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“Market Research & Polls - EURASIA”

Copyright © MRP-EURASIA, 2014

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About Us“Market Research & Polls – EURASIA” (MRP-EURASIA) is an independent and professional research holding, providing a full spectrum of marketing research, media and socio-economic research services. We share the strength of our fieldwork execution with research partners who have the same approach towards-quality.

Founded back in 1997, nobody has deeper insight, better knowledge of CIS (NIS) market and deeper understanding of consumers in the former Soviet Union than MRP-EURASIA.

Our research network agency based in 15 countries of the former Soviet Union (ex-USSR) and other 18 countries in Eastern Europe and Central Asia. Our territory covers more than 75% of the Eurasia continent!Our territory includes vast and densely populated regions, such as: all East Europe, the Baltics, the Balkans, the Caucasus, all Central Asia, Russia, Belorussia, Ukraine, Moldova.

Alexandru TrotiucCEO of

MRP-EURASIA Holding


…Outpacing the situation - we catch a success!

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Our Mission• Our Mission is to provide international companies with up-to-date

information on CEE, CIS and FSU markets.

Competencies• In MRP we gathered leading marketing specialists in areas of all

service markets and social-politic researches and analyses.• Besides research activities our colleagues are experienced in

industry reports preparation, prospective market segment determination.


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About the companyMRP-EURASIA provides complete set of services in marketing, public opinion research, advertising research and consultancy.

The key directions of our company research activities are:• Social and political studies• Cross-cultural studies• Market research• Consumer insights• Elite studies

We are the full-service company and our employees carry out all kinds of work activities, starting with research plan development up to the complete report and the presentation of results.

The pledge of our reputation is the high professionalism of our employees, the use of modern research methods and advanced technical base. All of these provides for superb conduct of research at the top level, for the effective development of our client's business.


Who we areMRP-EURASIA is a Moldova headquartered consumer surveys and market research provider operates in Eastern, Central, Southern Europe, Central Asia, former Soviet Union regions (33 countries http://mrp-eurasia.com/Countries ). • Specialization of MRP-EURASIA is the multicounty Social and Political research (see

details on sociological research)• In this area, we offer the following studies

‒ Life style studies‒ Indexes of the rule of law, implementation of human rights and democracy values‒ Assessment of the socio-political situation and population behavior and attitudes‒ Studying of political dominants and actors ‒ Electoral studies ‒ Indexes of the civil activity, identity and legal literacy ‒ Indexes of the living standards and economic development of the population ‒ Indexes of education and health protection of the population ‒ Indexes of the happiness, security and the mutual confidence level ‒ Indexes of the corruption level and quality of governance ‒ Indexes of moral education, level of cultural development, the cultural and religious

fragmentations

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http://mrp-eurasia.com/Countries

http://mrp-eurasia.com/sociological_research

• During almost 20 years of activity in Moldova, and all Central Europe, Eastern Europe, Central Asia, former Soviet Union countries. MRP-EURASIA have conducted hundreds of studies in many sectors of the market (inclusive Indexes of the rule of law, implementation of human rights and democracy values), for different purposes and using various tools.

• The company has emerged as a leader in providing market research services and is presently supporting several global Customers and international consulting firms to obtain a complete and objective view of the situation and trends of consumer behavior

• You can see MRP-EURASIA experience in multi-markets projects in many regions and industries http://mrp-eurasia.com/Our_Experience , inclusive in Moldova (see http://mrp-eurasia.com/Market_Research_Moldova and http://mrp-eurasia.com/market_research_reports_Moldova, plus photo-reports from Moldova project implementation http://mrp-eurasia.com/files/photo_reports/Photo-report_of_opinion_polls_in_Moldova.pdf

• Established in 1997, Market Research & Polls – EURASIA (MRP-EURASIA) is recognized as one of the main F2F regional providers for the market research on the continent Eurasia.

