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RADIOCONFERENCEPROGRAMMEPALAIS DES FESTIVALS,

CANNES, FRANCE.20 -24 JANUARY 1991

"AT THIS YEAR'S MIDEM TOP EXECUTI-VES FROM THE WORLD'S RADIOINDUSTRYGET TOGETHERFOR THREEDAYS OF SEMINARS, PRESENTATIONSAND SHOWCASES TO DISCUSS ALLASPECTS OF RADIO DEVELOPMENT,INCLUDING TECHNICAL, POLITICAL,MARKETING AND PROGRAMMING."

R s

25 25A.

V E v,

MIDEMTHE MUSIC RADIO EVENT

KeynotesTHE EUROPEAN RADIO MARKET

THE AMERICANS ARE COMING - John Abel, N.A.B..(U.S.A.)RADIO AND MUSIC IN THE 90'S -Henri de Bodinat, CBS (France)

PanelsEXPANDING INTO 1992 - Martin Brisac, Europe 2 (France);Eugenio Gaidon, SER (Spain); Remy Sautter, AIL (France)

HOW DO YOU CHOOSE THE MUSIC?. Chris Lycett, BBC Radio I (U.K.);Pierre Bellanger, Skyrock (France); Michael Missy, Radio Hamburg (Germany);

Janie Hazan, Rete 105 (Italy)RE -DRAWING THE RADIO MAP - Georges Polinski, Europa Plus Moscow (France);

Laszlo Hegedus, Radio Calypso (Budapest)

Open DiscussionsPROGRAMMING EUROPE - Steven Saltzman, Rock Over London (U.K.);

Tom Rounds, Radio Express (U.S.A.); Tony McGinn, MCM (Australia);Patrice Blanc-Francard, Europe 1 (France)

RADIO AND RECORDS - PARTNERS AND PROTAGONISTSSteven Saltzman, Rock Over London (U.K.);

Andy Stephens, Epic (U.K.); Bruno Ployer, Dimensione Suono (Italy)AUDIENCE ANALYSIS Steven Saltzman, Rock Over London (U.K.);

Jeff Pollack, Pollack Media Group (U.S.A.); Dick Springfield,The Research Group (U.S.A.)

Showcase's,AN ADVERTISING CASE HISTORY

TRACKING YOUR LISTENER

WorkshopsMEDIA BUYING IN EUROPE - Organised by Carat (France)

STEREO AM BROADCASTING - Agustin Ruiz De Aguirre, Radio Popular (Spain)THE PAN -EUROPEAN CAMPAIGN - Alain Neuville, IP (France);

Lutz Kuckuck, FKN (Germany)THE COMPUTER STUDIO - Andrew Economos, R.C.S. (U.S.A.);

Jacques Rogues, NRJ (France) - Steve Walding, Radom (U.K.)PROMOTIONS -WHO WINS? - Gib de Smet, Lenders Deroost Katie (Belgium);

David Briggs, Capital Radio (U.K.); Bo Berg, Radio Voice (Denmark);Wayne Campbell, Filmhouse (U.S.A)

DIGITAL RADIO - Michel Rau, NAB (U.S.A.); Franc Kozamernik, EBU (Switzerland)

CONTACT MIDEM

PARIS OFFICE: TEL (33)(1)45 05 14 03 - LONDON OFFICE: TEL (071) 528 0086

NEW YORK OFFICE: TEL (2121689 4220

MUSIC ;

IILIMECU/

MEDIAImago - It JustTakes Two

by Hugh Fielder

Imago Records, the new too many acts whichrecord label launched as a demonstrates a lack ofjoint venture between belief in their own judge -former Chrysalis chairman meat;' says Ellis. "TheTerry Ellis and BMG Music, policy of throwing every -will start with a roster of thing against the wall andjust two bands next Spring. seeing what sticks costs

"Record companies sign money, creates wastage anddissipates energy?"

"The majority of sales atany label came from one ortwo acts. I believe I'm betterequipped to sell two million

Next week's issue of Music copies of two albums rather& Media (December 22) will than two million copies offeature its annual Year -End 10 albums'.'Wrap -Up of 1990's biggest "People I talk to at otherhits, along with several spe- companies are spreadingcial articles covering radio themselves too thin and theyand music know that they're not doing

Making issue 50 a dou- themselves justice. I preferble collector's item is that to make my own decisionsthis edition will debut a and then put the strength ofcompletely new look for the marketing team behindM&M. The magazine will them!'be slightly larger, introduce Imago is the first labelnew regular columns, and Ellis, who is currently chair -offer, for the first time any- man of the British Phono-where, special tracking of graphic Industry, has beenEuropean hit radio airplay. involved in since he sold his

Full details are in next share in Chrysalis to hisweek's Music & Media. partner Chris Wright in 1974.Look for ill continue s on page 6

Special Year -End

Issue Next Week

MIDEM Fields IndustryFirst Team Players

6, Paul Andrews

EC media commissioner Jean given by US National Asso-Dondefinger, leading US con- dation of Broadcaster (NAB)sultant Jeff Pollack and BBC VP John Abel on AmericanRadio l's new head of music, investment in Europe, and byChris Lycett, are among CBS France president Henrileading industry figures to de Bodinat on "how thehave confirmed their partici- record industry can makepotion in the MIDEM Radio money out of radio".Conferences, to be held in Individual panels and do -Cannes on January 21-23. bates will cover subjects as

Dondelinger will deliver a wide-ranging as digital m -keynote address on the Euro- din, marketing strategies, au-pean radio market to the dience research and analysis,opening session of the con- programming radio for east-ferences, which will cover em Europe and expandingthree main themes: the inter- into 1992. Jeff Pollack will henational radio landscape in taking part in a debate onthe run-up to 1992; marketing relations between the radioopportunities in Europe; and and record industries, Chrisnew technology and its effects Lycett in a panel an format -on the industry. ling and creativity, 'How Do

Other keynotes will be You Choose The Music?'.

The Luxury Of Platinum - the German record stormy Ekttrolaorganised an award presentation for Herbert GrrenemeNr (nd left)vihose Ituars'LP recently turned plaUnum (or, 500.000 copessold), FromI, Alm* Rota MD EMI Mac European ammo Hebert Fest MD EMIEkttrola; Noel Castaing MD EMI Pathe Marconi France.

Unique, RVI Rock In Rioby Chris Fuller

UK -based syndication com- In a deal signed by Uniquepany Unique Broadcasting's CEO Simon Cole and RVI'Rock In Rio 11' coverage, product acquisition VPthe firm's first fully -Fledged David Knight, the two com-pan-European project, also ponies have already col -

marks the start of what pro- laborated on Sinead O'Con-gramme director Tim Black- nor's November 14 concertMore calls an "ongoing" in Trieste, Italy, which ranrelationship with US -based live across the UK networktelevision syndicator Radio and is now available toVision International (RVI). on page 6

Other leading names in theradio industry to havedeclared their participation inthe conferences during recentweeks include RTL FranceVP Remy &utter, Radio Ex-press president Torn Rounds,Daily Telegraph radio criticGillian Reynolds, EBU seniorengineer Franc ICommernik,Unique Broadcasting CEOSimon Cole. They join pre-viously confirmed figuressuch as Skyrock director-general Pierre Bellanger,Rock Over London MDSteven Saltzman, Epic UKMD Andy Stephens andRadio Marketing Services(RMS) MD Lutz Kuckuck.

MIDEM Radio is part ofthe 25th MIDEM music in-dustry market taking placeat Cannes' Palais desFestivals on January 20-24.Among other eventsscheduled fdf the week areBritish International JaizAwards, being held for thefirst time outside the UK.Also new this year is a seriesof music programme screen-ings, 'Music In Pictures',giving producers of videoclips .and other musicrelated film and TV produc-tions a chance m presenttheir work.

CONTENTSTalkback

Dag Haeggqvist

Chiltern Buys Severn 5

PolyGrarn Closes IslandPublishing House 7

Looking East & West 13

peter gabriel

solsbury hill

shaking the treewith youssou n'dour

the single

.rnes vv.°, fron,r,rve

video available/5.26

AmericanRadioHistory.Com

ONE

THE NEW ALBUMPROD)

INCLUDESTEASE

AND AMERICA'S MULTI PLATINUM STARS

PolyGram Counters Report,Kaas Did Not Freeze IncomePolyGram France general -secre-tary Michel Parent has offeredclarification of a number ofdetails arising from his company'slegal dispute with CBS involvingFrench recording star PatriciaKaas and her former producerBernard Schwartz. The explana-tion follows Music & Media'sreport (November 24) of a possi-ble out -of -court settlement of thecase.

In a statement issued Novem-ber 28, Parent points out thatKaas did not, as reported, obtaina court order freezing part ofPolyGram's earnings for her firstalbum. "In fact;' says Parent,"the court ordered the freezing of

royalties owed by PolyGram toSchwartz. From a strictly finan-cial point of view, there is no dif-ference for PolyGram in payingroyalties to Schwartz or freezingthem:'

M&M's report, continues thestatement, "mentions that thefreezing ordered by the Court ofAppeal in Versailles concernedCBS royalties. In fact, in thewords of the court, it freezes "Allturnover resulting from recor-dings made by Patricia Kaasunder her contract with CBS of ItMarch, 1990 until a final deci-sion has been made concerningthe suit Bernard Schwartz is tobring within six months against

CBS and Note De Blues [Kars'production company["

Finally, Parent describes as

"quite strange" the claim (by CBSFrance CEO Hemi de Bodinat)that "freezing CBS turnover isnot a real problem for CBS, sincethe sums will still generate in-terest".

"It should be pointed one'asserts Parent, "that althoughinterest is indeed earned, this ac-tually goes to the Bar of Sar-reguemines [whose members havesequestrated the sums] - not toCBS, which will thus never benefitfrom this frozen turnover!'

Sky, RadioAmsterdam -based Radio 10 hasconfirmed plans to launch a newpan-European service in springnext year, and Sky Radio says ittoo will launch a new station in1991. Both are expected to beCHR-oriented stations, and likeBussum-based Sky's current 'softAC' and Radio Ill's Gold servicebe distributed across the conti-nent via cable and satellite.

Both stations have securedstereo channels for their new ser-vices in the Amsterdam cable net-work's 1991 frequency plan. Thisconcession is to be reviewed afterone year. The services have beenprovisionally earned HitRadio 10and Sky Hitradio, although theseare unlikely to be their final tides.

"We're still working one nameand programming;' says Radio ICIpresident Jeroen Soer, "but somekind of hit format seems mostlikely at the momene' Adefinitive decision is expected inJanuary, he adds, with the stationgoing on air "in the spring".

At Sky Radio, operationsmanager Ton l_arnouwers saysplans for a second station are welladvanced. "We have been work-ing on the idea tluoughout thisyear, and we expect to see

something actually happeningquite soon now. It would be fair toassume that it will be some kindof CHR station, but we still don'tknow exactly what approach itwill take

Meanwhile, Radio Ill's new

10 Confirmby Paul Andrews

classical service, Concert Radio, isstill expected to go to air onDecember 15 (M & M, November24), also out of Amsterdam. Pro-gramme director Liesbeth Duint-jer says the service will take "aserious approach to the music, insense that it will respect it and theaudience, but cover a wide varietyof styles:'

Encompassing the classicsfrom 1600-1940, dayparts will bedevoted to particular periods,such as the baroque, individualcomposers, and musical forms -

CHR Planschamber music, soloists, greatorchestras, and vocal music, forexample As the station's nameimplies, recordings of 'live' con-certs will form a major part of theoutput.

Concert Radio will be speech -free - other than sponsors' an-nouncements - and as well as

already having obtained accessrights on the majority of Dutchcable nets is seeking carriageelsewhere in Europe. The serviceis distributed via the Eutelsat II Flsatellite

Teldec Becomes East WestThe Hamburg -based Teldec Re-cord Service, which became anaffiliate of Warner Music Interna-tional in 1988, has from Decem-ber changed its name to East WestRecords GmbH. It thus becomes.the third Warner Music 'EastWest' company in existence, theothers being East West UK andEast West US

With the name change, the Ger-man East West's pop repertoirewill be marketed under the EastWest title while all classical reper-toire will be release under thename Ibid. Classics Interna-tional, which will continue to beheaded by managing directorHans Hirsch.

From January, the new EastWest company will acquire EastWest UK's back catalogue and all

new releases, except for SimplyRed, Chris Rea and TanitaTikaram, who will remain withWEA Musik GmbH.

Commenting on the namechange, East West managingdirector Juergen Otterstein saysthe switch puts the company (inharmony with the artisticphilosophy inherent in the EastWest legacy, as expressed by theinternational flagship of the labelin the UK).

Teldec Record Service origi-nated as Ultraphon in 1929,

became Rlefunkenplatte in 1932and adopted the name Teldec in1950. As East West it will marketthe Atlantic, Atco, MCA, PWLand Sugar Hill labels in additionto its own repertoire

eArtrale AtraMTV Europe has imposed a

23.00-06-30 (CET) curfew forMadonna's,. video, JustityMYlove, outside of which times it

will not be shown. This followsthe moss that MTV in the US hasharmed the video altogether.because of its sexually explicitnature_*

* *Reports in the UK suggest musicsatellite channel The Poorer Sta-tion will try and raise capital andgo rt Hone if it P axed from theschedules of BSkyli in April. 11 re-mains unclear just how muchmoney the channel Is talkingabout raising or if any recordcompanies have Y. srePPed for-ward with an offer.

* * *US networking company Satellite

Music Network is close to deals inthe UK and Holland for several24 -hour live formats, lo be Prem-ed into Europe from Chicago andDallas via the Panamsat satel-lite. According to Bab Kennedyof Independent CommunicationsLimited, representing SMN MEurope, the firm's "Z -Rock"(hard rock and metal) and "Heart& Soul" (soul/Motown) formatshave attracted particular interest,and he hopes to sign the first deals"early in the New Year".

* * *Trensallantic media brokerageMontreux is expected to confirmwithin day, at least two major UKinvestmentsiv US radio. Manag-ing partner Peter Stromireist con-firms that the deals are in the off-ing, but refuses ta reveal details ofany of the players involved. Headd, teat the firm, originally ex-pecting mainly to handle US in-veent in FUM1:1,11 radio, is

®dealing more with 'east towest' buying. 'The Europeanbroadrest minor, is manybooming" he says, "compared to

the problems we hare in the US.People are really ,gmning rerealise they can cash in on that,'

*Lithuania private stations M.1

and Radieeentras, broadrestiireto Vilnius say a dispute betweenthem has been settled. Ownershipof shared studios and equipmentarc believed to have caused therow, culminating in a confronta-tion heaven the two parties onOctobor 19 when miniPmentsaid to have been damaged, forc-ing the station of fair and policeto intervene. Radiocentras editor.in -chief Mown Pleikyathat these questions are settledand fie are signing an agreementsoon. He adds that starting this

'month, both statMns will re-openon their shared FM frequency.

edited by Maehgiel Bakker

MUSIC

MME M

Poi,,,GrarnMUSIC 8. MEDIA December I S, 1990

AmericanRadioHistory.Com

MUSIC

MEDIA

TALKBACK

Developing A Strong Position Through Local ProductWhile Scandinavian's

worldwide status as atalent source has

continued to grow,independents such as

Sonet have faced a seriesof financial blows through

the loss of major labellicensing and distribution

deals. As Sonet chairman,Dag Haeggqvist, tells

Chris Fuller, he seesversatility, diversification

and faith in local talentas keys for survival.

Q: Scandinavian musk has risenin world prominence in recentyears through the lilacs of A -Ha,Europe, more recently Rosette,Leila K and Titiyo. Are you confi-dent this can continue?A: Yes. And the home market isnow healthy enough to supportthe music, which was not the caseat the time of ABBA, for example.People trying to develop local actsin the wake of AB13A could notget enough media exposure toestablish a home market, andhence did not reach the interna-tional market either. Now thesituation is very different. There'sa strong market here and goodchances to develop out of it,which is what happened withRosette.

Q: In international terms, do youconsider that Scandinavian musichas had a rough deal in the past?A: From a statistical point of viewwe've probably had more successthan we should have. Iceland, forinstance has had absolutely im-mense success considering the

tiny population of 250.000 orwhatever. Scandinavia is an

awkward part of the world from acommunications point of view. Ifthere's anything to complainabout it's been the local situation,where often state -run radio andTV monopoly has given too littletime to new music or to creativepeople generally. I think thereception internationally has beenpretty fair.

Q: Sweden still awaits nationalcommercial radio and TV. Willthis not help boost the recordmarket when it arrives?A: I just read this morning thatSweden is the only country inEurope without commercialradio... though I have my doubts

about Albania! I approve of moremedia outlets, but then I wouldn'tsay radio and TV are overlybackward in Scandinavia from amusic industry point of viewbecause, as the territories are

small, there does exist the pro-blem of sudden overexposure.

Sonet has lost several impor-tant licensing and distributiondeals over the past two years as aresult of international agreementsstruck between major labels. Hasthis problem been mirrored acrossthe Scandinavian independentsector?

A: Yes. But those who have suf-fered the most are those whodrifted away from maintaining a

local roster and were solely relianton distribution for major labels.Grammofon Electra [which wentbankrupt in November 1989) werethe first victims because they hadvirtually no creative side at all.

For Seem to lose labels likeChrysalis and Island has obvious-ly been very tough. But we havefound new life by developing astrong position in the local marketwith local product. And we havehad to adapt from an organisa-tional point of view, which is a keyfactor. When a purchase spreegoes on among the majors youwill either go under, sell out likeTelder or CGD or else, like us,rethink and restructure

And on the sales side, up until a

few years ago I understand thatSweden had the highest per capita

record consumption outside ofthe US, And that was with a totalstate monopoly within the media.I know that the Americans areabsolutely amazed at how we canpromote records. But it followsthat the records that do get

exposure get a very big market. Soyou have to be very careful indrawing conclusions.

Q: Have improved promotionaland marketing techniques im-proved the chances of cross,border success within Scan-dinavia?A: I don't think them are any hardand fast rules. Sophisticated

marketing does not really operateon a business level within a smallterritory like this, or indeed Out ofit. There is a lot of luck involved.Rosette are a good example ofexactly that. An American stu-dent took a record home from hissummer holiday, had it played onhis local station somewhere in theStates and it took off from there.

Within Scandinavia, retail re-mains underdeveloped, and moremegastores will better the situa-tion. It would be interesting to seesome of the international com-panies like Tower make an en-trance here. I think their conceptswould work very well.

Q: Are there any new acts in par -

dealer which you see making aworld impression in 1991?A: Norway's Dance With AStranger should stand a prettygood chance of developing andhave already started on a goodscale in Germany. Then there's aSwedish Sonet band called Armyof Lovers, who we're negotiating aUS deal for, plus a Finnish Sonetoutfit, 22-Pistepkidat and a bandcalled Nomads that have justmoved from a smaller label,Amigo, to us.

On the dance side too, I thinkSwedish labels like Swemis andTelegram will continue to do verywell. They have Rob 'N' Raa,Titiyo, Lelia K. A very big successright now is Doctor Alban, whohas a defunte gold album herewith Hello Africa.

Q: You have redefined Sonet as a"broad -based media company" -what's the philosophy here?A: We feel that, particularly in alimited territory, it's essential tohave an involvement right acrossthe whole media, involving bothsound and pictures, to safeguardan operation of this sire one year-round basis. Sonet is spreadacross records, publishing andfilm plus video and TV produc-tion. I don't think you can mn arecord company ore music com-pany here unless you are preparedto enter these other, complemen-tary areas, which are essential forthe development and sustainingof artists. 0

Dag Haeggqvist, chairmanand director of bona Gram-mofon, has been with the com-pany for over 30 years. In thistime it has grown into Scan-dinavia's leading independentmusic group, in recent yearsexpanding into film and videodistribution plus TV produc-tion.

