Tweet Me RightBusiness Success with Twitter

Paul Strack

Tweet Me Right

Objectives• Twitter – What is it?• How do I?• Why bother?• What can it do for me?

“I’M A GREAT LOVER.”

MARKETING

Source: Neutron, LLC

Exactly what is Twitter?

What exactly is Twitter?• Micro blog • 140 characters – “tweet”• Followers – “tweeps”• Instant/direct messaging – “DM”• Educational• Cocktail party of Social Media• A connection catalyst

A Communication Tool

• Send a short message to a bunch of people publicly

• Send a short message to a specific person publicly

• Send a short message to a specific person privately

Twitter handle To Follow

Tweet Follower

@Reply

DM

hashtag

Retweet (RT)

Tweetup

Trending topic

Profile pic

Profile

Background image

Tweet it!

Retweet

Mention/ @Reply

# hashtag

Engage. Interact. React.

Engage. Interact. React.

Engage. Interact. React.

Active listening (or is it voyeurism?)

React.

Engage. Interact. React.

If you Tweet it, they will come.

Marketing/Branding Opportunities

Marketing/Branding Opportunities

Organize, Plan, but keep it simple.

Twitter Rules13. Repeat Yourself14. Monitor Keywords15. Honest Advertising16. Provide Value17. Connect Offline18. Send Traffic19. Use Hashtags20. .@Mention21. Live Chat22. RT Instead23. Talk, Don’t Sell24. Share Pictures and Videos25. Always Respond26. Monitor Success27. Go Mobile Source: @renee_warren

• One @reply per day• One RT per day• One original thought (tweet) per day• Play along, play nice.

Twitter Rules - Revised

@ghidotti @bryanjones

QR codes

Prezi

Mobile marketing

#LRtweetup

@johnfoleyjr@jeffreyhayzlet

Augmented Reality

. Lunch & Learn

#printlives

Mobile marketingblog

“I am excited to be working with you. This is a long partnership. You guys are innovative and think outside the box.

.

Lunch & Learn

2009 - $25,000+

2010 - $50,000+

2011 - $100,000 +

Paul Strackpstrack@customxm.comtwitter.com/pstrack501-375-7311

Thank You.