museumnext 2015 prospectus

Museum Next GenevaApril 19 — 21, 2015

MuseumNext — April 19 — 21, 2015

www.museumnext.com

MuseumNext attracts delegates from around the globe, with more than thirty countries represented at the most recent event. The 2015 edition of MuseumNext will take place in the Swiss city of Geneva with over 500 delegates expected to attend.

MuseumNext Geneva will be a dialogue about what’s next in all aspects of the museum, including architecture, exhibitions, technology, skills, collections, conservation, purpose and leadership.

The conference will feature presentations from MoMA, TATE, Stedelijk Museum, Science Museum, Cooper Hewitt, Olympic Museum, Qatar Museums, Minneapolis Institute of Arts and many more.

MuseumNext will run over three days, with presentations, debates, workshops and plenty of networking. The international nature of MuseumNext often means that we bring together delegates from very different organisations who are facing similar challenges.

This community of common purpose lies at the heart of MuseumNext and Geneva promises to be an unforgettable event.


Museum Next Geneva

www.museumnext.comwww.museumnext.com

A great conference. I had so many great conversations with all sorts of people and have come away with many new thoughts about all sorts of things.

Andrew Lewis, Victoria & Albert Museum

MuseumNext was excellent, young crowd, very positive, great commitment to innovation.

Tony Butler, Derby Museums

It was really refreshing to spend two very intense days with very like minded people who provided global perspective of the Cultural Heritage sector. It’s difficult to put in to words but simply put everyone at MuseumNext ‘gets it’.

Kelly Forbes, Museums Galleries Scotland

Heading back home sizzling with ideas... loved my first MuseumNext and hope to be there next year.

Anna-Maria Gobati, Universiteitsmuseum Utrecht

MuseumNext may be the most lively, fresh and young museum conference there is.

Peter Gorgels, Rijksmuseum

The world’s best museum conference.

Mar Dixon, Museum Consultant

Great to spend time with such passionate and talented people.

James Morley, Europeana

April 19—21 2015


The MuseumNext conference fringe takes place on Sunday 19 April.

This informal start to the conference is packed full of activities to introduce delegates to the city of Geneva and to each other.

Activities include a networking event for first time delegates, presentations, workshops and guided city tours.

The day will conclude with the conference opening reception at the Musée d’Art et d’Histoire.


Fringe

All Fringe events will take place at the following venues:

CultureGeek Lounge The Cercle des Bains Rue des Vieux-Grenadiers 8, 1205 Genève, Switzerland

Musée d’Art et d’Histoire (MAH)Rue Charles-Galland 2, 1206 Geneve, Switzerland

www.museumnext.com

11:30 – 13:00

Customer Journey Mapping WORKSHOP CultureGeek Lounge

FacilitatorAllegra Burnette Principal Analyst, Forrester Research

Allegra Burnette, formerly of MoMA (Museum of Modern Art, New York) shares with us this Forrester Research workshop on mapping customer journey’s.

The workshop consists of quick hands-on exercises to map out the visitor experience, identifying the various touch points, emotions, and metrics, as well as the underlying ecosystem supporting that journey.

The goal is to target problem areas and areas ripe for improvement or development. While the workshop will be a condensed version of the full day workshops that Forrester conducts, participants will come away with an understanding of the collaborative problem-solving process and its application to museums and cultural institutions.

(Maximum capacity 30 delegates)

Sunday 19 April

13:00

Walking ToursLeaving from CultureGeek Lounge

Walking tours have always been a popular start to MuseumNext, they give delegates the opportunity to make new friends while learning about our host city.

(Maximum capacity 25 delegates per tour)

13:00

850 Years of Architecture and Urban Planning History in Geneva Discover the main sites at the heart of Geneva, uncovering 9 centuries of history. Between historical themes and fascinating anecdotes, learn how the city has changed over time and the role Swiss neutrality has played in preserving their architecture.

13:30

Geneva, the Cradle of Watchmaking Discover a world of refinement, luxury and precision!

Over the centuries, the Geneva watch industry has shaped the city. Experience the pursuit of perfection through successive inventions that make Geneva the world’s cradle of watchmaking. Walk in the footsteps of the master watchmakers in this truly initiatory journey that immerses you in 500 years of history of “Haute Horlogerie”.

14:00

Geneva, Tales and Legends Discover the heart of Geneva in a fun way through unimaginable stories; tales and myths that stir the streets. You will learn about the mysteries of the Old Town, discovering it in a new light.


Sunday 19 April


15:00

Venue TBC

Sponsored by:

Specifically designed for first time delegates, this informal networking event will introduce you to museum professionals from around the globe. This is a fantastic opportunity to make new contacts and to ensure that you’ll know a few friendly faces for the rest of the conference.

Networking for First Time Delegates


www.museumnext.com

Sunday 19 April

www.museumnext.com

13:30 – 15:00

Take an Exhibition Blueprint and Make it your Own

WORKSHOP CultureGeek Lounge

FacilitatorGemma Levett Exhibitions Tour Manager, Science Museum

The Science Museum creates and tours exhibitions on the latest innovations in science, technology, engineering and medicine. One of the ways they do this is by sharing the ‘Blueprints’ to their exhibitions.

At the workshop they will present the blueprint model and a simplified version of what a host venue would receive using 3D:Printing as an example. Workshop participants will take on the role of the exhibition team who will use the blueprints to plan an exhibition of their own. Participants will consider the potential benefits to the sector and to audiences through finding flexible ways to share content. We anticipate a refreshingly varied set of exhibition proposals inspired by one common set of blueprints, and lots of thought-provoking discussion on the breaking down the barriers to content sharing.



Sunday 19 April

www.museumnext.com

14.30-16.00

Engaging Technology

PRESENTATION Musée d’Art et d’Histoire

Engaging Visitors in Innovative Ways: Process, Participation and Evaluation

SpeakerSilvia Filippini-Fantoni Director of Interpretation, Media and Evaluation, Indianapolis Museum of Art

Science Museum In an effort to fulfill its mission of developing new audiences and engaging visitors in innovative ways, the Indianapolis Museum of Art (IMA) has recently undertaken a significant shift toward becoming a more visitor-centric institution. Keys to this visitor-centered approach are: the implementation of a more collaborative exhibition development process; the development of a number of participatory experiences and non-traditional programming; and the collection of visitors and non-visitors’ feedback. This session will explore the different innovative approaches that the museum has undertaken in the three areas highlighted above and present the results that they have achieved so far.