Though Swedish - based,Sonet has affiliate companiesin Norway, Denmark andFinland, and operates jointventures in France (with Mut)and the UK (with Intereordand Ricordi).

Just over a year ago, Haegg-qvist was appointed the soleScandinavian representativeon the international IFPIboard.

UK & IRELAND

Chiltern Buys Severn

Sound, 3CR for f 1.3 MillionThe Chiltern Radio group hascontinued a vigourous expansioncampaign in its acquisition of FMcontemporary hit station SevernSound and AM Gold outlet ThreeCounties Radio (3CR) for up to£1.3 million. The final price iscontingent on forthcoming netrevenues.

Chiltern Radio MD ColinMason says that, along with thegroup's major stake in FTP/Bristol, Severn and 3CR will"firmly establish" the ChilternNetwork group in the WestCountry.

Chiltern obtains both the busi-ness and net operating assets ofGloucestershire Broadcasting plc,the two stations' holding com-pany. The deal is conditional onIBA/Radio Authority approval,although contracts have been ex-changed.

An initial consideration of £ Imillion is payable on completion,expected in early January. In the

year to September 1990 Glouce-stershire Broadcasting had a tur-nover of £ 804.030 with anoperating profit of £ 11080.

The 10 -year -old Severn Soundbroadcasts to a potential 460.000audience around Gloucester andCheltenham. 3CR, which carriedSevern Sound's pop format untila frequency split two months ago,has a 720,000 potential listener -ship in Gloucestershire Worcester-shire and Hereforshke.

According to Colin Mason,interaction between Severn, 3CR,FTP and the existing ChilternNetwork's four FMs will achieve"major cost savings".

Says Mason, "Expansion likethis is a natural requirement for apublic company on the mainstock exchange. We are lookingfor still further growth, either bynew acquisitions, by being part ofnew ficencing applications, or byexpanding 'Supergold' as a na-tionwide sustaining service' CI

Raw Fruit HarvestsRadio I Rock SessionsStrange Fruit, the label reponsiblefor releasing BBC Radio l's"John Peel Sessions", has launch-ed a new label, Raw Fruit, for thestation's "Friday Rock ShowSessions".

The first four releases- Samson(featuring Bruce Dickinson) LiveAt Reading 1981, Gillan Live AtReading 1980, Ten Years AfterLive Al Reading 1983 and Jethro

Live Al Hammersmith 1984 -were all originally broadcast onthe Friday Rock Show, whichcelebrates its lOth anniversary thismonth.

Sessions from Iron Maiden,Judas Priest and Diamond Headare also scheduled to come outnext year as part of the series,which is distributed by Pinnacle.

MD Clive Selwood says that theRaw Fruit series has been moredifficult to put together than the

Strange Fruit releases. "Bandsthat appeared on the John PeelSessions are usually happy torepay Peel for giving them the ex-posure, but hard rock bands tendto be more hard-nosed!'

Selwood says that the hardestpart is getting signed clearancesfrom every person who played onthe session, some of whom amlong gone from the band and dif-ficult to trace. He has alreadyreleased over 80 John Peel Ses-sions on Strange Fruit, more thana third of which have charted.

He also intends to follow up the'Queen At The Beeb compilationalbum of sessions, released in1979, with albums from The Yard -birds (featuring Jeff Beck andJimmy Page), Chicken Shack(featuring Christine McVie) andProcol Hamm.

To contactMusic & Media

Tel: 31 20 669 1961Fax: 31 20 669 1951

(editorial)31 20 669 1931 (sales)

Radio Authority DelaysNational AM AllocationThe first AM national radio fran-chise will now be advertised afterthe Radio Authority has allocatedthe FM service instead of simul-taneously, as had been originallyannounced. This will allow unsuc-cessful bidders for the non -popFM licence to then bid for an AMlicence.

Radio Authority head/radiodevelopment David Vick says thedecision was made at the requestof several potential AM bidders."They claimed that it would bedifficult for them to formulatetheir plus without knowing whatthe FM station would be,

Continues Vick, "Although theFM station will be predominantly

music, some AM applicants areplanning a speech/music mixaimed at an older audience. If, forexample, the FM service ended upAs an easy -listening station itcould affect those applicants'plans because the services must bedifferent. Some groups are alsoplanning to bid for both, so onreflection it was that the best solu-tion was to advertise the AMlicence later!'

The FM licence which will beadvertised next month, should beawarded in the summer and thefirst of the two AM licences willbe advertised as soon as possibleafter that. 0

Edwards Saddles Up Country INR BidA consortium to bid for a country financial backers have been an -music station on the national FM nounced, but the group is talkingfranchise next year is being lawn- with US programmers aboutched by broadcaster Roy Ed- specific formatics for the station.wards. He is one of six Northern While pop and rock are bannedEngland broadcasters (the others from the FM franchise, country,are presently anonymous) who jazz, classical and easy listeningbelieve that a country format all fall within the "non -pop" for -could attract more listeners than mat, according to Radio Authori-either jam or classical 111115k. No ty chairman Lord Chalfont. 0

Capital Beats The RecessionPrompt action to cut operating strong position!' Capital will savecosts offset the drop in CapitalRadio's revenue for the year en-ding September 30, enabling thecompany to announce the anti-cipated record profit of £ 15.84million, a 5% increase over lastyear.

The radio station trimmed itsrunning costs by 4% throughinternal savings rather than joblosses, according to MD NigelWalmsley. "We were able to seethis recession coming a while backand so we had time to organiseour housekeeping;' he says.

The cutbacks more than com-pensated for the 3% fall in tur-nover. And they have not affectedaudience figures for the station,which now has a record 43%weekly reach of the Londonmarket with Capital FM andCapital Gold. That figure is up5% despite the arrival of five newLondon stations this year.

Wannsley says, "If the newcompetition makes inroads intoour audience - and there is noevidence that they have - I amconfident we will still be in a

another £ 400.000 operating costsnext year in fixed tariffs to theRadio Authority.

Capital's other interests, whichinclude stakes in Chiltern andMetro (both of which have beenrecently increased) as well as TVand theatre subsidiaries, doubledtheir contribution to group profitsto 27%.

The company has not yet madea final decision on whether toapply for one of the nationalradio franchises, although Warms -ley says the matter is being given"serious consideration". El

Radio CityProfits DownRadio City/Liverpool's pre-taxprofits fell 34% to £ 880.000 tothe end of September 1990, whileturnover was down 4.2% to E 4.15million. The company blames thedrop in national advertising andpromotional budgets, which havealso affected Radio City's asso-ciated company Broadcast Mar-keting Services. 0

MUSIC

MEDIA

MUSIC &MEDIA - December 15, MO MUSIC & MEDIA - December 15, MOAmericanRadioHistory.Com

MUSIC

MEDIA

The German national IFPI copy-right organisation and the Ger-man police have clamped downon dealers of pirated and boot-legged music cassettes in the fivenew German states.

Following a letter to all retailers

M A N

IFPI Moves Against Cassettes Piratesby Robert Lyng

and public prosecutors within the have been manufactured informer East German territories, Poland and exported to Germanythe IFPI team confiscated several by Vietnamese market dealers.hundred illegal music cassettes They were selling for between DMduring raids in Meiningen in the 8 and DM 10 (app. US$ 6). Understate of Thuringen. German law, offenders face a fine

The cassettes were found to or up to five years in prison.

For The RecordCorrecting a news story in Music& Media November 24, Star*SatRadio is hoping to add an addi-tional one million potentiallisteners as a result of a satellitefeed into eastem Germany, andnot 100.000 as stated.

Unique, RVI Rock In Riocontinued from page I

continental stations in a one -hourpackage.

They will be working closely on'Rock In Rio II', an eight -day all-star festival running January18-20 and 20-27, which has an ex-pected TV audience of sonar 500million. Blackmore says severalother co -ventures are beingdiscussed, although he declined todisclose details.

Unique is now seeking custo-mers across Europe for the Rioshow. The syndicator is offeringfive, one -hour in -concert pro-grammes, designed to run on con-secutive nights, plus additionalnews reports and colour -piecesfrom well-known radio per-sonalities who will be at the event.The shows will be fed by satelliteto London for editing, withredistribution to participating sta-tions the following evening. Non -UK stations also have the optionof hooking into the raw live feed,direct from Rio.

The artist lineup, includingPrince, INXS, Guns N' Roses,

New Kids On The Block, BillyIdol, George Michael (both soloand in a Wham! reunion with An-drew Ridgeley), is viewed byBlackmore as "well worthy of thebuild-up".

Blackmore adds, "Live ap-pearances from the likes of Princeand George Michael have hardlybeen abundant and we are confi-dent that Europe will respondwell. But aside from the interna-tional acts, I am sum we will be in-cluding some of the Brazilian par-ticipants and aim to capture thefull flavour of the event!'

Blackmore sees 'Rock In RioII' as "wholly relevant for Euro-pean radio. We have got to startliving on a larger map. There is noway we can continue to be

parochial and miss out on oppor-tunities such as this".

On the UK IR network, Uniqueis aiming for a total of 30 stationsto take the shows plus, says Black -more, "as many as we can get"across Europe. Blackmore revealsthat negotiations are alreadyunderway with several nationalnetworks.

Imago - It Just Takes Twocontinued from page IIt has offices in New York andLondon and its two premier sign-ings are UK band King Of Fools,who will be releasing their firstalbum in April, followed byAustralian combo Baby Animalswhose album will be out in June.

The label will be marketed anddistributed by BMG in Europe a-unt for the UK where it is directlylinked to RCA. In the US it willoperate as a stand-alone companywith its own marketing and pro-motion team, with distribution byBMG.

There will be an A&R depart -meat in New York and London,both reporting straight to Ellis."That way the commitment startswith me and goes right throughthe company. It gives us strength!'

Ellis remains convinced that thepublic wants to buy "stars, notrecords. Therefore the business ofImago will be artists and albums,

not sounds and singles. Thatmeans that the record company,in conjunction with the artist andrelevant management, is directlyresponsible for developing thecareer of each artist it undertakesto produce. As a companydevoted exclusively to new per-formers it ismsential that we utilise every

means at our disposal to developand promote our artists to theirullest potential - both creativelyand fiscally!'

To contact

Music & Media

Tel: 31 20 669 1961

Fax: 31 20 669 1931

(editorial)

31 20 669 1931 (sales)

Teldec Becomes EastWest, Sets N w StructureTime -Warner's Hamburg -based company at the end of this year,Teldec Record Service GmbH will the national A&R departmentnot only get a new name on will be taken over Peter Jobmann,January I but a new A&R/Mar- formerly head of sales for a

being structure as well. Accor- leading studio technology firm.ding to Teldec MD Juergen Otter- Jobmann will be supportedstein, the company will be known by A&R mangers Uwe Meyer -as East West Records GmbH, in Duerkop and Aki Hemmpel.keeping with Time -Warner con, Wolfgang Johannssen, alreadypany developments in the UK and responsible . for internationalother countries. artist marketing, will take over

The new year will also see responsibility for national artistnational artist marketing anti- marketing activities as well. Thevities being separated from the Creative Services and Promotionsnational A&R department. Pre- departments also report directlyviously under the leadership of to Johannssen.Michael Oplesch, who leaves the

Zed Yago Bandmates Accept BuyoutDespite her break last April from formers members petitioned thethe other musicians in the hard Hamburg court at the begining ofrock group Zed Yago, following November to issue an injunctionpersonal and physical threats against the release of the newagainst her, singer Jutta Weinhold album and the carrying out of thecontinued preparing the group's upcoming tours.third album and tour plans. The court denied the petition

According to her management, but the group did come to a

Munich -based Mario Mendrrycki, limited agreement before theWeinhold has recorded new titles court. Permitting Weinholt andwith new musicians and pro- her new line up to join Sinner onducers Dirk Steffens and Albert tour and release the new albumBokholt in Hamburg's Soudhaus ZYD. Moreover, the three formerStudios. Weinhhold as also plane- members have agreed to relin-ed a warm-up tour as opener for quish all rights to the group's twoMat Sinner and a separate tour previous albums for a one timefor spring 1991. payment of DM 10.000 (app. US$

In light of this activity, the three 6.000) to each member.

C&A To Increase Radio Spend?by Howard Shannon

C&A Germany may extend itsradio spend nationwide in 1991following favourable initial fee -

back midway through a Bavaria -only campaign.

This is the first time the depart-ment store has opted to air radioad. support for its traditionalautumn sale. Running on publicstation Bayerischer Rundfunkand all privates, the campaignstarted September I and runs un-til Christmas. It was devised byMunich -based agency MediaPlan.

Says managing director Chris-

tian Geisler, "It centres on fourcommercials, each based onmovie stars James Bond, MarilynMonroe, Kojak and Eddie Murphy.

"The James Bond commercial,for instance, has taken theoriginal German voiceover trackfor A View Tb A Kill and turned itinto A View To A Fashion!'

Geisler was unable to reveal howmuch the three-month campaignhas cost C&A. "A final decision toadapt this theme and go national isexpected in December!'

Founded in 1985, Media Plan isa radio -only advertising agency. -

FIVE ARTISTS TRANSFER TO POLYGRAM MUSIC

PolyGram Closes Island Paris Publishing Houseby Jacqueline arca

In what is termed a restructuringmove, PolyGram has closed downthe Paris bureau of IslandRecord's publishing house. As aresult three Island employees aremade redundant, MD FredericPascal, Philippe Pla and JeffSaid.

The trio, who recently movedinto the Island Music premises,only got as far as publishing twoissues of their monthly newsletter.

"The news came as a bad sur-

prise!" says Saul. "We knew thatPhilips [PolyGram's parent com-pany] were having problems, butwe never expected this to happen!'

The artists currently on IslandMusic France will be immediatelyabsorbed by PolyGram MusicAlthough the changes do notdirectly affect Island artists suchas Salif Keita and Ray Lema (bothof whom have UK contracts),Saul expressed fears for the futureof five artists recently signed to

Music Video ProducersMobilise, Form SPVMFrance's most important musicvideo producers have mobilised toprotect their interests by forminga new trade organisation, SPVM(Syndicat Des Producteurs DeVideo Musiques).

The nine founding members ofSPVM represent what is thoughtto be 7560 of the French musicvideo market. They are from pro-duction houses Ganesa, Gedeon,Telecreateurs, Midi-Minuit, NBdC,Pirates, Program 33, RemanenceProduction and Une 2 Plus.

Says Fabrice Coat, Program33/president SPVM, "More than300 music videos were producedin 1989 in France There was noprofessional structure represent-

ing the companies involved in thisdynamic business. Our goal is

mainly to represent and defendthe interests of all the producersof music videos and be the voiceof the producers wherever is

needed!'

According to Coat, the SPVMhas to deal with and contribute tothe creation of a new fund forvideos, along with with the Foun-dation for Musical Creation andthe CNC. The CNC is a divisionof the ministry of culture whichdeals with audiovisual matters.It is expected to distribute overFfr 10 million for clip productionin 1991.

Sacem Launches Corporate FilmFrench performing rights societySacem has released its first corpo-rate film. Produced by Program33 and shot by Didier Le Pecheur,the 18 -minute film introduces thesociety and its work, as well as theproblems faced by authors andcomposers, in a humourous way.

"This film is made for a wideaudience!' comments Eric Du-four* who as head of media rela-tions with Sacem, coordinated the

To contactMusic & Media

Te1:31 20 669 1961Fax: 31 20 669 1951

(editorial)31 20 669 1931 (sales)

project. "But our main target willbe the users of music The moviewill be shown as an introductionto meetings or debates on Sacemand authors' rights. It will also bepresented in professional markets

and conventions!' Total cost ofthe production was Ffr 1.2 million(app. US$ 240.000).

Program 33's project was select-ed against strong competitionfrom more than a dozen com-panies. The firm specialises inmaking music videos - amongthem Les Rita Mitsuoko's C'EstComma Ca and Jean -Paul Gaul -tier's How lb Do ZAT bothshot by Jean -Baptiste Mondino.Fabrice Coat, the founder of Pro-gram 33, has recently been ap-pointed as the first president ofthe newly created association ofmusic video producers.

Island Music France AntoineTome, Les Freres, 21 Japonesas,Agnes Astres and SeguridadSocial.

However, Robin Leprous,spokesman for PolyGram Music,denied that these artists would beforgotten in the move "On thecontrary, we are going to workhard to build them up!' he says.

"We already have plans forAntoine Tome, who is a veryinteresting artist, as well as therock group Les Freres who willsoon be touring!'

According to PolyGram, themove is prompted by administra-tive rather than financial motives.But Saul questions the closure,

considering the large investmentput into the Island Music Franceoperation, and the fact that it wasone of the few areas reportedlyMaking a profit.

Leprous counters, "France wasthe only country where we hadtwo separate publishing struc-tures. It was obvious that we hadto close one of them. In terms ofsavings to be made, there will bethree less peopleto pay but we willhave the expenses of handling theback catalogue

"Of course we will save a cer-tain amount in restructuring butwe will also be spending as muchin reinvesting in the new artistsacquired!'

French Record SalesRebound In OctoberAfter a slow summer and a weakSeptember, the French record

market shows again signs ofgrowth. According to figuresstudied by industry group SNEP,the turnover for October increas-ed 21% compared to last year,with a total amount of Ffr 570million (app. US$ 114.million).

For the first 10 months of theyear, the turnover was 4 millionbelow the Ffr 4 billion mark.SNEP's Jean -Yves Mirski notes,"It is too soon to speak of aswitch of tendency, as the increase

for the first 10 months of 1990 isonly 1060:'

The formats that show the big-gest increase, both in turnover andunits, are the CD and cassette, up

53.6% and 23%, respectively. Asmany CDs were sold during thefirst 10 months of 1990 - 41

million - as through all of 1989.About one record out of two soldin France in 1990 was a CD, com-pared to just one in three last year.

LP sales continue to plummet.Less than 463.000 copies were soldin October, compared to 1.42

million in October 1989 - a

decrease of 67.660.

Concludes Mirski, "In Octoberthere was an acceleration in salesof formats that were alreadyshowing a growth. On the otherhand, the decrease of falling for-mats (singles and vinyl LPs) hascontinued!'

October 1990 SalesFfr million

54 Change Unite le ChangeOct 89 million Oct 89

Single 28.6 - 17.7 2.0 - 30.7LPMC

16.1160.9

- 63.4+ 17.7

646 - 68.54.4 + 2.1

CD 352.911.8

+ 41.8+ 85.1

6.5 + 25.70.14 NA

Total 570.6 + 21.1

First 10 Sales flo Change Units To Changemonths 1990 Fir million Jan -Oct 89 million JaniOet 89

Single 303.8 - 19.7 21.6 - 21.9LPMC

172.01.155.2

- 54.54.5

5.7 - 63.933.1 6.4

CDVideommic

2.291.773.1

+ 32.6+ 79.9

40.7 + 37.11.1 NA

Total 3.996.0 + 10.1

Figures supplied by SNEP

MUSIC

1r3MEDIA

6 MUSIC MEDIA - December IS. 1990 MUSIC. MEDIA - December 15.1990AmericanRadioHistory.Com

MUSIC

MEDIA

BRT, Record

Unite For 'Pr

Flemish state broadcaster BRT iscashing in on the oldies boom,backing the national release offive new CD/cassette compila-tions of hits from popular radioand TV series 'De Prehistoric',and the pan-European release ofanother album based on theleading radio show 'Hitriders'.

