mundo hispánico media kit 2011
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media kit, mundo hispanico, mediaTRANSCRIPT
2010 National Association of Hispanic Publications (NAHP) Recipient for 10 National Awards
Editorial Overview
The Voice of Georgia’s Hispanic Community Since 1979
For over 3 decades, MundoHispánico has been Greater Atlanta’s leading Spanish Language newspaper establishing itself as a stable community partner, a strong leader, and a vital presence in Atlanta’s metropolitan area.
We are dedicated to enriching our community by providing our readers with the most diligently reported local news as well as news from around the world. Our publication engages, educates, and empowers our readers. Written and edited by its own full-time, multi-cultural staff, MundoHispánico emphasizes topics of interest to all Hispanic readers.
INSPECT WHAT YOU EXPECTCHECK THE AUDIT!!!
www.mundohispanico.com
Media Kit
Circulation audited by:
Average of 193,250 Weekly Readers
DemographicsLearn About Our Market and Our Readers
Market Demographics Reader Demographics
Gender
Housing
Origin
Education Level (Breakdown)
Annual Household Income Online Usage
Age
Male 60%Female 40%
49% own a home
MexicoPuerto RicoGuatemalaSalvadorColombiaDominican Rep.Other
64% 7.3% 4.3% 4.1% 2.8% 1.6% 15.9%
were born abroad64%84% have 3+ Household members13 years (Average years of residency in GA)
24% make $50k - $74,99940% make $75k +
72% have accessed the internet in the past 30 days
Graduated High SchoolGraduated College
39% are between 18-34
95%31%
Hispanic Buying Power
50% are between 35-54Household Profile
Completed Post Graduate 6%
Population 596,222 Hispanics reside within MundoHispánico’s distribution area(MundoHispánico has a 32.4% market penetration)
Buying Habits78.9% frequently purchase productsor services from Ads seen in our paper
Source: CVC Audit Report and Survey, 2009Source: DemographicsNow.com, 2010
Source: Selig Center for Economic Growth, Terry College of Business, The Univ. of GA, 2010
Source: Scarborough Research 2009 & 2010, Release 2(Based on MundoHispánico distribution area)
Source: MundoHispánico Segmentation Study, Rincon & Associates, 2007)
72% of Georgia Hispanics Live in MundoHispánico’s Distribution Area
Area of residenceGeorgia Hispanics
Athens & Gainesville9.3%
(75,143)
Other26.5%
(215,826)
Atlanta64.2%
(521,079)
Source: 2006-2008 American Community Survey
812,048 Hispanics reside in Georgia
Georgia = $17 billion (10th largest among U.S. States)
Atanta = $12.6 billion
Audited Circulation: 71,500 Weekly Copies
Distribution
CARROLLCHEROKEECLAYTONCOBBCOWETADEKALB
DistributionAtlantaZIP CODE ZIP CODE
COUNTY
COUNTYBANKS BARROW CLARKE HABERSHAM HALL
TOTAL............................7,000
TOTAL. . . . . . . . . . . . . . .64 ,500
DOUGLAS
FAYETTEFORSYTHFULTONGWINNETTHENRYROCKDALE
536278986
1,0744221040
4477805010
2087820373557883157668
1,6331,289
300043000530008
30012300133001730019300223002430030300313003230033300343003530038300393004030041300433004430045
AlpharettaAlpharetta
Marietta
ConyersConyersGraysonDacula
AlpharettaSuwaneeDecaturDecaturDecaturDecaturDecaturDecaturDecaturSnellville
CummingCumming
LawrencevilleLawrencevilleLawrenceville
300473005230058300603006230064300663006730068300693007130075300763007830080
30083300843008730088300923009330096300973010130102301063011430115
30126
1,88360
1412,245
39119616780328360
4,0081,168
983327
1,196
459302015
6474,4092,012
10029332816
1,058112
1,028
LilburnLoganville
LithoniaMariettaMariettaMariettaMariettaMariettaMariettaMariettaNorcrossRoswellRoswell
SnellvilleSmyrna
St. MountainTucker
St. MountainSt. Mountain
NorcrossNorcrossDuluthDuluth
AcworthAcworthAustellCantonCanton
Mableton3012730134
30135301443015230168301803018830189302133021430215302363025330260302633026530269
30274302813029030291302963029730303303053030730308
30183
233628110325211472304161451098715261669230327
24931548
10050
2,520903601035
Powder SpngsDouglasville