Beyond Beta – The Cleveland Museum of Art is Fully Location-aware with iBeacon Technology

Speaker

Jane Alexander Chief Information Officer, Cleveland Museum of Art

The Cleveland Museum of Art (CMA) is a global leader in using innovative technologies to provide memorable encounters with world-class art and engaging interpretation. In 2013, CMA focused on user experience with its award-winning ArtLens app and iBeacon location technology.

The ArtLens app engages 250+ Bluetooth iBeacons installed throughout all of public galleries offering a seamless and rich experience of each work with intuitive essential video, audio, text, and still-image content.This session will discuss the process from design through implementation, and explore how CMA plans to use visitor data collected from the application to better understand visitor engagement at every level.


15:30 – 17:00

The Spectrum of Audience Workshop


FacilitatorAndrew McIntyre Director, Morris Hargreaves McIntyre

Western Australian Museum is planning a $428m redevelopment, one of the biggest new museum projects in the world. A major strategic study involving over 200 staff, stakeholders, peers, visitors and non-visitors, Aboriginal and community groups has produced a remarkable new model, the Spectrum of Audience.

The model maps out how museums might choose to define their role and purpose, their core beliefs and values and how they seek public engagement. It describes the evolution of museum policy and strategy over the past thirty years and where it may evolve over the next thirty.

The workshop will be thoroughly interactive using a dozen stimulus questions that will probe delegates’ and institutions’ fundamental values, beliefs and principles, participants will generate, triage and analyse hundreds of big ideas that are sure to fuel a debate about the direction that Museums should take next.


www.museumnext.com

16:15 – 17:45

3D Content: Making Your Story Stand Out

WORKSHOP Venue TBC

FacilitatorOlga Zinchenko Marketing Manager, Artec Group

Tobias Schneider Technician, Visual Data Systems

Learn how to create quality 3D content quickly and easily, and find out how generated 3D data can leverage digital museum experience.

Focusing on some recent museum projects, the workshop will explore practical ways of using 3D content and developing interpretative media to help people better understand and engage with artifacts.

The workshop will also provide a theoretical background on structured light 3D scanning technology, focusing on the capabilities of handheld scanners, and will feature a practical 3D scanning demonstration. Attendees are welcome to have a go at using the 3D scanners themselves. No previous experience is required.


Musée d’Art et d’Histoire

MuseumNext Opening Reception

Join us at one of Switzerland’s most prestigious museums for our opening reception. This informal social event is the perfect opportunity to catch up with old friends and to network with those shaping the future of museums.

Drinks will be served.

Supported by:

19:00 – 20:00

www.museumnext.com

Sunday 19 April

Date/time Event Location

Monday 20 April

8.15 Registration Mailchimp Auditorium

9.00 Welcome

9.15 – 10.15 Setting the Stage for the Future of Museums Mailchimp Auditorium

10.15 – 11.00 Break

11.00 – 12.30 The Sociable Museum Mailchimp Auditorium

Rethinking the Future for Museum Leadership Rhöne Auditorium

Workshop: Agile for beginners and thrill-seekers St Gervais Auditorium

Workshop: Transforming Museums through Games

CultureGeek Lounge

12.30 – 14.00 Lunch

14.00 – 15.30 Relevance and Social Impact of Museums Mailchimp Auditorium

Digital Showcase Rhöne Auditorium

Open Stage St Gervais Auditorium

Workshop: The Exquisite Space CultureGeek Lounge

15.30 – 16.15 Break

16.15 – 17.45 Keynote Presentations Mailchimp Auditorium

Digital Showcase Rhöne Auditorium

Workshop: Entrepreneurial Museums St Gervais Auditorium

Workshop: Hands on Content Strategy CultureGeek Lounge

19.00 – 22.00 Evening Reception MAMCO


There are four streams at this year’s conference with events, presentations, workshops, debates and social events over five different venues. Once you have registered you will be able to select the sessions you wish to attend and will receive a personalised timetable. The venues are all within a fifteen-minute walk of each other.

Itinerary

Tuesday 21 April

9.15 – 10.45 Digital Links with the Community Mailchimp Auditorium

Audiences Next Rhöne Auditorium

Museums in Transition St Gervais Auditorium

Workshop: Making Thinking Visible CultureGeek Lounge

10.45 – 11.30 Break

11.30 – 13.00 Museums without Borders Mailchimp Auditorium

Making the Most of your People Rhöne Auditorium

Workshop: Inzovu Curve St Gervais Auditorium

Workshop: Games - Transforming Museums from Within and Without

CultureGeek Lounge

13.00 – 14.30 Lunch

14.30 – 16.00 Emotion, Stories and Museums Mailchimp Auditorium

Tech Panel Rhöne Auditorium

Workshop: Wearable Technology in Museums St Gervais Auditorium

Workshop: Flipping the Classroom CultureGeek Lounge

16.00 – 16.45 Break

16:45 – 17.30 Key Take Aways & Closing Thoughts Mailchimp Auditorium

Date/time Event Location

www.museumnext.com

Venues

Mailchimp AuditoriumLe Batiment des Forces Motrices Place des Volontaires 2, 1204 Genève, Switzerland

Rhone Auditorium & St. Gervais AuditoriumMandarin Oriental Quai Turrettini 1, 1201 Genève, Switzerland

CultureGeek Lounge The Cercle des Bains Rue des Vieux-Grenadiers 8, 1205 Genève, Switzerland

Musée d’Art Moderne et Contemporain (MAMCO)Rue des Vieux-Grenadiers 10, 1205 Genève, Switzerland

8:00

Registration 9:00 Welcome MailChimp Auditorium

Delegates will be welcomed to the conference by Anne-Marie Emery-Torracinta, the Culture Minister for the Canton of Geneva, and Jim Richardson, the founder of MuseumNext.

Pick up your delegate bag, enjoy a coffee and network with your fellow delegates and exhibitors.

