WelcomeWelcome to 2011 MyBusiness Media Kit, which

explains each of the My Business products.

We invite you to read it at your leisure and hope

it helps you to understand how to reach our

ambitious audience.

As you read, you won’t find us boasting we’re

the “leading” brand or the “best” small business

magazine.

You’ll make up your own mind about that.

But you will find an honest representation of what

we stand for, what we’re trying to achieve and the

products we create.

My Business productsMy Business connects ambitious business owners

to valuable sources of information, insight and

opinion, through four products.

• Amonthlymagazinewithacirculation

of 40,000

• Avibrantwebsite(RelaunchFebruary2011)

• Events

• Anannualawardsprogram

Our guiding principlesMy Business believes size doesn’t matter, but

ambition rules.

Ambition is critical because not every business

wants to grow. This means the argument about

where small business ends, big business starts

and the qualities of the two are moot.

My Business is therefore interested in business

that do want to grow—ambitious business

people—and we try to help them reach their goals.

Sharing insights and stories“Inspiration” is a term that gets used a lot in the

business world. My Business believes inspiration

makes you want to get into business.

Our products share stories and insights that

describe how real businesses have done things

well, so that our audience deserves the chance

to learn from the experiences of their peers and

replicate those experiences themselves.

We also believe that when our audience turn

to us for information, we should reward their

ambition and their investment of time with

exclusive, actionable articles and events that they

can put to immediate use.

EverythingwedoatMyBusinesstriestohelp

business people reach their goals.

ContentMy Business Magazine aims to connect readers

with entrepreneurs they can recognise as peers

who share their challenges and are therefore valid

sources of experience they can both relate to and

replicate.

My Business Magazine dedicates monthly

coveragetoFinance,MarketingandTechnology.

These three topics are essential to any business,

andtheSectionEditorsforthesethreetopicsare:

Finance: Tiffany Hutton

Marketing: Natalie Apostolou

Technology: Lia Timson

The magazine also offers regular coverage of

issuesthatimpactbusiness,including:

•Franchising

•Humanresources

•Internationaltrade

•Personalwealthmanagement

•Education

•Salestechnique

•Governmentpolicy

magazine

Fast factsAustralian Circulation: 40,000

Readership: 105,000

Cover Price:$6.95inclGST

Frequency: Monthly(11issuesperyear)

Core Target: Business management and key

business decision-makers

Content: Management issues, business

opportunities and growth strategies

Distribution: Newsstand, subscriptions,

SMEpartnerrelationships,andindustry

associations

MagazineMy Business Magazine is a monthly magazine

aimed at ambitious business owners.

Re-launchedinOctober2010,themagazineis

positioned as a trusted advisor, giving up-to-date

information that business people can start to use

as soon as they finish reading.

With a circulation of 40,000 and a monthly

page count of 80+, the magazine is designed

to offer readers the chance to sample insights,

experiences and instructions from clever

entrepreneurs, thinkers and professional

practitioners.

My Business Magazine is an active part of the

Australian business community, thanks to a

circulation strategy that sees the magazine

distributed by leading business associations

suchas:

•VariousBusinessChambersaroundAustralia

•BusinessEnterpriseCentres(BECs)

•SMEBoardroom

•TheWorkingWomen’sNetwork

•ActionCOACH

•QantasandVirginBusinessLounges

Our relationships with these organisations mean

we regularly meet, learn from their experience and

refine our approach to creating a magazine that

serves our ambitious readers.

A part of the Australian business community

My Business readers by industry

7%

16%

5%

53%

15%

4%Sales/ Business

Development Manager

Other

Marketing

Business Owner

Managing Director/ CEO

Finance/ Accounts

My Business readers by industry

1%

10%

6%

5%

7%

38%

17%

14%

2%Transport

Technology

Retail

Profecional Services

Manufacturing

Hospitality

Finance, Insurance

Building and Construction

Other

My Business readers by job title

My Business readers by job title

Readership Profile at a glanceMy Business’ readers are ambitious

entrepreneurial people who want to grow their

business.

Someoftheircharacteristicsinclude:

•68%ofMyBusinessreadersareeitherthe

owner of the business or the managing

director.

•38%ofMyBusinessreadersworkwithinthe

professional services industry.

•Afurther14%areinITortechnologyrelated

industries,17%areinretail,10%inbuilding

andconstruction,and6%infinanceand

insurance.

•2%ofMyBusinessreadersarebetweenthe

ages of 26 and 55.

NOTE:Resultsofour2010/2011ReadershipSurveywillbe

availableinFebruary2011.

