MUSEUM OF THINGS FOR PEOPLE

BA & BEYOND 01/10

IoT innovation for museum visitors

I’m Pieter-Jan Pauwels ,

I’m an Innovation Lead in the Foresight team of

Digipolis Gent. We work with local government

organisations in Ghent. I’m a social profile, not a

technical one.

HELLO!

5_INTRODUCTION

4_TECHNICAL STORY3_END_USER STORY2_LEGAL STORY

1_LEARNINGS & NEXT STEPS

5_INTRODUCTION

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● 1 year - start Oct 2018● R&D of - Internet of Things Technology● Input: lack of insight in user behaviour and needs + let’s start working

towards becoming a smart museum. ● Technological thesis: Let’s not just track visitors, but also give back that

information a way an insightful way to extend the visit.

Project met steun van

PARTNERS

IOT in MUSEAEnd user Research

Technological Research+ data & legal

4_TECHNICAL STORY

3 minutes near the Barcelona chair

NO SOLUTIONS BASED PROCUREMENT BUT CHALLENGE BASED

CC-BY Dimitris Kamaras

POC BUDGET = € 50.000

1. Indoor tracking hardware2. Recommendation engine3. User interface visitors & museum

LIVING LAB SETUP- Test case on first floor of the 1992 wing - Semi-permanent expo Object Stories (± 500 m²)- 200 design objects present- A lot of data about the collection present

And an absolute tracking nightmare...

OBJECT STORIES

OBJECT STORIES

OBJECT STORIES

SO THAT WAS THE CHALLENGE

��

55 interested22 applicants5 submission

BLUETOOTH THROUGH SMARTPHONE

BLUETOOTH THROUGH WRISTBAND + ACCELEROMETER & GYRO

SMART CAMERAS WITH FACIAL RECOGNITION

ULTRA WIDE BAND X2

VS

WHY ULTRA WIDE BAND @ DESIGN MUSEUM GENT

FULL LIST OF PRO / CONS OCT / NOV 2020

CONTEXT MATTERS! 1. What’s the goal?2. What do you want to measure? 3. What does the building look like?4. Want to be able to follow a specific ID /

person or have insights in crowd flows and occupation?

4.HOW ACCURATE DOES YOUR DATA NEED TO BE

DATA ON MUSEUM LEVEL

DATA ON OBJECT LEVEL

DATA ON EXHIBITION / THEMATIC LEVEL

Erfgoed Vlaanderen API 👎UitinVlaanderen API 👎Bibnet API 👍

Own guidance data 👌Linked Open Data & Wikidata 👏

3_END_USER STORY

HUMAN COMPUTER CONTEXT INTERACTION FRAMEWORK

About understanding the user in relation to, other users, objects, interfaces, content, services and systems.

1. Contextual inquiry2. Co-creation sessions3. Wizard of Oz testing4. (Hackathons)

HUMAN COMPUTER CONTEXT INTERACTION FRAMEWORK

About understanding the user in relation to, other users, objects, interfaces, content, services and systems.

1. Contextual Inquiry2. Co-creation Sessions3. Wizard of Oz sessions4. (Hackathons and design

challenges)

SHARING IS CARING LEARNING

2_LEGAL_STORY

1. This POC is for GDPR anonymous 2. A culture-profile isn’t but doable3. Smart cameras are trickier, in both

perception and opt-in / out4. Transparency on algorithms is

going above and beyond

1_LEARNINGS & NEXT STEPS

Guidance…

WayfindingExperience

Information

BUSINESS CASE

Indoor positioning

USE-CASE

Indoor positioning = a platform

Insight in visitors Insight in streams Insight in setup

Wayfinding Guidance

Personalised

Information& experience

Aggregated

COSTSM2 price hardware € 41M2 price installation € 101000 m2 as an example € 51.000

€ 2000 / year maintenance hardware & support€ 3000 / year servers & databases & support

= ± €15.000 / year to compensate per 1000m2

VALUESVALUE

INCOME

VALUE USER VALUE MUSEUMVALUE SOCIETY

Better service delivery

Custom informationWayfinding

Better insight

Data driven actions

Insight in interests, crowds

Optimise exhibitions

Design in the city

Guidance towardsculture, heritage,

museums, organisations, books, makers

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1.bis PRE-CONDITIONS

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High maturity of data of own collection (basic registration+)

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High maturity of data at temporary exhibitions(template)

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Digital plans of your building to plot the installation and for re-use.

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Invest in connectivity

TODAY POWER OVER ETHERNET (POE+) FUTURE WiFi 6 / 5G / MESH ?

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Thorough integration between silos (collection vs public activities vs communication)

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Setting up an exhibition must also be a balance between expertise and vision, but also visitor needs and technological boundaries.

This "balance" will also determine your technology choice

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And last but not least.

We must look for a quantitative / qualitative balance

- Presentations- User-research Design Museum Gent

and Venetiaanse Gaanderijen- Technology (sota) report- Privacy report - Data en algorithm report- Procurement template (BE)- Business case and learnings

SHAREOKTOBER 2019 (DUTCH)

THANKS!