Welcome to MuseumNext


9:15 – 10:15

Opening Debate

DEBATE MailChimp Auditorium

PanelGail Dexter Lord Planning and Management, Lord Cultural Resources

Roger Mayou Director, Red Cross Museum

Erik Schilp Innovator, connector and strategist, Dutch Bonnet

Tony Butler Executive Director, Derby Museums

Jake Barton Founder, Local Projects

An international panel of museum directors and expert consultants will open the conference with a passionate discussion about the future of museums.

Tony Butler is Executive Director of Derby Museums Trust, In 2010, Tony founded the Happy Museum Project building a network of UK museums committed to supporting transition to a high well-being, sustainable society.

Since 1998, Roger Mayou has led the International Red Cross and Red Crescent Museum in Geneva, transforming it into one of Europe’s most impactful museums.

Gail Dexter Lord co-founded Lord Cultural Resources. She has extensive experience working on some of the most impressive museum developments around the globe.

Jake Barton, is reinventing public space through media, creating meaning and connections. He leads media design company Local Projects working for clients such as the 9/11 Memorial Museum, Cooper Hewitt Smithsonian Design Museum.

Erik Schilp is an international innovator, connector and strategist. He specialises in sustainable business solutions in the arts, cultural and heritage sectors.

Erik has previously worked as director of the Zuiderzee Museum and the Museum of National History in the Netherlands.

The panel will be chaired by Matthew Caines, Editor, The Guardian Culture Professionals Network.

Monday 20 April

www.museumnext.com


10:15 – 11:00

Coffee Break

Mailchimp Auditorium

Enjoy a coffee, network with your fellow delegates and visit the exhibitors in the conference village.

This coffee break is sponsored by:

Monday 20 April

The Sociable Museum

DEBATE MailChimp Auditorium

PanelAvinash Rajagopal Associate Editor, Supercript / Metropolis Magazine

Molly Heintz Founder/Partner, Superscript /Architect’s Newspaper

Alin Tocomacov Associate Partner, C&G Partners

Sebastian Chan Director of Digital and Emerging Media, Cooper Hewitt Design Museum

Amelie Klein Curator, Vitra Design Museum

The mission of museums has expanded greatly in the past decade. In their quest to capture a bigger role amidst the cacophony of popular culture, museums have been pulling out all stops to generate conversations both within and beyond their walls. They’ve tried websites, blogs, online discussion forums, Facebook, Twitter, podcasts, mobile apps, and augmented reality devices, individually and in combination, with mixed success. How can institutions harness digital tools to design these conversations, and make them effective, memorable, and resonant?

This panel of museum professionals, designers, and design critics will consider the issue at three scales: Intramuseum, Megamuseum, and Extramuseum.

www.museumnext.com

11:00 – 12:30

Rethinking the Future for Museum Leadership

DEBATE Rhöne Auditorium

PanelLucy Shaw Programme Director, Oxford University Museums

Maurice Davies Research Fellow, Kings College London

Richard Evans Director, Beamish Living Museum

Janet Barnes Chief Executive, York Museums Trust

Pegram Harrison Fellow in Entrepreneurship, Saïd Business School

The current economic climate has seen cultural organisations having to demonstrate commercial acumen and ability to successfully deliver new business models. In response to this, Oxford University Museums launched Oxford Cultural Leaders in 2014 to support the development of a cadre of leaders who are able to skilfully and confidently address the urgent need for organisations to reinvent themselves as businesses, albeit not-for-profit, with entrepreneurial ways of thinking and behaving.

The panel includes entrepreneurial museum directors, cultural commentators and business experts. They will unpick the challenges facing museum leaders and will explore and discuss with delegates what it means to be an entrepreneurial leader.


11:00 – 12:30

Monday 20 April

Transforming Museums through Games


FacilitatorsPaul Martin Senior VP, Science Learning, Science Museum of Minnesota

Dave Patten Head of New Media, Science Museum London

Rae Ostman Associate Research Professor, Arizona State University

This interactive, fast-paced workshop will apply strategies from the world of gaming to museums. Exploring the ways that game theory and design can advance our professional practice and the visitor experience, offering new ways to design exhibitions and leading to new modes of visitor engagement and participation. Attendees will work in small groups to brainstorm game concepts, develop a storyboard, and create a paper prototype. To support this work, the presenters will share essential knowledge and a variety of tools and prompts.

At the end, you’ll play all the games!

www.museumnext.com

11:00 – 12:30

Agile for Beginners and Thrillseekers

WORKSHOP St. Gervais Auditorium

FacilitatorsGavin Mallory & Andy Cummins Cogapp

In this fast-paced, lively and interactive session you will be part of an Agile team, developing and producing a project across multiple sprints to a strict deadline.

No previous experience is required, just a willingness to get involved in some gently competitive fun while learning Agile techniques. Delivered by a team who have run many successful digital projects using Agile, and who love it!

Those without Agile experience will learn the basics of running and delivering an Agile project. Those with experience will learn to apply the principles in new and exciting ways. Everyone will have fun!

12:30 – 14:00

Lunch Break


Enjoy a buffet lunch, network with your fellow delegates and visit the exhibitors in the conference village. This lunch break is sponsored by:

Monday 20 April


Relevance and Social Impact of Museums

PRESENTATION MailChimp Auditorium

SpeakersAnne-Catherine Robert-Hauglustaine Director General, ICOM

Goranka Horjan Chair, European Museum Forum

David Vuillaume President, The Network of European Museum Organisations

Gianna A Mina Chair, Swiss Museum Association

Museums are taking on new roles addressing the varied needs of present-day societies and changes in education, economy, science, environment and other relevant fields. There is a growing tendency to show social relevance of museums so the activities are getting more directed to various audiences, leading to new partnerships and different stakeholders. Innovative and dynamic approaches trigger off creative programmes in museums but how to keep pace on a larger scale and what is coming next?

The panellists, from professional museum organizations, present current trends stemming from their own experiences and encourage discussion around the topic.

14:00 – 15:30

www.museumnext.com


PRESENTATION Rhöne Auditorium

The Future of Memory

SpeakerJake Barton Founder, Local Projects

How to design experiences that facilitate deeper engagement, better learning and more robust memories. Local Projects has been collaborating with a neuroscientist on precisely what makes experiences more or less memorable.

Rooted in case studies from the 9/11 Memorial Museum, the Cleveland Museum of Art, the Cooper Hewitt Smithsonian Museum of Design, Jake Barton will show the logic and magic of creating next generation museums.

