Multiplex is a multiscreen entertainment complex showing different films under one roof with other type

of supporting different film under same roof, with other type of supporting business in the vicinity like

restaurant , shopping arcade and other entertainment venues.

Emergence of multiplex has made movie going element. It also enables exhibitors to show a variety of

movies appealing to several segment of movie goers while serving patrons from common support facilities

such as BOX OFFICE , CONCESSION AREAS , RESTROOMS AND LOBBIES.

TREND IN INDUSTRY

SUMMARY OF DEMAND

SUMMARY OF SUPPLY

DEMOGRAPHIC ANAYSIS

LIFE STYLE CHARATERSTIS

CONSUMER ATTITUDE RESEARCH

DEMAND IN SQUARE FEET AND

NUMBERS OF SCREENS

DEMAND SUPPLY

INVENTORY OF MOVIE THEATERS DOWNTOWN,IN THE TRADE AREA AND REGIONALLY

SUPPLY IN SQUARE FEET AND NUMBER OF SCREENS

POSSIBLE MOVIE THEATER CONCEPTS FOR DOWNTOWN

TRADE AREA POPULATION

TOTAL POPULATION 4,88,257

NUMBER OF HOUSEHOLDS 120600

AVERAGE HOUSEHOLD SIZE 4.04

PERCENTAGE OF HOUSEHOLD WITH CHILDERENS 14 PERCENT

PERCENTAGE OF POPULATION AGED 10-24 34 PERCENT

PERCENTAGE OF POPULATION AGED 25-44 38 PERCENT

PERCENTAGE OF POPULATION AGED 45+ 27.7 PERCENT

PERCENTAGE OF POPULATION AGED 55+ 21.9 PERCENT

NUMBER OF COLLEGE STUDENTS 78 000 (APPROX)

PER CAPITA INCOME 1,53,000

DEMOGRAPHICAL ANALYSIS

HERE WE HAVE SOME KEY FINDINGS FROM MOVIE EXIBITION INDUSTRY

-THE 12-29 AGE GROUP REPERSENTS ALMOST HALF OF ANNUAL ADMISSION FREQUENT MOVIEGOERS MAKE UP81 PERCENT OF TOTAL ADMISSION,

-FREQUENT MOVIEGOERS ARE THOSE AGED 18-20 YEAR OLD OF THE TOTAL POPULATION AGED 12 AND OVER IN 2008,82 PERCENT OF TOTAL WERE MOVIEGOERS. - FAMILIES,TEENAGERS,COLLEGE STUDENTS AND YOUNG COUPLES ARE ESSENTIAL TO MOVIE TICKET SALES,SO IT IS IMPORTANT TO NOT OVERLOOK ANY DEMOGRAPHICS.

A COMMUNITY WITH ASIZABLE RETIERMENT POPULATION MAY WANT TO PROGRAME SPECIAL DAYTIME SCREENING.A LARGE NUMBER OF STAY WITH HOME PARENTS WITH YONGER CHILDREN MAY SUPPORT DAYTIME PROGRAME OF FAMILY FILMS

1.How often you watch the movie in theater?A] 6months B]3months C]1months D]2nd week of movie release2.How far are u willing to drive for watching movie?A]1-2km B]4-7km C]8-16km D]16-303.Excluding the cost of the movie ticket, how much do you spend on other item?A] never buy B] Rs100 C] 300 D] depends4. When you go to the movie do you decide the film before arriving?A] yes B] no C] not always5. Rank the importance of the following features on the scale of 1-5 :-A] good sound B] size of screen C] clean theatre /restroomD] convenient show timing E] convenient locationF] affordable ticket price G] good concession foodH] proximity to entertainment I] parking6. How often does your household watch movie.A] @ home B] @ movie theatre7. How often per month does your household visit downtown/recreation activities?8. With whom with you prefer to watch movie?A] family B] friends C] siblings D] others

FOR ANALYSING LIFESTYLE CHARACTERSTICS AND COSUMER ATTITUDE RESEARCH WE HAVE DESIGNEDE FOLLOWING QUESTIONIAR

FOR ESTAMATING DEMAND FOLLOWING CALCULATION IS TO BE MADE

• CALCULATION OF PURCHASING POTENTIAL INDEX = TRADE AREA PER CAPITA INCOME

INDIA PER CAPITA INCOME

=153 648732546746

2.CALCULATION OF INDIA PER CAPITA SALES= total india movie receipt's total indias population =4534265476857867969o

09573495465873475634

3.CALCULATION OF TRADE AREA PER CAPITA SALES=PER CAPITA SPENDING IN STEP 2 MULTIPLIED BY THEPPI FROM STEP 1

FOR ESTAMATING DEMAND FOLLOWING CALCULATION IS TO BE MADE

CALCULATION OF PURCHASING POTENTIAL INDEX=TRADE AREA PER CAPITA INCOME

INDIA PER CAPITA INCOME =153000 X 100 40000

=3822.CALCULATION OF INDIA PER CAPITA SALES= total india movie receiptS total indias population = 9.94

3.CALCULATION OF TRADE AREA PER CAPITA SALES=PER CAPITA SPENDING IN STEP

2 MULTIPLIED BY THEPPI FROM STEP 1=step 1 x step 2=382 x 9.94= 3798.95

4.CALCULATION OF TRADE AREA DEMAND =MULTIPLY TRADE AREA POPULATION BY PER CAPITA SALES

5.CALCULATION OF TRADE AREA DEMAND IN SALES(IN SQUARE FEETS)=DIVIDE TOTAL SALES IN STEP 4 BY TYPICAL SALES PER SQUARE FOOT FOR A COMMUNITY SHOPPING CENTER

6.CALCULATION OF TRADE AREA DEMAND PER SCREN=DIVIDE TOTAL SALES IN STEP 4 BY TYPICAL SALES PER SCREEN

SUMMARIZATION OF DEMANDNOIDA DEMOGRAPHIC DATA INDICATE CURRENT POPULATION AND GROWTH IN KEY CATEGORIES TO SUPPORT A MOVIE THEATER.

THE LIFESTYLE CHARECTORSTICS OF PEOPLE OF NOIDA INDICATES A STRONG MOVIE-GOING BEHAVIOUR.

AS FROM OUR REASERCH YOU CAN SEE THAT THER IS TENDENCY TOWARDS A CERTAIN TYPE OF THEATERS, LOCATION,PRICE POINT,ENVOIRMENT OR TYPE OF MOVIE PRODUCT.

-GEETESH SINGH -ROHIT SHARMA

-ROHIT SATHOO -ANUJ SHARMA

-VIJAY SHUKLA

MAKING OF ASSIGNMENT:

MULTIPLEX ---- HELL DOWN UNDER