my english tutor
TRANSCRIPT
Certified Content Patented Technology myETmyHT.com
We cannot improve
if it can’t be measured
We all know
Certified Content Patented Technology myETmyHT.com
Traditional classroom – all except one
remain passive over 95% of the time!
One-on-one is practically not possible that
way!
We kept quiet
Certified Content Patented Technology myETmyHT.com
Majority tried using the age-old
multimedia animations that are not the right
solution to facilitate speaking –
might be okay for understanding English!
Oh, No
Certified Content Patented Technology myETmyHT.com
No online Demo
No Free Trial
Too heavy multimedia to launch online
Interactively practice speaking goes beyond
multimedia!
We find
Certified Content Patented Technology myETmyHT.com
Automatic Speech Recognition (ASR) – an open
source – but the users simply cannot compare
these generic graphs manually – a user doesn’t
know on how to improve!
Some use string comparator that simply says
“yes” or “no”!
What else?
Certified Content Patented Technology myETmyHT.com
Seems like a dead-end?
Uff! Tired of trying out different possibilities!
Certified Content Patented Technology myETmyHT.com
WELCOMEHere is the solution
Certified Content Patented Technology myETmyHT.com
Asia's #1 Speaking Training Platform
Enters India
over 1mn registered users in 12th year
Certified Content Patented Technology myETmyHT.com
Online and offline Language Labs
facilitating all age groups –
kids to professionals
Certified Content Patented Technology myETmyHT.com
User-interfaces in all Indian regional languages
including Hindi and English
My English Tutor (Indian versions)
Certified Content Patented Technology myETmyHT.com
Customizable –
any course as per any syllabus –
any accent,
including neutral Indian
Choose your own tutor, content and accent
Certified Content Patented Technology myETmyHT.com
Teachers may assign “listening and
speaking” homework –
scores are auto-logged at schools
Certified Content Patented Technology myETmyHT.com
Unbiased auto-motivating personalised
facilitation –
Free from human limitations, fatigue and
errors
Certified Content Patented Technology myETmyHT.com
One-on-one ~
instant scores with
auto-personalised feedback on how to
improve the specifics
Certified Content Patented Technology myETmyHT.com
Certified Content Patented Technology myETmyHT.com
Certified Content Patented Technology myETmyHT.com
ASAS©
Patent awarded by more than half a
dozen leading governments including
those of developed western countries
Certified Content Patented Technology myETmyHT.com
ASAS© pinpoints the exact problems, which
word/ phoneme – provides instant scores
and auto-personalised detailed feedback on
how to improve the specifics
Certified Content Patented Technology myETmyHT.com
Instantly scored self-competition creating
drills using ASAS© programs the
subconscious mind unknowingly – learners
start speaking the most frequent words, unit
ideas and expressions fluidly
Certified Content Patented Technology myETmyHT.com
Drills using ASAS© helps the self-generation
of effortless endless speech – similar to the
most frequent expressions practised
Certified Content Patented Technology myETmyHT.com
ASAS© is instant as the score analysis are
done in client-side software which is
installed on user's own PC.
Certified Content Patented Technology myETmyHT.com
A typical character animation (Flash) in
MyET is only about 10k Bytes.
A typical MyET sentence in MP3 format is
also about 10k Bytes.
Certified Content Patented Technology myETmyHT.com
Tried & tested for over a decade –
Robust, reliable and bug-free –
Already used by millions
aMillions of users in the countries not so known for English speaking populace,
Indication enough MyET will have crores of users in India
Certified Content Patented Technology myETmyHT.com
Certified Content Patented Technology myETmyHT.com
Certified Content Patented Technology myETmyHT.com
Certified Content Patented Technology myETmyHT.com
Certified Content Patented Technology myETmyHT.com
Certified Content Patented Technology myETmyHT.com
Target Market
Targeting 350 million English users in India who hesitate speaking English.
source : en.wikipedia.org
English speaking is INR 5,000 cr market in India alone – we have exclusive global-
rights – propels our market size to billions of USD.
source: financialexpress.com
CBSE has recently recommended testing of English speaking and listening skills in
twelve thousand schools – adds up significantly to the above quoted market size
source: indianexpress.com
Other regulatory bodies have also started making language labs compulsory for
their affiliate universities, colleges and vocational training centres
source: aicte-india.org and dget.nic.in
Certified Content Patented Technology myETmyHT.com
The Size & Scalability
Certified Content Patented Technology myETmyHT.com
Certified Content Patented Technology myETmyHT.com
Certified Content Patented Technology myETmyHT.com
Already bundled with HP and ACER PCs in
Taiwan, China and Hong Kong etc.
Certified Content Patented Technology myETmyHT.com
Next
Education
Super
markets
Bundling with
edu-products
Recommended Prospects to have Pan-India Presence
Mobile &
Telecom
Regional
Distributorship
Academic Books
Publishers
Promotional
products
Franchise
Systems, Cyber
Cafés, Government
Bodies
Social media
Brick &
Mortar
Educational-
chainsAfter
school
services
Government
Bodies
English Seekho
Rapidex
Next
Education
Pearson
Educomp
Next Education
Pearson
EducompWords Worth
Veta
Bafel
AptechRedington
Telecom Service
Providers
PearsonBundling with music
and gift-chains
Someone with
Huge Network or
Complementary
Product
Orell
Russells
HCL Info
Ingram Micro
Speak Today
Learn
English
Competition
Probable Associates
AISECT
Mobile, TV, MID
(Mobile Internet
Device)
Schools, Col
leges, Coach
ings
DIY(Do it Yourself)
Top PC
Hardware &
Software
Distributors
Certified Content Patented Technology myETmyHT.com
Revenue Streams
i
SPVs
Royalty
Licence Fees
Margin
Govt. Projects
• Special Purpose Vehicles
• Industry/ Domain/ Vertical
• Global
• Territory (India)
• Ver.– Reg. Ind. languages
• Industry/ Domain/ Vertical
e.g. Engineering
colleges, IT, Hospitality, BF
SI, Airlines, Call-
centres, Trading, Retail etc.
• MyET – B2B & B2G
• Private servers
• Regional versions
• MyET – B2C
• MyET MINI
• Private servers
• Different MyET
versions in regional
Indian languages
• Regulatory
Authorities
• Central
• State
• PSU schools
• Semi-government
Certified Content Patented Technology myETmyHT.com
Roll-Out Strategy – Regional Distributors (RD)
Financial fit
Marketing fitOperational fitStrategic fit
●The phase wise approach is critical to the business for the financial feasibility
●Phase 1 details of the roll out is available if interested...
Certified Content Patented Technology myETmyHT.com
Training at ones own comfort zone and pace
along with choice of any Tutor and their
content including the accent –
led by just enough technology ~ Blended-learning
Connect if interested or any query
Thank you
Achieved mass-market has made ASAS© very affordable for the user now
Animated pages with rich colourful illustrations also readily available