DouglasvilleKennesawKennesaw
AustellVilla Rica
WoodstockWoodstock
FairburnFayettevilleFayettevilleJonesboro
McDonoughMorrowNewnanNewnan
P’tree City
RiverdaleStockbridge
TyroneUnion CityRiverdale
Forest ParkAtlantaAtlantaAtlantaAtlanta
303093031030311303123031430315303163031730318303193032430326303283032930331303363033730338303393034030341303423034430345303493035030354303603051830519
309080
10840
47614340289186
1,14020
6253,340
2090
20750
1473,3273,657
658313
1,289126115625552
1,386241
AtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlanta
College ParkDunwoody
AtlantaDoraville
ChambleeAtlanta
East PointAtlantaAtlanta
DunwoodyHapevilleDoraville
BufordBuford
3301,496
2112,0004,0679,378
89914,030
488
5701,040
10,43119,560
3050130504305063050730511305273053130542
GainesvilleGainesvilleGainesvilleGainesville
BaldwinClermontCornelia
Flowery Branch
3,14036517528414740
33816
30566
306023060530606306073066630680
Oakwood
AthensAthensAthensAthens
StathamWinder
30
4080
1,087260
32465
TOTAL......................7,000
ZIP CODE30004300053000830009300223002430043
AlpharettaAlpharetta
MariettaMarietta
AlpharettaSuwanee
Lawrenceville
COUNTYCOBBFULTONGWINNETT
TOTA L . . . . 6 , 0 0 0 *Home delivery distribution is calculated into overall circulation of 71,500 copies
3004430047300603006730068
LawrencevilleLilburn
MariettaMariettaMarietta
TOTA L . . . . 6 , 0 0 0 *
16030009 Marietta
30122 120Lithia Spngs
TOTA L . . . . . . . . . . . . . . . 64,500
DistributionGainesville / Athens
DistributionHome Delivery
300713007530076
Norcross Roswell Roswell
1030046 Lawrenceville
30082 294Smyrna
30273 40P’tree City
30601 Athens 501
147497
1,968338
4,050
300783008030082
SnellvilleSmyrnaSmyrna
3009330096301263014430328
NorcrossDuluthAtlanta
KennesawAtlanta
303393051830519
Atlanta Buford Buford
DEKALB
INSPECT WHAT YOU
EXPECT
MundoHispánico is the ONLY Spanish Language newspaper currently audited in the Atlanta market.
CHECK THE AUDIT!
1026002
View Our Distribution by Zipcode, City, and County
MundoHispánico Publishes Every Thursday
Media PlannerChoose a Section for Your Ad
If advertiser requests placement outside of category, there will be a $150 placement charge.
• Parties
Front cover story
News about the Hispanic community, mainly in Georgia
Healthy tips for a better well-being
Automotive
Classi�ed advertising
Money and �nance
Home and Garden, Real Estate Entertainment, cultural news, and upcoming events with a Latin beat
Editorial commentary
National and world news
News from Latin America
• Restaurants• Photography• Travel/Hotels• Satellites• Travel Agencies• Travel Tickets• Theater• Entertainment
• Real Estate Agents• Apartments for Rent• Property Sales• Mortgages• Homes for Rent• Home Repair• Home Improvement• Home Investments
• Banks• Financial Companies• Packages• Shipping Money• Accountants• Insurance• Entrepreneurs• Personal Businesses
• Health Services• Health and Beauty Salons• Health and Beauty Weight Loss• Churches• Classes• Chiropractors• Computers• Dentists• Guides - Commercial• Guides - Health• Guides - Religious• Grocery Stores
• Auto• Automotive Dealerships• Automotive Products• Auto Service/Auto Repair• Auto Service/Workshops
• Legal• Employment• Of�cers• Services/Opportunities• Items for Sale• Wanted
• Adult Entertainment• Spas• Palm Readers
• Cell Phones• Phone Cards• Telephones
• Retail Stores• Attorneys
Sports• Sports Events• Sports Products• Insurance• TV Channels/Services• Cable
ACTUALIDAD
BUEN RATO
COMUNIDAD
NUESTRA TIERRA
PAÍS Y GLOBO
OPINIÓN
BIENESTAR
DINERO
MI CASA
DEPORTE
MOTOR
TRABAJO YCLASIFICADOS
DESPUES DECLASIFICADOS
Rate Sheet46” Web-Width
Column Size Conversions1 2 3 4 5 6
1.527” 3.222” 4.916” 6.611” 8.305” 10.0”
Home Delivery Circulation: 6000 copies
6455 Best Friend Rd. - Norcross, GA 30071
Monday - Friday during the hours of 8am - 3pmThey must be labeled with the quantity & insert date
Phone: (770) 326.8815
Preprints must be delivered at least ten
MeasurementsAd SizeFull Pg
1/2 Pg V.