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Advertising ratesRATE* CASUAL 3X (5%) 6X (10%) 9X (15%) 11X (20%)

DPS $10,500 $9,970 $9,450 $8,920 $8,400

FULLPAGE $5,350 $5,080 $4,800 $4,540 $4,280

HALFPAGE $3,150 $2,992 $2,830 $2,677 $2,520

THIRDPAGE $2,100 $1,995 $1,890 $1,780 $1,680

QUARTERPAGE $1,890 $1,790 $1,700 $1,600 $1,500

EIGHTHPAGE $1,155 $1,097 $1,039 $980 $920

*RatesareexclusiveofGST10%

*Ratesareinclusiveof10%AgencyCommission

Loadings and loose inserts•Insidefrontcoverandoutsidebackcover–15%

•Earlyright-handpage–plus10%

•Looseinsertratestandard–$135perthousand

(minimum40,000copies,Nationaldistributiononly)

Other styles of insert will be quoted on application.

Cancellations•Cancellationofadvertisementswithin25daysoftheonsale

dateattractsacostequivalentto50%oftheoriginalbooking.

Booking / Material deadlines

MONTH TO PRODUCTION BOOKING DEADLINE MATERIAL DEADLINE ON SALE

FEBRUARY11 13JAN11 17JAN11 4FEB11

MARCH11 10FEB11 14FEB11 4MAR11

APRIL11 10MAR11 14MAR11 1APR11

MAY 11 14APR11 18APR11 6 MAY 11

JUNE11 12 MAY 11 16 MAY 11 3JUNE11

JULY11 9JUNE11 13JUNE11 1JULY11

AUGUST11 14JULY11 18JULY11 5AUG11

SEPTEMBER11 11AUG11 15AUG11 2SEPT11

OCTOBER11 15SEPT11 19SEPT11 7OCT11

NOVEMBER11 13OCT11 17OCT11 4NOV11

DECEMBER11/JANUARY12 10NOV11 14NOV11 2DEC11

LEFT PAGE 15mm RIGHT PAGE10mm

12mm

12mm

10mm15mm

MECHANICAL SPECIFICATIONS

BLEED All ads must have a 5mm bleed. See following page for more detail.

MAGAZINE SINGLE PAGETRIMAREA:235mmwidex275mmhigh

AD SPECIFICATIONS

*For all non-bleed ads please use TYPE AREA specifications for ad sizes. See diagrams over page.

MARGINSINSIDEEDGE:15mmOUTSIDEEDGE:10mmTOP:12mmBOTTOM:12mm

AD FORMAT TRIM AREAwidth x height

TYPE AREA*width x height

NOTES

FULL PAGES

DoublePageSpread 470mm x 275mm 450mm x 251mm Allowa30mmgutter

FullPage 235mmx275mm 210mm x 251mm

VERTICAL ADS

Halfpage(2-columnpage) 116mm x 275mm 96mm x 251mm Type area begins 10mm in from inside trim edge

Thirdpage(3-columnpage) 78mm x 275mm 58mm x 251mm Type area begins 10mm in from inside trim edge

HORIZONTAL ADS

Half page 235mmx130mm 210mm x 108mm Type area begins 10mm in from inside trim edge

Third page 235mmx92mm 210mm x 70mm Type area begins 10mm in from inside trim edge

Quarterpage 235mmx68mm 210mm x 46mm Type area begins 10mm in from inside trim edge

Eighthpage 235mmx35mm 210mm x 18mm Type area begins 5mm in from inside trim edge

ad specifications

Ad sizes specifications

KEY

HORIZONTALQUARTER PAGE AD

TYPE AREA 10mm from inside trim area

HORIZONTAL EIGHTH PAGE AD

TYPE AREA 5mm from inside trim area

TYPE AREA BEGINS 5mm from inside trim area

TYPE AREA BEGINS 10mm from inside trim area

HORIZONTALHALF PAGE AD

TYPE AREA 10mm from inside trim area

HORIZONTALTHIRD PAGE AD

TYPE AREA 10mm from inside trim area

HORIZONTALS

TYPE AREA BEGINS 10mm from inside trim area

TYPE AREA BEGINS 10mm from inside trim area

DOUBLE PAGE SPREAD FULL PAGE AD

FULL PAGE SPREADS

30mm gutter width

VERTICAL HALF PAGE AD[FoR A 2 CoLumn PAGE]

10mm from inside trim area

VERTICAL THIRD PAGE AD[foR A 3 CoLumn PAGE]

TYPE AREA 10mm from inside trim area

VERTICALS

TYPE AREA BEGINS 10mm from inside

trim area

TYPE AREA BEGINS 10mm from inside

trim area

BLEEDAREAis5mmonallsidesTRIMAREA TYPEAREA

PleasesendahighresolutionPDFswhichconformsto3DAPversion3PaperType1to: kristi.holahan@halledit.com.au orviaQuickCut(www.quickcut.com.au),orWebsend(www.websend.com.au).