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http://mrp-eurasia.com/Market_Research_Moldova

http://mrp-eurasia.com/Market_Research_Moldova

http://mrp-eurasia.com/market_research_reports_Moldova

http://mrp-eurasia.com/market_research_reports_Moldova

http://mrp-eurasia.com/files/photo_reports/Photo-report_of_opinion_polls_in_Moldova.pdf

http://mrp-eurasia.com/files/photo_reports/Photo-report_of_opinion_polls_in_Moldova.pdf

Our Management advantagesMRP-EURASIA shares the strength of its fieldwork execution with research Territorial Management that allows to manage inexpensive and strong Face-to-Face PAPI data collection in Moldova and other 32 countries of Eastern, Central, Southern Europe, Central Asia and former Soviet Union.At the core of successful implementation of all MRP projects is effective connection between functional and linear managerial system, good trained and differenced territorial management, a clear separation of duties and responsibilities between Central and Regional staff. See more details on http://mrp-eurasia.com/Our_territorial_and_functional_management. As a consequence of the aforementioned, MRP management benefits are:• Cost-effective balance between handling and a high reduction in the administrative

workload;• Efficient combination of technological standards succession and decision-making

autonomy on the internal local management level;• Highly advanced technologies of personnel recruitment, motivation and training staff;• Effective implementation into practice the principles of democratic decentralism and

de-concentration of management;• High sensitivity and mobility of the central management to the challenges of external

competitive and client environment. • The most important MRP-EURASIA uniqueness: Full Management transparency

(See details on http://mrp-eurasia.com/our_current_activity )

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http://mrp-eurasia.com/Our_territorial_and_functional_management

http://mrp-eurasia.com/our_current_activity

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Maintenance of Quality F2F field work and the control

• Control proceduresAbout 5%-10% of sample is controlled by telephone calls, and call-back visits. If any infringements in an interviewer‘s work are found, all interviews conducted by this interviewer are being checked by the call-back visits. Minimum 20% of questionnaires from regional offices are visually checked by the Central Fieldwork Office. Coding of open-ended questions is being done in the central office in Chisinau.

• Data entry and data processingRow data punched in regional offices are sent to Central Office by Internet. Data cleaning, processing, and weighting are carried out in the Chisinau office. The data entry and cleaning are done with a tailor-made software. To check data entry double-punching is used, if necessary. All data is checked for missing data, “wild” codes, and logic inconsistence. Data files are provided in ASCII and in SPSS formats.

• FieldworkThe interviewer force of MRP consists mostly of women (90%) aged 25-35 years old with high education (65%), taking part in polls and other surveys on a regular basis. The interviewers recruited for a survey are trained in regional offices of MRP with the help of the manuals used by Self-Instructional Workbook for Telephone and Personal Interview Training. For each survey a full set of manuals is provided for interviewers and regional supervisors followed by a telephone briefing. MRP has a team of full-time qualitative researchers, moderators and analysts, who work with different targets using a wide range of professional techniques. The projects could be conducted in most of regions of the ex-Soviet Union. The company’s network of regional offices provides a good quality of recruitment and managerial assistance.

MRP-Eurasia staff in Head-office in Moldova

MRP-EURASIA staff in Head-office in Moldova incorporates all the advantages of a typical two-level executive and control management system in the company. Thus, the head office in Moldova (you can see it in the territorial diagram on http://mrp-eurasia.com/Our_territorial_and_functional_management) under «Stuff territorial structure» incorporates the following experts (general profile) http://mrp-eurasia.com/files/Central_and_Regional_Staff_(Key_personal).pdf (see the table below):

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Nr Name Position in MRP-EURASIA Country

1. Mr. Alexandru Trotiuc General manager of project Moldova

2. Ms. Tatiana Vaculina General director assistant on communications Moldova

3. Ms. Liubovi Girbu Senior analyst Moldova

4 Mr.Robert Amin Assistant of Senior analyst UK

5. Ms. Viorelia Motspan General fieldwork coordinator Moldova

6 Ms. Caterina Smochina Advisor on the recruiting Moldova

7. Mr. Marcel Lunga Analist - statistic Moldova

8. Mr. Alexander Tofan CFO Moldova

http://mrp-eurasia.com/Our_territorial_and_functional_management

http://mrp-eurasia.com/files/Central_and_Regional_Staff_(Key_personal).pdf

In addition• Market research representative Moldova has a team of full-time qualitative

researchers, moderators and market research analysts in Moldova, who work with different targets using a wide range of professional techniques. The projects could be conducted in all regions of market Moldova.