The releases also cement BRT'scollaboration with the recordindustry, begun with the firstPrehistorie collection earlier thisyear, a joint PEVA Polygram,EMI, Virgin, BMG Ariola pro-ject. Featuring '50s music fromthe series and compiled by hostGuy de Pre, the album sold over24.000 units. The five new

volumes span the period 1960-64(one year each) with the serieseventually expected to comprise atleast 16 albums.

The 'Prehistorie radio showbroadcast Sundays 10.00-11.00 onBRT Radio 2 now has over onemillion listeners. Its TV equi-valent (Tuesdays, 21.40-22,10) in-creased its ratings by 20% duringa rerun within six months of firstairing. Both have stimulated salesof the first CR

"Radio, TV and the CD havebeen boosting each other's resultshere' says De Pre "In the newseries of CDs we will refer evenmore to the TV programmes, with

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Companies

ehistorie' CD

a special inlay card including allchart information on the tracks!'

The first album's success haseven surprised BMG Ariola,which first suggested it. "We real-ly didn't expect to do so well:' saysmarketing manager Amaury deJamblinne Nevertheless, he is

keen to back the rest of the series,although he does not expectfuture titles to match the initialpeak.

"Obviously, sales will drop aswe get to the mom recent material.

A series of 16 CDs is quite an in-vestment, but we are supportingthe release with advertising onboth BRT radio and TV, and theattractive cover design will alsohelp:'

The success of Prehistorie alsoprompted Rudi Aelben, productmanager of BMG special pricelabel Ariola Express, to ask BRThost Mark Brillouet to compilematerial based on his own'Hitriders' oldies show.

"Mark did a good job,' claimsAelbers, "because when we pre-sented the idea to BMG Germanythey decided to put Nitride's upfor European release in the AriolaExpress catalogue' He eventuallymeets to compile five or sixvolumes of Hitriders, all baud onoriginal RCA material featuringartists like Perry Como, DellaReese and Jim Reeves.

Brilionet is also happy with theinternational release. "Our showhas a broad audience here and wealready get a lot of positive mac -lion from Holland as well. TheDutch seem to have a particularaffection for oldies!'

In seven days' time the

totaly redesigned,

larger -sized

MUSIC & MEDIA

will be on its way to you

Promax Launches New LabelBrussels -based Promax Recordshas launched Abigwan, a newrock and blues label. Its first andonly release to date is the albumBackslider by US group BC andU (Blues Corporation and You),which has already been power -played on Radio 21's 'Rock AGogo' show.

According to Promax labelmanager Alain Mathieu, theAbigwan label will be predomi-nantly English -language and usedfor rock, blues and jam releases.

The company is currently seekinglicensees for the new label acrossEurope, with deals close for Ger-many and Spain.

Several new releases follow inspring 1991. The first is fromFrench artist Philippe Lafontaine,who has already received two goldrecords in Belgium. Others in-clude new albums from dance -rock artiste Patty Burro (signed toBlack Scorpio in France), andRichard Seguin (signed to Bird inFrance).

Aims For Broader Audienceby Chm

Holland's Catholic public broad-cast organisation KRO, is to alterits schedule on national pop sta-tion Radio 3 from the new year.Head of music Paul van der Lugtsays the changes, which includenew jingles, aim to "broaden thegeneral audience base and, morespecifically, bolster our eveningratings, which have not beenstrong".

Under the current public broad-cast system, KRO is allocated thewhole of Sunday's output onRadio 3. Evening programmingwill be restructured with the in-troduction of a new AOR show,`The Young Dogs', hosted by

leroenKosterman and Bert Rada-makers from 18.00-20.00 eachweek.

Following this, a new magazineprogramme ('Live', 20.00-22.00),will feature debate, poetry and

Fuller

music from various locationsaround the country. This replacesthe first part of the current popmagazine 'Studio 3', though itsfinal, musical block (22.00-24.00)is retained.

Among other changes, Sundaymorning children's programme'kugdactualiteiten' and pop show'Zin in Pop' have merged, and theafternoon 'Liefdeslijn' (Loveline)show will have new presenters,Bert Vesscher and Jeanne Kooy-marts.

The changes will take effectfrom Sunday, January 6. "Wedon't feel we have to go alongwith the other public radio chan-nels;' adds van der Lugt. "Theyappear to be programming momand mom non-stop music That'snot what the KRO's about. Wewill not join them... but we willbeat them!'

RTBF Plans Year -End MusicBelgium's French language publicbroadcaster RTBF plans to fea-lure music heavily in a specialweek of entertainment -orientedTV programming for the end ofthe year.

Among shows airing on its firstchannel, La Use, is a concertspecial on the evening of Decem-ber 31, including footage from liveshows by David Bowie, The Rol-ling Stones, Patricia Kaas andINXS. The second channel, Tele21, will show a full Rolling Stonesconcert on December 29.

Normal programming will belargely set aside throughout theweek, dubbed 'La 52eme', to bereplaced with a vertical scheduledominated by music humour,variety and films, many of which

have been produced for the occa-sion. With a Bfr 6 million (appUS$ 200.000) budget, the event isan attempt to restore confidencein the public service in the face ofincreased private competitionfrom IZTL-TVi and Canal -Plus.

"We have mobilised RTBF'sbest forces',' claims director/TVGeorges Konen, "because I be-

lieve our 52% rate of in-houseproductions is still the bestweapon to fight the others, whichseldom produce more than30-40% themselves. And in suchtimes of crisis for public TV,I think it's worthwhile to makepeople laugh!' He adds that 80%of 'La 52eme's' budget has

already been recovered fromsponsorship and advertising. C

----EMOINIIIP2=113111WKiss Kiss EmbracesPolydor Compilation

by David Smash.

Radio Kiss Kiss, the Naples -basednational commercial network, hasjoined forces with PolyGram tolaunch its first compilationalbum, Kiss Kiss Party.

Station programme directorGianni Simioli is responsible forco-ordinating the album projectand says, "Recently our relation-ship with record companies hasbecome more active and helpful.Thankfully, we are no longerlimited to artist interviews or toocclusive pre-release airplay ofproduct.

"The compilation, which is alittle piece of our playlist, is thepoint of arrival for future col-laboration with PolyGram. It is

also a great promotional vehiclefor the station!'

Stefano Zappaterra, head ofpromotion at the Polydor divi-sion, identifies the joint project asa way of promoting a part of thecompany's roster which some-times suffers on the poor nationalsingles market.

He says Radio Kiss Kiss waschosen for the project because ofits enthusiasm and because Poly-dor has a policy of working with

Radio

a variety of stations. Radio KissKiss will not reap any financialbenefit from sales but Zappaterrapoints out that his company hasinvested in 120 30 -second adverts

on tale Monte Carlo which willcarry the station's logo. The logowill also be displayed on all con-figurations of the compilation.

Amongst the 12 artists featuredare The Cum, Vanessa Paradis,Joe Jackson and Janet Jackson.All are considered typical of pro-gramming on the station's dailydance -oriented programme NiceParty. The show airs Monday -Friday between 0.30-19.30 and ispresented by Rosario Pellecchia,Gigio Rosa, Pippo Febo andRosanna lannacone

The not joint project will be acompilation album titled LoveAge. Scheduled for spring 1991release, it will be devoted toromantic songs including EltonJohn's Your Song, I'm Not InLove by IOCC and Have I lbldYou Lately That I Cove You byVan Morrison.

Radio Kiss Kiss broadcaststhroughout Italy to 502.000 liste-ners daily (Audiradio).

programme director Gianni

Network Airs Stones Anthology.After a six month delay, Milan- D'Ambrosio reports that thebased station 101 Network is to station has now lost BASF as aair a national exclusive series of sponsor but feels that the Rollingprogrammes devoted to the Stones special is "too goad to behistory of the Rolling Stones. forgotten".

The four-hour special was The station sees the concert as abought from the US production Christmas 'gift' for listeners andcompany Radio Express with the will be broadcast in eight dailyintention of broadcasting along- half-hour slots from December 18.side national conceit dates by the At the end of the series the pro -group in the summer. But as sta. gramme will be broadcast in itstion programme director Gigio entirety.D'Ambrosio explains, "We had a Patrizia Zani will present theconflict of sponsors. The Stones series, which D'Ambrosia sayswere sponsored by TDK and ours will include some translationswas BASF. That kind of competi- but will not be dubbed intotion was unacceptable' Italian. 0

Rete 105 Links With Listenersbete 105 is the first nationalbroadcaster to launch an interac-tive Videotel (Prestel) service forits listeners. Codenamed 105

Radio Magazine, it provides thesubscriber with direct access tothe station's presenters, charts,concert information and newsabout upcoming specials.

Videotel is supplied by the

national telephone company SIPat a monthly rental of L 7.000(app. US$ 6) plus an installationfee of L 50.000 (app. US$

Subscribers need a keyboard plusa monitor or TV to use thesystem. The station describes theservice as the "magical world ofRete 105".

Says station PR managerEdoardo Hazan, "We introducedthe system to allow listeners toreceive instant information and tohave direct contact with theirfavourite presenters. We live in thecomputer age and this is ourresponse'

Popolare ChallengesNetwork Broadcast RulingRadio Popolare, the Milan -based Martini's, intentions. His plan fornews and information station, is news and information-based broad-challenging the recently introdum casters has been drafted in such aed broadcast legislation by press- way that stations like Popolare areing ahead with plans to develop as supposed to be local. They willa network (M&M November 10). also be limited to advertising time

From January, the speech- of two minutes every hour.based Popolare, which is describ- Station director Sergio Fermi,ed as left-wing and currently only lino agrees that there might be pro -broadcasts to the province of blems but comments, "NewspapersMilan, will start test -transmitting me commercial ventures whichwith associate stations. employ journalists. We also have

Those stations include Radio journalists to pay. If we were reduc.Brescia Popolare, Radio Verona ed to community status, we wouldPopolare, Radio Citta del Capo in have to close down the station!'Bologna, Controradro in Flo- Ferrantino remains confident,rence, Radio Turin Popolare and however, that the station will winits re -launched Radio Citta its commercial status and will beFutura in Rome, with the inten- ready as a network when the newdon of linking up live for five or legislation takes effect.six hours a day. The ownership of Radio Popo-

This time limit has been fixed lace is split between workers' co -by parliament for broadcasters operative, political parties andwhich want to syndicate pro- listeners, who currently own 30410grammes. of the station. In an effort to raise

But the station's application to more capital the public are beinggovernment for commercial status invited to buy shams at L 100.000goes against the minister of post (app US$ 90) each from Deem -and telecommunications, Occar ber 14-16.

mmerasemer.

1Publishingspecial

issue #4

publ. date: p" 01 1991ad deadline: 01 01 1991

bonus distribution at MIDEM

MUSIC

MEDIA

MUSIC MEDIA- Dumber IS, 1.0 MUSIC MEDIA - December IS, IMOAmericanRadioHistory.Com

MEDIA

SCANDINAVIACenterpartiet Presents Commercial Radio Plan

by David Rowley

One of Sweden's three most im-portant opposition parties haspresented a plan for the introduc-tion of commercial radio, a movewhich is widely expected to finallyplace the issue firmly in thepolitical arena.

The Centerpartiet plan, reveal-ed in Stockholm late last month,allows for the three nationalpublic broadcasters, PI, P2 andP3, to remain as they are, whilethe 25 current local public broad-cast stations will be redefined asLansradio [district radio]. It is

believed that these stations willshift away from being purely localradio. However, the emphasis ofthe proposal is for the stations toremain local, essentially effective-ly ruling out the possibility of net-working.

Remaining under the auspicesof Sveriges Radio, the local sta-tions would receive approximately15% of advertising income fromTV2 if, as many expect, TV2becomes commercial along with anew third channel. The new 'com-mercial' stations would hold alicence for up to eight years.

Centerpartiet is the first Swe-dish political party to presentsuch a concrete proposal for com-mercial radio. It wields politicalclout through its relationship with

the ruling Social Democratsgovernment, which may put it inthe position of getting at leastpart of its proposal taken serious-ly. This would be a major break-through in a country where theissue of radio deregulation hasrepeatedly been put on thepolitical back burner.

Centerpartiets consultant onmedia affairs Ove Hultquist saysthe party hopes, at the very least,that their proposal will mean theforthcoming discussions on theintroduction of commercial TVinto Sweden will be extended todiscuss radio. "We think the issuemight be included in the TVdiscussions or that these talks willhave a continuation to take inradior he says.

"We want to put the radioquestion into the political arenaand this proposal goes some waytowards stimulating discussion. Ithink at the very least the SocialDemocrats will go with our ideato set up a committee to look atradio, but we cannot be sure theywill pick up our proposal.

"The TV question has beenwell prepared and debated bat theradio area is still completely un-prepared. Came next spring itwould look very odd if there areconcrete plans for commercial TV

Revert ExpaCadena Dial

but at the same time there is legalaction going on in the courts overRadio Nova broadcasting ads!'

Radio Nova's Clam Nydehldescribes the proposal as a "step

in the right direction" but addsthat complications over the com-mercial TV debate are potentialstumbling blocks for the wholecommercial media question.

Local BroadcastersPursue Fourth NetworkThe question of a possible fourthnational radio network for Den-mark has been raised followingthe recent establishment of a newbroadcast group aiming to applyfor such a frequency,

The consortium, put togetherby local Kauai 2 TV executive JanWarkentin, is made up of 20 localradio stations from mound thecountry, including stations RadioUptown and Radio Allborg.

Despite general indicationsfrom the government that thefourth frequency concept is not amajor priority, Warkentin sayscoalition has been assembled inthe hope that action will be takenwithin the next three to six

months.Warkentin adds that the sta-

tions would operate together as anetwork. A spokesman for com-munications minister TorbenRechendorff says the consortiumhas not yet applied for a licence

SPAIN & PORTUGALnds, Revamps

Networkby Anna Mar

SEE programming head RafaelRevert is revamping programmingon the Cadena Dial network andincreasing the number of stationsby dam to a total of 19 by JanuaryI. The network will then reach allthe major Spanish provinces, exceptfor the Basque country.

Cadena Dial will then beginairing its new 24 hour 100s/o

Spanish music format. The sta-tion features Spanish artists whohave at least a ten year trackrecord and will target a 25-40middle - to - lower - middle - classdemographic

Changes include a new jinglepackage and individual stationsairing local programming from08.00-21.00 prior to an overnightnetwork link up.

de la M.o.Says Revert, "We found there

was a niche to be filled by olderlocal acts like Rocio hank, loseLuis Perales and Los Chunguitosr

The revamp has been backed bya record company -financed adver-tising campaign consisting ofposters, print ads and as many as10 TV spots airing throughDecember 15.

Revert is also in the fiscal stagesof overhauling the other SERnetwork, Gold -formatted RadioMinuto (M&M October 6), whichis aimed at the 25+ audience.Adds Revert, "We hope to havethe programming in all three SERnetworks [Radio Minuto, CadenaDial and 40 Principales] fullycomputerised next year!'

and reaffirms that the idea "isstill low on the political agenda".

"We have already had six ap-plications about this idea includ-ing Damaarks Radio itself, thenewspaper group which owns BTand Berlingske Tidende, and anoperation called Danmarks Erh.versradior he says.

"But there am still a lot ofpolitical obstacles to be hurdledbefore anything happens. Pohl.cians do not sense any need at thisstage for a fourth frequency andthem will need to be more seriouslobbying going on before thatchanges. I think this estimate ofthree to six months is rather op-timistic"

The spokesman adds that TheVoice Of Scandinavia, one of thecountry's most influential privatestations which recently establish-ed itself as a national cable ope-rator, has not applied to run anyfourth frequency.

State Revealed As MajorShareholder In Privates

by Jaynes Bourne

The Spanish state has shares in 11private communication com-panies, four of them controllingstakes, it w. learned late lastmonth in response to a questionin the Spanish parliament.

Top of the list is the 100% state-owned RIVE radio and TV cor-poration, with two TV channelsand six national radio networks.But more surprising are publicstakes held in various AM radionetworks, including 25% in SEE,25% in Radio Intercontinentaland similar holdings in RadioZaragoza, Radio Huesca andRadio Espana de Barcelona Boonto be sold], plus a 5% share-holding in the Catholic COPEnetwork.

The parliamentary question

was put by Alejandro ManozAlonso of the right-wing opposi-tion Partido Popular and was pro-voked by premier Felipe Gon-zalez's recent promise to bring inlegislation controlling mediaownership.

Munoz concluded that the stateis Spain's most important com-munications group, employing40-45% of all people in the in-dustry. Economy minister CarlosSolchaga, who answered the ques-tion, replied that state involve-ment in communications is "aguarantee of pluralism".

To cooled Moak & MediaTel: 31 20 669 1961Fez: 31 20 669 1951

A.24.46, MI (sales)

PREVIEWSS I N G L E A L BUMS

SINGLE OF THE WEEKJulee CruiseFalling - WEA

Anyone who is familiar with theTwin Peaks series, now airing on

I

, BBC I, is sum to have shivers hau-1

ning the theme tune sung bylatex Cruise and produced byDavid Lynch/Angelo Badalamenti.An ambient and dreamy song; al-

though atmospheric, it is at the same time very downgo.earth, andthreatening in its cold-blooded beauty. When the series airs in otherEuropean markets, this might become a surprise Christmas hit.

U ALBUM OF THE WEEKWhere The Pyramid Meets...Vanous Arms - SnvA tribute to the mad genius offormer 13th Moor Elevatorsmember Rocky Erickson. A rangeof artists, as diverse as ZZ Top,REM, The Jesus & Mary Chainand &Mho& Surfers, look a dive

, in Erickson's back -catalogue toover his obscure songs. The LSD -fuelled originals all posses an

out -of -this -world beauty. Best: Primal Scream's You Don', LoveMe Yet and Bongwater's I Have Always Been Here Before.

PrayersAlleluia - WEA

More Oregon. house, with asong almost identical to Enig-ma's Sadeness Part 1. Singingmonks, a Soul II Soul drum...Amen!

Dream WarriorsMy Defininon Of A - land

An old school jazz band issampled on this fun hip hoprecord. Great fat horns and Na-tive Tongue -style mellow rhymes.Steady airplay in the UK. TheBenelux is next.

Lynch MobWicked Sensation - edamSmart formula FM -rock, featur-ing loud but civilised guitars, astomping beat and a chantablechorus

B.B. QueenSoultrain - EMI

The second single from thisDutch singer, combines bluesand soul with house. The rawsoulful vocals are spiced up by afrantic Hi-NRG beat and asteady R&B backing.

Soul II SoulMissing You - Ten

The third single lifted from ClubClassics Vol II featuring (co-author) Kym Mazefle on leadvocals. Somewhat similar toKeep On Moving, this is anotherstrong contender from themasters of club music

Bell Biv DevoeBBD (I Thought It Was Me!) -MCA

The US trio continue their ap-pealing mix of streetwise hip hopwith contemporary pop, result-ing in handhitting beats, funkygrooves and smooth vocals.

Lonnie Gordon1(1 Have To Stand Alone - Supreme

Clearly inspired by 705 disco andbearing the trademark SAW pro-duction imprint. A nice littletune with loads of violins and astampeding drum computer.

Beggars & ThievesBeggars & Thieves - Atlantic

A quiet intro paves the way forthis hard hitting FM rock songfrom this New York -based four-some. A dramatic vocal delivery.

