MTR-Rasoi Magic Meal Mixes

The Indian RTC(Ready to Cook) Market

• Total Market:60 Cr• Growth rate:40%• Key players: 1. ITC-Kitchens Of India ready to dine range2. Parampara Ready to Cook gravy mixes3. Knorr Ready to cook range4. Suhana5. Gits6. Kohinoor Readymade Gravies

MTR Rasoi Magic

• Range of meal mixes• TG: Housewives who do not want to spend

hours in the kitchen but want to serve freshly cooked foodto their families and also offer varieties

• Product portfolio: 21 regular dishes, 9 without onion and garlic

Social Media Analysis of Competitors

Knorr Ready to Cook Range

• Twitter: Customer tweets

• Testimonial Ads and recipes on Youtube:

Kitchens of India(ITC)

• Customer Engagement on Facebook page-contests, recipes posts, cooking tips

• Twitter: tweets on product range

• Youtube:TVC

Gits

• Customer engagement on Facebook: contests, Recipes

• Youtube: Commercials