From Saturday 28th to Tuesday 31st January 2012

Music beats in people's hearts and is set to beat louder.

Be part of midem & the community leveraging music to

connect with its audience.

midem is the place where music makers, cutting-edge technologies,

brands & talent come together to enrich the passionate relationship

between people & music, transform audience engagement & form new

business connections.

What is midem?

•  6,850 Participants

•  3,120 Companies

•  77 Countries

•  360 Journalists

•  55 National Pavilions

•  155 Startups

People today love music more than ever, and they engage with it in new ways.

  Six of the top ten Twitter accounts are musicians

  A third of all YouTube videos are music-related

  74% of music fans and 67% of labels agree that more fans will buy directly

from the artists (Music Support Here, 2011)   Over 2.9M artists now meet, engage & transact over online communities*

  97% of people think that music can strengthen their brand (Sounds Like

Branding, 2010)

  91% of consumers accept or are positive about brand involvement in music

entertainment and culture (Frukt, 2011)

*Audiolife, Bandcamp, Billboard Pro, CD Baby, GigMaven, Headliner.fm, Hello Music, Indaba Music, RegioActive.de, ReverbNation, Sonicbids, Soundcloud, SoundExchange, Songkick…

music, brands & technologies interact together in new ways

cutting-edge technologies come to midem

Our lab is the place to pitch and showcase mobile apps and innovative digital startups. Many digital leading players emerged through our incubation events:

  The Echo Nest, SoundCloud & Catch Media in 2009

  Songkick, BandMetrics, Kickstarter & TuneWiki in 2010

  Next Big Sound, Root Music & Jammbox in 2011

Many lab finalists raised funds after their participation at our events

  TuneWiki raised $7 million in Series B funding from Motorola Ventures, Intellect Capital Ventures, HillsVen Capital, Novel TMT, Benchmark Israel & DOCOMO capital

  Songkick, raised nearly $2 million

midemlab success stories

brands & ad agencies come to midem

artists & music professionals come to midem

✓  Imogen Heap ✓  Damian Kulash (OK Go) ✓  David Guetta ✓  Amanda Palmer ✓  Pharrell Williams ✓  Pete Wentz (Fall Out Boy) ✓  J. Y. Park ✓  Paul Mc Guinness

✓  Mark Kelly (Marillion) ✓  Simon Raymonde (Cocteau Twins) ✓  Ben Watt (Everything But The Girl) ✓  Andy Cato & Tom Findlay (Groove

Armada) ✓  Will.i.am (Black Eyed Peas) ✓  Peter Gabriel ✓  Chuck D (Public Enemy)

•  1,500 labels •  700 publishers •  500 distributors

midem components

A reinvented market 3 levels

RIVIERA, LEVEL 01 & LERINS

✓ Totally re-shaped

✓ More dynamism

✓ More interactions and networking moments

✓ Better overall comfort – daylight & access to the outside

✓ More open spaces

✓ More traffic and flow

✓ Free Wifi Everywhere

Riviera

Benefits •  High traffic •  Brighter spaces •  Sea view, Terraces •  New interactive zone •  New main entrance

open space innovation factory direct 2 fan camp hub

•  40 Pods

•  15 Mediums

•  A brand new

exhibition area to

showcase your

company

•  midemlab

•  hack day

•  how to sessions

•  demo space

•  bloggers’ café

•  success stories &

discussions

•  learning sessions

•  how to sessions

•  mentoring sessions

•  meet-ups with the

core business

(labels, managers,

publishers,

lawyers...)

•  meet-ups with the

new players (tech,

brands, bloggers)

Focus on the open zone 4 new zones

Lerins / new floor

•  Bright spaces •  180° windows •  2 000 m² of Terraces

New zone: music playzone

 Central zone in the heart of the market

 Artist coaching - career advice

music playzone

A new organisation

•  VIP Club and the midem suites

•  2 ideas hothouse (conference room)

•  business center •  plug and play •  press club •  midem offices = all the team

in one place

Conferences inside the market, press & vip Level 01

Open to midem community & ticketing for general public

midem festival

What?

When?

Where?

Who?

How?

3 days – Saturday, Sunday & Monday

Headliners & discovery artists 3/4 bands / night

In an historical venue of Cannes – 1 500 capacity

In association with a live concert promoter Supported by Cannes and its region

midem off

3 nights: Saturday, Sunday, Monday In a bar selected as midem off partner

Packages*:   One band   One full night (5 bands)   Embassy (3 nights)

*(production & basic backline included in each package)

The benefits:

  Show midem community and general public how you work a crowd

  Knock out an audience in a friendly venue   Get promotion in midem off communication

campaign

visionary monday

What?

When?

Where?

Who?

A thought-provoking all day conference (keynote sessions, discussions and presentations) featuring decision makers coming from the music, brands and technology worlds.

Monday, January 30th 2012

Palais des Festivals, Auditorium Debussy

Artists, brands, tech innovators, global tech players

Be inspired, step inside the ultimate ideas hothouse & drive your business forward.