“The Digital Solution to enhance children’s reading skills worldwide”

Proprietary Technology/Licenses

• Founded by University of Colorado (CU) faculty:– Originally developed to help deaf children learn to read.– Program evolved into teaching children of all ages to read and

comprehend.

• Mentor InterActive holds license from CU and Center for Spoken Language Research (CSLR):– SONIC Speech recognition technology– Facial Animation technology– Foundations to Literacy™ (FtL) pedagogy

• Mentor InterActive holds development and publisher licenses from Nintendo for Wii™ and Nintendo DS™.

Large and Growing Market

• Target market of 30 million children

• Children learn to read – ages 3-9

• 5 million children enter the market each year

• 40% of 4th Grade students read below grade level

*April ’08 – January ’09 Demographic data reported by Nintendo of America via System Player Profiles.

• 33 million Nintendo DS units sold in North America

• 1/2 of households with a Nintendo DS are in our target market*

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Parents searching for ways to improve children’s reading skills via different tutoring solutions

Fill the need for an effective, affordable literacy tutor

More effective instruction through increased engagement• Technology, Content, Delivery

Need/Opportunity

Solution - My Virtual Tutor

Teaches Children to

Read

University Researched and Tested Content and Technology

Engaging Design for Children

Available on Portable Platforms

Low Cost for Parents

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Positioning

Make learning to read fun, affordable and portable.• Experience a Reading Adventure! • Mentor InterActive’s proprietary “My Virtual Tutor”.• Conquer early reading through individualized, adaptive

learning exercises and interactive books• All while having fun with their Nintendo DS!

3 SKUs at Launch

30 million potential players each year

Pre-K - Kindergarten

Kindergarten - 1st Grade

1st Grade - 2nd Grade

Facts

• Developer: 1st Playable– Highly regarded by Nintendo

• Rating: Ec-E• Genre: Education• Platform: Nintendo DS™• Ship Date: September 8, 2009• SRP: $29.99

Complete Reading Tools!

• Staged Learning – Through self-correcting practice, the different modes of interacting with the exercises and stories advance along with player.

• 5 Reading Areas – Phonemic Awareness, Phonics, Comprehension, Fluency, and Vocabulary – All recommended by Dept. of Education to improve kids’ abilities!

Multiple ways to interact with engaging content!

8 Interactive Books included in each SKU

4 Different “modes” of play• Read to me – Tutor reads story with engaging animation• I can read – Beginning vocabulary word-based activities• Interactive – Clickable animations with interactive quizzes to test

reading and vocabulary comprehension• Paint – Unleash creativity and illustrate scenes while listening to a story

Curriculum – Subjects Covered By SKU

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Subjects

Lowercase Letters

All Letters

Letter Sounds

Beginning Sounds

Middle Sounds

Begin Changing

End Changing

Ending Sounds

Sound Blending

Rhyme Changing

Beginning Blends

Vowel Finding

Regular Word Reading

Regular Word Spelling

Sight Word Reading

Sight Word Spelling

Matching Game

Pre-K to Kindergarten Kindergarten to 1st Grade 1st Grade to 2nd Grade

Subjects Progress in Difficulty by SKU

Research, Development & RESULTS!

• 6 years and $6 million of research and development invested at the University of Colorado to create proprietary Foundations to Literacy™ software, on which My Virtual Tutor is based.

• Studies show students using the Foundations to Literacy software improved their reading scores.

“The Digital Solution to enhance children’s reading skills worldwide”