Digital Showcase

14:00 – 15:30

Monday 20 April

The Museum Dashboard

SpeakersKati Price Head of Digital Media, V&A

Chris Unitt One Further

The V&A needed a digital dashboard - or did they? Head of digital media, Kati Price, found herself at a crossroads. One route led to an insightful and actionable tool; the other to a meaningless and superficial report. She turned to analytics expert Chris Unitt for some help.

They’ll explain what they learnt on the way, and share insights and tales of what works and what doesn’t when it comes to building a digital dashboard for your organisation.

Prototyping the Museum of the Future on Campus

Speaker

Luc Meier Leader, Under One Roof Project

From cultural heritage preservation and valorization to the presentation and conservation of contemporary digital artworks, digital technologies play a major role in how museums envision their future. Budgets and spaces dedicated to research and experimentation often complicate institutions innovation agendas but science and technology campuses can offer some help through academic clout and technological expertise. This presentation will illustrate how EPFL’s “Under One Roof” project plans to bring its research to bear and how it expects to channel innovation towards institutional partners worldwide.

www.museumnext.com

Open stage

PRESENTATION St. Gervais Auditorium

ChairJasper Visser, Inspired by Coffee

Back for its third year by popular request: The MuseumNext Open Stage. Expect a high speed mix of smart ideas, bright insights, project demos and brave stories. In the past we’ve seen art pushed through wifi networks, Twitter robots, the intimate details of Hieronymus Bosch, keyboard drumming, museums without electricity and tons of other short presentations. The line up consists of your fellow participants and as a visitor you play a pivotal role in this session. Come and enjoy!

The Exquisite Space


FacilitatorsCaroline Claisee Artist, Designer, Researcher, Royal College of Art

Dr Laura Ferrarello Artist, Architect, Researcher, Royal College of Art

“Exquisite Corpse” is a Surrealist game where participants are collectively invited to assemble words or images, to create a narrative chain. The workshop experiment will bring the game into three dimensional space; by observing the architectural fragments that constitute the physical environment participants will be encouraged to come up with a personal interpretation of the space through making physical models. Participants will play with materials and translate their ideas into physical models that, once assembled under the Surrealist rules, will provide a new narrative. This will take the shape of a collective sculpture informed by the architecture of the space. Facilitators will encourage discussion and raise participants’ critical engagement with space.

14:00 – 15:30

Coffee Break

15:30 – 16:15

This Coffee break is sponsored by:



16:15 – 17:45

Why Cities and Soft Power are Next for Museums


SpeakerGail Dexter Lord Co-President, Lord Cultural Resources

Is your museum a sleeping giant or an agent of social and cultural change? In her keynote presentation Gail Lord will explain why the next stage of museum development is to activate their ‘soft power’ in partnership with cities.

Soft power is the ability to influence behaviour through persuasion, attraction or agenda setting. Cities, which house more than half the world’s population are starting to exercise influence on global issues like migration, human rights and sustainability, but could cities more effectively exercise their soft power by embracing museums? Considering that there are about 80,000 museums world-wide, many occupying some of the most valuable urban real estate, how can museums increase their impact?

Based on the new book, “Cities, Museums and Soft Power,” (AAM Press 2015) co-authored with Ngaire Blankenberg, Gail will explore how museums can activate their soft power in the 21st Century.

Keynote Presentations

Monday 20 April

Our Digital Century Poses Significant Challenges But Offers Huge Opportunities for Museums

SpeakerStephen Feber Creative Director and Producer, SFL

Stephen Feber will explore a number of these challenges and opportunities, including:

» Identity, the digital age breaks the tyranny of linear time; the past is now longer and we are building ’networked selves’ storing the sounds, pictures, movies, documents, web clippings and conversations from thousands of lifetime interactions. If this is the digital meeting the human, then museums in the future could provide the third point of the triangle; the analogue. Museums might act as ‘identity anchors’, providing exhibition spaces which are the meeting ground for the human, the digital and what we used to call the ‘real thing’; the museum object.

» Objects, in the next fifteen years we’ll move beyond 3D printing to complete local manufacture; we’ll make even complex things perfectly, en mass and in our own town. When this happens the old ’teleological imperative’ of the museum mind, seeing the object as an end in itself will start to recede. Instead we’ll embrace the object as a conjuncture of forces, technical, design and cultural; it will be seen as a manifestation of codes, social and digital.

www.museumnext.com

MuseumNext — April 19 — 21, 2015MuseumNext — April 19 — 21, 2015

Monday 20 April


Digital Showcase

PRESENTATION Rhöne Auditorium How Do You Build a Design Collection With So Much Contemporary Design Around Us?

Speaker

Josephine Chanter Head of Communications & External Affair, Design Museum

Martijn van Heijden Online Strategist, Fabrique

We all own, make, collect, use, adapt and throw away design at an unprecedented rate: how can we capture that energy, insight, transience and expertise in a ‘future proof’ and sustainable way? Do we need to bring everything into the museum and interpret it? Is acquiring actual things always practical or even desirable? What about architecture, digital and service design?

The Design Museum and Fabrique are currently researching strategies to connect the museum with that world out there and we think the results will be inspiring and applicable for museums in other fields.

Positioning Can Open Up Museums

Speakers

Ingrid Fisch Head of the Department of Learning, LWL-Museum für Kunst und Kultur

Eva Wesemann Director, Digital Media, Germany and Poland Antenna International

When the LWL Museum in Münster re-opened with a new building in September 2014 it had one main goal: to be “Open!” to all. The multimedia guide had to reflect this idea and allow all visitors to create individual trails. Children explore the museum with the help of secret agents who guide them through the exhibition area. The solution came with a new WLAN-based indoor positioning software called awiloc®, developed by the German Fraunhofer Institute.

Attendees will get an understanding of the technical requirements for implementing WLAN positioning inside museums – and how it can be used to create a meaningful and delightful visitor experience.

