My business sutra – eBook– Summary

AuthorSachin Mohan Bhide, PhDMarketing Consultant+919823038828 sachin@ehamanagementconsultancy.com Publisher Eha Management Consultancy – Marketing strategy consultancyhttp://www.ehamanagementconsultancy.com/

Source: commons.wikimedia.org

This free e-book is available for download at:http://goo.gl/OrxHKO

1. Why did I decide to start a consultancy firm?At one point of time, my wife Prajakta told me that Sachin you are good at giving advice. I said ‘But you don’t listen to my advice!’ She said that is not the point. Probably you are good as a consultant or advisor.

Photo from my early days of consulting around 2009

2. What are the skills required to become a consultant?Who will listen to your advice? Only if you can create the trust, somebody will listen to your advice. Biggest skill that any consultant should have is to develop that trust.

Developing trust by providing education to entrepreneurs about ‘Effective digital marketing’

3. What type of advice I provide?Any manufacturer today can copy the product and sell at lesser price. Now in spite of challenges how the product can be taken nationally? We are trying to address this challenge. I provide advice related to marketing strategy.

Talking about ‘Effective marketing’

4. What’s my experience in doing market research?There are number of different ways of doing market research, the solution varies based on your product/service.

Conducting training for market research company

5. How do I promote my business? How I use social media for promotion?If you want to promote your business, consulting or any other business, you need to educate your customers. First you have to be social then only you will be able to use social media effectively.

Appreciation by my mentee & NASSCOM 10k start-ups

6. Is consistent innovation required in today's scenario?I think innovation is a popular topic to ‘talk’ about than to ‘act’ about.

At ‘Business sutra’ panel discussion

7. What do I think about recession?Recession is a relative term. It is not that everybody faces the impact of recession all the time. Even in recessionary years of 2001, 2008 some companies/industries never faced a recession.

Presenting research paper

8. If someone comes up with a new business idea, what advice will I give?There are two big challenges about business idea. First challenge is having a good idea. The second challenge is how to commercialize your idea?

Talking about ‘How to market ideas’

9. What business sutra entrepreneurs need to follow?In business or any walk of life there is no formula for success. Business sutra is actually a myth. I don’t agree that there is a business sutra but still I am trying to answer this question. There is only one business sutra that I follow which is – ‘Failure is compulsory success is optional’.

Answering queries of entrepreneurs after ‘Effective marketing’ session

My business sutra – e-Book available for free!I was recently interviewed about the business sutras I follow. My answers will be informative to entrepreneurs. Sharing the details through this free e-Book. If you think it will be useful to your network, share it now!http://goo.gl/OrxHKO

About author - Sachin Bhide, PhDSachin is a Marketing Strategy Consultant & founder of Eha Management Consultancy. He is giving marketing advice to entrepreneurs since 2009.