m&m's vote & win
TRANSCRIPT
![Page 1: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/1.jpg)
![Page 2: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/2.jpg)
CAMPAIGN
![Page 3: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/3.jpg)
OBJECTIVE: Drive online users to the website of m-ms.com.ph where they can support and vote for their favourite M&Ms character.
![Page 4: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/4.jpg)
PLATFORMS:• Blog Marketing (Contest)• Display Banners in Yahoo, Facebook,
and Nuffnang Blog Network• Social Sharing/Viral Marketing in
Churp Churp Network of Nuffnang
![Page 5: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/5.jpg)
![Page 6: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/6.jpg)
RESULTS
![Page 7: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/7.jpg)
BLOG MARKETING
OMG Digital developed an email invite to bloggers to join the campaign containing the mechanics of the bloggers contest.
Heavy promotion of the contest was done inside the community of Pinoy Bloggers in Facebook.
![Page 8: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/8.jpg)
yellowhttp://jaredslittlecorner.infohttp://www.totteringmama.com
Campaign Managers
![Page 9: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/9.jpg)
![Page 10: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/10.jpg)
green
http://www.pehpot.comhttp://livinglifetodfullest.blogspot.comhttp://ruthilicious.blogspot.comhttp://foodfashionbeautyblog.infohttp://dressup-down.blogspot.com/http://bucketofkisses.blogspot.comhttp://www.earthlingorgeous.com/http://www.yipeemedia.comhttp://livingmarjorney.blogspot.com/http://www.ilovekits.blogspot.comhttp://serenityoverload.blogspot.comhttp://ning4u.blogspot.comhttp://www.freebiesoverload.comhttp://amoreodiorapporto.tumblr.com/http://www.hotfunstuffs.comhttp://www.whimsandviews.comhttp://www.badudets.comhttp://www.mygreenlivingideas.comhttp://www.josieswindow.infohttp://clumsyclariss.blogspot.com/
Campaign Managers
![Page 11: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/11.jpg)
http://www.pehpot.com/2011/06/vote-for-miss-green-and-win.html
Clickable banner leading to M&Ms site
Initiative contest
![Page 12: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/12.jpg)
http://www.pehpot.com/2011/06/green-is-in.html
Clickable banner leading to M&Ms site
![Page 13: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/13.jpg)
http://www.pehpot.com/2011/06/support-your-m7ms-candydate-wear.html
![Page 14: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/14.jpg)
http://www.pehpot.com/2011/07/2-days-more-to-vote.html
![Page 15: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/15.jpg)
http://www.pehpot.com/2011/07/miss-green-won.html
![Page 16: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/16.jpg)
http://livinglifetodfullest.blogspot.com/2011/06/go-green-and-have-chance-to-win-1000.html
Clickable banner leading to M&Ms site –
Miss Green
![Page 17: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/17.jpg)
http://livinglifetodfullest.blogspot.com/2011/06/use-human-nature-products-for-greener.html
Clickable banner leading to M&Ms site – Miss Green
![Page 18: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/18.jpg)
http://ruthilicious.blogspot.com/2011/06/i-vote-for-green-m-because-im-green.html
![Page 19: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/19.jpg)
http://www.foodfashionbeautyblog.info/vote-for-your-mm%E2%80%99s-candydate-and-win-prizes-worth-us1000/
![Page 20: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/20.jpg)
http://www.foodfashionbeautyblog.info/have-you-gone-green-yet/
![Page 21: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/21.jpg)
http://dressup-down.blogspot.com/2011/06/vote-and-win-for-ms-green-m.html
![Page 22: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/22.jpg)
http://dressup-down.blogspot.com/2011/06/go-ms-green-go-m.html
![Page 23: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/23.jpg)
http://bucketofkisses.blogspot.com/2011/06/vote-for-your-favorite-m-candydates.html
![Page 24: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/24.jpg)
http://www.earthlingorgeous.com/2011/06/i-support-my-green-mms.html
Initiative contest
![Page 25: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/25.jpg)
http://www.yipeemedia.com/2011/06/mm%E2%80%99s-vote-for-your-favorite-candydate-
character/1713
