mpl's tech connect: blogging basics
TRANSCRIPT
Blogging Basics Connect & Engage with your Customers –
MPL’s Tech Connect!!
What is a Blog?!?
A Blog is:
noun \ˈblog, ˈbläg\Definition of BLOG: a website that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also : the contents of such a site
Info/Photo BlogPersonal BlogBusiness Blog
Basic parts of a blog post
Before You Begin…
Some Things to Think About •Purpose of your blog
• Why are you writing?
• Who is your audience?
•Show your personality.
•A blog can establish you or your company as an ‘expert’.
Setting Up Your Blog
Hosted vs. Free
-A hosted blog is simply a blog on your website
•MPL
-A free blog is hosted by the free site.
•Blogger•Wordpress•Typepad
RSS – Really Simple Syndication
Blog Content
General Blog Writing Tips
•Catchy Title to draw in a reader
•Put your main point at the top
•Use clear, concise language
•Keep it Short
•SEO
•Call to Action
•Comments
Formatting Your Blog Posts
Formatting•“Chunks of Content”•Paragraph Titles•Bullet Points
Adding Images
•A picture is worth a thousand words….•“Creative Commons” is your friend…
How Do You Start? …or, How Do You Keep Writing?
Content Calendars / Posting Schedules
How Do You Start?
…or, How Do You Keep Writing?
•Categories/Types of Posts• Idea Lists within
•Series of Posts
•Add to your calendar
•Contests
•Read OTHER blogs
Blog Promotion
Your blog is “out there”….
Now what do you do?
Make it easy to subscribe•Feedburner
Add your URL to EVERYTHING!
List your blog on promotional sites
Comment on other Blogs
Extra Credit: Link your blog to your Facebook Business Page
Mancos Public Library’s Tech Connect Series
“Helping Small Businesses & Non-Profits Connect with their Customers”
Blogging BasicsVictoria Petersen
MPL Technology Manager
Next Month: Buzztown is Back!!