museumnext 2016: storytelling in a digital age
TRANSCRIPT
STORYTELLING IN A DIGITAL AGE
Marijke Oosterbroek #E-cultuur #Innovation @Moosterbroek Hester Gersonius #DigitalEngagement #SocialMedia @HesterGersonius
AMSTERDAM MUSEUM
Klasien van de Zandschulp #Interaction #UX #Tech @Klasienz
LAVA LAB
AMSTERDAM MUSEUM LAVA LAB FOUNDATION Marijke Oosterbroek #E-cultuur #Innovation @Moosterbroek
Hester Gersonius #DigitalEngagement #SocialMedia @HesterGersonius
Klasien van de Zandschulp #Interaction #UX #Tech
@Klasienz
THE I LOVE REMBRANDT/BOL/FLINCK ELIMINATION QUIZ!
Hello, what is my name?
Ferdinand BolRembrandt van Rijn a. b.
I can’t remember… Did
I paint this?
NoYes a. b.
I am Ferdinand Bol,
where was I born?
DordrechtAmsterdam b. a.
Hello, what is my name?
Ferdinand BolGovert Flinck a. b.
We drew nude models together but our papers
got mixed upWho made
this?
BolFlinck a. b.
ELEGANCE AND TENDERNESS. GUESS THE PAINTER. OF THE HANDS TO THE LEFT.
BolFlinck a. b.
THE 8TH WONDER OF THE WORLD. THE NEW TOWN HALL WITH AMPLE PAINTED DECORATIONS. WHOSE WORK GOT REJECTED?
BolFlinck b. a.
THE NATIONAL GALLERY OF IRELAND HAS WORKS BY ALL THREE ARTISTS IN ITS COLLECTION. COULD THIS BE BY REMBRANDT?
NoYes b. a.
THE NATIONAL GALLERY OF IRELAND HAS WORKS BY ALL THREE ARTISTS IN ITS COLLECTION. COULD THIS BE BY REMBRANDT?
NoYes b. a.
OK GOSSIP TIME. TWO OF OUR PAINTERS MARRIED TWICE, BUT THE OTHER ONE HAD ONE BASTARD CHILD. WHO WAS THAT?
SHOUT OUT: FLINCK AND BOL BOTH ENDED UP IN A CANAL HOUSE. GUESS THE DISTANCE BETWEEN THE TWO
STORYTELLING IN A DIGITAL
AGE
Museum of Selfies by Olivia Muus
DIGITAL STORYTELLING: The medium influences the way the story is told. How we want to tell the story influences the choice of the medium.
TRENDS IN STORYTELLING
ONLINE STORYTELLING
Bear 71 by NFB
LOCATION BASED
Talking Statues in the Vondelpark by Klasien van de Zandschulp (Lava Lab, HearUsHere)
GAMING AND STORYTELLING
San Andreas Streaming Deer Cam
by Brent Watanabe
GAMING AND STORYTELLING
San Andreas Streaming Deer Cam
by Brent Watanabe
VIRTUAL REALITY
The Unknown Photographer by NFB and Turbulent
DIGITAL STORYTELLING: Interactive Non-linear Location based Participative
DIGITAL STORYTELLING PLATFORM
DIGITAL STORYTELLING PLATFORM FOR MILLENNIALS
TWO CASES: @Hermitage @Van Gogh Museum
TWO CASES: @Hermitage @Van Gogh Museum
O 2 =
EXPERIMENT:PROTOTYPINGUSER TESTING
“EVERYTHING LOOKS THE SAME”
“ONLY MEN”
“WHY IS EVERYBODY POSING LIKE ‘LOOK
AT US’”
“WHO ARE THESE PEOPLE ANYWAY?”
TWO CASES: @Hermitage @Van Gogh Museum
STORYTELLING IN MUSEUMS: - The audience co-creates the story - Give the audience a tool - Create a role for the audience - Personal and emotional storytelling - Non-linear storytelling
Read more: flinckapp.com
LET ART TELL THE STORIES!
WHY DO WE WANT TO CONTINUE WITH FLINCK?
2 KEY INNOVATION PRINCIPLES: - Cooperations with all parties involved - Iterative design
Adaptation
Punching Power
Public
Partici- pation
Innovation
InteractionResearch
Cultural InstitutionsExperts
#BolFlinck
WHAT DO WE WANT TO ADD?
SOCIAL EXPERIENCE
GAMING
WHAT IF WE THINK BIG?
CHATBOTS
GAME ENGINES
THAT’S WHY WE NEED TO JOIN FORCES!
GET INVOLVED, JOIN FLINCK!