BasiaUntil You Come Back To Me - Epic

A danceable remix version ofthis tuneful pop song from theLondon Warsaw New York LP.A very sophisticated effort withserious hit potential.

Nusrat Fateh Ali KhanMurat Mum. Real Wm./Virg.

A challenging mixture of houseand 'Qawivall', the music style ofSufism, the mystical branch ofIslam. A hynotic record fromPakistan's most oustanding do-votional singer, remixed byMassive Attack.

SnapMary Had A Link Boy - Logic** Adak

An irresistable, nervous dancetrack based on a wicked, stickingtune The fourth hit single takenfrom The World Power album.

Aztec CameraThe Crying Scene - WEA

Straight -forward pop rock basedon pulsating guitar chords with aradiant rain by Julian Mendel-sohn.

Kon KartSyntonc - Mantic

Supposedly the first artist to havemajor chart succor with a songbased on samples, Kan Kan ismore known as the Canadianequivalent of New Order or PetShop Boys. On this second LP,Kon Kan moves a few steps awayfrom dance/pop moodinesstowards uplifting, jolly dancesongs. 1 Told You So is a straight-forward teenybop song with atacky chorus. Overall, this is analbum owing as much to SAW asto New Order. Not the baddest ofcombinations.

Tony CareyStoryville - Memnome

A gritty album, firmly rooted inblues, country rock and folk.Many of Carey's songs have ananthemic feel and the productionis marked by a majestic, tran-satlantic sound. Best picks: TheDeal, Just About A Mile Awayand A Love Gone A.M.

QueensrycheEmpire - EMI

The fourth full-length album bythis Seattle -based metal bandwhose main inspiration seems tocome from 70s symphonic rock.On a firm basis of contemporarymetal, the band freewheels withMarillion-like song structures byadding keyboards, acoustic gui-tars and vocal harmonies. Inno-vative and inspired. Best: Be. ICan, Della Brown and One AndOnly.

Elena RostropovicbLOW Without Reasons - EMI

Nine romantic, introspectiveballads by this Russian singer.Whispered vocals arepaned by by layers of synths andstrings in an ultra -ambient pro-duction. The closest thing to newage pop since the Cocteau Rrins.Try: Love Russian Poem andFear Of Love.

The OutfieldDiamond Dap - MCA

60s and 70s -rooted pop rock ting-ed with Genesis/Supertramp-likesymphonic arrangements, andcan by the duo's heartfelt andhigh-pitched vocal, Soundwisesomewhat similar to GermanFreiheit, the Outfield's songs arewell -crafted, radio friendly andvery commercial. Do not missEye To Eye, the 13eades-esqueJohn Lennon, the Supertramp-style Magic Seed and the ir-msistably rocking Unrespectable.A real contender.

Darden SmithTrouble No Mom - CBS

A refreshing album from asinger/songwriter with a warm,compelling voice who also knowshow to write candid and charm-ing songs, in a semi -acoustic,guitar -based setting. Smith'smaterial is gradually takingpossession of the listener. Checkout Fmnky And Sue All TheKing's Horses and List. To MyOwn Voice.

Elmer Food BeatElmer Food Beat - OR The Trade/430z

Interesting material from thisFrench four -piece. A stimulating,often witty mixture of ska,rockabilly and pure pop. Thekind of music that gets a partygoing. Check out L'Infinnior,the quirky Le Plastique C'EstFantastique and the cheerfulLinda.

Lucie BattistiLa Sposa Occidental°

Melodic pop material from Italy.The atmosphere is mellow, uplif-ting and intimate, topped off bythe artist's friendly voice. Try:Non Ti Pungi Pau, PotrebbeEssee Sew and Alcune Non -mange.

MUSIC

MEDIA

10 MUSIC i MEDIA ember IS, 1410 MUSICS MEDIA - Omember IS, 1590AmericanRadioHistory.Com

MUSIC

[4.1MEDIA

SPOTLIGHTThe Beautiful South

In the UK, The BeautifulSouth's second album

Choke has already beenafforded a flying start with

a no. I lead-off single,A Little Time, and a

llout UK tour. Theband's label, Go! Discs,is now implementing a

campaign for Europeaimed at consolidatingthe band's following, as

Chris Fuller reports.

Released across Europe on Novem-ber 16, Choke, produced by MikeHedges at London's Olympic andAIR studios and distributedthrough PolyGram, has some-thing to live op to. The band's1989 debut effort Welcome ToThe Beautiful South recordedsome 400.000 UK sales, a half amillion across the rest of Europe,and yielded three UK hits in SongFor Whoever, You Keep It All Inand Sail This Ship Alone.

But according to Go! Discs'head of international Alan Cow-

0 yz

deroy, Choke is "well on the wayto achieving half a million UKsales by Christmas" and includes"at least two more potential hits".The first of these is the newUK release My Book, a momup -tempo effort than the DavidHemingway/Briana Corrigan acidduet A Little Time, with a leadvocal from Paul Heaton.

Cowderoy regrets that A LittleTime had a considerably laterrelease date in continental Eur-ope, "too close to the album toenable us to get any momentum".Initial reaction at radio has beenstrong, however, and the singlehas just charted in Germany,Belgium and Holland, whichalong with France gave the groupits strongest continental sales onthe last album.

At press time, the album was

no. 29 in the European Ibp 100Albums, while the single was atno. 38.

Up -front of the LP, key radioand retail contacts were issuedwith a four -track CD sampler,and limited -edition jackets andwatches have also been circulated.

Germany proved so enthusiasticabout the B-side of A Little Time,a track entitled What You See IsWhat You Get, that in futureGerman pressings of the CD itwill be included as an additional12th track.

Following key press and major -station radio interviews in Ger-many and the Benelux, the bandbegan a short European tour inHamburg on December 3, finish-ing in Amsterdam on December13 and taking in dates in Franceand Belgium. Cowderoy, "I thinkthe power of the live shows willsurprise many. The subtlety anddark humour of the lyrics comesacross clearly and ha a live setting,with a full brass section, is givenatm punch!'

Cowderoy believes that pm-blems some Continental radioprogrammers had in accepting thetransition from The Housemar-tins, the Hull -based band out ofwhich The Beautiful Southevolved, has now dissipated. "Thename has of course changed, but Idon't think there's been anysignificant shift in style, and themnow seems to be now a wideracceptance of that. In the UKthere was no such hesitation!'

Choke, says Cowderoy, will

build a solid European base forthe band before they turn theirattentions to the US next spring,where the LP is just out. US radiohas had "trouble programming ALittle Time" though My Bookshould fare better. In addition,says Cowderoy, the second singlecomes with an "extremely MTV -friendly" video.

The Beautiful South comprises:Dave Hemingway (vocals); SeanWelch (bass); Paul Heaton(vocals); David Stead (drams);and Briana Corrigan (vocals).Heaton and Hemingway, bothformer Housemartins, formed theband in 1989.

The Housemartins, whoseunderstated style and subtle har-

ries are echoed in The Beauti-ful South, released three hitalbums and a 1986 UK Christmasno. 1 single with Caravan OfLove. 0

Tony Carey Signed worldwide to

Metronome Publisher: PolyGram Songs Management: Self -managed New album: Storyville

released on November 20 inGermany

New single: The Deal Recorded at Carey's own

studio in Tutoingen, nearMunich

Producers: TonyCarey/Sebastian Thorer

Release details: Carey hasreleased seven LPs under hisown name, of which two,Tony Carey (I Won't BeHome Tonight) and Some7bugh City have charted inBillboard's pop album charts.The first peaked at no. 167 in1983, the second at no. 60 in1984. Also, the two LPs underthe name Planet P, which wereco -produced with Peter Haukecharted in the US.

Other Placings: Carey's singleRoom With A View, whichwas the theme song for apopular German TV series,spent almost three months inthe German Top 10 last year.His last album For Youreached no. 36 in the salescharts.

Marketing: The PolyGramdistribution company hasnamed Storyville as their LPof the month and will

emphasise the record todealers accordingly. Retailerswill be provided with extensivedecoration material. Printadvertising will be limited infavour of mom intensive radioadvertising. A nationwidetwo-week campaign is aboutto be launched. Carey willalso visit all of Germany'smajor broadcasters forinterviews. TV Appearancesare already scheduled at bothpublic and private stations(Radio Bremen, Sat I, RTLPlus, ARD). The song A LoveGone Away, on which theAmerican singer ChristineSargant can also be heard, hasbeen chosen as the themesong for the next episode ofthe ARD's popular TV show`Tatort' which will bebroadcast on January 2.

Carey first came to Germany in1978 after leaving his position askeyboard player in RitchieBlackmore's Rainbow. Teamingup with Peter Halite Carey setout on a very successful inter-national solo career. After some10 albums, Carey joined the PeterMaffay Band. As a producerCarey has worked with suchdiverse stars as Peter Maffay,Milva, John Mayan and JoeCocker. See page 17 for a reviewof the new album. 0

Elmer Food Beat Signed to Off The

Track/Polydor Publisher: OTT Music Management: MRM Nantes New album: 30 cm New single: Daniela

Recorded at Arpege Studios Producer: Eric Chauviere Marketing: TV/radio

appearances (Canal Plus'`Nuke Part Ailleurs, RTBF I,Europe 1, RTL) and spots anM6 and Skyrock. The band isalso featured in a special film,'The Age Of Plastic' producedby Off The Track

Tour: 34 -date tour in Franceending at Paris' Olympia onDecember 12. Dates inBelgium and Holland earlynext year. Full European tourplanned for late spring

Euro releases: all territories,

minding the UK, Ireland,Spain, Greece and Portugal.Negotiations are under wayfor release in Japan, Canada,Spain and the UK

Elmer Food Beat - Manou(vocals), Kelu (guitar), livistos(guitar), Brutos (drums) andKalou (bass) - started off with astrong following in their nativetown of Nantes in western France.Now the groups popularity hasexpanded to cover the whole ofthe country and looks like going alot further thanks to extensivetouring and the success of theirdebut album and single Thealbum is certified double gold(200.0(0 copies sold) and is

currently in the French top 10.The single is at no. 25 with 60.000copies sold.

MUSICElWEEK

50MEDIA

MASTER CHARTYOUR WEEKLY PROGRAMMING GUIDE

December151990 burne

aternroi activeEUROPE'S MOST RADIO ACTIVE HIT MATERIAL

IT's No 10. ,.. SINGLES ALBUMSRob= Palmer Airpiay Whitney Houston Airplay

Elton John Sales

E X P L 0 S I V E S CHART BUSTERSExplothres features the major new releuc by enblld d aud nee artists.It includes recent releases still in need of support on European radio.

Chart Susterk is a quick reference to this week's Hot WO Singles/Albums and theEuropean Top 50 charts. Chart podtions we imbrued where appropriate.

I SINGLES OF THE WEEK I CHART ENTRIESJulee Cruise - Falling

"EA)Basis - Until You Come Back To Me (Epic)

Aztec Camera - The Crying Scene (WE,?)

Bell Bin Devoe - BBD (I Thought It Was Me?) ((Ica)Nusrat Fateh Ali Khan - Mustt Muses (Real NerldnOrigin)

Bobby McFerrin - The Garden (RP LISA)

Airplay Top SOPhil Collins - Do You Remember (35) (Yipnn/WEA)

The Proclaimers - King Of The Road (41) (ch,r411.1Francis Cabral - Tom Le Monde Y Pense (43) (CBS)

Rene Froger - Love Of The Year (44) . ("VPSoul II Soul/Kim Mazelle - Missing You (45) (Tan Records)

Hot 100 SinglesMadonna -Justify MY Love ff'ff (fire)Cliff Richard - Saviour's Day (26) (EMI)

Gray & Barbevilien - II Fan kaiser Le Temps (39) (StanThe Farm - All Together Now (41) (RIxhice)

Top 100 AlbumsJive Bunny - It's Party Time (83) (Plush Factory Dance)

Kinderen Voor Kinderen - Volume II (89) (mvms,449Cinderella - Heartbreak Stan. (90) NtudEN

SURE HITS 1

Snap - Mary Had A Little Boy (LogicIBMG Arrola)

AHe - I Call Your Name (Warner Brothers)

Wilson Phillips - Impulsive (SUK)

Gordon - If I Have To Stand Alone SimzmriSoul II Soul - Missing You ffsz)Babyface - My Kinds Girl (Epic)

Tina Turner Be Tender With Me Baby (0/4.)

I EURO-CROSSOVERSB.B. Queen - $oultrain (FM)

Prayers -Alleluia (WEB)

Beyond The Blue - Beyond The Blue (LP) (Poi).00

4 .IIIMllatii-lb' 1:111Er 5Airplay Top 50Robert Palmer & UB40 - I'll Be Your Baby Tonight (1-2) (EMI)

Jimmy Somerville - To Love Somebody (3-9) (London)

Rod Stewart & Tina Turner - It Takes Two (5-13) (Warner Brothers)The Righteous Brothers- Unchained Melody (6-6) (Verve/Polyclor)

Kin) Appleby - Don't Worry (7-20) (Pariophone)

Hot 100 SinglesVanilla Ice- lee Ice Baby (f -f) PR)Enigma - Sadeness Part I (4-6) (.201)Rod Stewart & Tina Turner - It Takes Two (7-8) (Warner Brothers)E.M.F. - Unbelievable (8-9) (Parier4444)Rim Appleby- Don't Worry (9-11) 17.,99I960

Top 100 AlbumsElton John- The Very Best Of... (I-3) (Rocket)

Madonna - The Immaculate Collection (5-6) (she)

George Michael - Listen Without Prejudice Vol I. (8-10) (Epic)

Status Quo - Rocking All Over The Years (12-15) (S6.1(6)

Paul McCartney - Tripping The Live Fmtastic (13-30) (Parlophone)

keligi&G TALENTDream Warriors- My Definition... (m.)Lynch Mob - Wicked Sensation (DM.)Beggars & Thieves - Beggars & Thieves (Atlantic)

'ENCOREStress - Beautiful People ,E,,,,,,,,,,Caron Wheeler - UK Blak (pr,,,,,,Donna Summer- State Of Independence (New Bass Mix) (Weer Brothers)

[1., !71HE WEEK I

Where The Pyramid Meets The Eye - Various Artists (sire)

Ken Kan - Syntonic (Adele)Tony Carey - Storyville (Memo?`"".)Queensryche - Empire (EMI)

Elena RostropovIch - Love Without Reasons(EM9The Outfield - Diamond Days (MCA)

Darden Smith - Trouble No More (CBS)

Elmer Food Beat- Elmer Food Beat (OR The Track/Polydor)

Lucid Battisti - La Sposa Ocridentale (C85)

New Kids 0/T Block - No More Games (The Remix Album) (CBS)

I HOT ADDSBreaking Out On European RadioHerbert Groenemeyer - Luxus (Ekarola)A -Ha - I Call Your Name (Warner &tam)

TESTER HITS the Eurochart top, five from five years ago DECEMBER 15 - 1985SinglesA -Ha - Take On Me (Warner Brothers)Elton John - Nikita (Rocket)

Wham! - I'm Your Man (Epic)

Lionel Ritchie - Say You, Say Me (Motown)Jennifer Rush - The Power Of Love (CBS)

AlbumsDade -Promise (Eric)Dire Straits- Brothers In Arms (ergo)Madonna - Like A Virgin Po)Simple Minds - Once Upon A Time (v44)Bruce Sprinpteen - Born In The U.S.A. (CBS)

PULL

OUT

13 MUSIC IS MEDIA - December 15.1990 MASTER CHART - December IS, 1990

AmericanRadioHistory.Com

playlist REPORTTHE MOST PLAYED RECORDS 1N EUROPE

WHETHERYOU ARE

HIGH

OR

OVA/IN THECHART

BESMART!

BOOK YOUR

PERSONAL

L1pE

CATCHER!

FOR ALL INFO

CALL M&M'S

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MUSIC

MEDIA

united kingdom germany

Most n.aynd reco.s commled on BBC

I Rod Stewart. Pna Tumordo1 Timmy Somerville - So l...5.00,

he4 T Righteous 5001.11-Urs Mel.*S Robe, Ialmer Ube You NAY ra rd,

9 The Proclaimen rcog

Konylie Moore Ste,..41mI Bon].

3 Black Box4 Pot51,13curs .maw5 Yang 1 a Ica Ice Se essy

Soul. m Mazelle nos,8 e Am. Sp" An,

0 Mae,. S6n.'01Lo"o

switzerlandMost played records on the national chan-nel ORS 3 and the privase stations. RadioAlqueld Basiliek, Rado inus

isand Radio 24. Compiled by Media Co-trol. Basel

v. Tam3 Ink, Houston

finan Somerville so look...5. Rod Stewart b Tina TUrner

9 Stare Miller Band

3 Vanilla Ices. Seumr

8 Snap -oar oGruKylie MinogueMI teat Suzanne Vaga Soo

holland

austriaMost played records on she ARO ssations Most played records on Me national popand the °salon privates Compiled by channel 03. Compiled hy Media Control,

Whitney Naos., Bv, 04,

3 Vara Con IND MM,,11Rob. Palmer 61/510 me,. our B1,4,

S.119I.Alinso "

7. Sailor - SOrdsso,R On, So looSoone.

Enigma .5"leoon Pan

O. Pe t Shop Boys Hard

11. Sags.. .1,..Betre.3 Roc Stewart I Tina Tamer II-SA/5,o3. The Ream,/ u South Lade -5n.

9. Maria McKee Ssao Xenon

T. Herber Groanemey a -

9. Jason Donovan - 01,a

Italy

5 Phil Collins Sums Hos 1,0,

Clam. Ilaglioni 1,1,

9 Lucia Raft., ,SposaOccirn,

I Van.. so soBat."r hp Cure Sla.loSso

9 RonEt.

I. Oa., 1111 A Stranger .,Imitknan2 fimmy Somerville,

4 MiN anilliKeept Rum5 We Phelps -SolomIto

Vaya Con abs.N,Sleh sssNow Kids On The lars4 amdi

dm Ame610110 Oar id Hasselhol

franceMost played records on Me AM and FMstations as compeled by Media Control.Strassbourg

Radios Peripberiques (AM Stations)

3 No. Voisine Pet, roc

3. lean Jacques Goldman

5 Paoli, Bruer. atm.,.

7 Lane Foly .ar Fara, meGeB. haaco ,elo.man Ped, firn

4 Diarierdl. Cage, DO,5 Na .orrocln,Pay6.1.01.mo-rifle - To loo Sood..

lloPer t Now 15. so, fi'd,Slnifil8 Sy. 0artan Puma TJE a la9 R. Chambrt

Radios FM

2 ONd feat Roan. Vega -rem Darr

5 MS vow,

7 read;ilk, Band ladlem

S 6Spitia pc. 4,,

Basks . omoVer 0.8nalos

MO.H. played records co,ped on the a. The 20 best played records in Spain from . Can Wmc, woo.clonal static., Rad, and Radio 3 as . Fare. .aleraW*Ant

Devid Hay., roesomon50 D Geo, Nichae, .anftrm,rra

Pomo* Bra Menge*: De,. Node rWomm1110 Ern

Spain

Re4 Stawart Tina Tamer - It Take, ,So.t.nerite.10-rs ao son 5.1, 1 WS -.1.0w.R , ,o'oOlTheSea.

4 Righteoa Irothen nek.,S I [dim. uslay Nona6 The Niu ...O.,7 KIM& Ica ke

I safe.

0 Favor+ Lax. Pori/Madonna body I, toreNorri e lore aka yxerlSteve Yilmreo. 0046 0,1a.

.srnRetry So ...beSt10010tro aavrmRim 4,114,Magma Meg. ION MLA

D.

