mtn slides
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Presented by: Sipho
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INTRODUCTION
This assignment is about Mtn with its cotarget markets i.e. Demographics and cubehaviour etc., the seven marketing mix used to fulfil customer needs and wants apositioning strategy that is being used by
try to get into customers minds so that thperceive as the best network provider.
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BACK GROUND
launched in 1994.
Mtn ltd group is a multinationaltelecommunications group.
mobile licence across 21 countries i
Mtn operates one stop service provi
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OBJECTIVES
• Our main priority is to create customsolutions
• limit costs and processing informati
• to be the number one network prov
• To achieve the market share of 56%industry by expanding high quality pand achieve our marketing objective
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MTNVODACOMMarket follow
Have control
marketLarge advert
budgets
Have adverticampaign
They shout lothe public
Mtn use the
Market leade
Have control
marketLarge advert
budgets
Have adverticampaign
They shout lothe public
No word
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TARGET MARKETSegmentation Their Targeted Marketing Segments
Geographic
Region All regionsCity All provinces
Urban Urban, suburbs
Demographic
Income To all income levels groups
Age From all ages
Gender Female, Male
Family life cycle Single parents, young people, single peopl
Social class Upper class, upper middle, lower-middle, u
Education Grade school, high school graduate, gradu
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MARKETING MIX
• PRODUCT/SERVICES
• PRICE
• PROMOTION
• DISTRIBUTION
• PEOPLE
• PROCESS
• PHUSICAL EVIDENCE
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PRODUCT AND SERVICES
Mtn BlackBerry
Mtn play
Mtn EVD
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PRODUCT AND SERVICES(CONT.)
MTN Mobile TV
MTN Me 2u
MTN callertunez
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PRODUCT / SERVICE(CONT.)
Mtn ZONE
Mtn Banking
Mtn International Roaming
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OTHER SERVICES
Responsible use of cellphone
E.g. Use mobile hands free kit or car kitwhile talking and driving, only dial whenis not going, etc.
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PRICING
Globally consistent. Select pricing strat
Cost-based and value-based methods. Th
following table is pricing strategies of MT
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PRICING
Voice Packages and Monthly Subscription Fee Voice Trunking - R
Subscription Fee per additional Voice Channel Voice Trunking - R
DDI's - R 10.00 eac
Setup Charges Billing Methodolog
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PRICING
Voice Packages and Monthly Subscription Fee Voice Trunking - R 500.00 port fee
Peak Call Rates (per/min Standard Charge)
Local - R 0.34
National - R 0.45,Mobile - R 0.89
International - Destination Dependent
VoIP to VoIP Call Rates
On-Network - R 0.08c (Internal),
On-Network - R 0.20c (External)
Off-Network - R 0.36c - R 0.49c depending on terminating network
Average Cost Saving over Telkom
Up to 35% saving on the subscribers’ monthly telephone bill depending on the
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PROMOTION
Mtn spend more of income in prom
Mtn understand strategies andimplementation of promotion.
Mtn spends billions a year on adver
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FOOTBALL• SPONSOR SA PREMIER FOOTBALL
TOURNAMENTS
• MTN 8
• WAFA COMPETITION
• 8 MILLION TOURNAMENT
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CYCLING
• INVOLVE IN AMATEUR AND PROFFESSIONALS
• SPONSORING EVENTS
• E.G. Mtn ENERGADE
• CYCLING TEAM CALLED QHUBEKA
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MUSIC• LOCAL ARTIST
•
SPONSORING CONCERTS AND MUSIC FESTIVALS
• MTN S.A AWARDS
• SPONSOR OF JOYOUS CELEBRATION
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DISTRIBUTION/PLACE
• Mtn had 110 distribution outlets.
• The company uses payphone card distroutlets, which in turn provide the site fopayphone and generally look after its so
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DISTRIBUTION/PLACE(CONT.)
Mtn provide customer service support,
repairs, fax, email and data service. Mtn distribution stores where customers can bMtn has DSM network whereby a customeaccess the internet and find the store.
examples of Mtn that customer can usproducts: Mtn store on malls, pepcell, truand Foschini.
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PEOPLE
EMPLOYEES
CULTURE
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PROCESS
The overall process of Mtn
Receive documents
Extract information
Validate information
Support business decision transfer
Report and evaluate
Relationships
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PEOPLE (CONT.)
REMUNERATION STRUCTURE
TRAINING AND DEVELOPMENT
HEALTH AND SAFETY
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Physical
Mtn has is written everywhere you go
hard to serve and satisfy the needs of tclients.
Mtn has unique stores everywhere you high quality service, same quality staff for assistance. Mtn displays a phone thaMtn sum cards to this stores and also thpeople who help in activation.
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POSITIONING
3 strategies
Attribute positioning
Benefit positioning
Use application positioning
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POSITIONING
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CONCLUSION
Mtn Business operates as a fully con
one-stop service provider, and is ableyour business the largest range of mointernet-based communications serviis fully aware to overcome customer and wants. Mtn is good business wheproviding services in its markets and competitive in market, achieve their g
Lastly Mtn is brand that is trusted all
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THE END