Embedallfontsandsaveimagesat300dpi.ItisadvisedthatadvertiserssupplyaContractHiResColourProofof their ad. The printing process cannot guarantee that we will match the proof perfectly. However if no proof is supplied our printers have no guide as to how a particular page should look.

online

www.mybusiness.com.auRelaunch February 2011

Website advertising specifications• Filesizemustnotexceed40KB(kilobytes).

• Imagefilesmustbeinoneofthefollowing

formats:JPEG,GIForAnimatedGIF

• Flashfiles–IfalinkistobeusedintheFlash

file, the link must be specified by My Business

andembeddedinthefinalSWFfile.Thisis

to ensure that traffic from the site can be

monitored effectively.

E-newsletter advertisingTheMyBusinessEmailnewsletterserviceis

sent out to our email database of 20,000 email

subscribers. Launched in November 2006, it is a

fortnightlyemailservice–goingoutthefirstand

third week of each month.

E-newsletter advertising specifications•FileformatmustbeGIF,ANIMATEDGIForJPG

•Filesizemustnotexceed30KB(kilobytes)

Electronic Direct Mail (eDMs)My Business has recently introduced selected

client eDMs sent out to 20,000 direct subscribers.

We restrict the number of eDMs to 2 per month.

AdvertisingcostpereDMis$4,000plusGST

(formatdetailsonapplication).

AD FORMAT BLOCKwidth x height

RATEper month

BANNER 500 x 90px $2500

1stElongatedTile 160x300px $2000

2ndElongatedTile 160x300px $1400

Bottom Banner 620 x 90px $1800

Short Banner 340x90px $1600

AD FORMAT BLOCKwidth x height

RATEper month

BANNER 500 x 90px $2750

1stElongatedTile 160x300px $2200

2ndElongatedTile 160x300px $1800

Bottom Banner 620 x 90px $2000

Short Banner 340x90px $1600

ContactTony MayCommercial Director

DirectPhone:0289238001

Email:tony.may@mybusiness.com.au

Mobile:0410435188

Christine GouldAdvertising Sales Manager

DirectPhone:0289238007

Email:christine.gould@mybusiness.com.au

Mobile:0407900143

Sandii MakaryExhibition Manager

DirectPhone:0289238006

Email:sandii.makary@mybusiness.com.au

Mobile:0413427107

Sydney Sales OfficeLevel 12, 99 Walker Street

North Sydney NSW 2060

Tel:0289238000

Fax:0289238050

Melbourne Production Office99BaySt,BrightonVIC3186

Tel:0385345000

Fax:0395308911

GOVERNMENT TECHNOLOGY

REVIEW

CommStratisanintegratedCommunications

business with activities in vertical markets

andB2B,Publishing,eMedia,Conference

andEventorganisation.

MyBiz Expo is a two-day event, staged in Sydney and Melbourne, that aims to

create a meeting place for ambitious Australian business owners and suppliers who

can help them meet their goals.

When and Where?Melbourne • Thursday16thJunetoFriday17thJune2011

MelbourneExhibitionandConventionCentre

Sydney • Thursday6thOctober–Friday7thOctober

2011AustralianTechnologyPark,Eveleigh

Fast learning for fast people

The MyBiz Expo aims to give

business owners the chance to learn a lot

about potential suppliers over two days.

Our vision is to create a one-stop-

shop for business leaders who seek

information, advice, best practice, and

sustainability.

Reasons why you need to be there• Exhibitionsareaperfectmarketingplatform

to create, develop and reinforce business

relationships face-to-face

• Receiveextensivecost-effectivemarketing

exposure and branding to your primary target

audience, culminating in face-to-face meetings

• Positionandprofileyourselfasaleading

industry brand in Australia’s fast growing and

dynamicSMEmarket

• IncreaseyourSMEindustrybrandrecognition

and awareness

• CreatenewSMEpartnershipsandalliances

• Developrelationshipsthroughnewnetworking

opportunitiesavailableattheMyBizExpo

• Showcasenewproducts,servicesand

applicationstotheSMEindustrydecision-

makers and thought-leaders

myBiz Expo

Marketing opportunitiesThere are a range of marketing and sponsorship

opportunities, see below. To maximise your

investment each sponsorship opportunity contains

an excellent marketing mix.

• EventPartner

• GoldSponsorship

• SilverSponsorship

• CocktailReceptionSponsor

• InternetHotSpot

• Lanyardsponsorship

• Showbagsponsorship

• Exhibitorsponsorship

Business people are famously short of time. The

MyBizExpoisdesignedtogivebusypeoplethe

chance to do a lot of research about products in

a short time.

