my pocket case study · title: microsoft word - pocket case study crowdfunding active girls...

© Copyright 2017 Aberdeen City Health and Social Care Partnership & Governance International My Pocket Case Study: Good Practice in Co-production in Aberdeen How the Active Girls Committee make effective use of Crowdfunding Aberdeen Jenny McCann Senior Development Manager (Active Lifestyles) phone: 01224 047921 mobile: 07709 446 247 e-mail: [email protected] Project Lead: Graeme Dale Senior Development Manager (Young People) phone: 01224 047929 mobile: 07866 926731 e-mail: [email protected] Which of the four Co’s is this about – co-commissioning, co-design, co-delivery or co-assessment? Which service users and local communities are co-producing with which public services? Active Girls Committee Sport Aberdeen Aberdeen City Council General public How are they improving services and outcomes? Aberdeen City Council set up the internet platform Crowdfunding Aberdeen - http://www.crowdfunder.co.uk/aberdeen/crowdfund-aberdeen - to support individuals, local community groups, third sector organisations and businesses to seek additional funding from the general public for their projects. The platform allows them to take their

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Page 1: My Pocket Case Study · Title: Microsoft Word - Pocket Case Study Crowdfunding Active Girls Committee.docx Created Date: 20170918131053Z

My Pocket Case Study: GoodPracticeinCo-productioninAberdeen

HowtheActiveGirlsCommitteemakeeffectiveuseofCrowdfundingAberdeenJennyMcCannSeniorDevelopmentManager(ActiveLifestyles)phone:01224047921mobile:07709446247e-mail:[email protected]:GraemeDaleSeniorDevelopmentManager(YoungPeople)phone:01224047929mobile:07866926731e-mail:[email protected]

WhichofthefourCo’sisthisabout–co-commissioning,co-design,co-deliveryorco-assessment?

Whichserviceusersandlocalcommunitiesareco-producingwithwhichpublicservices?

ActiveGirlsCommitteeSportAberdeenAberdeenCityCouncilGeneralpublic

Howaretheyimprovingservicesandoutcomes?

AberdeenCityCouncilsetuptheinternetplatformCrowdfundingAberdeen-http://www.crowdfunder.co.uk/aberdeen/crowdfund-aberdeen-tosupportindividuals,localcommunitygroups,thirdsectororganisationsandbusinessestoseekadditionalfundingfromthegeneralpublicfortheirprojects.Theplatformallowsthemtotaketheir

http://www.crowdfunder.co.uk/aberdeen/crowdfund-aberdeen

Page 2: My Pocket Case Study · Title: Microsoft Word - Pocket Case Study Crowdfunding Active Girls Committee.docx Created Date: 20170918131053Z

projectfrombeingjustideasonpapertobeingareality,unlockingthepotentialofcommunitysupportthroughcrowdfunding.

ByutilisingCrowdfundingAberdeen,theActiveGirlsCommitteesourcedadditionalfundingfromthegeneralpublicwhichhasfacilitatedtheexpansionandgrowthofitswork.

Whatdifferencehasitmade?E.g.improvedservices,betteroutcomes,savings.

On2May2017,theActiveGirlsCommitteehadraised£875with16supportersin42daysviathecrowdfundingplatform.Theprojecthasbeenabletousethemoneytohelpfundtwolargeevents:Onewasalauncheventon22May2017atwhichtheCommitteelaidoutitsaimsandobjectivesforaddressingthebarriersfacinggirls’participationinsportandphysicalactivity.Thesecondeventwasa‘Girl’sBigDayOut’,afreeevent,heldatAberdeenSportsVillageon19June2017,whichduringthedaywelcomedover300girlsfromsecondaryschoolyears2–4,fromtendifferentAberdeenCityschools.

TheGirlsBigDayOutwasco-designedbytheActiveGirlsCommittee,toaddressissuessurroundingbarrierstoyounggirlstakingpartinsport.Theeventofferedauniquemixofphysicalactivityopportunitiesthatwerenon-traditional(e.g.aHarryPotterinspiredgameofQuidditch,teamtrainingandcircuitsandMartialArts,includingSoYangDo),aimedatengagingwiththegirls,andincludedtalksonmentalandphysicalhealthdeliveredbytheActiveGirlsCommitteethemselves.ThemoneyraisedbytheActiveGirlsCommitteeviathecrowdfundingplatformpaidfortheentireday,includingbusestoandfromschool,facilitycostsandcoachingcosts.

WithoutthecrowdfundingtheActiveGirlsCommitteewouldhavestruggledtohostthesetwoevents.OutcomesoftheeventscanbefoundintheGirlsCommitteePocketCaseStudy

Whereisfurtherinformationavailable?E.g.URL,report,blogetc.

FormoredetailsabouttheActiveGirlsCommittee:http://www.sportaberdeen.co.uk/activities/kids/active-girls-committee/GraemeDale:[email protected]:NiGordon@sportaberdeen.co.ukFormoredetailsaboutCrowdfundingAberdeen:http://www.crowdfunder.co.uk/active-girls-committee

http://www.sportaberdeen.co.uk/activities/kids/active-girls-committee/

mailto:[email protected]

http://www.crowdfunder.co.uk/active-girls-committee