myers’ exploring psychology (4th ed) chapter 6 learning james a. mccubbin, phd clemson university...

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Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

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Page 1: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Myers’ EXPLORING PSYCHOLOGY (4th Ed)

Chapter 6

Learning

James A. McCubbin, PhDClemson University

Worth Publishers

Page 2: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Learning

Learning relatively permanent change in

an organism’s behavior due to experience

experience (nurture) is the key to learning

Page 3: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Association

We learn by association Our minds naturally connect events that

occur in sequence Aristotle 2000 years ago John Locke and David Hume 200 yrs ago

Associative Learning learning that two events occur together

two stimulia response and its consequences

Page 4: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Association

Learning to associate two events

Event 1 Event 2

Sea snail associates splash with a tail shock

Seal learns to expect a snack for its showy antics

Page 5: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Classical or Pavlovian Conditioning

We learn to associate two stimuli

Two related events:

Lightning

Stimulus 1

Thunder

Stimulus 2

Result after repetition

We see lightning

Stimulus

We wince anticipatingthunder

Response

Page 6: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Operant Conditioning

We learn to associate a response and its consequence

Response

Response: Pushingvending machine button

Stimulus

Consequence:Receivinga candy bar

Page 7: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Classical or Pavlovian Conditioning

Ivan Pavlov 1849-1936 Russian physician/

neurophysiologist Nobel Prize in 1904 studied digestive

secretions

Page 8: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Classical or Pavlovian Conditioning

Classical Conditioning organism comes to associate two stimuli

lightning and thundertone and food

begins with a reflex a neutral stimulus is paired with a

stimulus that evokes the reflex neutral stimulus eventually comes to

evoke the reflex

Page 9: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Classical or Pavlovian Conditioning

Pavlov’s device for recording salivation

Page 10: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Classical or Pavlovian Conditioning

Unconditioned Stimulus (UCS) effective stimulus that unconditionally-

naturally and automatically - triggers a response

Unconditioned Response (UCR) unlearned, naturally occurring response

to the unconditioned stimulussalivation when food is in the mouth

Page 11: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Classical or Pavlovian Conditioning

Conditioned Stimulus (CS) originally neutral stimulus that, after

association with an unconditioned stimulus, comes to trigger a conditioned response

Conditioned Response (CR) learned response to a previously neutral

conditioned stimulus

Page 12: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Classical or Pavlovian Conditioning

Acquisition the initial stage of learning, during

which a response is established and gradually strengthened

the phase associating a neutral stimulus with an unconditioned stimulus so that the neutral stimulus comes to evoke a conditioned response

Page 13: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Classical or Pavlovian Conditioning

Extinction diminishing of a

conditioned response in classical conditioning,

when a unconditioned stimulus does not follow a conditioned stimulus

Page 14: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Classical or Pavlovian Conditioning

Strengthof CR

Pause

Acquisition(CS+UCS)

Extinction(CS alone)

Extinction(CS alone)

Spontaneousrecovery ofCR

Page 15: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Classical or Pavlovian Conditioning

Spontaneous recovery reappearance, after a rest period,

of an extinguished conditioned response

Generalization tendency, once a response has

been established, for stimuli similar to the conditioned stimulus to evoke similar responses

Page 16: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Classical or Pavlovian Conditioning

Discrimination in classical conditioning, the

ability to distinguish between a conditioned stimulus and other stimuli that do not signal an unconditioned stimulus

Page 17: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

GeneralizationDrops of salivain 30 seconds

60

50

40

30

20

10

0Hindpaw

Pelvis Shoulder Frontpaw

Thigh Trunk Foreleg

Part of body stimulated

Page 18: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Nausea Conditioning among Cancer Patients

UCS(drug)

UCR(nausea)

CS(waiting room)

CS(waitingroom) CR

(nausea)

UCS(drug)

UCR(nausea)

Page 19: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

BehaviorismJohn B. Watson

viewed psychology as objective sciencegenerally agreed-upon consensus

today

recommended study of behavior without reference to unobservable mental processesnot universally accepted by all

schools of thought today

Page 20: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Little Albert’s Fear Conditioning

UCS(loud noise)

UCR(fear)

CS(rat)

CS(rat)

CR(fear)

UCS(loud noise)

UCR(fear)

Stimulus similarto rat (such as rabbit)

