mozy's twitter success story
DESCRIPTION
How Mozy found success using Twitter! Sorry if the slides don't make a lot of sense without the presentation. I did build most of the graphics myself though.TRANSCRIPT
It’s Mozy Free Account Friday!!!
Or how one company used Twitter to make a difference in
their marketing.
Nate Kartchner
Social Media EvangelistDecho, Inc. (Mozy.com)
Establish Value
1. What do you want out of social media?
2. What will you offer your audience in exchange?
Measure, Measure, Measure
•Sales
•Positive Brand Mentions
•Followers
•@ Responses
Innovate
•Where are we?
•Where do we want to be?
•How do we get there?
The Example: Mozy
Our Value:
Their Value:
First Effort
1-Nov-041-Dec-04
1-Jan-05
0
50
100
150
200
250
300
350
400
Followers
Press Mentions
InfoWorld ITBusiness.ca
The Big Idea
The Result
• 400+ followers
• #3 Retweeted
• $$$
Since Then…
1-Fe
b-05
1-Mar
-05
1-Ap
r-05
1-May
-05
1-Ju
n-05
1-Ju
l-05
1-Au
g-05
0
1,000
2,000
3,000
4,000
5,000
6,000
Followers
Mentions of Mozy v. Competitors
Mozy Comp. 1 Comp. 2 Comp. 30
2000
4000
6000
8000
Stats via TweetVolume.com
The Bottom Line…
Nate Kartchner
[email protected]@mozy or @jazzcathttp://mozy.comhttp://natekartchner.com
Social Media EvangelistDecho, Inc.