Comte. DramaWhitney Romeo..r.,ae sae.

various Artist%

S Mock MEe6 New doh On Pm Bk. Tom.7 awn. I,/ Loh,. -0Apieso

Pe Shop Ifloo -Wive9 The Mice rne est..

Partners In Kopra laveEl Nene i.araa

RAI. url. ,dena Mc,nyemy Peron an soy Ss*T am Tam Co E *Rolatop amor.Hombres Or GAO...Los Sm.

finland

Zn::!1:=&".2rrne:n7-=

Tem Paara ViolOoltailautaNseia Nora

',Imo CMSaweoe

Orlis On tawlorrin Goo* amaa. ka Mama

Whoorrey Plasm o raw fraM 94

Aneu Nandd N.. CXaraPat SoP R., bwe

MUSIC

MEDIA

ILJP RCP V' EAU\ NV

cariP-jr,TOP SOBABY

BOOMq

O2

TITLE650 . f PUB1 511661ARTIST -0046610,..,,,,,,,,TITLE

I'll Be Your Baby TonightRobert Palmer feat. LIMO- Ell (Copp& ControO 26 Tom's Diner

DNA feat. Susanne Vega- AgM (Rondor Mum)

I'm Your Baby TonightWhitney Houston- Are (Rear/

27

28

One And Only ManSteve Winwood. Virgin (ES.Mairrareedom SoneWarner Chappell)

0 9 ' Jimmy forerorSomebodynGiiBro.eNBMG

Music)

The Obvious Child. . Paul Sumo, Warner Brothers (Paul SimonPatern)

4 ,I6

vcteez21nkir1About Youondona.,1o,21c, aysranY4:4) Black Box -Graeae Melody (6911,0

0 '6 6 IRtodTStkwaert'Slra Turner. Warner BroMors Uobete 0606) 30 . 1, Ih,emtrtrnd.0..,(w-rc,..)

31 Alors RegardePatrick 5,6,1- RCA (I4 Precludons)

0 , Unchained MelodyThe Righteous Boodles. Ve,sPolpf or {MK Communuations)

0 6 Il?n'trnoNaple'foAppleby -par (Copyright Control)32 a3, kh Hob' Getraeumt Von Dir

Matthias Reins Rob.' (Rangy, Musik)

8 So HardPet Shop Boys- Parlophone (Cage Music)

33 There She GoesThe La's GoiDiscs (GoDbas Musk}

({1) It's A Shame (My Sister)Monie Lave feat. True Image- Cooltempo (Chrysals/JobeterVirgin)

0g -0

Crying In The RainA -Ha. Warner Brothers {Screen GernsiRall)

,,,.:...,...,,,,r,..,IcePhilco, Do You RememberCollins Virgin/W. (Phil Cdlins/Hit And Run)

A Better LoveLondonbeat- Anxious/RCA (Warner Chappell/Blue Mouncrin) g - , PetetTeltre:hinr4no.,(colwer,.,r1.0

(It " 6 IMIctl itt,Tnrenmae(ART Music)0 65 . Saden.s Part I

Enigma- A,,0, Data AlphilMarnborSiege)

13

4Show Me 38 Close To You

Maxi Priest. Ten Records (,..)Justify My LoveMdonna- Sire (Miss Bessie Muso) g - 2 rean"rlatques Goldman. Epic alReralarc LurnbrooM

15 Nah Neh Nahvan Con Dios Arida (Vaya Co, DioslemG mrom 40 60 ..

Rhythm Ofm °PfWL cn

The, Rain611)(w

C) 12:1* King TrnrrPgryt"(Burlington)16

© , 0 ,

A Little TimeThe Beautiful Sou, GAO, {G,Dises Mao)

,!y!: ,FS, ..,B,R," ,k,wi LI 1, AT BaysMTime FreedomAnita Meyes Alo, mac Ariola Renew

18In.

TonightNew Kids On The Block. CBS (I StarriEMI AO c otd)

mop, Tout Le Monde Y PenseFrancis Cabrek CBS (Editions Chandelle)

19 sT.iihoerScAec,r.tta.rmy.io ig, Love Of The YearRene Froger- PWL (BMG Two P(leters Musk)

20 Through Before We StartedLye, Midiels Br Sousister- EMI (Siren Music) 0 KZ, 566111 Soul

YouKymrllaxele.

Ten Rear. (brae VargiVOMECOppight CON*

You Gotta Love SomeoneErn, John. Rocket (Big Pig Musk)

0:0,,, Nouveau Big BangJulien Clerc. Virgin (Ed Sidon Et Creccales)

60Keep On Running

Milli Vanilli- liansa/Ariola (Far Muso.Production)47 p.i.:.:wezwr, :,,r,,,,,G,e(cnoneratr!omn

All. Em LotBA, Meas. MAP Musilmed4G

in* La Berceu. Du Petit DiableRod Vols., Ariola (Ed. Georges Mary)

(We Want) The Same ThingBelinda Carlisl- Virgin (Future furniturerShpwrecki,ram 0

013:110. terr,tytveU np- ZarcyRecoirVCM (Stop /I Go Music)

25 '6 '' ISNIalider7urBy (IT'olnMduveekiMCA Music} COO' II:IniZnClicl Vertigo (Bon jorirPrirWarner)

II MASTER CHART December 15, 1990 MASTER CHART - December 15, 1990AmericanRadioHistory.Com

MUSIC

MEDIA

CD I 5

TITLEARTIST ORIGINAL LABEL - (PUBLISHER) COUNTRIES CHARTED

Ice Ice BabyVanilla Ice- MK (Various)

UK.DBNLACHS.IrSf

2 2 15I've Been Thinking About YouLondonbeat- Anxious/RCA (warner Chappell)

DREACHSDK.NSFI

3 3 8I'm Your Baby TonightWhitney Houston- Aran (Kear/Epic/Solar)

UK.DANLEACHSPDKNSECA.1

O 6 6Sadeness Part IEnigma- Virgin (Dam Alpha/Mambo/Siegel)

DliNLACH

5Unchained MelodyThe Righteous Brothers- Vene/Polydor (MPL Communications)

UKDANLIr

6 5 13Show Me HeavenMaria McKee- Epic (Famous/Erwin Music)

UKDONLACHSPDK.kN

O 8 3It Takes Two UK.DRNLSDK.kSEI

Rod Stewart & Tina Turner- Warner Brothers (lobete Music)

9 5UnbelievableE.M.F.- Parlophorie (Copyright Control)

UK.M..k

OI0

II 6Don't WorryKim Appleby- Pariciphone (Copyright Control)

ioUne Femme Avec Une FemmeMecano- Anda (Ba Ba Blaxi/BMG Music)

UK.DIVL.kif

FB

12 16The JokerSteve Miller Band- Capitol (Warner Chappell)

DBNLACHSN

TITLEARTIST - ORIGINAL LABEL (PUBLISHER) COUNTRIES CHARTED

35 31 5Frente A FrenteChico & Roberta- Carrere (carrere)

36 27 15Ich Hab' Getraeumt Von DirMatthias Reim- Polydor (Kangaruh Mak)

DANLA

37 35 3King Of The RoadThe Proclaimers- Chrysalis (Burlington)

UK.k

78 2Wicked GameCris Isaak- London (Warner Chappell)

UK

II Faut Laisser Le TempsFelix Gray & Didier Barbevilien- 7alar (Zone Mosque)

f2

49 3It's A Shame (My Sister)Monie Love feat. True Image- Cookempo (Chrysalisgobete/Virgin)

DNICH

cwAll Together NowThe Farm- Produce (Farm Music)

UK

52 2Being BoringPet Shop Boys- Pariophone (Cage Miskrkn Must)

UK.Dk.SF.1

law This One Is For The ChildrenNew Kids On The Block- as (Maurice Starr/EMI April)

UK

44 45 16Groove Is In The HeartDeee-Lite- Elektra (DeloveN)

EDACHDKGR

0 90 2PrayMC. Hammer- Capitol (Controversy/lharner/Busolt)

UK.DANLCH.Irl

13 7 10So HardPet Shop Boys- Parlophone (Cage Music)

DREACHSPOKI

gc* Justify My LoveMadonna- Sire (Miss Bessie Musk)

15 17 37Kingston TownUB40- Virgin (Sparta Florida)

EDCH

16 18 8Petit FranckFrancois Feldman- Phonogram (Mariki/Carole)

F.B

18

20 3Keep On Runn.m..Milli Vanilli- HanNfolF;r7097-Production)

13 10Crying In The RainA -Ha- Warner Brothers (Screen Gems/EMI)

DBNLACH

F.DBACH.DK.H.1

Tonight0 34 19

New Kids On The Block- CBs (rater/Ern Apiva. Lancebto

MBA

El* Mary Had A Little BoySnap- Logic/Ariola (Fellow/Willesden/Songs Of Logic/Warner Chappell)

46 36 9

Marie JeanneMichel Sardou- Trema (ART Music)

UK.DB

ci*BeinhartTorfrock- Polydor (Konstantin Musik)

48 44 12ThunderstruckAC/DC- Atco (/. Albert & Son)

DIINLCH

49 46 4Tears Of The EarthDavid Hallyday- Phonogram (Scow Brothers)

F

80 2Don't StopM.C. Sar & The Real McCoy- ZYX/Mikulsici (VVintrup Musik)

FDlat

51 42 10tley Litt,. GirlMartAt oyar-1.11c (CBS Music/EMI Musk)

F

52 40 16Praying For TimeGeorge Michael- Epic (Morrison Leahy Musk)

FDPI

53 41 13Suicide BlondeINXS- Mercury (Tel Muzicalt/MC.A Music)

EXH.DKGR.I

20 14 20Tom's DinerDNA feat. Suzanne Vega- ABM (Bonder Music)

FDE.ACHCA.I

21 19Are You Dreaming ?

7

Twenty 4 Seven- Freaky Records/BCM (Stop & Go Music)

UK.DEACHDK.I

22 15 6FantasyBlack Box- Groove Groove Melody (EMI Musk)

UK.FEIrSF

0 43 2Kinky BootsPatrick MacNee & Honor Blackman -Down (7RO-Essex)

UK

24The Anniversary Waltz - Part One MAAADFISDKSF

23 IIStatus Quo- Vertigo (Various)

25 16 12Cult Of SnapSnap- Logic/Aria/a (Fellow/Warner Chappell/Zomba/Songs Of Logic)

DEACHSF6R.I

12* Saviour's DayCliff Richard- EMI (Southern Music)

UK.k

27 24 30What's A WomanVaya Con Dios -Arica (Vaya Con Dios/BMG Music)

EDP

28 26 3FallingJulee Cruise- Warner Brothers (Anion/OK Paul)

UK.k

29 21 6I'll Be Your Baby TonightRobert Palmer feat. UB40- EMI (Copyright Control)

UK.DB.M.k

30 29 5To Love SomebodyJimmy Somerville- London (Gibb Brodrers/BMG Music)

UKIlak

31 30 6Step Back In TimeKylie Minogue- PWL (AB Boys Music)

UK.DINL.ESkSF

32 33 18What Time Is Love? (Live At Trancentral) DADHSDK

KLF- KLF Communications (E G./Zoo/Warner Chappell/Copyright Control)

33 25 11

World In My EyesDepeche Mode- Mute (Grabbing Hands/Sonet)

FDECHDK

34 22 9

Alors RegardePatrick Bruel- RCA (19 Productions)

EB

54 32 5

Fog On The Tyne (Revisited)Gazza And Lindisfarne- Besv1RCA (Charisma)

UKNSF

74 2La Legende De JimmyDiane Tell- WEA (CMBM)

EB

69

bump,stemra

TITLEARTIST - ORIGINAL LABEL - (PUBLISHER) COUNTRIES CHARTED

53 3

Power Of Love/Deee-Lite ThemeDeee-Lite- Elektra(Deee-Lite/Virgin)

UK.IrSF

70 50 26U Can't Touch ThisM.C. Hammer- Capitol aobete/Bust-k)

FOE DK

71 56 4Time To Make The Floor BurnMegabass- Brothers Organization (Various)

UK

1::* Situation (Remix)Yazoo- Mute (Musical Moments/Soner)

UK

LassieAinbusk Singers- CBS (Mono Music)

82 5Black CatJanet Jackson- ARM (Black Ice Music)

DCH.DRN

75 48 19Blaze Of GloryJon Bon Jovi- Vertigo (Bon )ovi/PrilWarner)

DA04 DK

76 81 13Ritmo De La NocheLorca- Carrere (Pink/Hanseatic)

a

77 72 3Missing You UK.k

Soul II Soul & Kym Mazelle- Ten Records (lathe B/Virgin/EMI/Copyright Control)

78 75 2Love Takes TimeMariah Carey- CBS (Vision Of Love/Been /airman)

UK.DP

Ci* FloPierre Bachelet- RCA (Copyright Control)

A Better LoveLondonbeat- Anxious/RCA (Warner Chappell/Blue Mountain)

I Promised MyselfNick Kamen- WEA (EMI Music)

UK.DB.M.

DE

82 88 20We Love To LovePM.Sampson & Double Key -CBs (2nd Hand Marc/Siegel)

DA.P

83 " 19ltsy Bitsy Teeny Weeny Yellow Polka Dot Bikini FADKBombalurina- Carpet (Campbell Connelly & Co)

84 8Take My Breath Away

60Berlin- CBS (Warner ChappalUFamous)

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024 HourCI* Betty Boo- ERRKingetani King Music)

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86 644

MiracleJon Bon Jovi- Vertigo (Bon pas/Pry/Warner)

UK. DS

87 3" Cubik Olympic808 State- zrr (Perfect Songs)

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[3:0 Just This Side Of LoveMalandra Burrows- YTV (klevivon/Flag)

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89 68 3Found LoveDouble Dee- Onizom/Discoln (Copyright Control)

UK.F

56 " 3

My Definition Of A Boombastic Jazz Style UK

Dream Warriors- 4' rh & B'Way (pica/Warner Chappell)

57 57 3No CokeDr. Alban- Swemix (Soemix Publishing)

58 66 8Rien Que Pour CaElsa- GM/Ariola (Ed. Georges Marie)

F

71 23Le Jerk!Thierry Hazard- cas (CBS Music)

F

60 59 8Ultimo lmperioAtahualpa- Ginger Music (Ginger Musk)

El

83 2La Berceuse Du Petit DiableRoch Voisine- Ariola (Ed Georges Mary)

63 28It Must Have Been LoveRoxette- EMI (Jimmy Fun Music)

ECH.PIX

85Qu'Est-Ce-Qu'On Fait MaintenantBenny B- PLR (Copyright Control)

8

64 55 4Sucker DJDimples D.- PSI (ARL Music/Screen)

UK

65 61 10Crazy For YouDavid Hasselhoff- White Records/Ariola (Young Musikverlag)

DA

66 38 10A Little TimeThe Beautiful South- Go!Discs (GeDiscs Music)

UK.DNL

67 Seven Little Girls ur62 3

Bombalurina feat. Timmy Mallett- Carpet/Polydor (Campbell Connelly/EM)

68 28 10Have You Seen HerM.C. Hammer- Capitol (Unichappell/Bust-lt)

DMA

Ei*How I Miss You SoP.M. Sampson- as (2nd Hand Music)

91 89 11

Rue FontaineMarc Lavoine- Avrep (Avrep)

92 73 2You Gotta Love SomeoneElton John- Rocket (Big Pig Music)

DNLA.DK

58 18

Impossible LoveUB40- Dep International (Ancksongs)

Vision Of LoveMariah Carey- m(t.. or Love/Been Jarnmin)

Avant De PartirRoch Voisine- GM/Ariola (Ed. Georges Mary)

UK.DIr

FD

96 94 2MoneytalksAC/DC- Arco a Albert & Son/Carlin)

UK IKSF

cE0 Attenti Al LupoLucio Dalla- RCA (Assist/Darnaluma)0 Jeg Er Bar' Sa Go'Trussetyven- EMI (EMI Sop)

Nao Ha Estrellas No...Rui Veloso- EMI (EMI Music)

DK

100 92 2Jack TalkingDave Stewart & Spiritual Cowboys- RCA (Eligible/BMG/Rondor)

ED

UK = United Kingdom, D I Germany, F = France, CH = Switzerland, A = Austria, I = Italy, E = Spain, NL = Holland,

B = Belgium, IR = Ireland, S = Sweden, DK = Denmark, N = Norway, SF = Finland, P = Portugal, GR = Greece.

FZI* = NEW ENTRY= RE-ENTRY

0= FAST MOVERS

SSUEHere's what you get:

New Larger Size Biggest Distribution Ever New Modern Design Must -read Issue

The Eurorhart Hot 100 is compiled by BPI Communications BV in cooperation with Buma Stemra. BEI Communicat ons BV Bums Stemra All rights reservedAmericanRadioHistory.Com

I hot BREAKOUTSNATIONAL 1-1 rrs READY TO EXPLODE!

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P. MacHee & H. BlackmanKoky Eloots ,Doorw

Cliff RichardDT dart

The FarmAa inedwr

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Snaprit.tesDavid Hasselhofffreedom For The Work, (BM Ano4,01

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Ludo DadaAm, Al Lspo (RCA &1O

UdibaDab. !CUP

Paolo ConteHappy S. (AGO)

Claudio BaglioniAA DJ, 11 Pa (C8.9

A HOT HIT?THIS COULD BEYOUR OWNHOT BREAKOUT!

FOR ALL INFOCALL M&M'SSALES DEPT.AMSTERDAM:31.20.6691961

EUROPEANtop 100

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VI MASTER CHART - December 15, 1990 MASTER CHART - December 15, 1990 VIIAmericanRadioHistory.Com

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Labels Study East European Market PotentialDespite the fascination majorWestern record companies hawfor Eastern Europe, there still

exists uncertainty over the viabi-lity of the new marketplaces.

Several failed ventures hawadded to the concern. LastAugust, for example, EMI camevery close into entering a US$ 25million co-operative agreementwith Hungarian state-ownedcompany Hungaraton. However,when the Budapest -based label'sMD len° Bors was suddenlydismissed by the ministry ofculture, the deal fell apart.

A similar fate befell BMGInternational. Plans to open aMoscow offiro in co-operationwith Melodia were far advancedwhen the Soviets suddenly backedoff. BMG is still wondering why.

But while the uneasy climatemay have delayed large-scale in-vestment, several record com-panies have announced plans toopen up small -sized operations,especially in Hungary and Cze-choslovakia. Following is a West -meets - East, company - by -com-pany update:

CBSCBS was the first major recordcompany to employ a full-timestaffer in Czechoslovakia. Su-zanne Smetana joined CBS inJune this year and was involved insetting up a campaign to promotethe Rolling Stones' album SteelWheels, coinciding with theband's August 18 concert inPrague.

According to David Main,manager/Asia, Africa & EasternEurope for London -based CBSInternational, the campaign wasthe company's first "Western -style" campaign in that market.Exclusivity deals with the nation'sTV broadcaster were set up, videoclips were put into high rotation,and two national radio broad-casters - Radio Prague and CzechRadio - were playing Stones'material for the three weekspreceding the concert.

Says Main, "We used all meansof promotion that were not possi-ble before: pestering, selling pro-duct at department stores and us-ing caravans at the venue Thewhole event took place when theSoviet troops were withdrawingfrom the country, so the spirit wasobviously very high. We sold50.003 copies of that album andnot one was sold in the 160 shops

oManed by [state-orgalaZnr li:;tilmann as follows:Supraphon:'

So far, CBS has released newalbums from Judas Priest, NewKids On The Block, Bob Dylan,Alice Cooper, Midnight Oil, theClash and George Michael. Thecompany expects to release 27-30,LPs a year in Czechoslovakia.

