Download - #musesocial
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Welcome to “What Do We Really Know about Social
Media in Museums?”
It’s not about social media. It’s about being more
social.
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Hashtag to follow: #musesocial
In the room now• Elissa Frankle, US Holocaust Memorial Museum,
@museums365• Georgina Goodlander, Smithsonian American
Art Museum, @bathlander• Victoria Portway, National Air and Space
Museum, @sluggernova• Jeff Gates, Smithsonian American Art Museum,
@outtacontext• Darren Milligan, Smithsonian Center for
Education and Museum Studies, @darrenmilligan
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Hashtag to follow: #musesocial
• Rachel Greiner, National Air and Space Museum, @gator_rach
• Brian Alpert, Smithsonian Office of the CIO, @balpert
• Erin Blasco, Smithsonian Postal Museum, @erinblasco
Twitterly here:• Sarah Banks, National Museum of Natural
History, @sbanks20• Amelia Wong, US Holocaust Memorial Museum,
@amelialikespieShared account: @mw12social
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Intended Outcomes
• document the state of social media in museum practice
• help each other tackle big questions, issues
• become better communicators• be bold, be brave• record awesome thoughts• keep the #musesocial
conversation going
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Polls, Storify, & More
www.museumsandtheweb.com/blog
In our #musesocial blog post there, you’ll find
links to our poll questions, Storify,
SlideShare, and wiki
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Audiences (broadcast mode) vs.
Communities (dialog mode)
Audiences are no longer relevant. Long live communities!
.
Discuss passionately.
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What do our visitors want from online outreach?
3% said “valid science and authentic history.” 97% said
“cats.”
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LearningPeople don’t learn through social media.
And even if they do, you can’t tell..Discuss epically.
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Measuring learning on social media:
No kitty curator tweets today. Sleeping in a basket of clean laundry.
LURNINGL
Secret algorithm: This day in history tweet
+ link to collections+ learning outcome approved by education dept + curatorial and PR review cute cat photos lacking connection to mission+ cat photo deeply related to mission / number of followers = Lurning score = 82Pandasonian @Pandasonian
Gave you L+ in social media learning
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RolesEveryone should speak on behalf of museums.
Discuss interdisciplinarily.
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We can’t let *everyone* speak on behalf of
the museum via social media.
Pandasonian @Pandasonian
You wouldn’t believe what they made me eat today. Think I might hurl on a tourist. Cheap food.
Pandasonian @Pandasonian
So many people taking my photo. Does this new landscaping make me look fat?
Pandasonian @Pandasonian
My poop on Instagram: instagr.am/p/pandapoop
Pandasonian @Pandasonian
Woot, my girlfriend is knocked up! Wait, was I not supposed to share that yet?
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MetricsWe don’t measure engagement with exhibits. Why should we measure it with social media?
Discuss with vigor.
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Having lots of followers doesn’t indicate success!
#justsayin!
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Let’s keep talking!
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Hashtag to follow: #musesocial
In the room now• Elissa Frankle, US Holocaust Memorial
Museum, @museums365• Georgina Goodlander, Smithsonian American
Art Museum, @bathlander• Victoria Portway, National Air and Space
Museum, @sluggernova• Jeff Gates, Smithsonian American Art Museum,
@outtacontext• Darren Milligan, Smithsonian Center for
Education and Museum Studies, @darrenmilligan
![Page 17: #musesocial](https://reader036.vdocuments.us/reader036/viewer/2022070316/5556f51ed8b42ac60c8b5206/html5/thumbnails/17.jpg)
Hashtag to follow: #musesocial
• Rachel Greiner, National Air and Space Museum, @gator_rach
• Brian Alpert, Smithsonian Office of the CIO, @balpert
• Erin Blasco, Smithsonian Postal Museum, @erinblasco
Twitterly here:• Sarah Banks, National Museum of Natural
History, @sbanks20• Amelia Wong, US Holocaust Memorial Museum,
@amelialikespieShared account: @mw12social
![Page 18: #musesocial](https://reader036.vdocuments.us/reader036/viewer/2022070316/5556f51ed8b42ac60c8b5206/html5/thumbnails/18.jpg)
Polls, Storify, & More
www.museumsandtheweb.com/blog
In our #musesocial blog post there, you’ll find
links to our poll questions, Storify,
SlideShare, and wiki
![Page 19: #musesocial](https://reader036.vdocuments.us/reader036/viewer/2022070316/5556f51ed8b42ac60c8b5206/html5/thumbnails/19.jpg)
The end!
Pandasonian @Pandasonian
Burp. Sorry. #toomuchbamboo