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Agenda

• Classical Music TV Market

• C Music TV On Demand

• Carriage

on demand

• In 1981 MTV launched, the music-video was born & pop culture changed forever • MTV revolutionised the way that music on television was consumed & perceived • Music television created new global superstars – Michael Jackson’s Thriller broke all records

Which came first?

or the music-video? The music television channel

Music TV Market

on demand

Music TV Market

• MTV’s success means all ‘pop music’ genres worldwide now have music-video channels…

• But what about ‘classical music’? Nothing but full length concerts & operas...

Why?

on demand

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=DjCHkO-wxJyjjM&tbnid=6RoUWJDab1gDwM:&ved=0CAUQjRw&url=http://www.bangsandabun.com/2011/04/i-want-my-mtv/mtv-logo-mtv/&ei=3NOyU-z9AcKVhQeZ7IGQDw&bvm=bv.69837884,d.ZGU&psig=AFQjCNH1o4Al8EFf2uIio_xTBlkZU3LKzA&ust=1404314971133521

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=Ss_YftGki-HJ9M&tbnid=wOkCQ6Jy6Q2I1M:&ved=0CAUQjRw&url=http://www.broadwayworld.com/bwwtv/article/VH1-Greenlights-New-Series-Naked-Dating-20140218&ei=gtSyU_2BB4Se7Abqw4C4Dg&bvm=bv.69837884,d.ZGU&psig=AFQjCNEn3szpIi0bJVSCrB_i5hFLoOYT_g&ust=1404315137059457

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=2oQNyhzD9c8_QM&tbnid=XZ4Cn-zb-qBIeM:&ved=0CAUQjRw&url=http://commons.wikimedia.org/wiki/File:TMF_Logo.png&ei=NNWyU6aiMNGKhQfnioDIDw&bvm=bv.69837884,d.ZGU&psig=AFQjCNGAigHPVssxy8b_HugvfkO0nZuShw&ust=1404315315587566

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=kha4QFrwYwgSrM&tbnid=Ch6bK3zDL_HDBM:&ved=0CAUQjRw&url=http://jamescalbraith.com/2012/11/22/1994-m6-on-the-cable-alls-right-with-the-world/&ei=k9WyU628D8KGhQfx0oHYDw&bvm=bv.69837884,d.ZGU&psig=AFQjCNER41_MjExJIHR-BVDpFAuW7ePH8A&ust=1404315403379751

• Niche television only aims to attract this ‘Core Classical’ with long form concerts...

Classical Music Market – A typical core classical music consumer

• Age 60 + • Male (70%) • High income • Educated to University level • Attends Opera & Concerts • Retired This is the typical ‘core classical’ audience profile, worldwide

‘Core Classical’

…and so of course only this ‘Core Classical’ niche audience watches

on demand

• We know broad & young audiences love orchestral music in movies soundtracks like Gladiator, Harry Potter, Pirates of the Caribbean or Jurassic Park.

• But traditional classical television channels are too boring for broad & young audiences….

“Classical music is about to get it’s biggest Christmas present since Handel wrote the Messiah in 1741...

C Music TV could change the way that classical music is perceived forever” Julian Lloyd-Webber, The Guardian Newspaper, London 2007

Classical Music Market

Why not create the world’s first ever film soundtrack & classical music-video channel?

on demand

Agenda



• Carriage

on demand

• C in C Music TV stands for Classical & Cinematic (film soundtrack) music

C Music TV On Demand

• C Music TV replaces traditional niche long-form 2 hour concerts & operas with exclusive short form classical & soundtrack music-videos more usually associated with pop music channels, appealing to a mass audience for the first time.

• C Music TV is unique world wide & has revolutionised the classical music industry

• C Music TV On Demand gives you direct access to this award winning channel’s exclusive videos featuring the biggest classical artists and composers in an accessible music-videos format. The world’s finest artists as they have never been seen before, on demand.

on demand

• CINEMATIC MUSIC: Classic movie soundtracks alongside the latest theatrical releases weekly

including Interstellar, Birdman, Hunger Games, Gravity, Bond, Star Wars & many more ….


on demand

• CLASSICAL MUSIC: The world’s greatest artists exclusively as they’ve never been seen before

including Kyung Wha Chung, Yo-Yo Ma, Andrea Bocelli, Joshua Bell, Il Divo, Aston, The Piano

Guys, Vanessa Mae, 2CELLOS, Myleene Klass, Andre Rieu & many more….


on demand

1st Concert

• C Music TV’s unique music-video format removes barriers of access to classical music,

making it accessible to young & broad audiences for the very first time...

C Music TV Audience: Classical Consumption Graph

1st Opera 1st Magazine / Book

School or Parents

1st MP3 1st Album

20 30 40 50 60 10 Age

AB

C2D

E

Social Demographic

Youth Music TV *

* This audience is now migrating to mobile & internet for new videos

C Music core audiences

C Music secondary audience

on demand

• C Music TV attracts a completely different audience to Mezzo or Brava

C Music TV On Demand Audience:

• The channel appeals to a 55% Female Audience

• 35-54 Core target House Wives with Children

• It also appeals to under 25 year olds

• The channel never broadcasts anything unsuitable for children

on demand

• C Music TV creates exclusive music videos & interviews in-house • Artists we have launched on air with in house exclusive music-videos include 2CELLOS & the Saxophonist Amy Dickson

In House Production

on demand

http://www.facebook.com/photo.php?pid=1119588&id=669171222

http://www.facebook.com/photo.php?op=1&view=global&subj=669171222&pid=5711672&id=531665515

• The C Music TV website (at www.cmusic.tv) offers iPad, tablet & mobile web users exclusive information & news about the music, artists & composers while they watch

• This helps audiences discover more about our music & artists

iPad, Mobile & Online +

on demand

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=CAGIa8NNiDHKFM&tbnid=RQhYuRSkElIaRM:&ved=0CAUQjRw&url=http://mirelledesiree.wordpress.com/2012/04/07/foot-locker-mobile/&ei=-oJ8U8HaH-ek0QX5yoGgDQ&bvm=bv.67229260,d.d2k&psig=AFQjCNH8odiT9Fq1hw5bpnkSpZN23hgHlw&ust=1400755308204502

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=S4oyqX5Dm8-drM&tbnid=HxjIa94QBxgPeM:&ved=0CAUQjRw&url=http://www.coolitdoc.com/perfect-television-stands-for-the-great-game/&ei=-IN8U-aeLKOb0QW16YGADw&bvm=bv.67229260,d.d2k&psig=AFQjCNE5fEyr2pQ4OtVVhUup9EBZ7nLvoQ&ust=1400755556210435

• C Music TV revolutionary approach has seen it named ‘Best Music Channel’ in Europe, The

Middle East & Africa an unprecedented 3 times at the Eutelsat TV Awards. The awards are

selected from over 4,500 channels broadcasting to more than 500 million people.

C Music TV

Agenda



• Carriage

on demand

• C Music TV On Demand can be carried in full HD

• Catch up, mobile and tablet ‘TV-on-the-go’ rights are included

• We are available for broadcast tests with your subscribers

• We would be delighted to launch with you and your subscribers

C Music TV On Demand Carriage

THANK YOU

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