In accordance with standard

The difficulties of convertinglocal currency in foreign money The need for blank tape royal-ty legislation Massive piracy

Inadequate copyright pro-tection Underdeveloped distribu-tion/retailing infrastructures

"I urge Eastern European record com-panies to re -define their business and in,vest in local repertoire. The multi-nationals need to stand together to sup-port the set-up of distribution systems,"

Arnold Bahlmannmajor record company pro-cedures in Eastern Europe, CBSdoes not work with full-scalelicences but operates on a title -by -title basis. The Rolling Stones'album was licensed through toPrague -based company Benton.

CBS is due to open anotheroffice in Budapest. ContinuesMain, "Hungarian legislationtowards copyright protection is

most encouraging and hopefullyin the first quarter of 1991 we'llhave someone working that mar-ket for us!'

After Czechoslovakia and Hun-gary, Poland is the next marketfor CBS. The company wants tomove in as quickly as possible tomake at least some impact againstthe high rate of piracy (often ashigh . 901/4).

All other Eastern Europeanmarkets currently are on holdby CBS.

BMG MusicHaving gone through the Moscowexperience, BMG Music Internetional is now taking a cautiousstand against investments inEastern Europe, However, it in-tends to open up offices in Buda-pest and Prague before June 30,1991 (the closing of the com-pany's business year) and is cur-rently talk* to several candi-dates to oversee those operations.

According to Sr. VP/CentralEurope Arnold Bahlmann, theproblems facing the market arestill of such magnitude that set-ting up proper record industrybusiness inevitably means takingthe long-term view. The main pro-blems - and they are thoseacknowledged by most other ma-jor companies - are summed up

Low living standards."The question, therefore, is not

whether we are willing to invest",says Bahlmann, "but do we havethe right basis for it? I urgeEastern European record com-panies to re -define their businessand invest in local repertoire. Themulti -nationals need to standtogether to support the set-up ofdistribution systems. The com-petition should be about reper-toire, not about distribution!'

BMG producti that has beenreleased Eastern Europe in-cludes new albums from WhitneyHouston, Eros Ramazzotti, DeepPurple, the Eurythmics and DaveStewart.

PolyGramIn contrast to other record com-panies for which trading withEastern Europe is relatively new,PolyGram has been active in theregion for almost two decades.Lothar Stryer, GM of the com-pany's Eastern European office,

the company.He continues, "It's not advi-

sory to set up offices right now. Itwould mean a competition withour [present] contacts. However,we're not ruling anything out!'

Steyr reports an upturn inbusiness for the company for thefirst half -year; if this trend con-tinues, a doubling or even triplingof turnover is expected in 1991.

In the past, PolyGram used tolease an annual avarage of 10-20titles per Eastern European mar-ket. That figure has now increasedto 100 titles per year per market.Direct exports are reported torepresent a "seven -figure income'.

Warner Music International alsoworks with non-exclusive lemmingagreements. According to ManfredLappe, MD Warner Music/Aus-tria, Eastern Europe sets its ownpace "We should not act, as weknow better. We should give helpguidance and advice when neededand asked for.

"The most difficult part in deal-ing with the region is finding theright partners who have themotivation and energy to set upventures. After that, as much pro-duct as possible has to be madeavailably Only then can we con-centrate on marketing and promo-tion. But the driving force behindall this should be Eastern Europe'

EMIMeanwhile, EMI is reconsideringits options in Eastern Europe afterthe collapse of the Hungaratondeal. According to Ronald WilliamHarris, EMI Music Worldwide'scontroller/international licensing,the failed joint venture was costly."Some of the others [record com-

"The most difficult part in dealing withthe region is finding the right partnerswho have the motivation and energy toset up ventures. After that, as muchproduct as possible has to be madeavailable," Manfred Lappe

points out that PolyGram con-tinues to deal with the "establish-ed" contacts. "Other companiesthat are new to the region aren'tthat regulated by prior agree-ments. PolyGram, however, is:'Nevertheless, second and third -option arrangements with custo-mary licenses haw been made by

patties] are now ahead of us, butwe're not left behind. We licenceindividual titles to all markets andwe envisage a time when wellmake an exclusivity deal"

The company is still committedto moving into Eastern Europe,with Hungary and Czechoslovakiaas priorities.

MUSIC

MEDIA

VIII MASTER CHART - December 15, 1390 MUSIC A MEDIA- December IR IRRO 13

AmericanRadioHistory.Com

RETAIL RETAIL

MEDIA

A Music Retailer's View of Europe In The '90sChanges in Eastern Europe, the superstore concept,

the decline of vinyl, and 1992, are just some of thefactors affecting developments in the musk retail

sector. HMV's chairman and CEO Stuart McAllistergives his personal vicar of the challenges facing

the industry in the years ahead.

Music has always been avery volatile and fast-moving fashion busi-

ness, but as a retailer I foreseechange in Europe in the '90s on ascale and at apace at least as greatas in any 10 -year period since thebusiness started. These will bevery exciting and challengingyears for all of us.

Some of this change relates tocircumstances that are stilldeveloping, such as the liberalisa-tion of Eastern Europe, thegrowth of video sell -through, fur-ther new formats in the pipeline,new technologies such as Per-sonics, satellite -based media and,potentially, sateliite-based pro-duct delivery systems.

It seems to me, however, thatthere are also two importanttrends that were established in thelatter years of the '80s whichalready set the lone for furtherdevelopment on the retail side ofthe industry. These are theemergence of the aspiring interna-tional retailer, and developmentof the superstore concept.

SuperstoresIn the last few years a number ofmusic retailers have made signifi-cant moves to expand beyondtheir domestic markets. As well asHMV, the list includes Tower,

Superelub and WitSmith. Others such as Musielandand Wave of Japan, I am sure, areeither now looking at the pro-spects or also starting to ex-

periment.The '80s saw a substantial in-

crease in the professionalism andexpertise of music retail and suc-cessful concepts have prosperedand grown to the point wherecompetition between us is alreadybeing played out on an interna-tional canvas.

At the same time, the emer-gence of what the Americans call"Power Retailing" in this market,led to the development of thesuperstore concept. These storesare better able to act as true pro-duct showcases across all theavailable catalogue and repertoire,

as well as adding exciting newdimensions to the quality andenjoyment of the customer shop-ping experience In many majorcities the superstore has alreadyproved its worth both for theindustry and for its customers.

If I may digress briefly I shouldperhaps enlarge on what I meanby "superstore". In HMV thereare a number of characteristicsthat we determine as essential todelivering to the customer a truesuperstore experience The mostobvious is size. We define a super-store as having a minimum of atleast 750 square metres of tradingspace Below this we cannot pro-vide the range of product, the ser-vice facilities and the environmentwhich will make the shoppingexperience unique to its cus-tomers. There is no maximumsize.

HMV, unlike FNAC and Virginfor example, is positioned pri-marily as the authority in musicand as such we keep our retail of-fer tightly focused on music pro-duct rather than diversifying morewidely into books, clothing, hard-ware, computer games, cafes etc.

The most important benefit ofsize is the ability we gain to offerthe widest possible range andselection of music product in anenvironment which is merchan-dised to stimulate and inform.Shopping is increasingly beingseen as an entertainment optionby consumers. And music, of allproducts, should lead the field inthis.

Contrary to out-of-town ware-house styles of retail, discountpricing is not the issue hemRather it is the range combinedwith quality service given by train-ed and knowledgeable staff. he-creasingly in the West we are allsuffering from time poverty andour customers, like us, seek goodand fast service So HMV, for s-ample, imposes on its designers arequirement that any customershould be able to find a particularpiece of product within no longerthan three minutes.

iriHMV's entry into France in

October featured a music super-store in Bordeaux. Other majorFrench cities including Paris willfollow. The store in Bordeaux is infact just aver 1.IW square metresin size, judged to be optimum inthat market. HMV's strategy is tobuild optimally sized superstoresin all major city markets, combin-

'90s as we all vie for regional andnational market share, oftenagainst increasingly sophisticatedlocal competitors.

The European marketEurope represents by far the mostcomplex of these markets. Wehave to consider a wide range oflocal factors. As a retailer I heartalk of the 1992 "single market"with considerable scepticism.Operating music stores is aboutproperty, trading and employ-nient regulations, product sourc-ing and ultimately meeting thecultural expectations of localcustomers. All of these featuresexhibit tremendous variationacross the Continent, sometimeseven regionally within one coun-try, and will be directly affected by1992 hardly at all.

Take property, for example.Shopping in Europe is still largelyHigh Street based, as opposed toNorth America where shoppingmalls are dominant. Some Euro-pean cities, such as Paris or Rome,am full of beautiful, even ethereal,architecture dating back hundredsof years. Unfortunately, thesebuildings do not lend themselvesto power retailing, and we, there-fore, must be both creative and attimes, patient.

In retailing, many key elementsof the total mix can fortunately bechanged with great speed if theyprove wrong, but if initial proper-ty decisions prove subsequently to

"Operating music stores is aboutproperty, trading and employmentregulations, product sourcing and,ultimately, meeting the culturalexpectations of local customers."

ed, where appropriate, with smal-ler cluster stores. This strategy hasbeen the key feature of our expan-sion to date as the highest growthrecord retailer in the world andhas become central to our expan-sion into Canada, France, Den-mark, Ireland, Japan and ofcourse the US.

So my first conclusion, lookingat the competitive landscape andthe new types of store conceptthat are emerging, is that the ma-jor music markets of the world -Europe, North America andJapan - will become the bat-tlefields of music retailing in the

The less than acceptable, these deci-sions cannot be reversed for verylong periods of time. Too manymistakes have been made by UKor US companies in continentalEurope in the past, judging pro-perty on little mom than a fairlygood tourist's view.

But, by far the most importantvariable for us is the customer.Europe does not enjoy a commonculture, it is an amalgam ofcultures and sub -cultures thathave been born of a competitiveand sometimes violent past. There'remain considerable differencesof political ideology and social ex-

pectations. This diversity is therichness of Europe and long mayit remain At HMV we are tryingto come to terms with diversity,initially by research and subse-quently by training.

We have found that we mayneed to spend between 12 and 24months researching a new terri-tory before opening a store Wealways carry out detailed industryand consumer research and try tomake no assumptions so that wecan be open-minded about whatthat market needs.

Once we are committed to amarket, training becomes crucial.HMV has a very clear customerservice philosophy and we need toget this across to staff in a waywhich is appropriate within theirculture We then need to ensurethat the delivery of service to thecustomer meets his need andexpectation and our research isimportant here

It is too easy as a retailer toslavishly impose training schemesdeveloped in one country on thestaff of another only to find thatthose staff, like our customers,have subtly different expectationswhich can block the transfer ofthe all-important service philosophy and brand values. So train-ing is a cornerstone of ourstrategy and I submit that no onehas ever heard of a company go-ing out of business because itspent too much money on train-

ing. I also believe that retailersshould employ the very best peo-ple they can afford. Staff are aninvestment in the future of thebusiness, not a cost.

Information technologyOne last area I should commenton in relation to dealing withdiversity, is the role of systemsand information technology. In apan-European or global retailingarena, the need to have effectivesystems integrated within theoperation is paramount. Theyenable us to rapidly transfer ourexperience and also criticallyenhance the speed and quality oflearning that we achieve in newoperations. In HMV, we are cur-rently investing huge funds to en-sure our systems- help ourmanagers drive the business andserve the customer better.

Uncertainty in the marketThe last major challenge we needto deal with is the uncertaintyWithin the market itself. Thisuncertainty is shared by majormarkets around the world. We all

face major shifts in formats. Vinylis dying. It is unlikely that vinylwill be manufactured for verymuch longer and my personalview is that it will disappear com-pletely by the mid -'90s.

Others are able to commentmore authoritatively on the pro-spects for new formats, but I seethe rate and pace of developmentsas increasing rather than stabilis-ing. This challenges retailers, par-ticularly if they have not spentthe necessary time and moneyimproving their merchandising.Vinyl was always the easiest pro-duct to merchandise and itsdemise will force all of us to bemore imaginative and resourcefulon merchandising issues.

Suppliers are going to have tothink about this issue too. I hopethey consult retailers. Just reduc-ing the artwork from vinyl albumsto CD and cassette size was clearlycost-efficient for manufacturingbut was never efficient for retailmerchandising and I think it willhave proved to be an illusoryeonomy.

As I mentioned at the outset,the retailer also has to face up toentirely new concepts of music

Is video truly collectable - likebooks and records? What moti-vates the video consumer? Howdo consumers use video and howcan they be segmented? How im-portant is price? Does the sellingof video add or detract from amusic retailer's brand image? Ourresponse to these issues has beentwofold'. firstly to independently

customer service, will undoubted-ly survive and prosper.

Europe already offers a marketof 330 million prosperous con-sumers, many avid consumers ofmusic With the changes weobserve in Eastem Europe thatcould grow to 8W million, maybenot tomorrow, but certainlywithin the decade No retailer can

"Those independents who specialise ina particular market niche and offer goodcustomer service will undoubtedlysurvive and prosper."

research video consumers andsecondly to develop a limitednumber of "Video Zone" storesso that we can see where video asa retailing concept takes us.

Looking aheadSo, looking ahead, I am indeedexcited about the possibilities inEurope I think the music retailmarket will undergo major struc-tural change There will be an in-creasing real choice presented tothe music consumer, perhaps forthe first time in some markets. In

"The major music markets of the world- Europe, North America and Japan -will become the battlefields of musicretailing in the '90s."product delivery including, forexample, Personics from the USand the potential down -loading ofmusic via satellite At HMV wetake the view that we should notshy away from technologicaldevelopments that might seemthreatening at first sight. Thatwon't make them go away. It is farbetter to embrace them from theoutset and see where that leads us.

VideoMany people ask me for my viewsregarding video. Is there a long-term future in retailing video?Frankly, I am undecided. What Ido know is that video will gothrough significant formatchange over the next 10 years, butI don't at this stage have a view asto how the video sell -throughmarket will develop. The assump-tion that the video sell -throughcustomer and the music customerare the same is, I think, wrong.Retailers have to learn a lot moreabout the sell -through videocustomer. We are asking the ques-tions at HMV but still looking forthe answers.

the end he will decide who mostably meets his need.

Many independents went out ofbusiness in the 1980s and the highcost of operating in prime retailareas and the increasing profes-sionalism and intensity of com-petition will continue this process.Those independents who special-ise in a particular market niche,however, by creating authoritativereputations and offering good

ignore the possibilities. Alreadycountries such as Germany, nowunified, and Hungary, which hasbecome commercially much moreliberal in recent years, representmarkets of special interest toretailers who wish to gain wideraccess into the East.

Finally, a word about our sup-pliers. I believe that the majorrecord suppliers are much momprofessional than many retailersgive them credit for. Most that Ihave met, and I have met many,are passionate about music I

hope that as suppliers developtheir European organisations andobviously take advantage ofeconomies of scale, they retainthat passion. I hope they continueto embrace the richness and diver -sly of Europe and resolutelymaintain local promotion faci-lities.

We need, all of us, to ensurethat local talent has the oppor-tunity to develop and acquiresponsorship. It is the lifeblood ofour industry. It is in the interest ofthe music industry that we do soand is the mutuality by which sup-plier retailer and the customer arebound. 111

BRASSER BVPOPSHIRTSSWEAT SHIRTS T-SHIRTS

CALENDARSBeathisstraat

NL-3021 RC Rotterdam.Phone: (+31)10 .1765577.

Far (+31)10 4770258.

Attenton) We speak German.English and French

MEDIA

19 MUSIC A MEDIA -December 15, MO MUSIC &MEDIA -December 15, 1990 15

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MUSIC

rx3MEDIA

UPCOMINGSPECIALS

* * * * * * * *

Issue 5JINGLES

Publication date02 - 02 - 1991

Advertising deadline08 - 01 - 1991

* * * * * * * *Issue 6

SYNDICATIONPublication date

09 - 02 - 1991

Advertising deadlineIS - 01 - 1991

* * * * * * * *Issue 8

SCANDINAVIAPublication date

23 - 02 - 1991

Advertising deadline29 - 01 - 1991

* * *Issue 9

UK IPublication date

02 - 03 - 1991

Advertising deadlineOS - 02 - 1991

* * * * * * * *Issue 10

DANCEPublication date

09 - 03 - 1991

Advertising deadline12-02-1991

For Ad detailscall (20-6691961)

PROMISING ACTS WORTH WATCHING

BlondinOlon Coup (Trema/France).Conner Michele Boon:tette/re,: 33.1.42560882,fax: 1.42252528Blondin is a French singer/songwriter with a rough and strikingvoice, which gives just the right edge to this well crafted pop/rocksong. Some 08110 chords in the house -vein, nice horns and hisstrong vocal delivery add up to a more -than -average track. Takenborn his first self -titled album.

MaddixThe Hit (WI Records/Germany).Contact: Thomas Been/te1.y 49.511.810021/ fan: 511.814988

An upfront mid -tempo beat, a tightfemale rap and a slick sounding sax-aphone are blended together into thisconvincing piece of dancefloor music.Good club potential from Germany.Licence available outside GAS.

Romeo'sThis Girl Is. (Fuego/Germany).Contact: Fried) Muders/tel: 49.421.75111/fax: 421.74066

A well crafted pop song with a nicetouch of folk. Romeo's are from Ger-many and guested on the Pogues' lastEuropean tour. This track is from theiralbum Juliet. Licence and sub -publishing available outside GAS.

Windom -N -MotionKeep Standing By My Side (IlegaReconliDenmark)

Coma. Martin Dodd/tet 45.33.117711/far 33.134010

Nice swingbeat-like track with a warmatmosphere. The soulful vocals byfemale singer Chris, a good rap by KingAl, some clever samples and a goodmelody make for a dance track withcrossover potential. Licence and sub -publishing available outside Scan-dinavia.

WilliamAlright (Exercises In Style/Sweden).

Contact: Cloud Machine Music/tel: 446.18.52830Somewhere between bubblegum andtrash pop, we find this Swedish band bythe name of William. A fierce delivery,hard and soft at the same time. Goodsong. Licence available outside Scan-dinavia

Dr Alban (feat. Leila K.)Hello Africa (Logk/Germany).Contact: Logictel: 49.69.880633/far 69.816072An great African house track, hailingfrom Sweden. This mixture of Africantribal rhythms, Jamaican toasting andwestern house technology is alreadyvery big in Scandinavian and Germanclubs. The rest of Europe will doubt-lessly follow.

The Candy SkinsSubmarine Song (Long Beach/UK.).Contact: Julie O'Neil/tel: 44.71.7278636/fax: 71.2294061The Candy Skins from England are atypical indie guitar band. They soundfresh and lush, and combine beautifulvocal harmonies with glistening guitarmelodies. This is a great pop song in-dicating a bright future.

Fury In The SlaughterhouseRain Will Fall (SPV/Germany).Contact: lona Kestner/ref 49.511.810021/fax: 511.814988

Uplifting powerpop from Germany.Fury... are a six piece band with a lotof energy, which is just what gives thispiece of melodic rock & roll a strongextra. Licence available outside GAS.

