audience profile
TRANSCRIPT
Audience ProfileIndie Rock
How our audience relates to the media text…
Our music video will appeal to a young target audience because the lyrics to the song itself are relative to young people and so can identify with the song. This will help in our audience decoding the meaning and ideas behind the video; although the shots we will incorporate into our video will be ambiguous, allowing the audience to interpret the images as they wish, enabling our audience to relate to the media text effectively. The video will be lively and colourful and have a fun vibe to it, important elements of which a young audience can identify with and enjoy.
Female Audience
Aged between 14-25 Often associated
with wearing well known brands, as well as vintage style clothing
Have their own unique style which reflects their personality
Interested in music – attend gigs/concerts, possibly play an instrument
Can be rather creative, interested in fashion, art, photography, music
Male Audience
Aged between 14-25
Keen to keep up to date with fashion trends – particularly associated with wearing skinny jeans, denim jackets and band t-shirts.
Attend gigs and music festivals: such as Leeds, Glastonbury
Listen to indie rock music, such as the likes of Arctic Monkeys, Vampire Weekend, Modest Mouse
Often associated with music, perhaps play in a band and know a lot about music, some may read magazines such as NME.