![Page 26: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/26.jpg)
http://livingmarjorney.blogspot.com/2011/06/go-go-go-green.html
![Page 27: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/27.jpg)
http://livingmarjorney.blogspot.com/2011/07/m-vote-win-campaign.html
![Page 28: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/28.jpg)
http://ilovekits.blogspot.com/2011/06/m-candydates-go-head-to-head-vote-for-m.html
![Page 29: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/29.jpg)
http://serenityoverload.blogspot.com/2011/06/go-green-m-search-is-on.html
![Page 30: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/30.jpg)
http://ning4u.blogspot.com/2011/06/vote-for-candydate-green-on-m-vote.html
![Page 31: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/31.jpg)
http://www.freebiesoverload.com/2011/06/green-is-in/
![Page 32: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/32.jpg)
http://amoreodiorapporto.tumblr.com/post/6651391392/vote-for-my-m-m-candydate-miss-green
![Page 33: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/33.jpg)
http://amoreodiorapporto.blogspot.com/2011/06/vote-for-my-m-candydate-miss-green.html
![Page 34: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/34.jpg)
http://hotfunstuffs.com/2011/06/vote-green-mm-and-win.html
![Page 35: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/35.jpg)
http://www.whimsandviews.com/2011/06/mms-candydate-vote-for-sexy-miss-green.html
![Page 36: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/36.jpg)
http://www.badudets.com/im-voting-for-green-mms/
![Page 37: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/37.jpg)
http://www.mygreenlivingideas.com/have-you-vote-for-ms-green-mms-candydate/
![Page 38: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/38.jpg)
http://josieswindow.info/2011/06/lets-go-green/
![Page 39: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/39.jpg)
http://clumsyclariss.blogspot.com/2011/06/m-popularity-contest-for-chance-to-win.html
![Page 40: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/40.jpg)
redhttp://www.kumagcow.comhttp://littlemisskessa.comhttp://delectableideas.blogspot.comhttp://raindeocampo.wordpress.com
Campaign Managers:
![Page 41: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/41.jpg)
http://raindeocampo.wordpress.com/2011/06/08/mm%E2%80%99s%C2%AE-vote-and-win-campaign-for-the-most-popular-candydate/
![Page 42: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/42.jpg)
http://www.littlemisskessa.com/2011/06/m-candy-election.html
![Page 43: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/43.jpg)
http://www.delectableideas.com/2011/06/vote-red-my-m-candydate.html?spref=gr#close=1
![Page 44: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/44.jpg)
http://www.kumagcow.com/2011/06/fight-for-your-right-represent-vote-red.html
![Page 45: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/45.jpg)
bluehttp://boy-kuripot.blogspot.com/http://irishell.blogspot.com
Campaign Managers
![Page 46: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/46.jpg)
http://boy-kuripot.blogspot.com/2011/06/m-vote-win.html
![Page 47: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/47.jpg)
http://irishell.blogspot.com/2011/06/m-candydates-vote-win-campaign.html
![Page 48: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/48.jpg)
orangeCampaign Managerhttp://manualtolyf.blogspot.com/
![Page 49: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/49.jpg)
http://manualtolyf.blogspot.com/2011/06/vote-m-orange-for-change.html
Clickable banner leading to M&Ms
site
![Page 50: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/50.jpg)
0.00 2,000,000.00 4,000,000.00 6,000,000.00 8,000,000.00 10,000,000.00 12,000,000.00
Click Thru RateClicksDelivered Ad Im-pressionsBooked Ad Impressions
6,261,062
10,015,492impressions52,560 clicks
0.52% click rate
![Page 51: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/51.jpg)
’s note
This campaign launched last June 6 and ran until July 8. During the 1 month duration, campaign generated a total of 10,015,492 impressions and 52,560 clicks with 0.52% CTR.
The campaigns’ most effective placement in terms of both impressions is the Yahoo US Games sponsorship/takeover. It generated a total of 3,919,867 impressions in 2 weeks time while in terms of CTR it’s PH Messenger Insider at 27,535 clicks with a 1.01% CTR – this is way above the Yahoo industry average of 0.78% CTR for PH Messenger insider.