The MoMA App: The Launch Is Just the Beginning

Speakers

Sara Bodinson Director of Interpretation and Research, MoMA

Shannon Darrough Director, Digital Media, MoMA

Many delegates already know what goes into developing an app. This presentation will emphasize the importance of the post-launch period, during which a cycle of real-world testing and problem- solving can result in a vastly improved product. Speakers will share specific strategies for research and evaluation, communication, and prioritisation of iterative design, content and user experience improvements. Additionally, it will highlight some of the most important processes and findings from the post-launch period, the resulting refinements to the app, and a roadmap and prioritisation of future developments.

16:15 – 17:45

Entrepreneurship in Museums


Facilitators

Erik Schilp Innovator, Connector and Strategist Dutch Bonnet

Hein Greven Partner GKSV

Entrepreneurship is one of the last remaining frontiers to conquer for museums. The qualities one needs to be an effective entrepreneur are often not the same as the characteristics of the museum professional. The challenge therefore lies in the development of entrepreneurial activities that suit the museum sector and provide a basis for a new way of working: preserving the quality and integrity of the museum’s core business while expanding its professional and commercial outreach.

This workshop not only presents both good and less effective examples of entrepreneurship within museums, but it will lay the foundation for a new framework by initiating a series of case studies in different areas of entrepreneurship, for different types of museums. Those studies, and their outcomes, will be the basis of a second workshop during MuseumNext 2016.

The workshop focuses on themes such as the co-production of exhibitions, partnerships with non-museum institutions and businesses, opening the museum building to other activities, sharing personnel and support functions, and the commercial development of experience and knowledge.


Monday 20 April

16:15 – 17:45


Hands-on Content Strategy


FacilitatorsTijana Tasich Digital Production Lead, Tate

Conxa Roda Head of Strategy and Communication, Museu Nacional d’Art de Catalynya

Does your content meet your users’ needs? Do you even know what content is produced in your organisation? Have you ever struggled with how to get rid of useless content on your website? Do you find it difficult to activate an internal collaborative process? How can content strategy help us better serve our audiences and help us fulfil our mission?

If you would like to learn some tools used in planning, creation and governance of content strategy, which will help you answer the questions above, then this is the workshop for you.

www.museumnext.com

16:15 – 17:45


Evening Reception

MAMCO will host a reception and then delegates are welcome to explore the Quartier des Bains Genève venues, open later especially for MuseumNext delegates:

Art & Public / Cabinet PH

Art Bärtschi & Cie

Blondeau & Cie

Centre d’Art Contemporain Genève

Centre d’édition contemporaine

Galerie Bernard Ceysson

Galerie Mezzanin

Galerie Patrick Cramer

Jancou

MAMCO, Musée d’art moderne et contemporain

Médiathèque / FMAC

Mitterrand + Cramer

MEG, Musée d’ethnographie Genève

QUARK

Ribordy Contemporary

SAKS

Skopia / P.-H. Jaccaud

Xippas Art Contemporain

19:00 – 22:00

Supported by:

Monday 20 April

www.museumnext.com

8.30 – 9.15

Morning Coffee

Bâtiment des Forces Motrices

Enjoy a coffee, network with your fellow delegates and visit the exhibitors in the conference village. This coffee break is sponsored by:

Tuesday 21 April


9:15 – 10:45

Digital Links with the Community


Bloomberg Connects

Speaker

Shelley Bernstein Vice Director of Digital Engagement & Technology, Brooklyn Museum

Shelley’s talk will explore a new initiative at the Brooklyn Museum which empowers visitors to ask questions using their mobile devices as they explore the galleries with experts answering incoming queries in real time. This three-year project, funded by Bloomberg Philanthropies as part of their Bloomberg Connects program, will begin its launch in June 2015. Shelley will discuss the Museum’s shift to a user-centered approach for project concept, design, and build; agile planning methodology is being used to test ideas directly with visitors. Shelley will talk about the iterative process in bringing this project to the floor and lessons learned leading up to launch.

How to Build an Open Website

SpeakersRob Gethen Smith Chief Information Officer, Southbank Centre

Paul Vulpiani, Head of Digital Solutions, Southbank Centre

Lucie Paterson, Website Transformation Project Manager, Southbank Centre

Southbank Centre will present how they approached building an ‘open’ website as part of the Web We Want Festival. At the start of this journey, they posed the question: What does Open Web mean when it comes to designing and building your new website? Along the way they worked in a glass box in full view of their users, met Tim Berners-Lee who wrote their first line of code, and they debated long and hard about what the word open really means for the organisation and its community. They will share the lessons, tools, methods and technologies they used to help them tackle this challenge.

Rethinking the Process of Museum Making

SpeakerMichael Wolf Founder & Creative Director, Formula D Interactive

Khayelitsha, Cape Town’s biggest township, needed a museum to commemorate the area’s violent history of state-sanctioned racism, political activism and forced evictions. However, the precarious poverty situation in the neighbourhood risked resistance against any development that may not be seen as an immediate improvement of residents’ living conditions. To address this and other challenges, Michael and his team at Formula D interactive devised an alternative approach to museum making: By means of technology tools, service and interaction design, the project focuses on community engagement and collective oral history recording as a foundation for the new museum.

www.museumnext.com

9:15 – 10:45

Audiences Next


Echoes of Tomorrow – the Voice of Young People in Museums

SpeakersCarolina Silva, PhD candidate in Education, Goldsmiths

Paul Crook, Curator, Whitechapel Gallery

Why did you join Duchamp&Sons? Do you feel that the group is connected to the gallery? Is it important for museums to have a youth forum?

These were some of the questions that guided conversations with the participants from the Whitechapel Gallery’ youth forum, Duchamp&Sons. This presentation intertwines participant’s personal experiences with a larger understanding of museum’s positioning towards young people. Carolina and Paul wish to expand the debate on how young people can challenge museums to dialogue with their future.

The Palazzo Grassi Teens Case: Authentically Digital and Necessarily Analog

SpeakersMarina Rotondo, Head of Education and Publications, Francois Pinault Foundation

Federica Pascotto, Education Consultant, Palazzo Grassi

Teenagers are easily bored. They don’t like listening to adults but love expressing themselves via social media in front of large audiences. In 2013, Palazzo Grassi started developing an engagement strategy looking for balance between in venue and online digital experience, something that was authentically digital in its concept and at the same time necessarily analogue, having the physical experience of the artworks as its starting point and at its core.

