“mutual cooperation to common success”. company presentation fms established on 2001. previous...
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Company presentation
FMS established on 2001.
Previous pharmaceutical experience of staff since 1992.1993 Triviumfarm – medicine wholesale company.
What FMS can do for your Company?
Benefits of retaining the services of FMS 1. Ensure establishment of contacts with most suitable local medicine-wholesalers.
2. Provide frequent representation of your Company in the area
3. Select the Customer Groups that give most profitableness to negotiated contracts
4. Reduce cost of sales
5. Provide immediate access to key Healthcare Institutions within the area(State Drug Agency, Drug price Agency, Advertising control inspection etc.).
6. Apply extensive marketing, sales and strategic planning experience to your Company with less cost of than permanent employees.
7. Function as an extension of your Sales Department with direct support from our management.
8. Allow your company to reallocate existing personnel resources to other important programs and projects.
9. Provide Monthly Status Reports - Negotiation Reports & Itinerary
FMS will not represent competitive manufacturers
We structure a very precise and focused program for our clients. After careful analysis of a prospective client's circumstances and resources, including discussions with key management personnel, we structure charges that cover those services that are specifically recognized as necessary to the achievement of mutually accepted goals and objectives. We do not charge fees to cover extraneous overhead costs which have no directinfluence on our efforts on behalf of the client.
Expenses are closely monitored and incurred only after the client authorization.
FMS is your partner in modern medical marketing
What makes FMS different than most other Medical Marketing companies within the area ?
“Mutual Cooperation to Common Success”
Information from:Opinion leaders and Professional Associations, Helatcare Institutions, primary care groups,Patient groups and patient support associations
Qalitative unstructuredresearch
Data analysis andinterpretation
Current market needs andopportunities
Product differentiationand positioning
Product Strategy
Qalitative structuredresearch
Market structure, current and potential trends, competitor analysis, gap analysis
Desk research,database analysis, sample analysis, ally mapping
We offer market development and product strategy by understanding of the background technology of a product, viewing it in the context of market structure and need, that is fundamental to product differentiation, acceptance and use.
FMS in cooperation with producer
Report to client for confirmationReport to client for confirmation
How do FMS work ?
FMS relations with customers
Client producerClient producer
FMSFMS Local wholesale companiesLocal wholesale companies
GoodsPayments for
the goods
End usersEnd usersMarketing activities
Orders
Cooperation agreement
Awareness in productsales
Main therapeutic areas presented
Rp 4 + 2NSAID, antibiotics, cardiology
OTC 6+ 1NSAID
Food supplements 2
Main target groups covered:
General practicioners,internists – 2145Cardiologists - 80Dermatologists - 112Anaesthes./reanimatologists - 72Surgeons – 412Urologists – 80Oncologists - 21 Hospitals - 169Pharmacies - 840
Present activities
Present situation
Coverage of Latvia by medicalrepresentatives of FMS
Riga- 2 representativesLiepāja- 1- 1/2 time representativeValmiera- 1 -1/2 representativeDaugavpils- 1-1/2 time representative Ventspils- 1- 1/2 time representative
Daugavpils
Liepāja
VentspilsRiga
Valmiera
Product marketing- main achievements
0
28000
142008780
157000
Xcustomer sales development
1999 2000 2001 2002IMS data
X customer sales development by therapeutic class- doxycycline
358 000
278000
225000
76000 7700069000
1800024000 22000
47000
3200020000
1000
17800
58000
2000 2001 2002
FMS marketedproduct
IMS data