitness

centre details whenever you want;

• Create your own offers to reach new customers;

• Follow it up with your customers;

• Participate in exclusive fitness sales events;


Our Business Model

Revenue from

LISTING services

Revenue from

BOOKING services

Revenue from

FEATURED services

Revenue from

RATING services

1. The LISTING is FREE till 31st March, 2016;2. The Booking services to be launched on 1st February, 2016;

The fitness providers will pay to Disfit for listing services. We have several packages for the same.

We have introduced featured services, users to view featured fitness options near their searches.

Users can book membership directly in Disfit. For every booking, a certain % will be shared with us.

We have the plan to introduce ratings for fitness centers and for every review Disfit gets paid.


Market Opportunity

# of runners in India has grown by 40% in last 3 years. PwC-FICCI report projects the whole fitness & wellness industry to be of INR 3 trillion in next 5 Years.

◉

The current market size is approx. INR 1 trillion. The fitness industry grew at a CAGR of approx. 18% in last 3 years.

◉

32 crore is India’s Urban population. Our target is to cover the whole of urban India

◉INR 3 Trillion

18%CAGR for

Last 3 years*

32 Cr

10 Cities

Jun - 16

4 selected cities

Jan - 16

Pilot in 3 cities

Nov - 15

25 Cities

Dec - 16


Current Traction

Launched with listing services in 4 cities in India. The booking will be launched by Feb, 16.

Launch of www.Disfit.in

10 Cities covered

25 cities to be covered

10,000 tie-ups across 25 citiesJan 2017

Jan 2016

June 2016

Dec 2016

Jan 16

110 250

0 100 40Cities Listing

straffic/

day Tie-upsBy June 16, 10 cities to be covered for listing services. Listings cover Gyms, Yoga and more.

Jun 16

By Dec16, 25 cities to be covered for listing services. Listings cover Gyms, Yoga and more.

Dec 16

We should be having 10,000 tie-ups with fitness providers. The traffic is projected to 10,000/day.

Jan 17

January, 2016


Competitive Landscape◉ Primary Segment◉ Secondary Segment◉ Tertiary Segment

www.fitternity.com www.gympik.com

www.gymtrekker.com www.gympp.com

Goog

le map

s

yello

wpag

es

www.

justd

ial.co

mOt

her l

isting

we

bsite

s

Local Gyms

Other Media

Modes

Search enginesFree Sources

1.Finding a fitness option within a certain distance of your address;

2.Provide the type & # of different fitness equipment;

3. Only verified listings are there in the website;

4.Varied array of membership duration;

5.Fitness providers can communicate with users directly;

6.Standardized review system;

Our Competitive Edge


Financial Projections

Operating Cost 12H1

41H2

45

H3

50

H4

60

H5

80H6In INR. Lacs

Marketing Cost 4 8 15 25 40 60Technology Cost 0.5 0.5 1 1 1.5 1.5Office Cost 2 4.25 5 8 15 25

Total Cost 18.5 53.75

66 84 116.5

166.5Listing Revenue 0 32 35 40 50 60

Booking Revenue 0.5 4 15 40 80 150Featured Revenue 0.4 5.5 10 15 20 25Featured Revenue 0.2 4 6 10 15 20

Total Revenue 1.1 45.5 66 105 165 225

H1 – Refers to first half of calendar year 2016


Funding Requirements

Call-to-actionfor investor(s)Money Will be Used for:1. Manpower cost (25 by Dec

16)2. Setting up of office (2 offices)3. Marketing (Digital Marketing

Expenses)4. Product Development

(Refining and remodelling the product)

Rs. 1 Cr

$

Our Immediate PlanWhat are we currently investing in:1. Setting up of an office2. Completing all the legal

requirements3. Recruitment of new

employees4. Launching a competition5. Launching of a digital media

campaign covering fb / tw / g+This fund will

help us continue business for next

18 months

In 18 months, the traffic of

10,000 / day & 50 bookings

/ day

In 18 months, cumulatively we

generate revenue of Rs

1.1 Cr

Will go for Series A Fund. Currently we are seeking a valuation of

Rs 4 Cr.


Current Equity Structure

Saroshi NahakRakesh NahakSubhrajit Ghadei

51%

35%

14%

Subhrajit has committed to put Rs 5 Lacs over next 1 Year;

We have spent Rs 2.10 Lacs till Now; Rakesh & Saroshi works full time on this

product; Only Rakesh takes a monthly salary from the

company;


Exit Options for Investors Industry is new and hence lucrative so no prior examples

of investor exits; However; an IPO in next 10 years is a possibility; Selling your stocks to existing investors or new investors

is always an option;Why should you invest in Disfit We are not a tech start up, we are a fitness start-up; We believe in “An Idea is as good as Execution”.

We believe couple of years down the line, people living in urban India has to work out for SURVIVAL forget having a great

body, they have to work out to LIVE.


Thank Youwww.facebook.com/disfittwitter.com/disfitdotin

[email protected]

google.com/+DisfitDotIn

0091 9030141920

www.disfit.inFlat No – 10,SwapnaSpurthi ApartmentsVeerbhadra Nagar, BanerPune, Maharashtra 411045

A property of Saroshi Infotech Pvt. Ltd.

http://www.disfit.in/

disfit investors pitch jan 2016

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