• Meanwhile, the head office of MRP-EURASIA (and also Regional Director of this sub-region) provides a complete and effective control over the quality of market research projects in Moldova and, if necessary, offers managerial and analytical assistance to the local office. See more details on http://mrp-eurasia.com/market_research_opportunities_Moldova

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http://mrp-eurasia.com/market_research_opportunities_Moldova

http://mrp-eurasia.com/market_research_opportunities_Moldova

Our Technical advantagesMRP-EURASIA is group company incorporated in Moldova - has a transnational wide Eurasian presence - catering to the clients across the globe for their needs, wants and requirements.• The pledge of MRP reputation is the high professionalism of its employees, the use

of modern research methods and advanced technical base. All of these provides for superb conduct of research at the top level for the effective development of our client's business.

• We are into development and implementation of custom-built marketing focused business solutions, in order to deliver measurable and significant improvements in organizational bottom line profitability.

MRP-EURASIA unique strengths as follows:1. A well-organized territorial / local management2. Cost-effective project management3. High-quality and sustainable production standards4. Project-oriented preparing and selection of field staff.

See more details on http://mrp-eurasia.com/who_we_are

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http://mrp-eurasia.com/who_we_are

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Our sphere of market research In the sphere of market research, we are working with the companies

representing the following segments of the market: •Socio-political situation and population behavior and attitudes•Indexes of the civil activity, identity and legal literacy•Pharmaceutical•Healthcare•Hygiene•Personal Care•Cosmetics•Advertising•FMCG•Automotive•Justice, Finance, Banks, Insurance•Telecommunications•Computer, software and IT equipment•Home appliances•Media•Human resources•Office equipment, furniture


We have a Pan Eurasian panel network of partners so can handle multi-country projects as well. We have built a deeply profiled B2B panel spanning multiple business domains and demographics with 45,000 members. Our consumer panel has 200,000 members. See below...

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Our multi-country panel of lawyers and legal professionals employees and consumers:Sub-region CEE East Europe and Russia:

Banking and financial services providers (employees)

Consumers (firms) Consumers - private pers

1. Belarus 200 500 5000

2. Russia 500 1000 5000

3. Ukraine 500 1000 5000

4. Moldova 100 500 5000

5. Czech Republic 200 500 5000

6. Slovakia 200 500 5000

7. Hungary 200 500 5000

8. Poland 200 500 5000

Sub-total 2100 5000 40000Sub-region Caucasus: Banking and financial services

providers (employees)Consumers (firms) Consumers - private

pers

1. Armenia 100 500 5000

2. Azerbaijan 100 500 5000

3. Georgia 100 500 5000

Sub-total 300 1500 15000Sub-region Baltics: Banking and financial services


pers

1. Estonia 200 500 5000

2. Latvia 200 500 5000

3. Lithuania 200 500 5000

Sub-total 600 1500 15000

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Our multi-country panel of lawyers and legal professionals employers and consumers:

Sub-region Central Asia: Banking and financial services providers (employees)

Consumers (firms) Consumers - private pers

1. Kazakhstan 200 500 5000

2. Kyrgyzstan 50 300 5000

3. Tajikistan 50 300 5000

4. Uzbekistan 50 300 5000

5. Turkmenistan 0 300 5000

Sub-total 350 1700 25000Sub-region Balcans (also CEE): Banking and financial services


pers

1. Romania 200 500 5000

2. Slovenia 200 500 5000

3. Bulgaria 200 500 5000

4. Croatia 200 500 5000

5. Serbia 200 500 5000

Sub-total 1000 2500 25000

TOTAL: 4350 12200 120000


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ProductsMRP-EURASIA carries out research projects in three main areas:

• Ad-Hoc Research• Panel sindicativ Research• Mystery Shopping

Data Collection

In-depth InterviewsCATIFace to face interviewsFocus groups Internet ResearchMystery ShoppingOn-line Surveys Secondary Data

Data Reporting

Data entry Cleaning Validation Coding Tabulation Cross-tabs

Database generationData miningSurvey ProgrammingChartingReport Writing


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Our research areas° Advertising Research ° Brand Equity Research ° Brand Name Testing ° B2B Surveys ° Concept Testing ° Consumer Research ° Opinion Polls ° Customer Satisfaction Studies ° Customer/Employee Satisfaction Surveys ° Distributional Channel Audits ° Internet Strategic Intelligence ° Marketing Effectiveness and Analytics ° New Product Development ° Positioning Research ° Price Elasticity Testing ° Sales Forecasting ° Segmentation Research ° Store Audit ° Test Marketing ° Tracking Studies° Omnibus ° Usage & Attitude Studies

Project Management

Multi-country survey Multi-stage, multi- vendor fieldwork Hybrid, Innovative methodologies Panel Management

Processing and Analytics

Data Processing and Tabulation Quantum/SPSS)

Charting and Reporting

Full Service Research

Design Consultancy Segmentation Sample frame design Data Collection Tools

Customized Research Assignments

Quantitative Qualitative

Syndicated Studies Tracking Studies Advertisements Employee Satisfaction


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Regions and Countries covered:Sub-region East Europe:1.Belarus2.Russia3.Ukraine4.Moldova5.Czech Republic6.Slovakia7.Hungary8.Poland

Sub-region Baltics:1. Estonia2. Latvia3. Lithuania

Sub-region Balcans:1. Romania2. Slovenia3. Bulgaria4. Croatia5. Serbia6. Macedonia 7. Albania 8. Kosovo

Sub-region Caucasus:1. Armenia2. Azerbaijan3. Georgia

Sub-region Central Asia:1. Kazakhstan2. Kyrgyzstan3. Tajikistan4. Uzbekistan5. Turkmenistan6. Mongolia

Our research network agency based in 15 countries of the former Soviet Union and other 17 countries in Eastern Europe and Central Asia. Our territory covers more than 75% of the Eurasia continent!


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Computer Aided Telephonic Interviews [CATI] • 100 CATI Full Time Interviewers• Trained Multilingual Interviewers• Enormous Experience in B2B and B2C Surveys

Face to Face InterviewsIn each country (list of 24), interviewers and moderators are sorted by specialization for each target type (B2B, B2C, C-levels, etc.) and by industry (Pharmaceuticals, Healthcare, Consumer Products, Services, Industrial Products, Automotive, Auto Components, Energy, Industrial Automation, etc.)• Door-to-Door Interviews • Business Location Interviews• Mall/Street-Intercepts


Survey Solutions

Omnibus Omnibus - a syndicated quantitative study for several Clients: the questionnaire is formed through adding exclusive questions for each Client to the standard social-demographic block. Based on the representative sample. An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview.

The advantages include: • cost savings (because the sampling and screening costs are shared across multiple clients) • timeliness (because omnibus samples are large and interviewing is ongoing).

Our offers: • National representative Omnibus (urban and rural population - In individual concrete countries in our region and sub-regions (optional))• MilliOmnubus (in large cities in each of the 24 countries of our region) • Regional Omnibus - in each of the countries of our concrete sub-region (optional)

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Omnibus Sample Distribution (per one country)

Quarter I Quarter II Quarter III Quarter 4

• City 1 = 300• City 2 = 300• City 3 = 300• City 4 = 300• City 5 = 300




Quanti

• 1 FGD per city supplemented by role plays, story telling etc.

• 1 FGD per city supplemented by role plays, story telling etc



Quali

• 1500 quanti interviews and 5 focus group discussions



• 1500 quanti interviews and 5 focus group discussions.