How to “Hack” Your Museum

SpeakerNick Gray Founder, Museum Hack

Museums are a great space for you to get inspired about the future and learn about history. But most people don’t like museums. They think they’re boring, irrelevant, and lack entertainment. Nick started MuseumHack to change that. Today MuseumHack runs 50+ custom tours every month at the best museums in New York City. In this presentation Nick will share his unique and surprising ways of getting a new audience excited about museums.


Tuesday 21 April

9:15 – 10:45

Museums in Transition

PRESENTATION St. Gervais Auditorium

First Steps of the New MEG

SpeakersBoris Wastiau Director, MEG

Mauricio Estrada Muñoz Head of Publics, MEG

The new MEG (Museum of Ethnography, City of Geneva) has just reopened to the public after a four-year metamorphosis. What is next then? Past the current mainstreaming and consolidation process, how will they define ever more challenging objectives for the future? Today, as much as when the project was launched five years ago, resistance to change, whether evolution or revolution, is a major hindrance.

Museums in Transition

SpeakerDavid Matthey Cultural Mediator, Musée d’Art et d’Histoire Geneve

With a robust digital policy, integrating social network channels and online platforms with devices and installations within the museum, Geneva’s Museum of Art and History wants to continue its developments in this field.

David will be speaking about how the Museum can enhance visitor experience through digital tools before, during and after a visit is made to the venue and consider what motivates visitors to come to and engage with the museum. He will also speak about investigating how the museum can showcase what happens behind the scenes to visitors using digital technologies.

www.museumnext.com

Renovation of the Polytechnic Museum

SpeakerMikhail M Yakovenko Deputy Director, Polytechnic Museum

What challenges does a museum face when total renovation is required? How will the museum continue to function when the old building has to close for at least seven years? How can information technologies help to solve these and many other issues?

These are just some of the questions, which were addressed to the Polytechnic Museum team in 2009, when the Government announced the forthcoming renovation of the museum. Not only does renovation require reshaping of the existing space, but also creating new ones, including the digital.

This presentation will share achievements, problems the team faced during the interim years, and future prospects for the museum, which is going to be opened in 2017/2018.

Coffee Break



This coffee break is sponsored by:

10:45 – 11:30

Tuesday 21 April


9:15 – 10:45

Making Thinking Visible


FacilitatorsClaire Brown & Gundy van Dijk Founders, Thinking Museum

Is it possible to spend 15 minutes discussing a single artwork or museum object? This workshop will introduce a new, interactive and simple method that combines elements of Visible Thinking with a variety of museum education practices to enable in-depth museum experiences. We will give an introduction to how thinking routines can be used to structure audience participation and engage with groups of all ages. Participants will actively create and take part in lively discussions centred around museum objects and gain insight into how this flexible, low-cost method can be easily adapted for use within their own organisation.

Museums Without Borders


Multisite, Multicultural Institutions

SpeakerFrederique Jamoli Head of International Cultural Development, International Olympic Committee

This presentation will look at the conceptual framework used in repositioning the Olympic Museum focussing on the notion that multisite, multicultural institutions must take local standards and customs into consideration. Equally central to the conversation is the question of a differentiated approach for audiences and target groups.

The Museum as Tool for Cultural Diplomacy

SpeakerSumantro Ghose Deputy Director, Cultural Diplomacy Projects, Qatar

In the 1990s and 2000s the museum was often obliged to take on the role of urban and social regenerator. From Bilbao to Southwark, regional governments eagerly pointed to the transformative effects their museums were having on their economies. It seems that now museums are seen as tools for cultural diplomacy and international relations.

Sumantro Ghose will share with delegates his experience of developing international programmes in the UK and Qatar with a number of European and Asian countries. The aim of this presentation is to give insights into cultural diplomacy and the affects of foreign policy on museum practice.

Building Bridges, Sharing Knowledge

SpeakerHeidi Mckinnon Executive Director, Curators without Borders

Within the context of international development, the fields of humanitarian response and emergency education are pathways for developing innovative, and socially relevant collaborations among museums, international non-government organizations (INGOs), and communities in need. This presentation will explore the complexities of and opportunities for reframing the museum mission and engaging with pressing humanitarian, environmental, and social justice issues through partnerships for educational, exhibition, and public programming development in underserved areas of the world. This presentation will offer concepts for expanding the role of the museum to address some of our most pressing societal issues and examples of innovative collaborations that marry international development and knowledge exchange in unconventional ways. The presentation will include a full scale model of a Learning Kiosk designed for use in the Dolo Ado refugee camp in Ethiopia in conjunction with Save the Children.

www.museumnext.com

11:30 – 13:00


Tuesday 21 April

Making the Most of Your People


A Talent Strategy for the Museum of the Future

SpeakerKaywin Feldman Director and President, Minneapolis Institute of Arts

Innovative practice is messy, failure-filled, and full of uncertainty – in a world that is unprecedentedly digital, noisy, savvy, and unforgiving. Museums don’t always have the most quick and nimble track record for risk and innovation because they don’t invest enough in their staff – one of the institution’s greatest assets. Hiring good people is the easy part; the team also must embrace failure and practice iterative development, while challenging assumptions about accepted museum practice. This session will describe how to develop practiced innovation leaders across the entire institution, driving experimentation, organisational learning, and strategy refinement.

The Force of the Freelancer

SpeakersRoos Wijnen Freelance Journalist and Cultural programmer,

Suzanne Sanders Art Historian

We see a rapidly growing culture of freelancers in the arts and heritage sectors that museum professionals must be aware of. The sector increasingly deals with a scattered field of expert knowledge on various levels, from curating to copywriting to design and development, the practitioners of which are very willing to work with museums and their collections. To consciously create space for individual entrepreneurs in museums organisational structures could be of invaluable worth, not only to these freelance professionals, but also to museums as modern institutions to encourage the dynamic and intimate connection with their public.

(Kai)zen Museums – Fostering a Culture of Innovation and Creativity in Museums

SpeakerAmeline Coulombier Vice-Director, Agence 9b+

Marketing, strategic planning, ROI… have become common words for museum professionals. If museums are integrating the efficiency mindset of private companies, they also inherit their less rejoicing aspects: work-overload, anxiety, stress and even burnout syndromes.