1/2 Pg H.
1/4 Pg1/6 Pg
1/8 Pg
1/12 Pg V.
1/18 Pg
6 col x 10.35”
3 col x 10.35”
6 col x 5.1”
3 col x 5.1”2 col x 5.1”
3 col x 2.47”
2 col x 2.47”
2 col x 1.6”
1/3 Pg V. 2 col x 10.35”NEW SIZE
1/9 Pg 2 col x 3.34”NEW SIZE
MundoMercado Section Only
(Color Included)
$???
DimensionsNew AdsFull Run
Both EditionsMetro- Atlanta
Edition
$726 $568
Double Truck
Cover Strip
13 col x 10.35”
6 col x 1.5”
$220 $150
$???$4,360 N/A
$???$1,500 N/A
NEW SIZE
NEW SIZE
Preprints
& Contact Information
(10) business days out to:
$2,180 $1,706$1,090 $853
$1,090 $853
$545 $426$363 $284$272 $213
$182 $142$121 $95
New Address
Full Color
Spot ColorColor Rates
$545 $494
$182 $164
Circulation: 64,500Circulation: 71,500
$196
Gainesville/Athens Edition
$90
N/A
N/A
$589$294
$294
$147$98$74
$49$33
$80
$30
Circulation: 7,000
$49 per thousand 1-4 pages
$71 per thousand 6-8 pages
$93 per thousand 10 + pages
Minimum Order: 10,000
2011 Special Supplement Calendar
Special Supplements Alternative Options for Delivering Your Message
Guía de salud (Health Guide)
Guía legal (Legal Guide)
Copa América (Previa) (Preview of Copa América)
Regreso a clases(Back to School)
SPECIAL SUPPLEMENTS(Newspaper Pullouts)
Publication Date: Mar. 17Space Reservation Date: Mar. 10
Publication Date: Jun. 9Space Reservation Date: Jun. 2
Publication Date: Jun. 30Space Reservation Date: Jun. 23
Publication Date: Jul. 21Space Reservation Date: Jul. 14
Copa América (Resumen)(Final Summary of Copa América)
Herencia hispana (Hispanic Heritage)
Guía de regalos(Gift Guide)
Publication Date: Jul. 28Space Reservation Date: Jul. 21
Publication Date: Sep. 15Space Reservation Date: Sep. 8
Publication Date: Dec. 8Space Reservation Date: Dec. 1
Classified & Real EstatePurchase Your Classified Line Listing Online
(8-column format, display ads are sold per column inch)
Classified Display Rates and Dimensions
Display ad options:(Metro-Atlanta & Gainesville/Athens) all editions 71,500 distribution – $30/inch(Metro-Atlanta) edition only 64,500 distribution – $27/inch
RATES FOR BUSINESSES AND SERVICES
MH Metro-Atlanta & MH Gainesville/Athens.Extra $5 per line (25 characters per line) Bold HEAD option: $3 (�rst 3 words)
Publication and Deadlines
Up to 7 lines - $35 per week and your classi�ed will be published in one edition of each product:
Write your ad, count the words you wish to publish. The telephone number counts as one word. You have four options to order your ad:
1. CALL at 404.982.5838, and place your ad.2. FAX it to 404.881.60853. MAIL it to: MundoHispánico PO Box 13808 Atlanta, GA 30324-08084. Electronically at http://clasificados.mundohispanico.com
Deadline:
Publication date:Your classi�ed ad will be published the next Thursday in - MH Metro-Atlanta - MH Gainesville/Athens - MundoHispánico online
Mondays at noon.
