mychefThe Complete Cook

Book

EXECUTIVE SUMMARY

(1)

Executive summarySituation:- Away from home working in new city,

hiring a cook is costly? Want to learn cooking in easy way?

- Are you food enthusiast? Want to do some experiments?

- Guests are coming, what to cook to create good impression?

- Know cooking, want to excel the skill?

Away from home? hiring a cook is expensive

OR Mom is not at homeHungry?

Guests are coming, what to cook ?

Are you food enthusiast like him?Then “why to roam, when you can cook at

home”

Know cooking, want to excel the skill?

Executive summaryGoal: To satisfy our customers’ need in less time and in easy & efficient way.

Executive summaryAction:- mychef is an app which is the

solution of all the above problems.- Easy to access.- Various cuisines and recipes.- Step by step direction to prepare

with demo video.

WE CAN COOK IT

(2)SITUATION ANALYSIS

Company overview:

• “mychef” is a mobile application which provide cooking information of various recipes from ingredients to nutrition

• Division of cuisines by category

and sub category.

• For beginners, experts food and

cooking enthusiast.

Traditional TV cooking shows are boring and lengthy

Nobody likes to sit around for hoursAlso they teach limited recipes

Market overview:

Competitors:- Yummly Recipes & Shopping List- Big oven- Sweet 'n' Spicy- Indian Recipes

Company would be fighting on the platform of mobile application from its competitors.

Result

• 22,800,000 approx

Who live in

• US, UK, Ireland, India, Pakistan, Australia, Canada, Philippines

Age• 18 and older

Cooking potential users

Target customers:For all these peopleNo demographic segmentation

Mostly targeted to Indian customers

(3)ACTION

PLAN

Goal:Qualitative:- To be no. 1 cooking app in India.- To be most downloaded cooking app in the world.

Quantitative: To reach 1 million customers in a year

STRATEGY

400miilion of devices1 user per each 4 devicesMakes 100 million users

25 million users interested in cooking1 out of 4 device users are interested in cooking

10% are ready to pay $1 in app purchaseWhile 90% will just use free version

We have a team of dietitians, Chefs, food market R&D team, Journalists

Cook Book

Every month 10 lucky customers will win a “mychef” cook book

TACTICS

APP MAPLOGIN SIGN UP

HOME SEARCH

BookmarkWhat’s NewNotificationCuisinesMy Profile

Veg/Non-Veg DrinksMealCountry

My dietShopping ListMy recipes

DessertsMain courseAppetizersBreakfast

- Bookmark your favorite recipes, so that you can open it while cooking and grocery shopping.-Provide info and automatically filter out recipes based on your tastes, allergies, and diets.

-Upload your recipes, rate and review other recipes and share it with your friends on WhatsApp, facebook, email etc.-Create your profile follow others, chefs and cookery advice.

- Can access to full video of cooking a recipe by chef with complete information- Get prepare your diet chart by dietitian- What is trending in international cooking market?

Characteristics

RECAPEXECUTIVE SUMMARYSITUATION ANALYSISACTION PLANSTRATEGYTACTICS

DISCLAIMERCreated by Rohit Singh during Marketing internship under Prof. sameer Mathur (IIM Lucknow)