Museums are indeed subject to increasing performance expectations — building attendance, generating more revenues, programming ever more special events… The feeling of always needing to do more with less may leave personnel feeling overwhelmed.

Ameline’s speech will explore how a Kaizen approach can inspire museum managers to foster creativity, build supportive and engaging work environments to address both innovation and wellbeing within their organisations

www.museumnext.com

11:30 – 13:00


Inzovu Curve


FacilitatorsRoberta Tassi Design Fellow, Frog Design

Davide Casali User Experience Director, Automattic

Jason Ulaszek Executive Innovation Director, Manifest Digital

During the UX for Good annual challenge in Rwanda (June 2014) the facilitators partnered with Aegis Trust, the Kigali Genocide Memorial and the Rwandan people to develop a model that focuses on turning institutions that memorialise genocide into institutions that end it. This model, called the Inzovu Curve, contains three elements: the key stages needed to reach activation (pain, reflection, hope and action), the emotional experience (which can vary in terms of intensity across the different stages and according to the personality of the individual involved) and two key moments (epiphany and will) which are essential to successfully shift humans from awareness to action.

Delegates will learn how a memorial can become formative and transformative by applying behaviour change models. The story of the UX for Good challenge dealing with the Kigali Genocide Memorial also demonstrates the value of user experience and design research methodologies applied to the analysis and design of the visitor journey.

11:30 – 13:00

Tuesday 21 April

www.museumnext.com

Games – Transforming Museums from Within and Without


FacilitatorKate Kneale Director, HKD

It is now widely recognised that museum games can build new audiences, bring collections to life and initiate social debate. In the digital age when museums are either fascinated with mobile applications or still not digitised at all – HKD are introducing the term “postdigital” as a new approach to building the relationship between collections and visitors. This term points to an attitude that is more concerned with being human than being digital. Museums are social spaces, and HKD are interested in creating human-to-human interactions in museums where the collections are triggers for meaningful and playful social exchange.

The workshop will demonstrate lots of “postdigital” gamification techniques becoming a kind of open- source game lab. Games made in the workshop will be downloadable by conference attendees who will be encouraged to try them in their museums and share their ideas about how they can be developed further.

(Please note that this workshop is limited to 60 participants)

11:30 – 13:00

Lunch 1 – 2.30

Lunch

13:00 – 14:30

This Lunch break is sponsored by:


Enjoy a buffet lunch, network with your fellow delegates and visit the exhibitors in the conference village.

www.museumnext.com


Emotion, Stories and Museums


Museums Offer Emotion and Transformation

SpeakerEdwin van Huis Director, Naturalis

Why do people go to museums and what do they learn there? Why are museums becoming increasingly popular? What do people expect from museums? And how can we fulfil our promise?

Using two major studies Edwin will look at the way museums design their exhibitions and facilitate more effective learning experiences: the contextual model of Falk and Dierking and Pine and Gilmores “Experience Economy.”

Emotionalising the Museum

SpeakerChristian Lachel Vice President, BRC Imagination Arts

The 21st Century museum faces a daunting challenge. Today, people can access all the information they need on a device they can hold in their hands. With this content at their fingertips, how do we provide an essential “only in the museum” experience that allows guests to connect with the collections, space and stories that engage them emotionally? The answer is to give visitors an emotional experience that takes them on a journey and makes them feel alive. No hand-held device can do this like a great museum experience can.

From Epic to Everyday: A Framework for Digital Storytelling

SpeakerSamir Patel VP, Creative Delivery, Blue State Digital

Museums have within their walls some of the most epic stories of our time. Digital has the power to move stories beyond the typical parameters of a single article, using new formats and channels to create easy entry points into a larger compelling narrative. By connecting everyday tales to an overarching and epic narrative, Museums can create deeper audience engagement with their content and mission.

14:30 – 16:00

Tuesday 21 April

www.museumnext.com

Tech Panel

PANEL Rhöne Auditorium

Food for Digital Thoughts, Expanding into the Future

SpeakerUrsulla Zeller Director, Alimentarium

The Alimentarium is shifting from a traditional one-way approach to a cross and trans-media dialogue with visitors. In their interconnected digital and physical space anybody can create their individual yet interlinked experience. Drawing on successful contemporary learning techniques they are gradually building a mixed digital and physical toolkit. Launching an eLearning ecosystem in February was only the beginning, inn 2016, the ecosystem will extend to the physical museum too! The presentation will show the working process and milestones of this development.

Creating Synergy in the City

SpeakerAlex Tourski Director, izi. TRAVEL

izi.TRAVEL is a free mobile audio guide platform for cities and museums around the world, offering visitors an interactive storytelling experience.

In Geneva, izi.TRAVEL has worked closely with major museums and city authorities to enhance visitors’ cultural experiences through the platform. Collaboration and cross-promotion between the free, open-source mobile audio guide app, the city and museums has made it a success.

Changing Museum Culture of the Great Map

SpeakerJennifer Ross Digital Project manager, Royal Museums Greenwich

The Great Map brings the Museum’s largest open space to life with a huge interactive world map. Since it’s opening to the public in April 2013 it has become a valuable asset to the National Maritime Museum. In this presentation Jennifer will share the Museum’s experience and lessons learned about how The Great Map has lead to a culture change within the Museum and how creative labs, service design and volunteers helped them get there. The Great Map is an ambitious project that set out to transform how visitors engage within the Museum’s largest open public space with both digital and analogue experiences. Since the launch they have learnt a huge amount about managing this large interactive space and how users explore and interact with it. They are now building upon that experience to tap into unforeseen potential and creating a culture that supports iterative development processes to digital production.

14:30 – 16:00

Wearable Technology in Museums


FacilitatorsMar Dixon Independent Consultant

Ryan Dodge Social Media Coordinator, Royal Ontario Museum

Mark MacLeod Head of Infirmary Museum, University of Worcester

Gawain Morrison CEO, Sensum

Wearable technology is predicted to be one of the big tech trends of 2015. You may have heard of popular wearable devices such as Nike Fuel Band or the Apple Watch, but in the next few years hundreds of millions of wearable devices are projected to be purchased by consumers.

What is wearable technology and how will it disrupt museums. This interactive workshop will mix presentations from an expert panel with hands on play with the latest wearable tech. This workshop is a must for anyone interested in how this major trend can benefit the museum sector.


