Music Industry and Audience Consumption

Aims:

To examine how music audiences are changing in the 21st Century.

How do you consume music?

• Task 1: make a list of all the ways and devices used to consume music:

• MP3 players• CD players• Radio stations• Music TV• Internet music video sites• Clubs• Live concerts

• Task: read the article about the BPI music survey.• What does it tell us about modern music consumption?• What kind of evidence does it use?

Example: Radio Airplay

• Radio, over 100 years on remains a very popular music medium and is often the first time we hear a song being played.

• What are the ways in which we listen to the radio?

• The internet.• Digital TV• DAB radios• Analogue radios.• Mobile phones.

Music Consumption Survey

• Survey Task: Reword at least 6 questions from the survey you did of yourself.

• Reword the questions so that they are more closed questions.

• Ask at least 5 people to answer the questions.

• Create some statistical data from your findings for analysis. e.g: ‘80% said they illegally download once a week’

Research Findings• Feedback your findings to the class.

• Lets look at the University of Hertfordshire's research into teenage music consumption.

• Task: Write down 5 conclusions about teenage music consumption we can come to based on the Hertfordshire data

• H/W: How has the teenage music market in the UK changed in the last few years?

• Write 250 words minimum and include at least 1 graph in your analysis.