Multimedia & Game Software Multimedia & Game Software Opportunity in Thailand Opportunity in Thailand

Technology Promotion Association-(Thailand Japan)

- 1823 2000December

Outline

Objectives Fact & Figure Year 2000 Awarded S

oftware Programs Model of ActivitiesMilestonesDiscussion

Objectives Be an -inter mediary between Thailan

d and Japan Develop human resource in the fields

of multimedia and games Create business opportunity for multi

media and games Alleviate the problem of software lice

nse violation Conserve Thai cultural identity and pr

omote Thai creative ideas

Thailand at a Glance

Population: 62 millionSize: 513 km2

GDP: 134 billion USD Per capita GNP: UUU1949

Exports 12 months: 635. billion USDUUU

number: 126,704 companies total revenue: UU UUU29

total export: 80% of total export -micro SME: > 400,000 companies

Telecommunications Infrastru cture of Thailand

2000Fixed line phones (Jan ) UUUUUUU UUUUU76

121 100. per population

Mobile phones 25. million lines 41 100. per population

(2000) 1million users 16 100. per population -4000, .co.th domains

Market Volume of Computer I ndustry in Thailand

280

100

337

144

389

164

481

186

552

298

994

535

0

100

200

300

400

500

600

700

800

900

1000

Mill

ion

US

$

1992 1993 1994 1995 1996 1999 Year

Hardware

Info. Service

020406080

100

Indonesia Malaysia Philippines Singapore Thailand Vietnam

The Statistic of PC Software Package License Violation (Year 1996)

Source: Software B usiness Alliances

Average = 84%

-Game Industry (PC and PS) 1

Players: 500,000 players (PC and PS)

Environment: - Stand alone (majority) - Multi user on LAN (in Internet Café) - Online(few=>highcost f or i nt er net connect i on; I P

sharing in Internet Café does not support) Popular game:

UUUUUUUU( ) Starcraft (planning)

-Game Industry (PC and PS) 2

Major game distributor: EA (Electronic Arts) Newara -BM Media

Marketing (EA case) 20,000 packages/version (legal version only) 10 games/year - 600 700 / estimated total market size:

UUUUUUUUU420 /

-Game Industry (PC and PS) 3

No legal version for PS because of theprice UUUU2,000 - Pirate version 30 100 baht

Developer: Programmers and CG designers are availa

ble but not sound effect developers

- The Small Scaled Software Development Suppo - rt Project (1 9 9 6 8 ) & The National Softwa - - re Contest (1 9 9 9 2 0 0 0 ) Number of P

r oj ect s by Year13

5

146 23

9

474 52

3

92 125 140

245

389

92 103 16

5

305

85

0

100

200

300

400

500

600

1996 1997 1998 1999 2000 Year

Nu

mb

er

No. Developers

Programs

Approved

- The 2nd National Software Contest Types of Program (Year 2000)

No. of Programs

Teaching tool software

22%

Software for the disabled

4%Utility software20%

Secondary school level

software39%

Game software11%

Thai chess software

4%

(120)

(60)

(11)

(67)

(34)(13)

(305)

2The nd National Software Conte - UUUUUUUUUUU UUUUUUUU U UUUUU&UUU

Development Software (examples) Programming: Visual C++, Borland Pascal 7.0, MS

Visual Basic 6.0 Drawing: DirectX 7.x, Photoshop 5.x, 3D Studio Max

2.x, Borland Delphi 5.0 Client/Server Suit, Brush, PaintDirectX 7.0 SDK, Corel Draw, Macromedia Director 7.0

Database: MS Access

U UUUUUUU UUU U UUUU UUU PC - Windows Platform

Year 2000 Awarded Software Pr - ogram Utility Software

Title: Bangkok map

Brief Description: UUUUUUU U UU U UU

h animation, UUUUUUU UUUUU UU

i l i t y. Developers: Univ

ersity students

Year 2000 Awarded Software Pr - ogram Utility Software

2000Year Awar ded Sof t war e Pr - ogram Game Software

Title: Ramayana Brief Description:

UUUUUU UUUU UUUUUUU UUUUUUUU UUU UUU UU

ponent s, based on T hai Cl assi cal Li t er

at ur e “Ramayana”, UUUUUU UU UUU UUUU UUUUUUUU UUUUUUU

ic planning, literatur e related education,

art impression, etc. Developers: Universi

ty students

2000Year Awar ded Sof t war e Pr - ogram Game Software

2000Year Awarded Soft - ware Program Thai Chess

Title: Thai Chess Software

Brief Description: UUUUUUUU UU UUUUUUUUU UUU

UUUU UUUUU U UUUU U - an self adapt and le arn from its mistake

. Thai original chess Network based gam

U Developers: Univer

sity students

2000Year Awarded Soft - ware Program Thai Chess

UUUUUUU UUUUUUUU UUUUUUU - UU2000 f t war e f or t he Di sabl es

Title: Testing Software fo r The Disables’ Movemen t Development

Brief Description: The software commun

icates and control the hardware for detectin

g arms/legs movemen t (C Program, Microco

ntroller, Assembly) Collected data is analy

sed, processed, and al so displayed with ani

mation graphics. (Del phi Program)

Developers: University students

UUUUUUU UUUUUUUU UUUUUUU - UU2000 f t war e f or t he Di sabl es

2000Year Awarded Software ProUUUU - UUUUUUUU UUUU UUUUU UUU

Title: CNC MachineSoftware

Brief Description: Graphic simulation s

oftware of the motio n of CNC Machine ac

cording to adjustable parameters (cutting

speed, feeding rate, etc.) in NC programs.

2D graphic simulation

Developers: Univers ity students

2000Year Awarded Software ProUUUU - UUUUUUUU UUUU UUUUU UUU

2000Year Awarded Software PrUUUUU - Secondary School Level Software

2000Title: Engine UUUUUUUUUUUU :

Simulation program for a propeller and a plane of which motion is simulated accordingly to the principle of aerodynamics via the

settings of their physical designs (weight, dimensions, etc.) and other parameters (air pressure, friction, initial velocity etc.)

UUUUUUUUU UUUUUU UUUUUUUU:

The Second Software Contest in June 2000

Awarding Ceremony by H.R.H. Princess Maha Chakri Siri ndhorn

Model of Activities

Training

Licenses

Consulting• ideas & trends• market info.

X Company Market

Skillful personnel

Capital

Milestones (tentative)

Initiate a seminar program 12001

Initiate training course(s) 2001

Set up Multimedia Resource Center -2001 2

Discussion