Welcome to “What Do We Really Know about Social

Media in Museums?”

It’s not about social media. It’s about being more

social.

Hashtag to follow: #musesocial

In the room now• Elissa Frankle, US Holocaust Memorial Museum,

@museums365• Georgina Goodlander, Smithsonian American

Art Museum, @bathlander• Victoria Portway, National Air and Space

Museum, @sluggernova• Jeff Gates, Smithsonian American Art Museum,

@outtacontext• Darren Milligan, Smithsonian Center for

Education and Museum Studies, @darrenmilligan

Hashtag to follow: #musesocial

• Rachel Greiner, National Air and Space Museum, @gator_rach

• Brian Alpert, Smithsonian Office of the CIO, @balpert

• Erin Blasco, Smithsonian Postal Museum, @erinblasco

Twitterly here:• Sarah Banks, National Museum of Natural

History, @sbanks20• Amelia Wong, US Holocaust Memorial Museum,

@amelialikespieShared account: @mw12social

Intended Outcomes

• document the state of social media in museum practice

• help each other tackle big questions, issues

• become better communicators• be bold, be brave• record awesome thoughts• keep the #musesocial

conversation going

Polls, Storify, & More

www.museumsandtheweb.com/blog

In our #musesocial blog post there, you’ll find

links to our poll questions, Storify,

SlideShare, and wiki

Audiences (broadcast mode) vs.

Communities (dialog mode)

Audiences are no longer relevant. Long live communities!

.

Discuss passionately.

What do our visitors want from online outreach?

3% said “valid science and authentic history.” 97% said

“cats.”

LearningPeople don’t learn through social media.

And even if they do, you can’t tell..Discuss epically.

Measuring learning on social media:

No kitty curator tweets today. Sleeping in a basket of clean laundry.

LURNINGL

Secret algorithm: This day in history tweet

+ link to collections+ learning outcome approved by education dept + curatorial and PR review cute cat photos lacking connection to mission+ cat photo deeply related to mission / number of followers = Lurning score = 82Pandasonian @Pandasonian

Gave you L+ in social media learning

RolesEveryone should speak on behalf of museums.

Discuss interdisciplinarily.

We can’t let *everyone* speak on behalf of

the museum via social media.

Pandasonian @Pandasonian

You wouldn’t believe what they made me eat today. Think I might hurl on a tourist. Cheap food.

Pandasonian @Pandasonian

So many people taking my photo. Does this new landscaping make me look fat?

Pandasonian @Pandasonian

My poop on Instagram: instagr.am/p/pandapoop

Pandasonian @Pandasonian

Woot, my girlfriend is knocked up! Wait, was I not supposed to share that yet?

MetricsWe don’t measure engagement with exhibits. Why should we measure it with social media?

Discuss with vigor.

Having lots of followers doesn’t indicate success!

#justsayin!

Let’s keep talking!

Hashtag to follow: #musesocial

In the room now• Elissa Frankle, US Holocaust Memorial

Museum, @museums365• Georgina Goodlander, Smithsonian American

Art Museum, @bathlander• Victoria Portway, National Air and Space

Museum, @sluggernova• Jeff Gates, Smithsonian American Art Museum,

@outtacontext• Darren Milligan, Smithsonian Center for

Education and Museum Studies, @darrenmilligan

Hashtag to follow: #musesocial

• Rachel Greiner, National Air and Space Museum, @gator_rach

• Brian Alpert, Smithsonian Office of the CIO, @balpert

• Erin Blasco, Smithsonian Postal Museum, @erinblasco

Twitterly here:• Sarah Banks, National Museum of Natural

History, @sbanks20• Amelia Wong, US Holocaust Memorial Museum,

@amelialikespieShared account: @mw12social

Polls, Storify, & More

www.museumsandtheweb.com/blog

In our #musesocial blog post there, you’ll find

links to our poll questions, Storify,

SlideShare, and wiki

The end!

Pandasonian @Pandasonian

Burp. Sorry. #toomuchbamboo