Features include:• Keynotespeakers

• FreeEducationalSeminarscalledMasterclass

• InteractivepanelwithQ&A,discussingpressing

issuesthataffectSME

Some results from 2010 • 70.6%ofexhibitorssurveyedfoundthequality

iftheMyBizExpowasexcellenttoverygood

• 87.5%ofexhibitorssurveyedwerevery

satisfied to satisfied with the level of improving

their brand and product awareness

• 82%surveyedfoundthattheirprimary

objective, brand awareness, lead generation,

and networking was achieved

Testimonials2010 MyBiz Expo

“MyBizExpointroducedBNItoawiderange

of people curious to find out how a professional

and structured networking organisation could

help them to grow their businesses.” TonyBenner,ExecutiveDirector,BNISydneyInnerWest

“The2010MyBizExpowasagreatsuccessfor

ActionCOACH.Afterhavingastandforboth

daysoftheexpoActionCOACHwasableto

generate a total of 174 leads. The high number

of business owners moving through the expo

was a perfect fit for our target market. In

addition to lead generation there was a huge

benefit in branding for us. As a sponsor of the

event our marketing materials were handed to

all attendees in their show bag and as such we

gained a great deal of exposure. We are more

than happy with the result from the expo and

would like to thank the team at My Business for

all their support.” IainCampbell,MarketingManager,ActionCOACH

“WehadexcellentleadsfromtheExpo,and

genuine interest from people looking to

commence a business operation.” BruceBuchanan,ExecutiveOfficer,

BusinessEnterpriseCentre

awards

Moving into its eleventh year, the My Business Awards continues to celebrate our Australian

businesses who have achieved success.

Previouswinnerswhohavegoneontobehighlysuccessfulbusinessesandiconicbrandsinthe

Australianandinternationalmarketsinclude: BoostJuice,ModelCo,JimmyPossum,RedBalloon

Days,SumoSalad,FruitAtWork, Laservision,Sign-A-Rama,andRosesOnly.

By sponsoring the My Business Awards, you will secure high visibility as an organisation which

supports the business sector and demonstrates to your customers that you take a serious interest in

their business success.

The My Business Award sponsorship program culminates in a gala dinner presentation on Thursday

6thOctoberattheAustralianTechnologyParkwhichcoincideswiththeMyBizExpo.

Categories to sponsorThe Awards program is an ideal platform for

sponsors to demonstrate their support of Australia’s

thriving businesses sector. The 2011 My Business

Awards program salutes the entrepreneurial spirit

acrossthefollowingcategories:

•OverallAwardforOutstandingExcellence

(NamingRightssponsor)

•BestSmallBusiness

•BestMediumBusiness

•BestYoungGun

•BestTechnologyinanSME

•FastestGrowingSmallBusiness

•BestRetailer

•BestStartUp

•Beste-Business

•BestExportBusiness

•BestGreenBusiness

We invite you take branded ownership of one the

above categories.

About the My Business Awards

Sponsorship benefits at a glance

1 Ten consecutive months of advertising and

branding in My Business Magazine.

2 Logo placement on all promotional collateral

and signage.

3 Yourcompany’sCEOorrepresentative’s

photo and tips relating to sponsor’s vision

of what makes a winner in their specific

category will appear in My Business in the

lead up to the event.

4 Branding on direct marketing campaigns

to the My Business database plus selected

associations, partners and customers.

5 RegularcoverageontheMyBusiness

website, newsletters and eDM’s.

6 Opportunity to select the winner from the

category finalists

7 Opportunity to present an Award at the gala

dinner and host a table of ten.

8 3x3ExhibitionstandattheMyBizExpoin

Sydney over two days.

Sponsorship investment $60,000

Why should you sponsor?• Opportunitytodemonstrateyourorganizations

commitmenttotheSMEsector

• Buildbusinessrelationshipswithinthe

community

• Increaseyourprofileandbrandawareness

• Effectiveindustrynetworking

• Competitiveadvantage

• Categoryexclusivity

Testimonials

“Thanks for having us a what was a great night

putonbyyouguys.Everyonewhoattended

enjoyed themselves and were across the

board, very impressed with the calibre of the

businesses there.” SPONSOR–SophieJackson,AccountManager.

Sage Business Solutions

“Thanks again for an extremely well-planned

night, I know everyone at my table had a

great time, and it was nice to talk to some of

the other winners afterward. Would definitely

attend again.” WINNER–SarahCrossing,MarketingManager,

yourtutor by Tutoring Australasia

“ForuswinningtheMyBusinessAwardsgave

us belief that we were doing something right

and it was absolutely amazing publicity. My

Business is read by your customers, your

bankers, your investors, your suppliers and

your competitors. Its incredible how many

people mentioned it to you…”

PaulTobin,Chairman,AussieFarmersDirect