Records mentioned on this page are by promise', acts which hare potential /or breaking into the pan-European market The se cm & done by the editorial teem of Musk & Media. Radio & TV programmerswanting to play the mo.al mentioned here Mould be aware that not oil records are necessarily released

nay [whore International A&R managers and music publishers m the lard out for new de. shouldcon.t . origkal master/p..4 owners. Country of origin and contact numbers are Mod as known.Those wishing ro submit mote. to this section shave send them records, b.grophies one photos to Musk

&Medio, Talent Tracks, PO Bar 9027, 1006 AA Amsterdam, Holland.

Now what do I hear on thegrapevine about your friends andmine, Milli Vanilli. So far the boyshave, according to managerKarsten Heijn, had several offersfor recording deals, been offeredparts in a couple of films, and ap-proached for the rights to a bookon their story Can't complainabout that, can you?

Mystery surrounds the suddendeparture of DJ Johnnie Walkerfrom his evening show at the

BBC's Greater London Radio.The official explanation is thatWalker had been finding it dif-ficult to combine his GLR eveningshow with a morning show onRadio 5 three days a week. Butcertain remarks he made duringhis show on the day that MargaretThatcher resigned probably didn'thelp.

Talking of the resignation, notonly did UK commercial radiobeat the BBC hands down when itcame to breaking the news, butCounty Sound also achievedmother first. At 10.45, just overan hour after the official news, thestation aired a hurriedly writtenand recorded commercial whichbegan "Well, that's it. GoodbyeMrs Thatcher. It really is the endof an em. But whatever happensat Westminster, there are one ortwo things that are a little morereliable than politics - like theprices at One Acre Carpets"

Thatcher's resignation was alsotoo much for pop -star and self -publicist Jonathon King, whorecorded a version of the old Ho-neybus hit I Can't Let Maggie Gowithin Mans of the announcement.

Now I don't usually giveplugs... but I just wanted to sayhow pleased I am that E.M.F. arehaving such success with thefabulous Unbelievable, which I

thought was really weird the firsttime round I heard it, but has nowseeped so into my conciousnessthat I find myself singing it in thebath. An unlikely, but worthwhilehit, and nice to see something elsein the UK and Dutch charts otherthan songs riding on the back of

films, TV series or adverts! AndI'd also like to say a big welcomeback to Kim Appleby and her veryjolly singalong Don't Worry.

So how many people in Europewill receive at least one of thefollowing collections for Christ-mas: Files John's The Very BestOf ; Madonna's The Immacu-late Collection; or Phil Collins'Serious Hits... Live!. Judging bythe way they are leaping up thecharts, practically everyone I

would guess.Now before I launch into the

amtiversarice, I must give mysincere apologies for wishingDennis Wilson and Harry Chapinhappy birthday a couple of weeksago. Thank you to everyone whorang me to point out the faux pas.

And so to this week's com-memorations: Keith Richards willbe 47 on December 18 while BillyBing will be 33 on December 20.Frank Zapper is 50 on December21 and another Beach Boy, CadWilson, is 44. The brothers Gibb,Robin and Maurice are 41 onDecember 22 and Andy Summersis 48 on December 24. Annie Len-nox is 36 on Christmas Day, andPhil Spector is 50. Perfect foryour holiday programming!

Talking of Christmas, well its

MAKING WAVES

ok to mention it now, Vanilla Ice'sIce Ice Baby must be the mostunlikely UK Christmas no. 1

record in ages. Well, I suppose"ice" does have something to dowith winter, but it's hardly in thesame league as Slade's MerryChristmas Everybody, or allthose other glam rock numbersfrom the early 1970s! But it's con-gratulations to Spain's Merano,nu 1 in France with Use FemmeAvec Une Femme. Incidently, inSpain, the top spot goes toAtavrtdpa's Ultimo Imperio.

So as 1991 approaches, here's asneak a preview of the year's

overall biggest sellers; women didvery, very well indeed! All will berevealed net week, and them are afew surprises in store You will alsoget the results of my own readerspoll and week, as well. What afumy old lot you are ... especiallyin your predictions for 1991!

Talking of holidays, seems likethere is a possiblity of me taking alongish break in the near futureAt Icest the boss has suggested Imight like to go and do a bit ofmorale boosting in the Gulf. Willkeep you posted...

Radio Vitamine, A Natural Approach To The Airwaves -Format: MOR/speech

Core artists: variousTop shows: 'le Dynamhit"Target audience: 15-49

Actual audience: 15.81/4 (BVApoll February 1990)Frequency: 92.4 FMBroadcast area: La Ciotat,

Toulon, Hyeres Founded: 1984 Ownership: Bernard Cartier,

Paris -based industrialist

Address: Youte de la Seyne,83190 011roules, Toulon

MI: 33 94 63 12 12

MD and director of program-mes, Mathias Combesi "RadioVitamin's slogan is 'naturally',so that gives some idea of thetone I want to give to the station.I'm not interested in anythingartificial. I'm a firm believer inthe concept of local radio.

"Our concept and style aregeared towards that end. We'recurrently leaders in the Varregion - an area noted for itshigh concentration of national

networks. We are leaders in the15-25 and 34.49 age groups,which proves our format is ap-preciated bye wide audience.

"In fact our programming isdesigned to appeal to everyoneour morning shows play a

French/Anglo American mix of60:40, and a high percentage ofgold tracks. The approach ismore popular, more AM style.From 14.00 to 22.00 it's moreFM, with an emphasis on dance

product, and only about 30%oFrench product.

"I make up the playlist,titles, and always include a widerange of artists. I'm more likely toturn to Meal retailers for inspirelion than national or intema-tional charts: a local radio stationneeds to stay dose to its listeners.

"I don't use a panel, but wehave plenty of daily contact withour audience, so we get an idea ofwhat they want and what theydon't want. A panel could beuseful if you want to know whento bring a particular record off theplaylist, but not for new releases.

"All our programming is donemanually; we do not use a com-puter. Our jingles come hem acompany in Paris. Currently theonly syndicated show we use isAntoine de Cause's 'MarlboroMusic'. We've been running thatfor about a year.

V,RAD*

92.4 FM

"We're on the Media Controllist, so we don't have any pro-blems getting record companyproduct. If anything, we have toomuch contact with them.

"Promotion wise, our activitiesare extremely varied. We cover allthe local football and rugby,organise galas and shows with na-tional artists, back film premieresand have a range of events forstudents.

"As for the future, I'm not go-ing to make any wild predictions.But as long as our format workswellfor the region, which it does,then I don't see any reason tochange ill' 0

MUSIC

[13MEDIA

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STATION REPORTS STATION REPORTS

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UNITED KINGDOM

BBC RADIO I LONDONChris Lyeett - Head 01 MumA ListAD Madonna-1m.y My Love

The Farm- All Together NowSanp. Mary Had A Little Boy

List:AD A -Ha. Call Your Name

Beaudful South. My BookBilly Idol. Prodigal BluesCliff Riche. Saviour's DayMaxi Prert- Human Work Of ArtNew Kids OR Block. TAis One'sWhitney Houston- AllThe ManW FSTS- Operaa House

CAPITAL RADIO. LONDONRich* Pah Prog. Contr.A Li.AD CAC Music Pub, Gonna Make

Glare. Megan.Status Quo. Annie Waltz Part 2jive Bunny- The

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METRO FM NEWCASTLEGiles Squire hog. Contr.A List:AD Madonna. Justify My Love

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lames- Lose ConuolL.L. Cool f- Around The WayPMacNee/H.Blackman- KinkyMega.. Time To Make TheGeorge Michael. FreedomSnap M, Had A Litde BoyTechnotronic- Turn It UpUB 10. Impossible Love

B ListAD Innocence, Matter Of Fact

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20 MUSIC A MEDIA - December IS, 1990 MUSIC A MEDIA - December 1 S, 1990 21

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STATION REPORTS TIPS & TRENDSLP :_,izsialornonsen

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MEDIA

22 MUSIC A MEDIA - December 15, 199 MUSIC & MEDIA December 15, 19. 23

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LOUD 'N' PROUD

From The Metal Ghetto to The Mainstream?Heavy metal is still

the poor relation onEuropean radio, despite

its popularity in terms ofsales. Paul Andrews looks

at the way hard rockmusk is still confined to

the off-peak slots, andwhat could be done to

improve its position.

Comparatively few stationsin Europe do programmeheavy metal music, and

those that do typically hide itaway in a weekly mid -evening slotof no more than an hour or two,safely sheltered from the ears ofmainstream audiences. Thosewho really want to headbang tothe radio have to hunt it withsome determination.

But they turn out to be cateredfor by a dedicated band of Oh,devoted to their music andresolute in their mission to pro-mote it. One such is VolkmarKlemm, whose two-hour show"Scream", caters for an estimated

v°1krn.' vnvwe

audience of 200.000 listeners toCologne's WDR every other Tues-day night.

"I try to make it more than justa music programme' saysKramarz. "Every edition includesan interview, usually live, and weare always running features onissues related to the music!'

As for the records, he makes apoint of encouraging emergingtalent, with as much as two-thirdsof the show devoted to new tracks,divided equally between the latestreleases from established acts andthe work of "unknowns". For theremaining third he falls back onestablished and classic tracks;thrash, trash and speed all featurealongside "softer" hard rock.German bands am particularly

MUSIC 0 MEDIA December 15, 1990

encouraged, and as a producerKramarz regularly records ses-sions for airing on the show.

IsolationNevertheless, despite his own en-thusiasm, and the fact that Ger-many is indisputably one of thebiggest markets for metal inEurope, Kramarz says he feelshimself "very isolated" in theradio scene

"Thera are a few other showsaround, but like mine they are on-ly a couple of hours a week orfortnight, and most are on thepublic stations - and even then notall of them. Thera are some even-ing heavy rock shows on theprivates, but they'll never playthrash or anything avant-garde'

Programmers, the radio esta-blishment and record companiesface equal blame, Kramarz says."Here at WDR you hear very lit-tle heavy stuff outside my show.Occasionally they slip the oddtrack into the afternoon or even-ing mainstream programming,but only from well -establishedbands, like the Scorpions, andthen not usually in proportion totheir actual success!"

Ironically, one of the few otherplaces where heavy sounds areregularly to be heard is on anotherof WDR's weekly shows,"Soundfabrik", which airs demotapes from unsigned bands -

showing up the grass roots enthu-siasm for the gem

Otherwise, things look bleakfor metal, even in Germany,reckons Kramarz. "Heavy metalreally is on a down at themoment' he says. "There's a lotof hostility towards it from all themedia, especially with all the talkabout backmasking and theJudasPriest case'

The issue has been covered on"Scream", he adds, but moreinfluential was a recent TV debateon the subject. It featured Ent-stumende Nenbanten, who as

Kramarz points out "are anavant-garde punk band, not heavymetal at all. But that is what theprogramme chiefs and the peoplewho influence them see andthink!'

He certainly reckons privateradio is scared. "They are all soanxious about losing their au-dience, that people will hear onemetal record and turn off", hebelieves, adding that while the sizeof the market might make that

seem surprising, "they don't seemto think the people who'll turn onfor rock are as valuable an au-dience'

Record label support"We have a good relationshipwith record companies;' saysKramarz, "and they are releasinga lot of music, some of which isvery good. But very few give itmuch support.

"I would rather they put outthree releases instead of 10, antigave those their full backing, fun-ding concerts, tours and appear-enc.!'

The paradox, he feels, is thatcompanies expect specialist DJslike him to pick up on tracks forairplay before they will make adeeper commitment, while with-out back-up such as widespreadrecord distribution or gigs there islittle mom involvement that fanscan taken follow up the interest itarouses.

But most of all, he feels hisfellow DJs should have thecourage to break heavy rock outits ghetto slots - with perhaps evenits survival at stake, "I would liketo have a few more brave col-leagues who don't just play thesame thing all day, but give achance to some new sounds.Otherwise, within a few yearsyoung people will be lost to thiskind of music because they'venever had a chance to sample it:'

From the other end of thebusiness, and another market,Roland Hyams also senses a lackof courage about rock on radio.As a manager and publicity agentfor bands including Iron Maidenand Uriah Heap, as well as severalemerging acts, Items describeshimself as "extremely depressed"over the lack of rock airplay inthe UK.

The UK situation'BBC Radio 1 is just not

adventurous enough. It has theTommy Vance show, but that'slate at night. Otherwise, with veryfew exceptions, they just won'tplay hard rock. I think they'rescared all the housewives will tuneaway the instant they hear any -which is a terrible underestima-tion of the capacity of housewivesor the rest of their audience to ap-preciate rock:' says Hyams.

"What annoys me is that if youanalyse the world music market,heavy rock and metal form the

largest segment. It may be an ac-quired taste, but it's so popular:

Hyams, too, senses a paradox,but this one stemming from Bri-tain's paramount station. "It's achicken and egg situation. Bandsare usually told they can't get onthe playlist anal they're in the Top40, but it's virtually impossible tomake the Top 40 unless you're onRadio 1.

"What's more, we actuallymanaged to get Iron Maiden tono. 3 in the UK, through touring,building a live following, andRadio I still didn't add it. Wewent up the wall about that!'

ILR stations are equallyunreceptive. "You get the one -hour specialist rock shows, pro-grammed into fairly obscure timeslots, but apart from that, theycopy the Radio 1 playlist virtuallymeetly. They think it's whateveryone is listening to, and theydon't want to scare the adver-tisers!' He is particularly scathingabout London's Capital FM,which he claims has virtuallydropped any rock from theschedule to take on die city'sspecialist dance stations head on.

Hymns backs EMAP Metro'sbid for a Rock FM to take over theforthcoming national FM fran-chise, though this project nowappears to have been killed by thegovernme. 's famous "pop defi-nition" amendment to the Broad-casting Bill. Rock, it would seem,has been squeezed out by theregulators, who count it as"pop", and the programmers,who don't.

This "opportunity thrownaway", as Hyams puts it, looks setto leave heavy rock at the mercy ofa current system that is "justtotally arbitrary.

"There is just so much talentout there that is missing out on achance to be heard, and unless wecan get them known the hard way

through touring, the specialistpress and word of mouth - inorder to give them a chance tomake it!"

"It's such a grey area: mostprogrammers don't understandthe genre, and their attitude to ametal record seems to dependmom on how they feel when theyput together the playlist. The onlywaS, to cope is to assume thatheavy rock will never get main-stream airplay, so that you canmake the most of it when onedoes slip through:'

MUSIC

M1E

53AmericanRadioHistory.Com

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AmericanRadioHistory.Com

THE ALBUM IS ..I

But you can find it on the CD sampler enclosed with this issue

I.

calillaORPIONSDECEMBER 1990 19 Halle Munsterland/MUNSTER, GERMANY 4 Weser.Ens-Halle/OLDENBURI, GERMANY

I Iwo Hall/SARAJEVO, YUGOSLAVIA 20 FrankenhalleINURNBERG,GERMANY 6 Palms Des Sperts/MALHOUSE, FRANCE

2 Dom Sportova/lAGREB,YUGOSLAVIA 21 EissporthalleIKASSEL, GERMANY 9 S.ELUGLASGOW, UK

3 SporthalleAUDAPEST, HUNGARY 27 Festhalleff RANIFURT. GERMANY II ALEX/BIRMINGHAM, UK

5+6 DemsehlandhalleIBERLIN, GERMANY 28 OlympiahalleIMUNICH, GERMANY 12 Wembley/LONDON, UK

8+9 SporthalldHAMBURG, GERMANY 31 SchleyerhalleISTUTTGART,GERMANY 14+15 Ahoy/ROTTERDAM. HOLLANDII Onnoports De Berg/PARIS, FRANCE 17 ValbyhoWCOPENNAGEN, DENMARK13 WeatfalenhalleIDORTMUND, GERMANY JANUARY 1991 21 IsehalleolHEISINAL FINLAND

15 HallenstadionatUCH, SWITZERLAND 3 Saarlandhalle/SAARBRUCKEN, GERMANY 23 ByballeolOSTO, NORWAY

16 Go MessehaNORIEDRICHSHASEN, GERMANY 25 Pm Glob/dSTOCKHOLM, SWEDEN

17 limmarkethalleIMANDHEIM, GERMANY FITE'cacaos

26 Seardnamum/GOTNENBURG, SWEDEN

LOUD 'N' PROUD

Aiming For Hard And Heavy AirplayTraditionally ignored bymainstream radio, hard

rock has, perhaps, themost loyal ran base of any

popular music genre.Chris White speaks to a

cross section of heavymetal labels about howthey are promoting this

winter's priority releases.

ARM RECORDSPriority releases:. Extreme, Pornograffitti

Label manager Bert de Railer:"Our priority developing act inthis area at the moment are Ex-treme, and were currently work-ing their second album. Althoughthey are hard rock in style, theirsongs are very melodic The cur-rent single Decadence Dance is, inmy opinion, suitable for specialistprogrammes as well as daytimeradio.

"Nunu Bettencourt, the band'sguitar player, who has workedwith Janet Jackson, and vocalistGary Cherone will be doing pro-motion in Norway, Italy, Ger-many and Holland during lateDecember, and a concert tour isbeing lined up for February.

"Obviously radio and press isvery important to breaking theband, and we are using FlyingRockman who are targeting thespecialised programmes and pressinitially, and from there aimtowards a wider audience base. Ifthere was mom formatted radio, itwould certainly be an effective

Extreme

MUSIC 6 MEDIA -December IS, 1990

promotional tool for us and I alsobelieve that MTV can be of enor-mous help in establishing acts likeExtreme'

BMG/RCA HamburgPriority releases:. Zed Yago, tide the. Craaft, No Tricks Just Kicks

Exploitation manager KM Mas-ks: "These two priority acts areboth German, and in both cases itis their second album release sowe are building on earlier success.Zed Yago will be touring in sup-port of their LP in January butCraaft will be holding back untilafter the release of No Ricks JustKicks.

"Radio promotion is impor-tant but the problem of course isthat most stations won't play thiskind of music In Germany theream many music shows on televi-sion, but again, hard rock isusually ignored, so touring isoften the best way to promote theacts. The hard rock press is alsoan important part of marketingstrategy, particularly throughreviews and advertising cam-paigns:'

CBSPriority releases:. Katmandu, tbc. Motorhead, tbc. Cycle Sluts From Hell, tbc. Screaming Trees, tbc. Pink Cream 69, tbc. Warrant, Cherry Pie. Judas Priest, Painkiller

Katmandu

. Pretty Maids, In Sant. Claws(Christmas EP)

. Depp Jones, Return lbCammba

. Sanctuary, Into The MirrorBlack

. Living Colour, Times Up.

. Dream Police, (CBS Norway)

Artist and marketing directorCBS International Gary Wil-liam "We have several hard rockreleases scheduled for January,including several new acts: Kat-mandu, a new band featuringDave King, the former Fastwaylead singer; Motorhead (who willbe touring Europe early nextyear); all -women hard rock bandCycle Sluts From Hell; LosAngeles -based Screaming lives;and German hard rock band PinkCream 69.

"Other priorities am bandsthat have new albums already out.These include US band Warrant,Judas Priest, whose current

album has sold more than 160.000units in Germany and Danishhard rock band Pretty Maids whohave gigs tined up in Germanyand Scandinavia. Living Colour'ssingle Love Rears Its Ugly Headhas just been released in Europe.They are currently working onputting together a major Euro-pean tour for spring!'

EAST WESTPriority releases:. Winger, Winger (Atlantic). Beggars And Thieves, Beggars

& Thieves (Atlantic). Led Zeppelin, Remasters

(Atlantic). AC/DC, The Razor's Edge

(Arco) Sisters Of Mercy, Vision Thing

(East West)

East West international A&Rmanager Dante &natio: "All ourheavy and hard rock releases aretreated as priorities, although wehave become selective about whatwe put out. Traditionally, thecompany has a tremendous trackrecord for success in this area ofmusic.