Total


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Providing Quality Deliverables

Managing Delivery Quality Audit

Right Candidates,Right Training

Identify the right candidates – skill sets, aptitude and learning ability

Mix of classroom and on-the job training

Operational Excellence

Operations structure ensure constant monitoring on deliverables

Managing Training issues Constant up skilling Process documentation

and adherence Scalable and repeatable

processes

Documented QC process for all projects

Focus on doing it right the first time

Management reporting for all QC initiatives

Daily, Monthly and Quarterly reporting and client reviews

Quality ControlQuality Assurance


Approach to Quality

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List of the Market Research Conducted by MRP-EURASIA in 2013-15:N Project Title Value (EUR) Customer Area of the project

1 WJP Rule of Law Index project 2012-2015 (report http://worldjusticeproject.org/sites/default/files/roli_2015_0.pdf (on the page 166 "Table 3: City Coverage and Polling Methodology in the 102 Indexed Countries & Territories")

256300 WJP 13 countries of Eastern Europe and Central Asia

2 Sociological survey of the ongoing reform in the Secondary Education System

23600 Ministry of Education Moldova, Russia, Ukraine

3 Sociological survey of the attitudes of national population, businessmen and professors towards NGO’s

45200 Eurasia Foundation Moldova, Georgia, Ukraine, Bulgaria, Romania

4 Sociological survey of teachers’ and pupils’ value orientations 32150 Ministry of Education, Ministry of Labor

Georgia, Azerbaijan, Armenia

5 B2B CATI survey with client addresses in Moldova 12400 GFK Romania Moldova

6 Acquisition & Retention study 2014 65700 Microsoft Corporation, Toluna Russia, Ukraine, Moldova

7 CAWI Media Study 17860 PMR Research Serbia, Albania, Slovenia

8 Rheumatoid Arthritis Patients Study 56500 FMR Middle East: Kazakhstan (KZ), Kyrgyzstan (KY), Tajikistan (TJ), Uzbekistan (UZ), Turkmenistan (TU), Armenia (AM), Azerbaijan (AZ), Georgia (GE)

9 Ocular Vitamins market survey 7800 All Global Poland, Russia

10 Microsoft Desktop User Tracker 25600 Toluna Russia, Ukraine

11 Sociological survey of homeless children concerning HIV/AIDS, drug addicts and safe sex

48900 INTAS Romania, Slovenia, Bulgaria, Croatia, Serbia, Macedonia, Albania, Kosovo, Georgia, Azerbaijan, Armenia, Moldova

12 Global Consumer Study 32800 Advaith Russia, Serbia, Croatia, Albania, Kosovo, Bulgaria, Macedonia, Turkey

13 Melanoma awareness study All Global Slovenia, Hungary, Slovakia, Czech Republic

http://worldjusticeproject.org/sites/default/files/roli_2015_0.pdf

http://worldjusticeproject.org/sites/default/files/roli_2015_0.pdf

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List of the Market Research Conducted by MRP-EURASIA in 2013-15:

14 Metro international tracking study B2B 58500 METRO, Millward Brown Moldova, Kazakhstan, Hungary, Russia, Ukraine

15 Survey to identify juridical civil problems in Moldova 15600 Soros Foundation-Moldova Moldova

16 Survey on the satisfaction of people with the services provided by the border agencies on the border between Republic of Moldova and Ukraine

32200 GFK Ukraine Ukraine, Moldova

17 OMNIBUS - Social satisfaction: 54000 EBRD All - former USSR countries region (15 countries)

18 SOCIOLOGICAL STUDY on women and men, representing vulnerable groups

27800 UN Women Joint ILDP Moldova

19 Sociological survey of the medical service provided to disabled population

International Red Cross Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan, Turkmenistan

20 Sociological survey of public school students concerning HIV/AIDS, drug addicts and safe sex

Eurasia Foundation Moldova, Russia, Ukraine, Georgia, Azerbaijan, Armenia

21 Research to assess gender associated differences in Behaviour, Knowledge and Attitudes of Moldovan Vulnerable Groups determining the sexual transmission of HIV/AIDS in republic of Moldova

