"multimodal argument decoded" keynote speech
DESCRIPTION
A keynote presentation ("Intro to Multimodal Composition") given to instructors at Colorado State University attending a curriculum redesign workshop for the CO300 Writing Arguments course. Given May 24, 2010.TRANSCRIPT
Introduction to Introduction to Multimodal CompositionMultimodal Composition
Dr. Cheryl E. Ball
Illinois State University
[email protected] | ceball.com
Teaching Visual RhetoricTeaching Visual Rhetoric
Ball & Arola. (2004). ix: visual exercises. Bedford St. Martin’s Press.
Teaching Visual Rhetoric Teaching Visual Rhetoric (ix)(ix)
Multi-modal/media/Multi-modal/media/literaciesliteracies
Cope & Kalantzis, 1999, Multiliteracies: A Design for Social Futures.
What is Multimodal What is Multimodal Literacy?Literacy?
Cope & Kalantzis, 1999, Multiliteracies: A Design for Social Futures. Routledge, p. 26
Multimodal LiteraciesMultimodal Literacieslinguistic (delivery, vocab, logos,
etc.)aural (music, sound effects, …)visual (colors, perspective, …)gestural (body, kinesics,
feeling/affect, …)spatial (eco/geo-systems,
architecture, …)
any combination = multimodal
Teaching Multimodal Teaching Multimodal LiteraciesLiteraciesAnalysis Example: “Murmuring Insects”
analysis / productiondigital / analoghigh / low techopen / closed assignmentsindividual / group assignments
Production Example: “Subterranean CFP”
Multimodality in ContextMultimodality in Context
audience analysisvenue/publication analysis(cross-) genre analysismedia & modes analysispeer-review analysis (i.e.,
workshop)
= scholarly multimedia publications
Creating Assessment Creating Assessment CriteriaCriteriacreativityconceptual coreresearch/credibilityform : contentaudiencetimeliness
Benefits of Scholarly Benefits of Scholarly MultimediaMultimediareal genres & audiences real-world assessment criteriaproductive peer-review workshopscontingency of textual productiontransferinvestment fun (and also hard)
EX: http://ceball.com/classes/239
Issues in Teaching Issues in Teaching MultiliteraciesMultiliteraciesanalysis / productiondigital / analoghigh / low tech open / closed assignmentsindividual / group assignments
What Works For You?What Works For You?What language do you use to
describe texts in your field? Transfer?What assignments/options would
work as “multimodal”? Student ideas? What can your students teach you?What assessment criteria can you co-
create with students?Who are technological allies on
campus?What free software is available?
Questions?Questions?