muscular development latino
TRANSCRIPT
Muscular Development Latino (MDL), published by Spanish Fitness Media (SFM), is the premier Spanish-language resource for those seeking to supersede body musculature and fitness goals.
MDL’s content is unique and in-tune with its readers/users. It’s comprised of reports from the proven experts from MD Magazine, plus the MDL perspective culled from a multitude of regional contributors and fueled by the experiences of a loyal and vital social community.
Overview
The MDL community has significant social presence and international reach (U.S., Spain & LatAm).
MDL currently operates 12 sites and supports most ad formats and unique sponsorships.
Advertising is an important resource for our readership, as they appreciate being introduced to world class products and innovations.
The Premier Fitness Platform en Español
360 Cross Media
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Welcome
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• Consumers increasingly seek ways to improve their health and physique.
• Bodybuilding techniques have proven to be the most successful strategy for physical self-improvement.
• Participants can be segmented into three groups:
• Bodybuilders are active and dedicated participants in the sport
• Athletes use bodybuilding and related products to enhance their performance
• Recreational users increase strength, body tone and overall health.
Our Community
Mindset
Influencers
Consumer Interests
Affinity Categories
• Bodybuilding • Movie Lovers• TV Lovers• Sports Fans• Technophiles• News Junkies • Music Lovers• Shutterbugs
• Electronics/Mobile Phones
• Employment• Education-Post
Secondary• Travel-Business &
Vacation• Financial & Investments• Real Estate –
Residential• Apparel & AccessoriesThe
Influencers
GenderMale 78%Female 22%
Age25-34 (42%)18-24 (30%)35-44 (19%)
Demographics
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LatAm Digital Network
MDL SOCIAL
MD LATINO SITES• www.mdlatino.com • www.mdlatina.com • www.mdlatino.com.br• www.mdlatino.mx• www.mdlatino.com.es• www.mdlatino.com.co• www.mdlatino.com.do• www.mdlatino.cl• www.mdlatino.com.ve• www.mdlatino.com.pr • www.mdlatino.com.ar• www.mdlatino.cr• www.mdlatino.tv
MDL is the leader in the Spanish-language Bodybuilding & Fitness category, its users are committed to this lifestyle and are broadly considered the influencers in the space.
• Facebook Espanol
• Facebook Coach
• Facebook Portugues
• Twitter: MD Latino
• Instagram: MDLATINO
KEY INSIGHTS
1.The purchasing power of Latin America’s middle classes is growing rapidly, making them a lucrative business target- Euromonitor International (2014)
2.U.S. Hispanic: $1.2 Trillion buying power
3. Young Median Age:Mexico - 27.1South America – 27.8U.S. Hispanic – 28Central America – 30.1
Premium Audience
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Online CapabilitiesDIGITAL
VIDEO
Cross Media Engagement
Online Streaming / Kultura
MDL Video Gallery
Direct Advertising Videos
Top PlayBack Location
YouTube 90%
- Mexico - Brazil - United States - Spain - Colombia
TOP GEOS
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Sponsorship of section or programRelevant section takeoversHigh Impact ad units: (rich media capabilities) - Re-skins - 970x250 - 300x600Native contentMobile: - Scrolling banner - Mobile wrapper - Full page rich mediaSocial media: - Instagram - Facebook - Twitter
Online Reach
350,000
3,000,000
220,000
61%
USA
Mexico
Latina
Visits/Mo (12 Sites)
Impressions (Mo.)
Social (FB & TW)
Mobile
U.S Hispanic & LatAm
1Million+ Visits/Mo
Network Affiliates
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Social & YouTube
200,000+
20,000+
20,000+
7.5+ Million
46%
Facebook Fans
Twitter Followers
YouTube Subscribers
YouTube (Total Views)
Mobile YT
Largest Following in Category
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On-Targeting
GeoCountry
DMACity
Zip Code
ContentEducational
EntertainmentInterviews
BehaviorInsights by Category
DemoAge
GenderEthnicity
HH Income
DaypartTime of dayDay of weekLive Users
Search Retargeting
Reach Consumers who searched your product
Precisely Define Your Target Audience
Actionable Data & Insights 8
Prominent Visibility
Blinger300X9
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Top AD300X250
Left AD350X900
Right AD350X900
Horizontal AD728X90
Homepage Takeovers, Blingers, Post Pages, Native ADs, Instream Placement, Pop-ups
Heightened Engagement
Standard Ad Sizes & Custom Executions
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Max Video
Increased Visibility
Video Advertising
➔ High Impact Video➔ Mobile Video➔ Desktop/Tab Video➔ Run of Site➔ Pop Up ADs➔ Contextual ADs➔ High User
Engagement
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Be Mobile
61% MDL USERS, 5% New MDL Users, 46% Dynamic Formulas, Conversion Rate
Mobile Wallpaper Advertising Units
Video Engagement unit
ACCESS A SINGULAR AND EXTENSIVE MOBILE MARKET
Immediate ROI 11
Dynamic Experiential
MDL EVENT CALENDAR
12Custom Sponsorship Activations
Case Study
Powerful Results
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CASE STUDY: Who will be the next athlete to represent Dymatize in Mexico?
MDL/SFM created & executed a cross media campaign designed to identify prospective athletes to win a lucrative Dymatize endorsement contract.
Entrants uploaded photos/videos and appealed to their social followers to vote for them.
The results superseded projections. The campaign, which ran for only 45 days, registered 80 participants (athletes) and generated more than 650,000 public votes.
Dymatize secured endorsements with two of the most popular Mexican athletes, Oscar Robles Urquidez and Cassandra De La Rosa, and generated heightened consumer interest in their product line while building an extensive database of potential consumers.
Click here to find more on the campaign to find Dymatize’s new faces of endorsement and the powerful influence MDL has on this community of consumers and athletes..
Synopsis of execution:● 45 day contest launched Online & Social ● Contest forum in MDL and other FB groups● Prelim phase- athletes upload photos and videos● Semi final phase- Brand Selection of finalist● Finals: Top 5 female and male athletes● Public votes tallied● Brand makes final decision behind closed doors● Winners posted on MDL websites, social media and
published in MDL Magazine
WWW.MDLATINO.COM 14
Chicago: 773-960-5336 Miami: 786-366-9517
Advertising OpportunitiesEdward Balderas