my business model · coaching group business model elements "who" your customer...
TRANSCRIPT
COACHING GROUP
My Business Model
www.headwaycoachinggroup.com/business-roadmap/
© 2017 Headway Coaching Group
COACHING GROUP
BUSINESS MODEL ELEMENTS
"WHO" YOUR CUSTOMER
"WHAT" CUSTOMERS' PROBLEM
Page 1
"WHY"CUSTOMERS BUY
"WHY"THEY BUY FROM YOU
"WHAT" YOUR SOLUTION
"WHAT" KEY ACTIVITIES
"WHAT"YOUR RESOURCES
"WHO"KEY PARTNERS
CUSTOMER
YOU
www.headwaycoachinggroup.com/business-roadmap/
© 2017 Headway Coaching Group
COACHING GROUPCOACHING GROUP
Page 2
After you finished your work on CUSTOMER and YOU parts of your business model youcan clarify two "missing" elements that connect them together:
CUSTOMER
"HOW"TO REACH
"HOW" TO DELIVER SOLUTION
YOU
www.headwaycoachinggroup.com/business-roadmap/
© 2017 Headway Coaching Group
Attention! You can submit you business model and get qualified feedback (free of charge).
Visit www.headwaycoachinggroup.com/business-roadmap/ and apply for Headway Business Lab Free Membership. After that you will get a welcome letter and join Business Lab Support Board where you can submit your work.
COACHING GROUP
Your Customer
COACHING GROUP
Page 3
For whom are you creating value (your solution)?Who are your most important customers?What do you know about them?
More deep work in relation to your customer's profile will be done using "Your CustomerAvatar" template. At this point we need just certain level of clarity. Write down below everything you can about your customer.
www.headwaycoachinggroup.com/business-roadmap/
© 2017 Headway Coaching Group
COACHING GROUP
The Problem
COACHING GROUP
Page 4
Which one of our customer's problems are you helping to solve?How this problem affecting your customer's life?Why resolving this problem is so important to your customer?What need and/or desire customer wants to satisfy resolving this problem? Write down below everything you can about the problem you will be helping your customer to solve.
www.headwaycoachinggroup.com/business-roadmap/
© 2017 Headway Coaching Group
COACHING GROUP
Customer Buys
COACHING GROUP
Page 5
What is the main reason behind your customer intention to buy?What does your customer REALLY buy? (For what value are your customers really willing to pay?)What kind of products/services your customer buys now? (For what do they currently pay?)How are they currently paying?How would they prefer to pay?
www.headwaycoachinggroup.com/business-roadmap/
© 2017 Headway Coaching Group
COACHING GROUP
Customer Buys From You
COACHING GROUP
Page 6
Why your customers willing to pay you?How your solution (your value) is different from other solutions (values) on a market?What makes your value irresistible for your customers?
www.headwaycoachinggroup.com/business-roadmap/
© 2017 Headway Coaching Group
COACHING GROUP
Your Solution (Value)
COACHING GROUP
Page 7
How you describe your SOLUTION to your customer's problem?What value do you deliver to the customer?What bundles of products and services are you offering to each Customer Segment?(of course, if you have segments)Which customer needs/desires are you satisfying?How confident are you regarding your solution?Have you delivered your solution before? Do you have customer's feedback?
www.headwaycoachinggroup.com/business-roadmap/
© 2017 Headway Coaching Group
COACHING GROUP
Key Activities
COACHING GROUP
Page 8
What Key Activities does your solution (value) require?What Key Activities do other elements of your business require?... your Delivery (Distribution) Channels?... Customer Relationships?... Revenue streams?
www.headwaycoachinggroup.com/business-roadmap/
© 2017 Headway Coaching Group
COACHING GROUP
Your Resources
COACHING GROUP
Page 9
What Key Resources does your solution (value) require?What Key Resources do other elements of your business require?... your Delivery (Distribution) Channels?... Customer Relationships?... Revenue streams?
www.headwaycoachinggroup.com/business-roadmap/
© 2017 Headway Coaching Group
COACHING GROUP
Key Partners
COACHING GROUP
Page 10
Who are your Key Partners? Who are your Key Suppliers? Which Key Resources are you acquiring from partners? Which Key Activities do partners perform?
www.headwaycoachinggroup.com/business-roadmap/
© 2017 Headway Coaching Group
COACHING GROUP
Reaching Your Customers
COACHING GROUP
Page 11
Through which Channels do your Customer Segments want to be reached? How are you reaching them now? How are your Channels integrated?Which ones work best?Which ones are most cost-efficient?How are you integrating them with customer routines?
www.headwaycoachinggroup.com/business-roadmap/
© 2017 Headway Coaching Group
COACHING GROUP
Delivering Your Solution
COACHING GROUP
Page 12
Through which Channels do your Customers want to receive your solution? How are you delivering your solution now? How are your Delivery Channels integrated?Which ones work best?Which ones are most cost-efficient?How are you integrating them with customer routines?
www.headwaycoachinggroup.com/business-roadmap/
© 2017 Headway Coaching Group
COACHING GROUP
CONGRATULATION!
COACHING GROUP
Page 13
You've done a great job and your business will benefit from your work a lot.!This is a real foundation of your business and this document will evolve overtime. You will get back to it and make it more and more clear.
After you completed this first step you can move on and check your next steps.
Visit www.headwaycoachinggroup.com/business-roadmap/ and if you are interestedto move forward with your business set up apply for Headway Business Lab Free Membership. As a bonus we'll give you free feedback on your Business Model Template.
After you submit application for Headway Business Lab Free Membership you will get a welcome letter and can join Business Lab Support Board where you can submit your work.
Your Next Steps are Waiting! (see below)
www.headwaycoachinggroup.com/business-roadmap/
© 2017 Headway Coaching Group