1
2
3
4
5
6
7
8
1.1527”
2.4166”
3.6805”
4.9444”
6.2083”
7.4722”
8.7361”
10”
Columns WidthColumn Size Conversions
Ad Size Metro-Atlanta edition All Editions
Line Listings
Full Pg 8 col. x 10.35”
1/2 Pg H. 8 col. x 5.1”
1/2 Pg V. 4 col. x 10.35”
1/4 Pg 4 col. x 5.1”
1/8 Pg H. 4 col. x 2.47”
$2,070
$1,035
$1,035
$518
$259
$2,324
$1,162
$1,162
$581
$291
Color Rates
Spot Color
Full Color
$182
$545
1/8 Pg V. 2 col. x 5.1”
1/16 Pg H. 2 col x 2.47”
1/32 Pg H. 2 col x 1.6”
$259
$130
$65
$291
$146
$73
All Editions
$160
$490
Classified & Real Estate
To publish your classified line listing
Metro-Atlanta edition
1/16 Pg V. 1 col x 5.1” $130 $146
Classified Line Listings Available for Print and Online
1/32 Pg V. 1 col x 2.47” $65 $73
Target Advertising
Sports Section Intro Rates (Limited Time Only)
Column Size Conversions1 2 3 4 5 6
1.527” 3.222” 4.916” 6.611” 8.305” 10.0”
Rates & MeasurementsAd SizeFull Pg
1/2 Pg V.
1/2 Pg H.
1/4 Pg1/6 Pg
1/8 Pg
Banner
6 col x 10.35”
3 col x 10.35”
6 col x 5.1”
3 col x 5.1”2 col x 5.1”
3 col x 2.47”
6 col x 1.5”
1/3 Pg V. 2 col x 10.35”
Business Card 2 col x 1.6” $???
Dimensions
$485 $461
$100 $95
$1,000 $950
$780 $741
$780 $741
$440 $418
$300 $285
$275 $261
$300 $285
$437
$90
$900
$702
$702
$396
$270
$248
$270
$413
$85
$850
$663
$663
$374
$255
$234
$255
Open RatesFull Color
$364
$75
$750
$585
$585
$330
$225
$206
$225
5% Discount
10% Discount
15% Discount
25% Discount
6 weeks 13 weeks 26 weeks 52 weeks
Applicable Categories
Sports Sports Events Sports Products (Uniforms, Equipment)
Automotive Automotive Dealers Automotive Products Auto Service/Auto Repair Auto Service/Workshops
Entertainment Nightclubs & Bars Gyms
(Special rates only apply to categories listed below)
www.mundohispanico.com
Online Leader Board Ad
Big Box Ad
Maximize Your Exposure
Deadlines Digital Formats PlacementRates & Specs
2 weeks prior to first impression
Leader Board Ad
Big Box Ad
(728 x 90)Animation accepted.
3 loops max. (overall 15 secs.)Max file size 30k
(300 X 250)Animation accepted.
3 loops max. (overall 15 secs.)Max file size 30k
$500 per Month
$500 per Month
Space Reservation:
Camera ready: 1 weekProduction: 2 weeks
Artwork:
Size done in pixels
Three business days required for testing
Backup GIF and URL also required
Rich media accepted
Limited availability
Ask Account Executive for pricing
Channel fronts and story level pages
Coverage Map
Distributed Througout 18 Counties
Penetrate 18 Counties
Metro-Atlanta & Gainesville/Athens
Distribution Points:
Highway System
County Boundaries
Close to 2,000 Distribution Points strategically placed throughout areas of high Hispanic penetration in 18 counties.
Excellent Customer Service
Ad SpecificationsHow to Build Your Ad
GUIDELINESMundoHispánico is published weekly and distributed throughout the metropolitan Atlanta area. We reserve the right to edit or reject any material which may be deemed unsuitable for our publication. Advertiser and/or agency assumes liability for all content of advertisements printed, and also assumes responsibility for any claims arising there from made against the publisher, and agrees to indemnify the publisher against any expense or loss suffered by reason of such claims. MundoHispánico reserves the right to print previous issue copy when new copy is not received by the deadline.
CANCELLATIONS
GRAPHIC SPECIFICATIONS
AD DEADLINES
QUESTIONS?
