multimedia on a budget
TRANSCRIPT
Multimedia on a budget
Sam Care | Freelance Digital Producer
First half Second half
Five ways toadd multimedia to
your websiteon the cheap
21 best tips anyone gave me when I
started producing
multimedia
1Photo by Tony Hisgett released under a Creative Commons Attribution licence
Creative Commons
Anyone can make a creative work, e.g. photos, videos, a podcast etc and release it under a Creative Commons licence.
Anyone can then use that work on their website as long as they follow the terms set out in the licence.
Pros Free + lots of great stuff available
Cons Can be time consuming to find something appropriate + must be able to credit the creator on your website
Useful links
Creative Commons http://search.creativecommons.org/
Flickr Creative Commons images
http://www.flickr.com/creativecommons/
Sam Care | Freelance Digital Producer
2
Photo by memoriesbymike released under a Creative CommonsNonCommercial-NoDerivs
2.0 Generic licence
VolunteersSome of your volunteers may have
multimedia skills you can utilise.
Or find new volunteers with multimedia skills e.g. media students, keen amateurs, budding pros looking for more experience.
Pros Free + large pool of talent who want do something good for charity that they enjoy or will help them develop a career
Cons Volunteer multimedia creators may have less experience with professional commissioning e.g. taking a brief or delivering on-brand content.
Sam Care | Freelance Digital Producer
3Photo by memoriesbymike
Released under a Creative Commons NonCommercial-NoDerivs 2.0 Generic licence
Low budget stock
Online libraries such as iStock or Shutterstock sell photos, illustrations and video for relatively low prices.
Pros Cheap, professional quality images, illustrations and video
Cons Can be difficult to find something suitable. Content tends to look generic and not personal to your charity
Useful links
iStockhttp://www.istockphoto.com
Shutterstockhttp://www.shutterstock.com/
Sam Care | Freelance Digital Producer
4Photo by Birch Bay Hostel
Released under a Creative Commons NonCommercial-NoDerivs 2.0 Generic licence
CommissioningThey may not be as expensive as you think. They will always attempt to fit a quote to your budget e.g. scheduling all the filming for one day in one location.
Ask colleagues and contacts for a recommendation. If you can take on some of the work yourself e.g. interviewing, a freelancer might be within budget when a full production company is not.
Pros Professional quality content
Cons Not free
Sam Care | Freelance Digital Producer
5Photo by David Blaine
Released under a Creative Commons Attribution 2.0 Generic licence
DIY
Plenty of one-day courses available or web tutorials to teach you the basics.
Cost of decent kit and software has fallen greatly over the past few years.
Pros Free or very low cost. Full control over what you create.
Cons DIY content creation can be a time-sucker so set yourself some limits.
Useful links
Lynda (online training courses)http://www.lynda.com
YouTube (great for free tutorials)http://www.youtube.com
Apple iMoviehttp://www.apple.com/uk/mac/imovie/
Adobe Creative Cloudhttp://www.adobe.com/uk/products/
creativecloud.html
Sam Care | Freelance Digital Producer
Part 2
Sam Care | Freelance Digital Producer
ONE Know your limits - it is good to be ambitious but start with something basic
TWO Prepare, prepare, prepare
THREE When taking a photo or video of a person make sure your back is to the sun or brightest light source in the room
FOUR Show people the photos you’re taking to help them relax
FIVE Take a step closer to your subject than you would normally
21 best tips anyone gave me when I started producing multimedia
Sam Care | Freelance Digital Producer
SIX A simple way to improve the photo you are taking is to move your subject slightly off-centre
SEVEN Take 10 photos of the same scene and choose the best one for your website
EIGHT If you are working on your own, audio clips are much easier to produce than videos.
NINE The best free software for basic editing of audio clips is called Audacity
TEN Golden rule of sound recording is get your mic as close to your subject as possible
21 best tips anyone gave me when I started producing multimedia
Sam Care | Freelance Digital Producer
ELEVEN There are lots of types of microphones but the most useful are shotgun and lapel mics
TWELVE Echo is the arch enemy of sound recording. You can’t remove it later
THIRTEEN Sound is 50% of your video production - spend time getting it right
FOURTEEN If you’re planning on making a video or editing some audio, practice with the software before you go out and record your footage
FIFTEEN This is how you set up the chairs and camera for a sit-down video interview
21 best tips anyone gave me when I started producing multimedia
Sam Care | Freelance Digital Producer
SIXTEEN When interviewing someone don’t ask them closed questions. Not “Did you enjoy shopping today?” instead “How was your shopping trip today?”
SEVENTEEN If you’re interviewing someone and they are giving long answers ask them the question a second time and ask for the answer in half as many words
EIGHTEEN Don’t be afraid to direct your subjects when you are taking a photo or recording video of them
NINETEEN Backup your photos, audio or video as soon as you can
TWENTY YouTube tutorials are a fantastic and free resource
21 best tips anyone gave me when I started producing multimedia
Sam Care | Freelance Digital Producer
TWENTY-ONE Enjoy it
21 best tips anyone gave me when I started producing multimedia
Sam Care | Freelance Digital Producer
Thank you!
Any questions?
Sam Care | Freelance Digital Producer