"It would be the ultimate thingto have a 24 -hour rock station inthe UK but I don't think thatthere is much prospect of that.BBC Radio 1 should certainlyallocate more airplay time toheavy rock, particularly duringthe day. DJs like Alan Freemanand Tommy Vance are very sup-portive, and we certainly don't

continues on page SIO

MUSIC

tUl

57AmericanRadioHistory.Com

Featured on the C

Davailable in this issue

PR

ET

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A M

erry Jingle /

This is a special C

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The second single from

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MUSIC

MEDIA

Sisters Of Mercy

moved /mmImre pages)

neglect the ILR stations becausethey can be great allies.

"Generally, it's obviously greatto get airplay but it should neverbe relied upon. Touring is still oneof the keys to success, and a lot ofthought goes into the actualpackaging of the product...things like coloured vinyl, posterbags and Batt -discs inserted intomagarines are very effective, but ithas to be done in a credible way.The fans can soon see throughany hype!'

EMI RECORDS UKPriority releases: Iron Maiden, No Prayer For

The Dying Queen, Innuendo. Queensryche, Empire

LOUD 'IV' PROUD

UK international marketing ma-nager for Europe, Neil Cox: "Thelatest Iron Maiden album hadalready sold more than 500.000units in Europe, excluding theUK, and we are aiming for at least750.000 sales by the end of thegroup's current European tour.

"The band are EMI UK'snumber one priority heavy metalact, and they are huge sellers inspite of the lack of radio airplay.They do get some late -night

airplay, but they can managewithout it.

"Radio in Europe should begiving heavy metal music moreairtime during the day because themusic has a massive followingand a lot of people are buying it,We are fortunate with a band likeIron Maiden because they alreadyhave a huge fan base but it can be

difficult for the lesser known acts.With this kind of music, becauseof the lack of radio apart; it ismuch more of a marketing job,releasing the product in differentformats.

"The new Queen album is duein January, their last album sold1.4 million units in Europe andthem will be a massive campaignfor Innuendo. Queen, Eke Iron

Iron Maiden

Maiden, will always sell records -radio airplay is obviously impor-tant but not essential. The titletrack is being released as a single,and as it is six minutes and'30seconds long we anticipate thatthere may be some problems withradio.

"There will also be new al-bums, as yet untitled, from Hello-ween and WASP, in February andwe are hoping to get the bands outon tour to promote theme

FM -RevolvesPriority releases: Crazyhead, Some Kind Of

Fever (Black Records) Atom Seed, Get In Line

(Heavy Metal Records) Bass Dance, Loud (Revolver

Records)

Funhouse, Generation Gene-rator (Heavy Metal America)

Lost Generation, MidnightMeat Rain (Heavy MetalAmerica)

MD Paul Birch: "Because of thelack of radio airplay support, pro-motion at retail level is still vitallyimportant What has to beremembered is that radio is notthere to help record companiessell records but to satisfy listeners'demands. Of course what peoplewarn and like, and what they get,are two different things.

"I have noticed a significant in-

crease in interest in rock broad-casting among companies likeourselves. There are a lot of peo-ple who want to hear rock musicon the radio, and their demandsevil have to be met eventually.FM -Revolver manages to getairplay on the specialist rock pro-grammes, but it is not getting oneplay that really matters - it is get-ting repeated airplay. That's what

The Atom Seed

makes an album into a big successat the end of the day!'

ISLANDPriority releases:. Anthrax, Persistance

International press and promo-tions manager Ceri Nichols:"Our priority release in the heavyrock field is New Jersey trashmetal band Anthrax who havehad several gold status albums inthe US. After several years of

st,

MI LOUD 'N' PROUD

playing European festivals andtours, the band have been suppor-ting Iron Maiden in Europe andwe have worked the tour to fulleffect.

"About six weeks prior to thetour, band member Scott Ian dida two-week European press, radioand television promotional tour.By offering radio stations com-petitions, concert tickets and sign-ed lithographs of the albumsleeve, we were able to breakthrough the normal resistance togiving needletime to metal.

"We have also tried to breakbeyond the idea of merely havingvideos of live footage on TV bymaking innovative approaches toradio and TV. For example, wesuccessfully ran a competition inHolland under the caption, 'An-thrax will perform live in yourhome, and the band did in factplaya full live set in a garage inHilversum.

"The event was covered in fullby Dos TV and NCRV Radio,

Jingo de lama

and the same kind of event will berun in Milan with saturationcoverage by VideoMusie, and inFrance with M6.

"More coverage of metal musicon the airwaves to reflect thisthriving growth area of youthmusic would indeed he welcomeand, one would have thought, anatural response to demand.However we will continue to comeup with innovative approachesuntil the inevitable happens:'

PHONOGRAM GERMANYPriority releases: Jingo de Lunch, Underdog.

International manager Astrid Sal.ley: "We have no heavy metalreleases in the last quarter of 1990

but Jingo de Lunch's Underdog,released in September is still beingworked on as a priority. ThisCanadian band, fronted byYvonne Duckworth, was pre-

viously on an independent labeland Jingo de Lunch have

established a strong, reputation asone of the best heavy rock bandsplaying live in Germany

"Unfortunately this music isscarcely being played on Germanradio although we are ap-proaching all those stations withlate -night heavy metal program-mes. Heavy metal fans are themost loyal of all music fans, andshould be catered for by radio,after all you can't read the music,it has to be heard. We would liketo see the radio industry morerock -orientated, with more slotsfor hard and heavy music'

STICK IT TO YAin 1991

Yes! Slaughter the only rockband to break in the USA in1990 are set to do the samein Europe in '91.While album sales head fordouble platinum status in theUSA, Slaughter themselveshead for Europe.

See Slaughter 'Live' withCinderella.

JANUARY22nd Stadthalle, Offenbach23rd Music Hall, Hanover

24th Docks Konnerte, Hamburg27th Metropol, Berlin

28th Halle Gartlage, Osnabruck29th Bisquithalle, Bonn

31st Eberthalle, Ludwigshafen

FEBRUARY1st Jurahalle, Neumarket3rd Forum, Ludwigsberg

4th Deutsches Museum, Munich5th Eulachalle, Winterthur6th Tales Stadtsel, Austria

8th Palasport, Florence9th Palatrussadi, Milan

1 1 th Elysee Montmarte, Paris15th K. B. Hallen, Copenhagen

16th Annex(, Stockholm

The Album 'STICK IT TO YA'LP/MC/CD

Chrysalis

MUSIC

MEDIA

SI 0 MUSIC A MEDIA December 15,1990 MUSIC A MEDIA December 15.1990 511

AmericanRadioHistory.Com

MUSIC

re:AMEDIA POLYGRAM INTERNATIONAL

Priority releases:

. Scorpions, Crazy World(Mercury)

. Cinderella, Heartbreak Station(Vertigo)

. Jon Bon Joel, Blaze Of Glory(Vertigo)

. Dirty Boy, Bad Reputation(Polydor)

Marketing manager US repertoireto UK/Europe, Lie Brooks: "Iwould like to see more considera-tion from radio towards program-ming accessible rock songs, even asuperstar act like Boo Jovi don'thave the across-the-board airplaythey deserve I'd also like to seemore metal speciality shows, andin the UK in particular, there is anaudience for an all -rock radiostation.

"With most hard rock acts inEurope, radio airplay has tradi-tionally been very hard to get sowe have had to evolve alternativeways of selling these records andhave circumvented the mho issueby going direct to the fans. Hardrock and heavy metal fans are avery informed, aware and dedi-cated audience, and if you can

LOUD 'IV' PROUD

isolate the other media whichreach this audience it is possible tosurvive without radio support.

"Obviously it is always betterto have that support and usuallyyou end up going to radio with thetried and true power ballad, ifthere is one on the album. Thesearen't the massive business inEurope that they are in the US butcan be smashes nonetheless. I'mlucky in having a number of reallystrong ballads this year on thealbums I'm working; The Scor-pions have a history of classic hitslike Still Loving You and there is atrack on this album called WindOf Change which fits thatcategory. The current Bon Jovisingle Miracle is also a ballad.

"If there isn't a radio -friendlytrack on the album, the only radiooutlet is speciality shows andthere just aren't enough of themin Europe. So, it is really down toalternative means of exposure in-cluding press, retail and television,both national video shows and thepan-European cables!"

WARNER MUSICPriority releases,. David Lee Roth, the (Warner)

. Notorious, Nolorius(East West)

. Glen Hughes, the (Geffen)

. Outfield, Diamond Days(Geffen)

White Lion, the (Atlantic). Skid Row, the (Atlantic). Faster Pussycat, the (Elektra). Enuff 'z' Enuff, the

Marketing manager at WarnerMusic Europe, Lars Toft "Theamount of radio airplay iswithout question a very importanttool in bringing an act to themarketplace. Looking at Europethem are gill many marketswithout TV possibilities, both interms of promotional and com-mercial TV, so consumer mar-keting on the radio is the mostdirect route to the consumer.

"On the other hand there is atendency to give promotion andlive appearances a higher statuswhen comparing the two, espe-cially when it comes to developingacts who are often viewed as'working bands'. Radio, though,remains the most importantcrossover tool from hard rock tothe mainstream audience.

"The obvious choice in terms

of targeting radio stations is thestations that run specialised pro-grammes with DJs that play hardrock in particular. Unfortunatelythere are no network stations witha hard rock format so specialisedradio is the way to air hard rockacts and it is also these DJs thatam serviced with promo samples,biographies etc

"The problem in most terri-tories, including the UK, is thatthem is no hard rock format to befound in national and private net-work radios. We would like to seethe future development of a net-work of private stations whichwould have a similar format to thespecialist hard rock press.

"Most of our priority acts thiswinter are bands that have alreadyhad a lot of success but obviouslynew signings like Notorious, whoam having immense success in theUS and are getting good airplayon the single in Europe, are alsobeing worked as priorities. Dur-ing and promotion work can alsobe a reason for working the acts,however, tours are plannedaround new releases to aid salesand not the other way around:':

THE FLYING ROCKMAN, THE LEADING PAN -EUROPEAN HEAVYMETAL PROMOTION & MARKETING COMPANY OFFERS EUROPEAN

DJ'S A UNIQUE OPPORTUNITY TO WIN A:

LOUD & PROUD GUITARAUTOGRAPHED BY EXTREME'S NUNO BETTENCOURT

MY CHOICE FOR THE SINGLE FROM THE EXTREME II 'PORNOGRAFFITTI' ALBUM IS:

NAME. STATION

ADDRESS- FAX.

PHONE:

FLYING ROCKMAN C/O THE FLYING DUTCHMAN BV, P.O. BOX 9027,1006 AA AMSTERDAM HOLLAND TEL: (+31)20.6691981, FAX:(+31) 20.170856

Spa music a MEDIA D

PORNOGRAFFITTI(A Funked Up Fairy Tale)

"Musiikki on taysin vastustamaton sekoitus tanssirytmeja, heavyaja huumoria. Tam' mie tykkaan!" ARIBA (MANDL

"Super! besticht durch seine abwechslung" in. DIX - RADIO Hs (GERMANY)

"Extreme gegen das Stinknormale nomen est omen!!!"JOHN Of OX RADIO MAW)

"Voor iedereen die van enthousiaste, vrolijke rock houdt is Extremeeen must" NARA VAN SOWN 00A RAW DA LH AMA

"Extreme is one of the most promising US-Hardrock acts, No doubtabout it!" AM 4,AMAXDI Bruvo 6f1111110

"The best Van Halen music since Van Haien, or maybe even better!"HAROLD NUM-MEl LAILSIRIAL

"Absolutely Fantastic!" sum WPRIVILX

"Pradikat, 'Extreme' emphehlenswert!" cru NOR US !LEANN,

"Gewoon onwijs gad!" us,:: MA WO 0101 LANOL

"Staat als een huts; nuno mag blijven!" MALAN VANOLDIALK - Mil-HADAILL

"Ohne Zweifet, die Album ist ein extremes Abenteuer"DEIHL MILLBRANDI ALRIAL ILAHLIER 0LIRLIANY,

"...If you wanna do an album where you presist to mixHard Rock, Funk, The Devil and his aunt, this is the way itshould be done, with cleverness, drift and good humour,and it works. I'm blown away .."MAK 0010 5,11; LIARCINI oteo

DECEMBER 16 - DECEMBER 11, GUITARIST- NUNO BETTENCOURT & SINGER GARY CHERONEPROMO TOUR: ITALY, NORWAY, GERMANY AND HOLLAND.

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Putting Hard Rock In The PictureAs video becomes an

increasingly importantformat, the hard rockvideo magazine is alsogrowing in popularity.Paul Andrews looks at

the latest developments.

"T he sales potential ofheavy rock on videoH probably greater

than for any other genre, as aproportion of sales across allformats!'

That is how Martin Smith,sales and marketing manager ofindependent rock video producerand distributor Fotodisk, sums upthe appeal of his business. A hardcore of dedicated metal fans andunderexposure on broadcast TV,he explains, have combined tocreate a ready-made niche forFotodisk, and a big market forlarger companies with a heavyrock roster on video.

"Heavy Metal is probably theonly truly international ongoingpopular music genro' continuesSmith. "But it is also generallyrecognised as one of the musictypes worst served by TV andradio.

A single market"There's a very strong following,but until video came along, theiraccess toil was very poor, apartfrom going to live concerts. Evenwith MTV, unless they stay upuntil 03.00, the likelihood of see-ing anyone other than Bon foul isvery slim indeed!'

That's why Fotodisk movedinto the home video market some18 months ago, from a back-ground producing rock interviewpicture discs. The company nowreleases three or four titles amonth, mainly concert footageshot by its own production unit ofbands such as Celtic Frost,Napalm Death, Creator, Tiger

Gwar and Coroner.A pan-European distribution

network has already been setup,via similarly independent firmssuch as SIN in Germany,Boudis-que in the Benelux and VCI inSpain.

This international angle is im-portant: heavy rock seems to havea far greater appeal in many partsof continental Europe, comparedto other forms of music, than itdoes in the UK. With video itselfstill not as well established in Bri-

min, Smith feels rock could be aleading force in building a widermarket for the format.

"There has been a little cautionfrom most territories:' he says."The initial battle overseas is notwhether there's a huge market forrock, but whether they can sellmusic video at all. Once they doget involved, our distributors haveusually found that there is a ge-nuine market.

He considers the German-speaking territories especially fer-tile, and even Iceland, into whichthe company has just moved."There's something like a 70Vopenetration of VCRs into house-holds there, and a few weeks agoWhitesnake played live to about35.000 people, which as a propor-tion of the population [circa250.000] is enormous. Just putthose two facts together and youcan see the potential!'

Another area of "enormouspotential" is Fasten) Europe,Despite the administrative andtechnical problems (the need tomanufacture -tapes on a non-stan-dard Secam format), Fotodiskplans "to be moving in there asquickly as possible".

Meanwhile, though, its latestproject is in a different direction,with a bimonthly magazine,Metal XS, the second edition ofwhich has just been released.

CompetitionThis is no less than the third suchexample of a video product thatheavy metal really has made itsown. Market leader Hard 'N'Heavy, distributed by MCEGVirgin Vision,has now reached its10th issue; BMG's Metalheadis atVolume Ilvo.

"It's a format that suits metaldown to the ground:' says Virginmusic video manager JohnPaisley. "There's a solid fan basethat will buy the vast bulk of pro-duct. Metal fans are very loyal,obsessive almost!'

Their devotion has pushedHard 'N' Heavy's sales up to aclaimed 12.000 per issue, in theUK alone. Its identity has beenbuilt op through ventures such asthe sponsorship of the DoningtonMonsters Of Rock festival- whichin return netted exclusive footageof one of rock's most prestigiousand star-studded occasions.

Paisley, too, concedes themagazine's success mans morethan a littk to the lank of such

material in the other electronicmedia: effectively Had 'N'Heovytakes the place of a regularmetal show on broadcast TV.

At BMG, VP Adrian Workmanstresses the notion that the metalmagazines are as much "publica-tions" as a conventional musicpaper. "They're regular, varied,interesting and up-to-date - andthey have to be all those to be suc-cessful!'

"The directions of these maga-zines are diverse; if you look atthem they have their editorialstances. Once the consumerrecognises that he'll make ; hischoice. And I think with the heavymetal boys being such prolificconsumers, a lot will buy two oreven all three, to get a fuller pic-ture They often already get all the[written] mags!'

Taking the fans seriouslyBut he admits that Metalhead'ssales are still "building". "Wehave doubled our sales from thefirst to the second issue, which isencouraging - though it didn'ttake much. But as with any newpublication it will really take fiveor six issues to get off theground!'

One factor that might jolt HardHeavy's ascendancy is the

recent sudden departure offounder and editor -in -chief HarryDoherty. He left in a row overplans to feature a "video pin-up"calendar in the Christmas issue

Both Virgin and the producers,Directors International Video,deny any hint of indecency in thesequence However, it, and thesurrounding argument, highlightthe question of how seriouslyrock fans are really taken, even bythose who do service them. Mar-tin Smith has strong feelings onthe subject.

"For a long time, heavy rockfans have been underestimated interms of their intelligence level,even by those who do try to caterfor them in the video field asmuch as elsewhere. The rock fantakes his music seriously: I believehe really likes to see people whoare making serious commentsabout the artists and the music ingeneral, rather than this 'tits andbums' attitude.

"I think that makes ours thebetter product, and will be thesecret of our success. It's a lessonthe others would do well to learn -they should work out a way oftalking to their consumers with-out being patronising. The wholerock video industry would be bet-ter for it!'

METALHEAD VOLUME II - BMG VIDEOFeature - Aerosmith on Hollywood's Rock Walk Of FarneWorld Scrim Of - Whimenalm Great White and Skid Row liveBadlands - Live at the Hollywood PalaceExtreme In the studio withproducer Mike WagnerMailbag - with Pimty Boy FloydCtip Dead On, Beat A White HorseInt* - Circus Of PowerLondon Quirthoys - Live at the Rainbow Bar & OriilFeature - House Of Lords m the stuMoFeature -'B-&Q From Hell' yard rock pig roast)Feature - Grand PriN with surprise guestsSewn-Livee Mildenhall Fmtival

METAL XS VOLUME III - FOTODISK VIDEO(Anticipated highlights for February release - full tack Deng the)

lorrOcuirclas - AnDrax fritsrvievar - Nerunt Int.rsrsclip excerpt Scorpions Feature - Clnderella on the road nte*clip nrerovw Feature - The Ail -Stars

Feature - Honor movies, literature and Maw met.

HARD 'N' HEAVY VOLUME 10 - MCEG VIRGIN VISIONClassic cep - AC/. Who Made WhoClip suicidal Ibildeneles, Lou Can't Bring Me DownClip - Megadeth, Holy WarsCap Living Colo., typeclip -ow Osbourn, Crszy RainClip Strype Shin,: StarMeld Blacie Special - frstering Arrnmed Sam[, Fares Warning, Gunr,Nevada Beachasp -.laves Adaction, SlopCDs - 0en, How Much LoveUnsigned band - Loud And Cl,,,, Wailing Her The RoarFeature - Censorship

-Extreme Decadence DarireNew clip - Lt. Anil. Main' Up Dust

- Quersleryche. EmpireHoning. Mons.rs Of Rock - Thunder, Loam Quirebms, Poison.Aerounith, Whimenake

SERIOUS ROCK

THE NEW ALI,CRAZY WORLEDPROr EJ Br KEITV )1 m, AND SCOra i4N5

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