My Marketing Insights Part 1

Below are my topic marketing insights by topic.Digital Marketing/Social Media/Content MarketingHow to Get Started on Social MediaToday, many people and organizations are using Social Media to get their message out. If you are not using Social Media you are missing an opportunity. The major Social networks are LinkedIn, Twitter , Facebook tumblr, & Wordpress. These networks have similarities in the sense they are designed for people to communicate. Below is how to getstartedon these platforms.2 Tools Brands can use to increase Customer Engagement & ReachScreen-shots and hash-tagsare an invaluable tool for marketers to reach and sell products to their audience. The old adage is that a picture is worth a 1000 words. As the fields of Marketing and Advertising shift to digital and mobile formats, the power of the image to tell stories and get your message across are the new tools of the 21st Century.How to use Google Analytics on your Website & BlogGoogle Analyticsis a great way to monitor your efforts online. It allows you to see how many people are visiting your site, the duration of their visit, what content they are looking at and from what network. You can also see what country they are from. Another thing you could do is to set custom goals to check for certain things. The site allows you to measure the amount of traffic that comes from social networks. To access this, just click under the social tab under traffic sources. Google Analytics also lets you track your Adwords campaigns. I use Google Analytics for my website and tumblr blog.Today I am going todiscusshow to setup Google Analytics for your website and blog.How to Optimize your LinkedIn Profile for StorytellingALinkedIn profileis a great opportunity to show case who you are and what you can do for others. To effectively show case yourself with your LinkedIn profile, you need to be able to tell a story that is credible and engaging. How do you tell a story on LinkedIn with your profile? There are 5 Steps you need to take in order to optimize your profile for storytelling.How to use @Twitter to build an Audience & Engage CustomersTwitter is also a great marketing tool for brands to promote products and services. Twitter has a few hundred million users worldwide. Getting started withTwitteris quick and easy. To get started using Twitter you need to do thefollowing:Pinned Tweets have now Gone Mobile: How to Pin Tweets from your iOS & Android DeviceTwitter now lets users Pin Tweets from iOS & Android Devices.Here is how topin your Tweets.

Content Marketing-Blogging & Content CurationHow to Start Blogging on WordPress & tumblrWriting a blog is great way to share your ideas and market your expertise in an area. I began blogging back in November 2011. Blogging had connected me with so many great people around the globe. I began publishing on the Wordpress platform. Recently, I began cross publishing my blog on Tumblr. In this post, I am going todiscusshow to set up your blog on Wordpress and tumblr.How to Create & Curate Content through BloggingBlogging is a great way to build your brand and market your products to the masses. Writing a blog allows you to demonstrate your expertise through writing. Blogging helps to provide prospects and customers with valuable information. Providing valuable information helps to position you as an expert and a resource. (Content Creation)Popular blog postsformats are:How to use Content Marketing for Lead & Demand GenerationContent Marketingis a great way to connect and engage with potential customers. Only through thoughtful connecting and engagement with others will you be able to obtainquality leadsand createdemandfor your products.How to Curate Content using Paper.liBlogging is a great way to establish and market yourself as an expert. However, there is only so much you can write on a topic in a time period. This is where content curation comes into play. Besides writing, experts share articles and opinion of others in their field. This can come in the form of a retweet on Twitter, like on Facebook, +1 on Google plus and various other forms of re-sharing. However, if you want to curate content from multiple sources, an online newspaper comes in handy. This is wherePaper.licomes in.Small Business MarketingHow to Market your Small Business to Potential CustomersFor your small business to have any success in generating sales, you have to know four things:9 Ways to Generate Leads for your BusinessLead Generationis an essential building block for businesses to find potential buyers who are interested in their products and services. In previous posts, I discussed how to prospect and identify your target market. In this post, I will discuss how businesses can find leads and what mediums can be used to obtain leads.How to Qualify and Convert Leads into SalesIn my last post, I wrote about the various ways businesses can get leads. Now that you have collected all these leads, what do you do with them? In this post, I will discuss how to qualify and close the leads you get.Prior to calling on the leads you need to do thefollowing:

How Businesses can use the Power of Word of Mouth MarketingWord of Mouth Marketing is one of the most powerful tools that you can use to build your business. Whether you are a Sales Rep or run a small business, what customers and prospects say about you determines the kind of success you have.Word of Mouth Marketingor WOMM is what your customers and prospects say about you when you are not around.

About the AuthorDan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company's products and services using a consultative selling approach. He also supported the company's marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.He writes and publishes a business blog on the topics of Sales, Marketing & Social Media entitledSales, Marketing & Social Media Today.Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him atDan@DanGalante.comto set up interviews.