In return the campaign’s effective CPM and CPC is very much favorable at P99.85 and P19.03 respectively. This has been one of the lowest most effective CPM and CPC Yahoo has encountered.
![Page 52: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/52.jpg)
52
PH Messenger LREC
![Page 53: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/53.jpg)
53
US Games Sponsorship
![Page 54: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/54.jpg)
54
US Games Sponsorship
![Page 55: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/55.jpg)
55
PH Messenger LREC Takeover
![Page 56: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/56.jpg)
56
PH Messenger LREC Takeover
![Page 57: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/57.jpg)
• Facebook overwhelmingly delivered impressions and clicks compared to what was estimated. This is due to constant optimization of the ads.
• Industry Benchmark CTR is 0.01%Particulars Estimated Actual
Impressions 21,440,823 81,570,328
Clicks 16,666 31,706
CTR 0.03% 0.04%
![Page 58: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/58.jpg)
Weekly Summary
Date
Impression
s
Clicks CTR CPC CPM Reach Frequen
cy
Unique Clicks
Unique CTR
Week of 06/05/2011
503,944
295 0.06% 0.09 0.05
251,365 2
290 0.12%
Week of 06/12/2011
7,048,491
3,834 0.05% 0.09 0.05
1,919,897 3.7
3,653 0.19%
Week of 06/19/2011
34,024,211
13,384 0.04% 0.09 0.03
5,538,077 6.1
12,490 0.23%
Week of 06/26/2011
36,499,713
12,959 0.04% 0.09 0.03
5,892,029 6.2
12,272 0.21%
Week of 07/03/2011
3,493,969
1,234 0.04% 0.07 0.03
938,206 3.7
1,202 0.13%
81,570,328
31,706
0.04%
14,539,5
74 29,907
![Page 59: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/59.jpg)
LeaderboardWeek Total
Clicks 802Clickthrough ratio 0.2%Impressions 729,577Unique Impressions 404,006
Large RectangleWeek Total
Clicks 1064Clickthrough ratio 0.23%Impressions 854,754Unique Impressions 459,471
SkyscraperWeek Total
Clicks 409Clickthrough ratio 0.1%Impressions 797,374Unique Impressions 405,821
• Total Impression Delivered: 2,381,705
• Booked Impressions: 1,217,400
• Over delivery of 1,164,305 impressions
• The placement also received high CTR of 0.20% (industry benchmark is 0.15%)
![Page 60: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/60.jpg)
![Page 61: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/61.jpg)
![Page 62: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/62.jpg)
![Page 63: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/63.jpg)
![Page 64: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/64.jpg)
![Page 65: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/65.jpg)
Churp churp
696697
Total Potential Online Users Reached: 385,428Churpers Who Participated: 360
Number of users click on link: 1416clicksNumber of unique users click on link: 1053 clicks
Clicks Breakdown
Clicks Bought:Clicks Delivered:
56%
44%Top ChurpersOther Churpers
Percentage of Clicks Generated by Top Churpers
![Page 66: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/66.jpg)
Buzz Report
Example of Twitter feeds:
![Page 67: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/67.jpg)
FACEBOOK, TWITTER & FORUMS
The campaign was discussed in various social networking sites. This earned (media) results gave the campaign more reach and proved that it was successful.
![Page 68: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/68.jpg)
![Page 69: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/69.jpg)
![Page 70: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/70.jpg)
![Page 71: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/71.jpg)
![Page 72: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/72.jpg)
![Page 73: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/73.jpg)
![Page 74: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/74.jpg)
![Page 75: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/75.jpg)
![Page 76: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/76.jpg)
![Page 77: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/77.jpg)
![Page 78: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/78.jpg)
![Page 79: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/79.jpg)
![Page 80: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/80.jpg)
Manila BulletinFront Page
![Page 81: M&M's Vote & Win](https://reader038.vdocuments.us/reader038/viewer/2022102603/555465f1b4c905aa798b4e1e/html5/thumbnails/81.jpg)
MARKET SHARE
x
The campaign was able to increase M&M’s value share by 16% (MAT-LY).