blogging basics for educators
TRANSCRIPT
Blogging BasicsKatie Stansberry
“A blog is merely a tool that lets you do anything from change the world to share your shopping list.”
What Makes a Blog Successful?
Among 20 “successful” corporate bloggers – Culture– Transparency
Time– Dialogue
Entertaining Writing Style & Personality
Dialogue
The ability and willingness to create dialogue in the greater community
Stonyfield Farms
Writing Style
Style
Blogger’s lifestyle, experience and opinions
• Humor bridges the gap between writer and reader
Active Listening
Technorati
• Google Blogs
• Google News
• YouTube Channels
Outreach
Read & Comment– build dialogue with others
in your community– making the conversation
visible• Reciprocal Relationship
Types of Blogs
Ogilvy has come up with a great list of 25 types
How to Write for ISTE Connects
• Use your own voice
• Always consider “What’s in it for them”
• Keep it short – around 400 words (not a hard rule)
• Use multimedia – photos and video keep things interesting
• Links = currency
• Contribute to the education conversation
Popular Types of Connects Posts
• Teacher/educator stories
• Classroom tips (how to use ???? in the classroom)
• Students as guest bloggers
• Sneak peeks (i.e. – anything new or behind the scenes)
• Product information/assessments
• Application and software overviews
• Takes on current news or hot topics