Legal Obligations of AdvertiserIn order to induce the publisher to publish such advertising, and in consideration thereof, advertisers represent and warrant by submitting advertising to the publisher, that all facts stated in such advertising will be true and correct, and that therein there will be no libel and no invasion of privacy with respect to any person, partnership, corporation or other entity, and no infringement of any trademark, copyright, or other intellectual property right with respect to any person, partnership corporation or other entity. The advertiser will indemnify, defend and hold Cox Enterprises Inc., its af�liates and the of�cers, directors, employees and representatives of each of these harmless against any and all expensed, losses and costs of any kind arising out of any of the advertiser’s advertising.
Frequency & Contract TermsFrequency discounts are available, please call your account executive for details.
PaymentFirst-time advertisers will be asked to include payment when the ad is placed. Regular accounts will be billed, with payment due upon receipt of invoice. All prices are net. 1.5% late charge per month (18% annually) will be added 5 days after due date to past due balances.
PlacementPosition requests are given full consideration, but the publisher cannot be held liable for failure to accommodate said requests.
Make Good PolicyErrors in ads must reported to your account executive within 1 week of publication. At that time, any errors on the part of MundoHispánico will be considered for a make-good by the publisher. MundoHispánico is not responsible for errors overlooked by advertisers after an ad has been proofed and approved.
ContactFor advertising information, email [email protected] or ask your account executive.
Ad cancellations must be submitted in writing 7 days prior to current issues’s print date. No cancellations accepted after ad deadline. Cancellations must be in writing. Contracts cancelled before completion will be short rated to the rate earned.
Ad DesignMundoHispánico is happy to provide design services for our customers. We offer typesetting, design/layout, stock photos and illustration/clip art if needed. Client must provide logos and/or photos to be used in ad. Client will receive 2 proofs; the second proof restricted to typographical changes only. Multiple proofs will be issued at discretion of manager. Camera ready ads submitted at the wrong size may be rebordered or resized at the discretion of MundoHispánico. Ads designed by MundoHispánico may only run in MundoHispánico.
GraphicsSave all �les in PDF format. Save all halftones at 300dpi, 100-line screen. (Note: higher resolution does not enhance quality for newspaper reproduction, it only makes �les larger. If you are placing your ad online, it can slow down the transmission process.) Scan images and crop them to actual size. All images should be scanned as close to their �nal reproduction size as possible to avoid scaling problems that can compromise quality. Limit scaling to 25 percent or less.
ColorUse CMYK for all color. Never use RGB or Pantone color unless converted to CMYK. (These formats will not separate and will not print.) Select bleeds, knockouts and overprints for color ads (if applicable). Maximum density: 240 percent. If ad is to run in black-and-white but original is in color, convert it to black-and-white.
Published Weekly:Ad Deadline for Spanish Translation:Space Reservation:Electronic Camera Ready:
ThursdayThursday, 5 p.m. prior weekThursday, 5 p.m. prior weekMonday, 5 p.m.
Call your account executive at 404-881-0441
Best Mix of Media Solutions
Product PortfolioAsk About Our Other Products
We’re located at:
Proud members of:
Contact Directory
Main Line404.881.0441
Fax404.881.6085
SalesFreira Rodriguez
770.326.8816
Customer ServiceSilvia Barbuto770.326.8826
PublisherAnibal Torres404.881.0441
CirculationJimmy Vega770.326.8815
MarketingMiguel Porto770.326.8844
OperationsGerard Delaney770.326.8802
Padres & Hijos
Páginas Amarillas
With over 20 years of service to the Atlanta market, Páginas Amarillas is the most trusted Spanish language directory by businesses serving the Hispanic community.
Atlanta’s first Spanish language parenting magazine, covering nutritional and educational related content necessary for the development of healthy children up to the age of 11.
Circulation: 30,000
Frequency: Monthly
County Coverage: Cobb, DeKalb, Gwinnett, and North Fulton
Circulation: 120,000
Frequency: Yearly
County Coverage: Carroll, Cherokee, Clayton, Cobb, Coweta, DeKalb, Douglas, Fayette, Forsyth, Fulton, Gwinnett, Henry, Rockdale, Banks, Barrow, Clarke, Habersham, and HallOnline Advertising Available!
6455 Best Friend Road - Norcross, GA 30071