My Personally Professional Top 10

CRUZ, Shyla Z. Ateneo Graduate School of Business Markma R2906 November 2016

““Live as if you were to die tomorrow. Learn as if you were to live forever”

-Mahatma Gandhi

OUTLINE

1. DIFFERENTiation2. Establish MY brand3. PERSONAL selling4. My personal KAIZEN5. Sell THE EXPERIENCE

6. Always explore OPPORTUNITIES7. Keep my eyes on the PRIZE8. Personal PACKAGING9. Dare to TRY10. Learning should be FUN

1#DIFFERENTiation

OLD WAY:My job ends in negotiating and bringing in tenants in the mall.

1MARKETING CONCEPT

#DIFFERENTiation

• Value creation for customers• Competitive edge

APPLICATIONThough my core function ends in closing negotiations with tenants through leasing out mall spaces, a value that can be created would be my after-sales service. After a certain period of the tenants’ operations, I may need to set review meetings with them to constantly check their performance and provide assistance/recommendations to further strengthen their brands.

2#EstablishMYbrand

OLD WAY:Brand applies only to products, services and organizations.

2MARKETING CONCEPT

#EstablishYOURbrand

APPLICATION

• You are your own brand• Identifier• What differentiates you from others

Create a personal blogsite to publish my articles on my personal interests and share my learnings and experiences.

Share the personal brand concept to my team and colleagues.

3#PERSONALSelling

OLD WAY:Feeling of indifference in dealing with tenants.

3MARKETING CONCEPT

#PERSONALSelling

APPLICATION

One-on-one approach

Make an effort to get to know the tenants more to establish and build relationships and networks.

4#MYpersonalKAIZEN

OLD WAY:Complacency and mediocrity.

Look for personal and professional ways of doing things better.

Not settling for what I think I can do best.

4MARKETING CONCEPT

#MYpersonalKAIZEN

APPLICATION

• Continuous improvement• Strive for quality

5#SellTHEEXPERIENCE

OLD WAY:Too factual in presenting; too data-driven.

5MARKETING CONCEPT

#SellTHEEXPERIENCE

APPLICATION

Sell the experience, not the product/service

Use a different approach (more interactive) during work and school presentations.

Make the presentation something that can be remembered by the audience.

6#alwaysexploreOPPORTUNITIES

OLD WAY:Very procedure-based. Too comfortable in the existing

company processes.

6MARKETING CONCEPT

#alwaysexploreOPPORTUNITIES

APPLICATION

Finding the opportunity/gap

Review the current processes in the scope of my work. Think of ways on how to do things better/more efficient, both for customers and company.

7#keepmyeyesonthePRIZE

OLD WAY:No concrete direction. Living day-to-day.

7MARKETING CONCEPT

#keepmyeyesonthePRIZE

APPLICATION

• My Z• Vision/Mission

Prepare a 5-year personal and professional plan.

8#personalPACKAGING

OLD WAY:Clothes and appearance don’t matter as long as you can

deliver the desired objective.

8MARKETING CONCEPT

#personalPACKAGING

APPLICATION

• Brand Image• Perception

Power dressing. Ensure that my clothes/ appearance are apt in the professional setting especially when dealing with tenants/clients.

9#DaretoTRY

OLD WAY:Fear of trying new things.

9MARKETING CONCEPT

#daretoTRY

APPLICATION

• Innovation• Calculated risks

Pursue new things that I have been wanting to do, but wasn’t able to do so because of fear in trying.

Include these things in my 2017 plans:Ex: travel alone, visit at least 1 local and 1 international destination, yoga, join an interest club/group.

10#learningshouldbeFUN

OLD WAY:Focused solely in getting high grades.

10MARKETING CONCEPT

#learningshouldbeFUN

APPLICATION

• Experience• Networks and connections

Have fun in studying. Getting high grades is just tertiary to the experiences/learning process and friends/connections I will be gaining.

My Personally Professional Top 10

CRUZ, Shyla Z. Ateneo Graduate School of Business

Markma R29