multimedia solutions corporation social media pharmaceutical examples

Social Media –

Pharmaceutical Examples

MULTIMEDIA SOLUTIONS

www.mul t imediasolut ions.com

Phone – 201 .969 .0161 ext . 306

dnovak@mul t imediasolut ions.com

June 30, 2009

M U L T I M E D I A S O L U T I O N S

© MSC 2009

Social Media –

Pharmaceutical Branding Examples

Phone – 201.969.0161 ext. 306Email - [email protected]


© MSC 2009

GlaxoSmithKline on Youtube

• GlaxoSmithKline posted a humorous YouTube video designed to raise awareness of restless leg syndrome.

• 241,483 Views

• Viewers also leave comments, and talk to each other on the video page.

• 11 Other Videos On Youtube

http://www.youtube.com/watch?v=2bBMKtRm898


http://www.youtube.com/watch?v=2bBMKtRm898


© MSC 2009

Childrenwithdiabetes.comAffiliated with Johnson & Johnson

• Social Network• 4276 people and 3003 children

from all 50 US states and 82 countries.

• Over 10,000 Visitors of Day– Chat Rooms– Forums

• Over 500,000 posts– Upcoming Activities & Events

• E.g Family Support Weekend In Marco Island Marriot Resort

– Diabetes Team• Answer your personal questions

– Care Suggestions– School – In the News

http://www.childrenwithdiabetes.com/


http://www.childrenwithdiabetes.com/


© MSC 2009

Johnson & Johnson Company Blog

• On JNJ BTW, the employees talk about Johnson & Johnson.– what we are doing?– How we are doing it,

and why? – Comment on the news

about our company and the industry ?

http://jnjbtw.com/


http://jnjbtw.com/


© MSC 2009

Johnson & Johnson on You Tube

• Videos to promote a better understanding of health, from the Johnson & Johnson Family of Companies.– 153 Videos– 95,783 Chanel Views– 1,090 Subscribers

• Create your own profile, and leave comments on the page.http://www.youtube.com/user/JNJhealth


http://www.youtube.com/user/JNJhealth


© MSC 2009

Social Media –

Pharmaceutical Thought Leadership Examples



© MSC 2009

Bayer Healthcare LLC

• Strong @Heart community page

– the nation’s only national organization dedicated solely to promoting women’s heart health, have teamed up to create this page to provide information, inspiration and hope to the hundreds of thousands of women living with heart disease, their families and friends.

• Page provides the tools women need, to change the course of their health by being smarter, empowered and Strong @Heart.

http://www.facebook.com/pages/WomenHeart-Strong-Heart/62833170782?v=box_3




© MSC 2009

Strong@Heart Quiz

• Are you at risk of women's heart disease?

• Take the online quiz and go to your next doctor appointment armed with information on your individual risk factors.

• Quiz is conveniently located on the facebook community page.





© MSC 2009

Strong@Heart Uses Video PodcastsLinks On Facebook Page

• You Tube Videos• Links off Facebook

Community Page “ Sandra Revill Tremulis, WomenHeart

Champion and patient advocate, shares how she nearly lost her life to heart disease at age 39, despite her healthy lifestyle and passion for running, and how her good instincts, healthy lifestyle and a simple aspirin helped save her life.”

http://www.youtube.com/watch?v=-m6j2LyMJcI


http://www.youtube.com/watch?v=-m6j2LyMJcI


© MSC 2009

Take A Step Against Cervical CancerOn Facebook by Gardasil

• Become a Cervical Cancer & HPV Awareness Ambassador.

• Make Your Mark Against Cervical Cancer

• Get The Facts• Lead Out Loud Contest• Take The HPV Quiz• Real Stories• Reminders• Tools To Make A Difference

• 105,816 Fans

http://www.facebook.com/takeastepagainstcervicalcancer?v=box_3



http://www.facebook.com/takeastepagainstcervicalcancer


© MSC 2009

Facts About Cervical Cancer & HPV?• Think You Know

About HPV?

– Quick & Easy 7 Question Quiz. • Learn More About HPV &

Its Link To Cervical Cancer.

– Factbook contains information on HPV, Cervical Caner, Genital Warts, and prevention.


http://profile.ak.facebook.com/object3/1008/10/l13791465679_5858.jpg


© MSC 2009

Make Your Mark Facebook Application

• Cervical cancer is a cause worth fighting for. Spread the word one mark at a time.

• Section of the wall with the most marks and makes the biggest difference will be featured on the Take a Step Against Cervical Cancer Page.

http://www.facebook.com/apps/application.php?id=39454582145


http://www.facebook.com/apps/application.php?id=39454582145


© MSC 2009

Lead Out Loud Recognition

• Vote for someone just like you who is helping make a difference in the lives of women with cervical cancer.

• Winner gets a picture and biography on the facebook page.

• This months winner Tamika (Left)





© MSC 2009

Labs Are Vital On FacebookSponsored by Abbott Laboratories

• Reinforce the value of the laboratory professional in the eyes of the health care system and the general public.

• Address the issues that labs face today, from laboratory science program closings to reimbursement coding complexities.

• Serve as a community that encourages sharing experiences, insight and ideas for improving the laboratory profession and the lives of those who practice it.


http://www.facebook.com/pages/Labs-Are-Vital-sponsored-by-Abbott-Laboratories/14972412718


© MSC 2009

GoBalto Social Network

• Drug-development professionals use GoBalto to stay connected, share knowledge and discover opportunities.

• It’s the quick and easy way to find, evaluate, and manage drug-development partners from around the world.

http://www.gobalto.com/


http://www.gobalto.com/


© MSC 2009

What You Can Do With GoBalto

• Screen potential service providers based on technical capabilities, regulatory compliance, facilities and equipment, and more.

• Get cost-effective marketing through a channel that lets you bettertarget sponsors and customers.

• Tap into the ultimate global resource and get honest, current insight on topics ranging from lead optimization to biosimilars.

• By making it easier to forge vital connections, GoBalto is positioned to become the drug-development partnering site on the Web.

• Find or post drug development jobs and projects.



© MSC 2009

Medical Mingleby Absolute Healthcare

• A professional social network for people who are studying, working, servicing or interested in the health care and medical field.

http://www.medicalmingle.com/


http://www.medicalmingle.com/


© MSC 2009

Medical Mingle Continued

• Make friends• Find job, career, and

recruitment resources• Create and or view

– Blogs– Forums– Videos– Photos– Groups

• Receive recognition and prizes for your contributions (cruise for 2)



© MSC 2009

OnDeego Pharma

“ According to a McKesson report, the leading cause of non-compliance is simply forgetting to take one’s medication. Nearly 80% of respondents of a study of those who did not fully comply with doctors orders cited this as a reason for non-compliance”

• An SMS reminder sent to the patient when they need to take their medication or refill their prescription can be an effective tool.

• Patient can become educated on the benefits, side effects, and implementation instructions (particularly useful for inhalers) on their own time.

• Mobile applications offer the ability to animate instructions, which can often be more helpful than static illustrations.


multimedia solutions corporation social media pharmaceutical examples

Business