UNDP Moldova Moldova

22 Perfume & cosmetics industry market study in Belarus 21150 PMR Research Belarus

23 Segmentation study B2B among safety managers, purchasing managers, team or line supervisors, continuous improvement managers, plant or area mangers, quality managers from companies

14700 MarketWatch Scandinavia Russia

24 Tourism in Lithuania CATI survey 12450 PMR Research Lithuania

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List of the Market Research Conducted by MRP-EURASIA in 2014-15:

25 Sociological survey of national society’s attitude to the Russian language

Foundation ‘Russian World’, Moscow, Russia

Belarus, Ukraine, Moldova, Czech Republic, Slovakia, Hungary, Poland, Estonia, Latvia, Lithuania, Armenia, Azerbaijan, Georgia

26 Healthcare research “Use of Symbicort in asthma and COPD” 72300 Worldwide Ltd Hungary, Slovenia, Poland, Bulgaria, Czech Republic

27 F2F PAPI interviews with Policemen 12450 FOM Russia Bulgaria

28 Public opinion regarding post-war relations between Georgia and Russia

Russian Centre of Public Opinion Poll (ВЦИОМ), Moscow, Russia

Georgia, Russia

29 Customer Retention & Acquisition study for a mobile operator MTC Russia Azerbaijan, Georgia, Kasachstan, Moldova,Tadjikistan, Usbekistan

30 Segmentation study of importers, wholesalers and customers 119000 Reinnovo Business Consulting Pvt. Ltd

Russia, Czech Republic, Hungary, Poland

31 Diapers CLT research 18600 LEYHAUSEN Field Services International

Russia

32 Social research among the Jewish population in Latvia 16700 PMR Research Latvia

33 Migration and trafficking of human Sociological Study in Moldova

GFK Ukraine Moldova

34 Segmentation study beer drinkers 12800 SpadeResearch Moldova

35 Commercial Vehicles Study 21250 Yöntem Research Consultancy Ltd.

Russia, Poland

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Relevant works:

Developing an consumer legal literacy in rural areas Strategy & Regulatory Framework for Moldova (EGIS Bceom International) The project nominally was divided into four stages: • During the first stage, quantitative survey was conducted in 7 districts of Moldova. Sampling

was consisted of 1600 respondents. Research method was face-to-face interview (by using research instrument - questionnaire). The data was analyzed by MRP statisticians in SPSS program.

• The purpose of the second stage was to design “Legal Public Satisfaction” maps. The MRP statisticians made this LPS-maps for 4 Moldovan economic development zones (North, Center, South, UTA Gagauzia), on the basis of quantitative research results. On the maps the points of poverty concentration were placed.

• During the third stage, 16 focus group discussions were organized in 4 rural district centers cities of Moldova. During the next stage focus group results were transcribed, analyzed and translated into English.

• The final and fourth stage of the project included analytical work. The results of quantitative and qualitative researches were analyzed in the frame of social-economic conditions of Moldova. The report also included the review of the implementation of Millennium Challenge Moldova plan. Special attention was paid to the social-economical issues (living conditions) and correlations between quality supply of legal services and "feeling of legal protection". The MRP statisticians and analysts were included in the analytical report design: The project has strategic value for Moldova.

Within 35 projects we will outline in 2013-15 two projects which are either similar by the content or by the scope of work (legal literacy and practice):

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Relevant works:• The economic and legal conditions for juridical support of small business.

(Swiss Agency of Development and Partnership, 2014). The survey covered 3000 households in Moldova and Ukraine region. Research method was quantitative survey. Research method was CATI, face-to-face interview and IDIs. One of the research objectives was focused on constructing dependence between legal literacy the target group and the law firms ability in creating a satisfactory and accessible services (in the context of the real effective assistance in solving conflicts or support of transactions). The MRP statisticians and analysts designed final analytical report. The research results will promote the establishment and development of different economical, educational, agricultural, cultural programs, etc.

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MRP – EURASIA

Corporate Office:101 Columna str., Chisinau, Moldova, phone: +373 69 [email protected]

Thank you for attention!


Contact Us:

mailto:[email protected]

http://www.mrp-eurasia.com/