My Observations In-Store

Kumar Pritam

Views from outside the Store

Attractiveness of Product displayes influence the impulse decision on visiting the store.

Open/Close door – It doesn't matter.

Sign lettering explains the class (How classy the product will be) of the product.

Store without any customers visible from outside influences negatively in visiting the store.

In-Store Environment

Music/Video complementing the products influence the decision positively.

Color Scheme/Posters influence the decision on the quality of products.

Crowd and type of crowds influence the the decision on buying

It's OK even if the Cash Register is in the corner somewhere.

For color sensitive products (Apparels), not well lit products influence the decision negatively.

Getting Personal In-Store

It's important that the Sales Person initiates contact asap if the customer has stayed for 2-3 Mins.

Sales Person usually have scripts, which was good.

Sales Person treating different person differently (in a positive way) because of being a regular customer is good and necessary.

Sales Persons' using the store products does influence the decision positively.

Sales Person asking if any help is needed as soon as the customer enters the store is useless.

Products In-Store

The first product we notive is the product in front and at eye-level

It's very important to arrange the products based on function and probably price-range.

Most expensive items are usually at some corner, far from the door.

There are always impulse items near the cash register

Price-tag of the product is not easily accessible most of the times.

Usually, the products in front or center display table are very limited in variety

Customers In-Store

Most of the customer are with someone else.

Customers do touch the products and it is OK by the Sales Persons most of the times.

Customers spend an average of less than 10 Mins in the store.

Average age of the customer would be in 30s.

Thank You!