multiplying the power of taxonomy with granular, structured content
TRANSCRIPT
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Multiplyingthe Power of Taxonomy
with Granular, Structured Content
<div property="author"> <span property="sameAs" href="https://twitter.com/joepairman"> Joe Pairman </span></div>
<author keyref=”JoePairman"/>
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Taxonomies themselves are
often very granular…
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…the objects that taxonomies label are often less granular (pages, sections, and documents)
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Benefits of applying taxonomy to granular, structured content~ Easiertomanagevariants&personalization~ Improvedcontent
coverage&quality~ In-contextrelevantlinks
(improvedUX)~ Easypublishingof
search-enginefriendlyLinkedData
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How I cut my teeth in structured content…
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…in HTC’s User Education team
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We needed multichannel output
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”Show Me” app on phone
Support content on desktop
PDF user guide
We needed multichannel output
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Enriched XTHML for mobile app
author interface
CCMS
topics
build maps
text and media
Publishing engine: based on DITA Open Toolkit
DITA XML• re-use/re-assembly• cascade changes
Enriched XTHML for corporate site & internal KB
Component content management — multichannel publishing
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Many product variations to document, for different models…
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…regional variants…
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…and customizations.
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Enriched XTHML for mobile app
author interface
CCMS
topics
build maps
text and media
Publishing engine: based on DITA Open Toolkit
DITA XML• re-use/re-assembly• cascade changes
Enriched XTHML for corporate site & internal KB
Component content management — managing variability
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In-topic variation handled with a combination of techniques
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In-topic variation handled with a combination of techniques
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Structured content approaches encourage ad-hoc, local practicesStructured content tends to separate:~ Profiling condition values~ Variable IDs & values~ Metadata terms stored in the content directly~ CMS-level metadata
Markup often describes what should happen to the content, not what it signifies!
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Structured content approaches encourage ad-hoc, local practicesStructured content tends to separate:~ Profiling condition values~ Variable IDs & values~ Metadata terms stored in the content directly~ CMS-level metadata
Markup often describes what should happen to the content, not what it signifies!
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“There are no tools that pay attention to this sort of stuff today, and until there is a strong driver to do markup in this way,
it won’t become popular”
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Since then, several things
have come together…
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My work on XML consulting/integration/dev.— incl. taxonomy dev & application to structured content at the section level
Partners, providing dynamic web delivery for DITA XML
— incl. linking key terms to glossaries & related content
intuitive, reliable XML authoring tool— now, easy inline term tagging too,
powered by PoolParty concept extraction API
Partners: I started playing with their concept extraction tech & then moved
into the other features— clients are integrating structured
content tech & other systems
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Next: Mekon’s demo
to illustrate the power of
structured content /
semantic tech combined
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Content Marketing case study
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Appealing recipes…
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Link to related products
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But the link is out of context, and not obvious
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By using structured content + taxonomy, we could do better
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Starting with a recipe taxonomy
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Tech writers create tech docs
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Marcom creates recipes
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In FontoXML
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Connecting key inline terms…
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To the taxonomy concepts.
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When we publish the
recipes & blender docs
to DITAweb…
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Users can select a preparation
method or ingredient
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…to see the
attachment that makes the method easier
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To learn
more aboutthe attachment,
select the button
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From here, you can buy the
product directly
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The doc automatically links back to the recipe, and the recipe relates to “shave” and “blend”
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Why this approach to links?
Whyaskauthorstoidentifyconceptsinsteadofenrichingautomaticallylater?~ Disambiguation~ Correctusage
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Why this approach to links?
Whyaskauthorstoidentifyconceptsinsteadofenrichingautomaticallylater?~ Disambiguation~ Correctusage
Whynotsimplycreatedirecthyperlinkstothetargetpage?~ Fragile~ Application-specific
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More use cases for connecting structured content + taxonomyArea Example/s
Easier management of content variability
Pharma or any other situation where a product has multiple concurrent names
Improved content quality Technical content referring to parts of a machine:• Are all parts covered?• Do the parts that users enquire about most
often have sufficient coverage?
In-context relevant links • Glossary info defined in taxonomy• Integration with PLM, where a click on a part
name brings up the relevant drawing/animation
Easy publishing of search-engine friendly Linked Data
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Benefits to connecting granular, structured content + taxonomyArea Example/s
Easier management of content variability
Pharma or any other situation where a product has multiple concurrent names
Improved content coverage quality
Technical content referring to parts of a machine:• Are all parts covered?• Do the parts that users enquire about most
often have sufficient coverage & effort spent?
In-context relevant links • Glossary info defined in taxonomy• Integration with PLM, where a click on a part
name brings up the relevant drawing/animation
Easy publishing of search-engine friendly Linked Data
• SEO for answers about products• Aggregation to allow doctors the ability to see
drug info straight from manufacturers alongside national guidelines on those drugs