MUNCHABLE

Connect with your food.

Munchable is a social networking app that connects foodies, restaurants, and producers through food.

foodie

restaurant

producer

OUR MISSION: To bring the “social” back in social media. To enable discovery and connectivity over food. To boost transparency in the food industry. To give you what you

want most: GOOD FOOD.

photos tagged #food on Instagram

Over food blogs

Subreddit “food” has readers

Food = on Pinterest

of respondents

find out about food through social networks

MILLENIALS:

47% say they

text & tweet while eating

21% look up recipes on their

phone

40% learn about food from

websites/apps/blogs

photograph their

food on a regular basis for a food photoblog or food

diary

22% document their own

culinary creations

COMPETITORS

• INSTAGRAM/PINTEREST: cluttered with a variety of topics

• FOOD GAWKER/YUMMLY: recipes only• YELP/URBANSPOON: restaurants/businesses only

THE FOODIE

Erica – 22 – Student -Berkeley, CA

“I love food! Eating it, cooking it, and of course

taking photos of it.”

Erica loves going out to eat with her friends and staying in to cook… But she finds herself going to the same restaurants and

cooking the same things over and over again.

THE RESTAURANT

The Blind Pig – San Francisco

“At The Blind Pig, we’re all about the classics:

cherrywood and leather, whiskey, and locally-

sourced ingredients.”

The Blind Pig is a trendy new restaurant in San Francisco that received great reviews… But they are having problems finding

reliable producers and reaching new customers.

THE PRODUCER

Greene Brothers Organic Produce – Sonoma, CA

“Greene Brothers is committed to sustainability,

community, and quality of our produce.”

Greene Brothers Organic Produce is a small-scale, family-owned organic farm with awesome products… But they struggle with online visibility and want to expand their client-base, potentially beyond the

service industry.

With Munchable…

Erica can find a cool new restaurant when she wants to go out with friends, and find a cool new recipe for when she wants to stay in.

The Blind Pig can grow their business and connect with awesome local producers.

Greene Brothers can build their community by connecting with more businesses and individuals.

HOWIT

WORKS

SIGN UP

ERICA’S FEED

POST A PHOTO

ERICA’S FAVORITES

NEARBY

ERICA’S FRIENDS

SEARCH

+

MUNCH ITto find out more about Erica’s salad

Find out how to make Erica’s salad

Find out where she got her ingredients

Send her a message

MUNCHABLE. GET STARTED

TODAY.