multichannel selling: why retailers win
TRANSCRIPT
Multichannel Selling: Why Retailers Win WooConference - April 7, 2016
Jake Gasaway: @jakegasaway
Co-founder: @Stitchlabs
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AGENDA
• Why should I consider multichannel selling?
• What should I watch out for?
• Where should I start?
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WHY MULTICHANNEL?
The world is changing. 3 of 9
The world is changing.
WHY MULTICHANNEL?
0%!
25%!
50%!
75%!
100%!
Offline! Online!
Offline vs. Online Sales!
Online: +15%
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More channels, more money!
WHY MULTICHANNEL?
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Understand your situation.
WHAT TO WATCH FOR
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Get started and iterate.
WHERE SHOULD I START?
Strategy
Services
Test Strategy
Services
Test
OR
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SUMMARY
• The world is changing.
• More channels, more money!
• Understand your situation.
• Get started and iterate.
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