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Page 1: My Pocket Case Study · Title: Microsoft Word - Pocket Case Study Crowdfunding Active Girls Committee.docx Created Date: 20170918131053Z

© Copyright 2017 Aberdeen City Health and Social Care Partnership & Governance International

My Pocket Case Study: GoodPracticeinCo-productioninAberdeen

HowtheActiveGirlsCommitteemakeeffectiveuseofCrowdfundingAberdeenJennyMcCannSeniorDevelopmentManager(ActiveLifestyles)phone:01224047921mobile:07709446247e-mail:[email protected]:GraemeDaleSeniorDevelopmentManager(YoungPeople)phone:01224047929mobile:07866926731e-mail:[email protected]

WhichofthefourCo’sisthisabout–co-commissioning,co-design,co-deliveryorco-assessment?

Whichserviceusersandlocalcommunitiesareco-producingwithwhichpublicservices?

ActiveGirlsCommitteeSportAberdeenAberdeenCityCouncilGeneralpublic

Howaretheyimprovingservicesandoutcomes?

AberdeenCityCouncilsetuptheinternetplatformCrowdfundingAberdeen-http://www.crowdfunder.co.uk/aberdeen/crowdfund-aberdeen-tosupportindividuals,localcommunitygroups,thirdsectororganisationsandbusinessestoseekadditionalfundingfromthegeneralpublicfortheirprojects.Theplatformallowsthemtotaketheir

Page 2: My Pocket Case Study · Title: Microsoft Word - Pocket Case Study Crowdfunding Active Girls Committee.docx Created Date: 20170918131053Z

© Copyright 2017 Aberdeen City Health and Social Care Partnership & Governance International

projectfrombeingjustideasonpapertobeingareality,unlockingthepotentialofcommunitysupportthroughcrowdfunding.

ByutilisingCrowdfundingAberdeen,theActiveGirlsCommitteesourcedadditionalfundingfromthegeneralpublicwhichhasfacilitatedtheexpansionandgrowthofitswork.

Whatdifferencehasitmade?E.g.improvedservices,betteroutcomes,savings.

On2May2017,theActiveGirlsCommitteehadraised£875with16supportersin42daysviathecrowdfundingplatform.Theprojecthasbeenabletousethemoneytohelpfundtwolargeevents:Onewasalauncheventon22May2017atwhichtheCommitteelaidoutitsaimsandobjectivesforaddressingthebarriersfacinggirls’participationinsportandphysicalactivity.Thesecondeventwasa‘Girl’sBigDayOut’,afreeevent,heldatAberdeenSportsVillageon19June2017,whichduringthedaywelcomedover300girlsfromsecondaryschoolyears2–4,fromtendifferentAberdeenCityschools.

TheGirlsBigDayOutwasco-designedbytheActiveGirlsCommittee,toaddressissuessurroundingbarrierstoyounggirlstakingpartinsport.Theeventofferedauniquemixofphysicalactivityopportunitiesthatwerenon-traditional(e.g.aHarryPotterinspiredgameofQuidditch,teamtrainingandcircuitsandMartialArts,includingSoYangDo),aimedatengagingwiththegirls,andincludedtalksonmentalandphysicalhealthdeliveredbytheActiveGirlsCommitteethemselves.ThemoneyraisedbytheActiveGirlsCommitteeviathecrowdfundingplatformpaidfortheentireday,includingbusestoandfromschool,facilitycostsandcoachingcosts.

WithoutthecrowdfundingtheActiveGirlsCommitteewouldhavestruggledtohostthesetwoevents.OutcomesoftheeventscanbefoundintheGirlsCommitteePocketCaseStudy

Whereisfurtherinformationavailable?E.g.URL,report,blogetc.

FormoredetailsabouttheActiveGirlsCommittee:http://www.sportaberdeen.co.uk/activities/kids/active-girls-committee/GraemeDale:[email protected]:NiGordon@sportaberdeen.co.ukFormoredetailsaboutCrowdfundingAberdeen:http://www.crowdfunder.co.uk/active-girls-committee

Page 3: My Pocket Case Study · Title: Microsoft Word - Pocket Case Study Crowdfunding Active Girls Committee.docx Created Date: 20170918131053Z

© Copyright 2017 Aberdeen City Health and Social Care Partnership & Governance International


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