14:30 – 16:00

Tuesday 21 April

This event is sponsored by:

https://www.flickr.com/photos/museomixuk/10779256846/in/photostream/

Flipping the Classroom


FacilitatorJohn W. M. Leek Head of Education, Media Literacy, Netherlands Institute for Sound and Vision

Rixt Hulshoff Pol Sector Head of Education & Visitor Services Stedelijk Museum

Rinske Hordijk Project manager ARTtube

‘Flipping the classroom’ is silently changing the mindset of education. Learning becomes blended: online video lectures leave more time in the classroom for discussions and problem solving. A similar shift is happening with museums in relation to their audiences. “Online presence” is the keyword, with rich audio-visual museum websites, social media engagement and open online collections. More and more museums take up video production, broadcasting stories behind exhibitions, artworks and museum practise. This relatively new practise of museum video engages new (global) audiences and offers possibilities to establish a closer relationship with learning communities.

The workshop offers a new mind-set on ‘museums as multimedia producers’. Using a hands-on approach, participants will explore cross-media formats for children from 8+.

Examples of successful museum video-content can be found at:www.arttube.nl/en

www.museumnext.com

14:30 – 16:00

Coffee Break

16:00 – 16:45

This Coffee Break is sponsored by:



MuseumNext — April 19 — 21, 2015MuseumNext — April 19 — 21, 2015

16.45 – 17.30

Key Take Aways and Closing Thoughts

Tuesday 21 April


Platinum

Gold

Silver

Supporting Partners

Media Partners

Sponsors With the support of a private Geneva foundation

www.museumnext.com


Our Delegates

Delegates from the following organisations have already signed up for MuseumNext Geneva

Switzerland

Musée d’Art et D’histoire

Museomix Léman

Museum Aargau

Zentrum Paul Klee

Alimentarium Food Museum

Museum of Communication

Herr

Netschlecht

Musée de l’Elysée

HSLU

International Olympic Committee

Museum Rietberg Zürich

Musée d’Ethnographie

Muséum d’Histoire Naturelle

Historisches Museum Basel

Thebookhood

Fondation Beyeler

Museum für Kommunikation

Museum Aargau

Musée des Beaux-Arts

Stadtmuseum Aarau

Artec Group

Visual Data Systems

Musée d’Art Moderne et Contemporain

Red Cross Museum

Swiss Museum Association

The Network of European Museum Organisations

European Museum Forum

ICOM

Under One Roof

United Kingdom

Royal College of Art

Tate

University of Worcester

UK Trade & Investment

Clore Leadership Programme

Historic Royal Palaces

Royal Collection Trust

The Art Fund

Tessitura Network

Censhare UK Ltd

Artword

Bletchley Park Trust

BECK Interiors Ltd

Imperial War Museums

BRC Imagination Arts

Whitechapel Gallery

AMA

National Trust

National Museums Scotland

Museums Galleries Scotland

ATS Heritage

National Glass Centre

BECK

ClickNetherfield

British Museum

Royal Armouries

Morris Hargreaves McIntyre

Forrester Research

Derby Museums

Oxford University Museums

Kings College London

Beamish Living Museum

York Museums Trust

Said Business School

V&A

One Further

Cogapp

SFL

Design Museum

Sensum

Science Museum

United States of America

Corcoran School of the Arts and Design

Minneapolis Institute of Arts

Los Angeles County Museum of Art

Arizona State University

Science Museum of Minnesota

Metropolitan Museum of Art

Bill & Melinda Gates Foundation

Helen Warwick Management

Brooklyn Museum

BRC Imagination Arts

New England Museum Association

Seton Hall University

Navizon

Lord Cultural Services

Local Projects

Cooper Hewitt Smithsonian Design Museum

C&G Partners

Superscript

Architect’s Newspaper

Metropolis Magazine

MoMA

SMU/HEC Montreal


www.museumnext.com

Norway

Bergen City Museum

The National Museum of Norway

National museum of Art, Arcitecture and Design

Bergen City Museum

Museum of South Troendelag

Nasjonalmuseet

Vest-Agder Fylkeskommune

The Regional State Archives of Trondheim

Germany

Cleine Consulting Company

Atelier Brueckner

Living Labs Vitra Design Museum

Museum fur Kunst und Kultur

Antenna International

Jewish Museum Berlin

Triad Berlin Projekt

Italy

Fondazione di Venezia

Invasioni Digitali

Impresa&Cultura

Palazzo Grassi

BAM! Strategie Culturali

Australia

Art Gallery of New South Wales

The Art Gallery of New South Wales

Blackbird Geometrica

Canada

IDÛ Interactive Inc

Royal Ontario Museum

Lord Cultural Services

France

Reciproque

AGENDA

Centre des Monuments Nationaux

Spain

The Mad Pixel Factory

INÂ·AUDIT Museum Management

Museu Nacional d’Art de Catalynya

Sweden

Västarvet / Västra Götalandsregionen

Björnberg Production

Digisam, Swedish National Archives

Denmark

Meaning Making Experience

ARoS Aarhus Kunstmuseum

Estonia

Masinism OÃœ

Estonian Maritime Museum

Ireland

Cork Institute of Technology

Science Gallery International

Austria

LENTOS Kunstmuseum Linz

Brazil

British Council

Finland

Helsinki City Museum

Portugal

Acesso Cultura

Russia

The State Tretyakov gallery

Slovakia

Slovak National Gallery

Book your tickets at www.museumnext.com

The Netherlands

Amsterdam Museum

Museum for Communication

SAE

Thinking Museum

VSC – Network of Science Museums

Museum Boerhaave

Museum Catharijneconvent

Tax & Customs Museum Rotterdam

Van Gogh Museum

IZITEQ BV

in10

Bibi Bodegom Culturele Projecten

Kunsthal Rotterdam

Universiteitsmuseum Utrecht

Studio Inspired by Coffee

De Gulle Ekster

Inspired by Coffee

Fabrique

Netherlands Institute for Sound and Vision

Centraal Museum

www.museumnext.com

www.museumnext.com

MuseumNext is presented by Sumo, a leading creative agency with an international reputation for promoting the arts through innovative marketing campaigns and in our spare time we like to give something back to the museum community by running MuseumNext.

www.sumodesign.co.uk

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