Conditioned fear(generalization)

Page 21: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Operant Conditioning

Operant Conditioning type of learning in which behavior is

strengthened if followed by reinforcement or diminished if followed by punishment

Law of Effect Thorndike’s principle that behaviors

followed by favorable consequences become more likely

Page 22: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Operant Conditioning

Operant Behavior complex or voluntary behaviors

push button, perform complex task

operates (acts) on environment produces consequences

Respondent Behavior occurs as an automatic response to

some stimulus

Page 23: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Operant Conditioning

B.F. Skinner (1904-1990) elaborated Thorndike’s Law of

Effect developed behavioral

technology

Page 24: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Operant Conditioning

Skinner Box soundproof

chamber with a bar or key that an animal can manipulate to obtain a food or water reinforcer

contains a device to record responses

Page 25: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Operant Conditioning

Reinforcer any event that strengthens the

behavior it followsShaping

operant conditioning procedure in which reinforcers guide behavior toward closer approximations of a desired goal

Page 26: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Principles of Reinforcement

Primary Reinforcer an innate reinforcer satisfies a biological need

Secondary Reinforcer a conditioned reinforcer an event that gains its reinforcing

power through its association with a primary reinforcer

Page 27: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Schedules of ReinforcementContinuous Reinforcement

reinforcing the desired response each time it occurs

learning occurs rapidly extinction occurs rapidly

Partial Reinforcement reinforcing a response only part of the time results in slower acquisition greater resistance to extinction

Page 28: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Schedules of Reinforcement

Fixed Ratio (FR) schedule that reinforces a response

only after a specified number of responses

the faster you respond, the more rewards you get

different ratios very high rate of responding like piecework pay

Page 29: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Schedules of Reinforcement

Variable Ratio (VR) schedule that reinforces a

response after an unpredictable number of responses

like gambling, fishing very hard to extinguish because

of unpredictability

Page 30: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Schedules of Reinforcement

Fixed Interval (FI) a schedule that reinforces a

response only after a specified time has elapsed

response occurs more frequently as the anticipated time for reward draws near

Page 31: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Schedules of Reinforcement

Variable Interval (VI) schedule that reinforces a

response at unpredictable time intervals

produces slow steady responding like pop quiz

Page 32: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Punishment

Punishment aversive event that

decreases the behavior that it follows

powerful controller of unwanted behavior

Page 33: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Problems with Punishment

Punished behavior is not forgotten, it's suppressed- behavior returns when punishment is no longer eminent

Causes increased aggression- shows that aggression is a way to cope with problems- Explains why aggressive delinquents and abusive parents come from abusive homes

Page 34: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Problems with Punishment

Creates fear that can generalize to desirable behaviors, e.g. fear of school, learned helplessness, depression

Does not necessarily guide toward desired behavior- reinforcement tells you what to do--punishment tells you what not to do- Combination of punishment and reward can be more effective than punishment alone

Punishment teaches how to avoid it

Page 35: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Cognition and Operant Conditioning

Cognitive Map mental representation of the layout of one’s

environment example- after exploring a maze, rats act

as if they have learned a cognitive map of itLatent Learning

learning that occurs, but is not apparent until there is an incentive to demonstrate it

Page 36: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Operant vs Classical Conditioning

Comparison of Classical and Operant ConditioningClassical Conditioning Operant Conditioning

The Response Involuntary, automatic “Voluntary,” operates on environment

Acquisition Associating events; CS announces Associating response with a consequen- UCS. ce (reinforcer or punisher).

Extinction CR decreases when CS is repeatedly Responding decreases when reinforce- presented alone. ment stops.

Cognitive Subjects develop expectation that Subjects develop expectation that a processes CS signals the arrival of UCS response will be reinforced or punished;

they also exhibit latent learning, without reinforcement.

Biological Natural predispositions constrain Organisms best learn behavior similar to predispositions stimuli and responses can easily be their natural behaviors; unnatural be- associated. haviors instinctively drift back toward

natural ones.

Page 37: Myers’ EXPLORING PSYCHOLOGY (4th Ed) Chapter 6 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Observational Learning

Observational Learning learning by observing and imitating the

behavior of othersModeling

process of observing and imitating behavior

Prosocial Behavior positive, constructive, helpful behavior opposite of antisocial behavior